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Mastercard launches next-generation identity technology with Microsoft to help more consumers shop online safely

Man purchasing a pastry from a woman working in a food truck


• New “trust” tool improves online experience and helps tackle digital fraud
• Microsoft named as first partner for new technology

PURCHASE, N.Y., and REDMOND, Wash. — April 25, 2022 — Mastercard on Monday announced the launch of an enhanced identity solution designed to improve the online shopping experience and tackle digital fraud in a new collaboration with Microsoft Corp.

Now more than ever, delivering a frictionless shopping experience is critical as retailers look to shift window shopping and price comparison visits to confirmed sales. And, while consumers enjoy the convenience of shopping online, fraudsters also seek to develop new methods to use these same channels for ill-gotten gains. One of the growing types of digital fraud is first-party fraud, where a legitimate purchase is made online but later disputed. First-party fraud is estimated to be a $50 billion global issue.

Mastercard has directly addressed these needs by enhancing its Digital Transaction Insights solution with next-generation authentication and real-time decisioning intelligence capabilities. The solution pairs Mastercard’s network insights with the merchant’s own data to confirm the consumer is who they claim to be, providing financial institutions with the additional intelligence needed to optimize their authorization decisions and approve more genuine transactions. Digital Transaction Insights is used across a wide range of online checkout instances, from click-to-pay functionality and wearables to digital wallets and in-app purchases.

“Shopping online should be simple, quick and secure. But that isn’t always the case. We’re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.”

Ajay Bhalla, president, Cyber and Intelligence at Mastercard, said, “Shopping online should be simple, quick and secure. But that isn’t always the case. We’re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.”

Microsoft will be the first partner to share its insights and integrate with the new Digital Transaction Insights solution across several lines of business. Building on a long history of cross-collaboration, Microsoft’s Dynamics 365 Fraud Protection’s proprietary risk assessment, which leverages adaptive AI to assist in real-time fraud detection by identifying risky behaviors across purchase, account and in-store activities, has been integrated with Mastercard’s Digital Transaction Insights to better enable real-time intelligence sharing in an easily consumable and actionable format. This will enable issuers to enhance their decision-making processes for authorizations, chargebacks and refunds. Moreover, organizations can improve transaction acceptance rates with insights that help them balance profitability and revenue opportunities against fraud loss and checkout friction.

“We are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.”

Charles Lamanna, corporate vice president of Business Applications and Platforms at Microsoft, said, “We are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.”

Digital Transaction Insights is enabled by EMV 3-D Secure and Mastercard Identity Check, a global authentication solution built on the enhanced industry standard. Both elements support GDPR requirements and other related regulations. In 2021 alone, Mastercard Identity Check delivered a 14% uplift in transaction approval rates across billions of transactions.

Additional resources

For more information about Microsoft Security solutions, visit Microsoft Security. Bookmark the Security blog to keep up with expert coverage on security matters. Also, follow @msftsecurity for the latest news and updates on cybersecurity.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]

Dania Saidam, [email protected]

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at https://news.microsoft.com/microsoft-public-relations-contacts.

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Every day, we must do our part to protect our planet from the impacts of climate change, and technology has an important role to play.

Every day, we must do our part to protect our planet from the impacts of climate change, and technology has an important role to play.

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Team Xbox celebrates Earth Day with sustainability tips for gamers, fun ways to donate and more

Today, Team Xbox is excited to celebrate Earth Day. Our mission is to bring the joy and community of gaming to everyone on the planet. We also recognize the impact that gaming has on our environment. Microsoft has set ambitious commitments to significantly reduce the company’s environmental impact and operate as a carbon negative, water positive, and zero waste company by 2030. In support of this, Xbox is also working to reduce its negative environmental impact while continuing to produce the high-quality gaming products and experiences our fans know and love.

Team Xbox is making changes across all stages of the product lifecycle in order to meet our corporate sustainability commitments. You can read more about these efforts and what you can do to help reduce your impact in our recent Xbox Sustainability wire post.

To find more ways you can reduce your impact on the environment while playing in the Xbox ecosystem, check out what you can do in our latest blog post. We also recently launched our all new Xbox Sustainability Hub. We invite the community to visit and stay current with the latest updates from Xbox.

We look forward to celebrating all that Xbox is doing to drive change and make positive impact in sustainable gaming. Here are some of the ways that team Xbox is celebrating and increasing environmental awareness on Earth Day:

Gaming and Impact with Microsoft Rewards: World Wildlife Fund, Water.org, and The Nature Conservancy

Microsoft Rewards members in the United States can earn and donate points to support select environmental organizations with Xbox. The below organizations will be featured on console throughout April:

  • World Wildlife Fund ​– As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, they collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live. Their mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.  
  • Water.org – 1 in 10 people lack access to safe water and 1 in 4 people lack access to a toilet. Water.org is a global nonprofit organization working to change this. They help people living in poverty get access to safe water and sanitation at home – giving women hope, children health and families a bright future. 
  • The Nature Conservancy – The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive. Their mission is to conserve the lands and waters on which all life depends.
    • Additionally, for every dollar that Microsoft Rewards donates in April, The Nature Conservancy will plant a tree as part of their Plant A Billion Trees program. Learn more about this program here and plant your tree today!

Xbox gamers can earn Microsoft Rewards points in various ways, such as playing or purchasing games after downloading the Microsoft Rewards app on Xbox. Earn points and redeem them for real rewards. Join us today and donate through Xbox

Xbox Plays Celebrating Earth Day week with Streamer Takeovers

Xbox Plays celebrates Earth Day with streamer takeover week featuring BBXH, TEECUP181, JEFF BRUTLAG, KENDRISITE and HAMMYBANKS.

During the week of April 18 through 22, the Xbox Twitch Channel celebrated Earth Day by featuring environmentally focused streamer takeovers.

Explore Amazing Worlds This Earth Day with Xbox Game Pass

A picture containing four popular video games: Jurassic World Evolution, SubNautica: Below Zero, Craftopia, and Fe.

While many fans continue to experience widespread social distancing and isolation, we invite our Xbox community to explore amazing worlds through gaming! From building, crafting, or exploration on earth or other worlds, Xbox Game Pass has created an Earth Day inspired collection. Other games feature survival themes in challenging environments and elements of creating or caring for life in sustainable ways. Enjoy exploring

Featured Games 

  • Jurassic World Evolution (Cloud, Console): Bioengineer dinosaurs that think, feel and react intelligently to the world around them and face threats posed by espionage, breakouts and devastating tropical storms in an uncertain world where life always finds a way. 
  • Subnautica: Below Zero (Cloud, Console, PC): Dive into a freezing underwater adventure on an alien planet. Below Zero is set two years after the original Subnautica. Return to Planet 4546B to uncover the truth behind a deadly cover-up. Survive by building habitats, crafting tools, & diving deeper into the world of Subnautica. 
  • Craftopia (Cloud, Console, PC): Arrive at a small island packed with animals, resources, and infinite possibilities. What you do in this game is completely up to you—gathering resources, harvesting crops, automating productions, fighting against bosses, capturing enemies, building a lovely house, unlocking new islands, exploring the world, and more! What will you do when you can do anything you’ve ever dreamt? 
  • Fe (Console, PC): Discover a world you will never want to leave.  Run, climb, and glide your way through a dark Nordic forest to explore its living, breathing world – one filled with secrets, legends, and mystical creatures. 

Platform and game availability will vary by region. Learn more about platform and game availability.

Minecraft Celebrates Earth Day with New Recycled and Organic Content Product, Learning Content, and Build Challenges

Minecraft product image with a bright orange background featuring a gray t-shirt, green turtle playset and bag.

In celebration of Earth Day, Mojang Studios is launching new learning content and a monthly build challenge for Minecraft: Education Edition. Classrooms around the world are tuning in for virtual lessons where students meet sustainability experts and explore Climate Futures, a set of Minecraft worlds created in partnership with Met Office. Microsoft and Xbox worked with the UK Government’s Environment Agency to develop a flood preparedness world for Minecraft: Education Edition, which was also launched in UK schools this month. Mojang is also launching a new Earth Day collection of products on Minecraftshop.com that are made from organic or recycled content, including a new Minecraft playset by Mattel. Mattel shares our sustainable vision by highlighting that the new Minecraft Transforming Turtle Hideout Playset is made from a minimum of 20 percent recycled ocean-bound plastic. Find more activities for Earth Day with Minecraft

Hog Wild Nameplate for Halo: The Master Chief Collection

Image of a brown warthog in a green field with yellow flowers and a navy blue and sky-blue background.

In Halo: The Master Chief Collection, our players can customize their profile with special nameplates commemorating in-game activities or celebrating special events. To bring awareness to the celebration of Earth Day, any players who log in from April 20 to 27 will receive this special ‘Hog Wild’ nameplate, a not-so-subtle nod to the Warthog vehicle! 

Celebrate Earth Day with Forza

A 2015 BMW i8 car sits inside a sleek, professionally lit garage at the Mexico Horizon Festival. The car is painted in hues of blue, green, and white with shapes suggesting plant foliage. The Xbox logo is visible on the side of the car, next to a detailed image of a chameleon in similar hues.

Inspired by Xbox’s Earth Day and sustainability visual design, this chameleon-themed livery (with polychromatic rims) adorns the 2015 BMW i8, a hybrid, plug-in electric vehicle. The Earth Day livery is being gifted today to players in Forza Horizon 5 and Forza Horizon 4. Keep an eye on the Forza Horizon Twitter to see when it’s been delivered to your in-game Message Center.

In Forza Motorsport 7, players will receive the same car and themed livery, as well as rare Earth Day-themed driver gear, by participating in the “Celebrate Earth Day” Rivals event set on the picturesque rolling hills of Virginia International Raceway. The event ends April 26th.

Obsidian’s Grounded Celebrates Earth Day with Art Contest and T-Shirt Sales Benefiting Captain Planet Foundation!

Shirt design shows the in-game Frankenline toy from Grounded with a space left blank for the winning designs to be placed on.

For Earth Day, Grounded hosted the #FrankenArtContest benefitting the Captain Planet Foundation! During this event, we asked our community to create a design worthy of being printed on a t-shirt using the in-game Frankenline. The finalists are announced, and the winners’ voting will happen live at PAX at the Main Theater and on Twitch! Everyone can tune in on April 23 at 10 a.m. PDT/1 p.m. EDT to watch the vote and check out upcoming unreleased content to the game. Which design will be placed on a t-shirt and sold in our store, with proceeds going to the Captain Planet Foundation? Check out the PAX panel live to find out! Learn more about the contest and read the rules hereBuy your Grounded Gear here

Age of Empires Honors the History of Earth Day

Single penguin sitting on an iceberg surrounded by water captured from Age of Empires II: Definitive Edition game engine.

Over the last few decades, sustainability has become a relevant topic discussed across the globe. An urgency to protect the world’s resources, habitats and ecosystems has rapidly increased as the impacts of global climate change and finite resources become more noticeable with each passing day. International Mother Earth Day was established as a day to recognize, educate and urge people to act, protect, and respect the nature surrounding them. Learn more about International Mother Earth Day with Age of Empires as they explore how the world is standing united to save our planet.

Microsoft Casual Games Celebrates Earth’s Beauty

A painting of earth, as viewed from space, surrounded by stars.

This month we celebrate our vast and unique planet, and those who work to care for and sustain its health and beauty for generations to enjoy. Experience panoramas of our world through the brilliant brush strokes of artists who have captured its beauty in the newest Microsoft Jigsaw collection – Earth on Canvas. Click here for collection details. To learn more about Microsoft’s commitment to Sustainability and how you can contribute through your own conservation efforts, click here

Xbox Honors Earth Day with a New Gamerpic, Profile Theme, and Avatar Items! 

In partnership with the Sustainability team at Xbox, we’re introducing a new gamerpic, profile themes, and avatar items! The gamerpic and profile theme will be available on console and the Xbox PC app. The profile theme and gamerpic will be visible on all platforms (including mobile and Game Bar), but gamers can change the profile theme on the console and the Xbox app on PC. Get your avatar items here.

We invite you to join us on our continued journey and learn more about Xbox’s sustainability efforts at our all-new Sustainability Hub.

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New updates to the Ethical Shopping hub on Microsoft Bing include eco-friendly, upcycled, fair-trade fashion categories

This Earth Day we’re excited to announce several updates to the Ethical Shopping experience on Microsoft Bing.

We first released this experience last year in the UK, and today are excited to announce we’ve expanded to more places – the US and Canada in English. 

As a reminder, the hub provides fashion customers with categories like eco-friendly, upcycled, or fair-trade fashion, as well as providing all-up ratings for how ethical a given brand is, where possible. These ratings, powered by Good on You®, are an average of the scores for each three focal areas: people, planet, and animals.

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Our goal from the beginning was to help our users do their part on combatting the environmental issues of today, and bringing these ratings and purchase options to more customers around the world helps us achieve this. 
 
We’ve also updated the design of the listings on the Shopping results page, in light of research that underscored users’ need for increased visibility into sustainability claims. For example, hover over a listing, and you’ll see not only the overall brand rating for the brand, but the eco-friendly criteria it performs well on. This allows you to easily shop in alignment with your values – if a product being vegan is most important to you, for example, or if its not being recycled is a deal-breaker.

Finally, we’ve expanded the experience to show up when you search relevant queries on Bing.com. This ensures you can find your way to the Ethical Shopping hub no matter where you are in the Bing ecosystem, from within the Shopping tab or if something sparks your curiosity while you’re searching in general.

Screenshot-2022-04-22-104901.png 

We hope you’re as excited by these updates as we are, and hope you find they help you shop with purpose. We look forward to bringing this experience to more markets and more brands soon. 
 

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How Microsoft measures datacenter water and energy use to improve Azure Cloud sustainability

One of the biggest topics of discussion at COP26, the global climate conference held in November 2021, was how a lack of reliable and consistent measurement hampers progress on the path to Net Zero. I have been reflecting on this issue and, on this Earth Day, I would like to provide an update on how we are measuring energy and water use at our datacenters to improve sustainability across the Azure Cloud.

Today, we’re sharing an important update on how Microsoft, and our datacenters, are helping to solve our part of this measurement challenge.

While the environmental goals are similar, each industry has unique challenges in measuring its carbon emissions to build its sustainability strategy. It’s one of the key reasons we, together with ClimateWorks Foundation and 20 other leading organizations, launched the Carbon Call. It’s also why we developed Microsoft Cloud for Sustainability, an Azure-based platform that allows organizations to combine disparate data sources into one place and help provide insights into how to improve their sustainability approaches.

You’ve told us just how important measuring energy and water consumption from our datacenters is in taking sustainability into account for commercial decisions. Below you will see, for the first time, our datacenter PUE (Power Usage Effectiveness) and WUE (Water Usage Effectiveness) metrics. To address these capabilities, we set design goals—our theoretical estimates of the most efficient we can operate our datacenters—and ensure we have measurements of our actual efficiencies. These targets can vary between datacenter generations and usage; for instance, newer datacenter generations as well as datacenters operating at peak utilization are more efficient. We track these statistics at a global level and by our operating geographies—Americas, Asia Pacific, and EMEA (Europe, Middle East, Africa).

Understanding Power Usage Effectiveness (PUE)

PUE is an industry metric that measures how efficiently a datacenter consumes and uses the energy that powers the datacenter, including the operation of systems like powering, cooling, and operating the servers, data networks and lights. The closer the PUE number is to “1,” the more efficient the use of energy.

While local environment and infrastructure can affect how PUE is calculated, there are also slight variations across providers. Here’s the simplest way to think about PUE.

Microsoft datacenter power usage effectiveness (P U E) equals (total energy needed for facility) divided by (total energy used for computing)

We design and build our datacenters toward the optimum PUE figure. We can also predict, with a high degree of accuracy, that optimum PUE figure. As we constantly innovate, we factor these changes into our datacenter designs to get as close to “1” as feasible. Our newest generation of datacenters have a design PUE of 1.12 and, with each new generation, we strive to become even more efficient. In the chart below, the blue bars show our estimated, or designed, PUE figures, while the grey bars indicate our actual PUE figures. As you can see, in Asia Pacific our actual PUE is higher; that’s due in part to higher ambient temperatures in the region which necessitates additional cooling.

In almost every region, our actual operating PUE is more efficient than our designs.

Comparison of P U E design goal with actual P U E across Americas, Asia Pacific, Europe/Middle East/Africa, and Global

Understanding Water Usage Effectiveness (WUE)

Water Usage Effectiveness (WUE) is another key metric relating to the efficient and sustainable operations of our datacenters and is a crucial aspect as we work towards our commitment to be water positive by 2030.

WUE is calculated by dividing the number of liters of water used for humidification and cooling by the total annual amount of power (measured in kWh) needed to operate our datacenter IT equipment.

Microsoft datacenter water usage effectiveness (W U E) equals (annual liters of water used for humidification and cooling) divided by (total annual kilowatt hour used to power IT equipment)

Like PUE, there are variables that can impact WUE—many of which relate to the location of the datacenter. Humid locations often have more atmospheric water, while arid locations have very little. Datacenters in colder parts of the world, like Sweden and Finland operate in naturally cooler environments so require less water for cooling. Our datacenter designs minimize water use. The chart below shows (in blue) our estimated or designed WUE figure, and in grey, our actual WUE figure. Again, Asia Pacific is higher due to higher ambient temperatures and as a result the need in some places for water-cooled chillers.

Comparison of W U E design goal with actual W U E in (Liters over kilowatt hours) across Americas, Asia Pacific, Europe/Middle East/Africa, and Global

We continue to integrate our standards in water reduction technologies such as those in our Phoenix, Arizona datacenter where we use direct outside air most of the year to cool servers. We otherwise cool through direct evaporation that requires a fraction of the water compared to other, conventional water-based cooling systems such as water-cooled chillers.

Furthermore, by powering our datacenter with power from the Sun Streams 2 Solar Project owned by local partner, Longroad Energy, we’re displacing the water needed in the traditional electricity generation process and expect to save 356 million liters of water annually.

Scope 3 and supply chain

As we shared in March with our annual sustainability report, we made good progress on a number of our goals. Across the company’s operations, we saw an overall reduction in our Scope 1 and Scope 2 emissions of about 17 percent year over year, through our purchasing of renewable energy. At the same time, we also saw a rise in our Scope 3 emissions, which increased about 23 percent year over year.

We know that Scope 3 emissions (representing the total emissions across a company’s entire value chain) are the most difficult to control and reduce, because we can often only influence change. We know this is a long-term effort and this year we have increased our focus on operational discipline that is rooted in reliable data. We’ve also been working with partners across the industry, including Infrastructure Masons on carbon transparency within the datacenter supply chain, and will have exciting news to share at the Datacloud Global Congress on April 25 to 27.

Learn more

We know just how crucial data transparency and consistency are in helping our customers make the correct choices for their business, and hope that today’s announcement on our PUE and WUE data will be an important step forward in informing decisions about their sustainability strategies.

To learn more about our datacenter operations and commitments in action today, you can visit:

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Microsoft at April 23-27 NAB: Showcasing the future of media and entertainment

So much has happened to the world at large over the past two and a half years and that is reflected heavily in our media and entertainment industry. The response to the pandemic, dramatic changes to global weather, and the rise again of geopolitical conflicts have all driven the acceleration of change in media and entertainment as we struggled to work and live in new ways.  

But in many ways, this is nothing new. The media and entertainment industry are the earliest adopters of digital advancements. We continue to push the boundaries of physical and digital environments and produce volumes of content in new ways. It also doesn’t have a choice; it must change as consumers have upped their expectations as technology has evolved and creators and producers competing for consumer time are no longer limited to traditional media.  

At this year’s National Association of Broadcasters (NAB) conference, Microsoft is reinvesting in our commitment to the media and entertainment industry. At our booth #W3017 located in the new West Hall, Las Vegas Convention Center, we’re excited to showcase how we are empowering the future of creativity, content, experiences, and technology through our investments in partnerships, experiences, and products.    

Reimagine content creation with anytime collaboration and creativity 

The demand for content continues to grow. So does the demand for creative and production staff: more content with less budget, increased output with the same staff, higher quality, you name it. These demands are putting stress on ways of working, workflows, and production systems developed over the decades. 

In our booth, partner Avid will be showcasing Avid Edit On Demand solution that provides a full virtual post-production environment in the cloud—complete with cloud-optimized media composer software and Avid NEXIS storage—making it easy to scale teams and ramp up new projects at a moment’s notice. With a simple subscription, team members can work and collaborate from anywhere in a fully configured secure environment. 

We’re excited to highlight Evertz’s BRAVO Studio virtual production solution powered by Microsoft Azure that allows content creators to tell their stories from anywhere. BRAVO Studio delivers a professionally produced, high-quality live experience for any audience on any platform.  

Speaking of content creation, come to our booth #W3017 to see our live streaming podcast studio. You’ll have the chance to see our technology live and in action as we interview industry thought leaders, partners, and customers. In partnership with Discovered, join us with entertainer, digital brand evangelist, and host of Discovered.tv Podcast, Taylor Mosby.  

Redefine content delivery for broadcasting and live events 

As of August 2021, 84 percent of United States consumers said they were spending more time on online entertainment in the home and less time on in-person entertainment outside it.1 Even when the pandemic subsides in a meaningful way, it will likely leave a mark on behaviors for some time to come. The industry has proven itself to be resilient with remote broadcasts, virtual productions, streaming platforms launched, and sporting events won, all during a very disruptive time in history. 

During NAB, attendees can see firsthand how Microsoft Digital Experience solution brings together proven technology from partners Epiphan, Disguise, Evertz, Blackmagic, Lumen, Aoto, and Mediakind in scalable on-demand services that move the entire live stream process offsite and into the cloud, enabling remote teams to work together in real-time. It leverages Microsoft Azure Synapse Analytics and Microsoft Dynamics 365 Customer Insights to deliver rich insights analytics for event measurement hand feedback in a secure environment.   

Explore this NAB session, Live Production in the Cloud, where our Microsoft team shares how technology enables distributed teams to produce digital experiences (for example, concerts, e-sports) through a cloud-based solution. This solution reduces the carbon footprint needed to manage events, enables companies to enter the space with a low investment footprint, and brings expertise together from wherever they are, rather than relying on them to travel to locations. In this session, we will review, demonstrate, and discuss how we can build a distributed broadcast setup to support remote or work-from-home operations that can also take advantage of 5G.   

In honor of the 2022 professional football draft, we’re also showcasing our latest augmented reality (AR) technology using Microsoft HoloLens to produce a sports arena digital twin that can help satisfy key sports stadium requirements, such as health and safety, wayfinding, space management, and facilities management. Great examples of how event venues can improve efficiency, support preventative maintenance, and manage the safety of your business.  

Our partner MediaKind announced an extension to our strategic partnership to accelerate video digital transformation. This extended partnership significantly increases the integration and optimization of MediaKind and Microsoft products, platforms, and cloud capabilities within a sustainable framework. It enables MediaKind to provide new opportunities for video content owners, broadcasters, operators, and enterprises to accelerate their video digital transformation. This new collaboration has been designed to significantly enhance the integration and optimization of both companies’ products, platforms, and cloud capabilities, to enable its respective customers in media and entertainment—and beyond—to drive new levels of growth within the media industry. In our booth, Mediakind will be highlighting their solution, Engage, a live, end-to-end, direct-to-consumer streaming solution that showcases a personalized, broadcast-quality, and reliable media experience.

Additionally, our partner Blackbird will be showcasing how their solution provides professional video editing in a browser that allows media organizations to drive efficiencies across their organization with cloud-native video editing anywhere, publishing everywhere, and helping media organizations be first to market with quality content. 

Enable next-gen experiences with data and AI 

Every organization wants to be more data-driven and this is especially true for media and entertainment companies, which have new requirements for customer data due to the industry’s shift to direct-to-consumer. Today, businesses must not only understand their clients better, but they need data to decide what content to produce, what media to acquire for their streaming platforms, how to sell in non-linear ways, and more. Data is equally important to the operational side of the business, whether it’s improvements to how we managed content at scale through metadata or empowering media operations with great knowledge of the entire delivery pipeline, data intrinsically drives forward all aspects of the modern media ecosystem.

On Tuesday, April 26, 2022, our own Andy Beach, Chief Technology Officer of Media and Entertainment, will give a talk on the role of media metadata in modern data-driven workflows. He will talk about how we have worked with customers to change the way they think about the creation of metadata, and how to use it to improve their own operational efficiencies while continuing to evolve into new ways for customers to experience their content.

The Microsoft Customer Experience Platform helps organizations unlock the power of consumer data to deliver personalized experiences and create raving fans. We’re eager to demonstrate how this complete marketing stack helps media organizations accelerate their business growth and deepen customer connections. At NAB, we’ll showcase how it can deliver connected experiences from awareness to purchase that feel human and real whether through digital ads, website, content, or conversations.  

With a 360-degree view of customers and rich out-of-the-box insights, organizations can understand and predict customer intent to deliver the right content at the right channel and at the right moment. Your organization will be able to win more hearts and minds in an omnichannel world by personalizing every interaction in real-time using AI-orchestrated journeys. In a privacy-first landscape, ensure full control of customer data and protect an organization’s brand reputation with unmatched data governance and privacy.  

Using customer insights and AI technology will continue to have a transformative impact on the media industry. The use of data, automation, and AI technologies (for example, voice recognition) will help to deepen fan and audience engagement through personalized, connected, and relevant experiences. 

Attendees can also discover how speech translation, part of Microsoft Azure Cognitive Services, can help media organizations add accessible and localized content. Grab some time to learn about Azure’s text-to-speech and custom neural voice services, and how a media organization can reach a broader and more diverse audience with natural sounding voices.  

Our partner PWC will be showing off new solutions they have been jointly developing with Telestream and Datazoom on Microsoft Azure to provide video observability for any over-the-top (OTT) or live video platform. This solution brings together data telemetry from across the media pipeline to deliver end-to-end quality of service (QoS) and quality of experience (QoE) for real-time analytics in network operations, support, and improved video playback experience. 

Innovate with gaming technology 

Media organizations can unlock new revenue streams by engaging audiences through immersive and connected experiences that build a community around content and digital good. I recommend seeing our NAB session, Using Real-Time Data to Drive Engagement and Build Community, where the Microsoft team will discuss LiveOps techniques developed by the gaming (video game) industry when it was faced with similar challenges of audience fragmentation and personalization, and how those techniques can be selectively applied to streaming media.  

As media streaming has become increasingly fragmented, engaging with viewers and fans in a personalized way is critical to growth. At the same time, viewers’ expectations for media are rapidly shifting, as they demand more information, control, and interaction with their streaming services. In our booth, Microsoft and our partners will explore how Microsoft Azure PlayFab for Media LiveOps can be used by media companies and content owners to drive increased engagement and monetization opportunities with the gamification of the user experience. We’re excited to explore how media companies can leverage first-party data to better understand their users and react in real-time with targeted programming, promotions, and user experiences.  

Looking ahead to the future

As exciting as the past few months have been, I know we’ve only taken the first few steps to address the challenges in media and entertainment that we have tried solving. I believe the work that we are doing now with great people and fantastic partners from across the industry will open the door to new ways that we’re only beginning to imagine. 

In that spirit, I look forward to sharing more news with you at NAB as we continue to push the boundaries of what technology can do to maximize collaboration and productivity, streamline operations, enable insights-driven decision-making, deliver engaging customer experiences, and accelerate innovation and business growth. At NAB 2022 , we’ll share news of exciting partnerships and, hopefully, have a chance to connect with many of you. 

Resources

Learn more about our NAB virtual showcase at Microsoft Media and Entertainment Industry Solutions.


1 Media companies strive to retain subscribers as social begins to bite, Rapid TV News

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As The Kraft Heinz Company’s preferred cloud platform, we’ll apply the power of Azure to accelerate the company’s digital transformation and build a more…

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Tune in to Microsoft Education’s weekly podcast for school leaders

As a school leader, many difficult choices fall on your shoulders, and building a strong peer network for support can be a challenge. The good news is that you’re never truly alone but are part of a global community of leaders facing similar challenges and working to find solutions. It’s just a matter of uncovering them.

We’d like to make that easier, so Microsoft Education has created a weekly podcast, Leading Innovation, that brings together school leaders to discuss what we’re thinking, saying, and doing to guide our schools. Our podcast will help give voice to leaders through a platform that’s ideal for sharing challenges and triumphs, and will focus on the small, actionable steps leaders can take now to effectively work toward larger goals.

Meet our hosts, then read below to learn more about what’s upcoming and how to listen:

Jamie Trujillo
Jamie is a 20-year veteran of the technology industry. He serves as the Chief Information Officer for GOAL Academy, where he is directly responsible for leading technology efforts and enabling digital transformation across the school—with a passion to prepare students for a life centered around technology.

Frank Chiappone
Frank is a Sr. Product Marketing Manager at Microsoft with a focus on school leaders and IT audiences. He loves to go deep on how institutions undertake digital transformation, the challenges they face in implementing and driving technology adoption in the classroom, and how Microsoft can best deliver innovation to help institutions around the world enable student success.

Dina Ghobashy
Dina currently champions schoolwide education transformation and manages school leader strategy and programs at Microsoft. Dina possesses a broad background in technology and its effective application to transform teaching and learning. She is passionate about achieving positive social impact through education and she sees technology as a catalyst for realizing this vision.

Episodes of Leading Innovation air on Mondays and feature real-world educators sharing insights, strategies, and ideas about what’s working in their schools and what’s not. From tackling “innovation fatigue”—the overwhelm and exhaustion tied to rapid technology adoption in the classroom—to overcoming budget limitations, here’s a peek at the discussions from some of our recent episodes:

  • What Every School Leader Needs to Know About Managing Innovation Fatigue
    In the premiere episode of Leading Innovation, we kick things off with a discussion about the need for school leaders to share ideas and strategies. Then, we dive into the challenge of managing the “innovation fatigue” that is being felt in school and classroom environments. Find out how some school leaders are using data to rebalance school priorities and reduce teacher burnout while maximizing student achievement.
  • The New School Leadership Challenge: Inspiring and Energizing Teachers Without Adding to Their Stress
    This episode tackles a challenge that has risen to the very top of every school leader’s priority list: talent management. As teaching becomes more demanding and the pool of talent shrinks, how do leaders inspire and energize teachers without becoming a source of the stress that is burning them out? Hint: Open communication is key.
  • Five Practices That Enable School Leaders to See What Matters Most for Teachers’ and Students’ Success
    In this episode, we introduce five practices that give school leaders the ability to see what teachers and students need most to achieve their academic goals—at any point in the school term. Join us to learn the what, why, and how of putting these practices to work.
  • How School Leaders Can Connect With Teachers and Students When It Doesn’t Matter… So We Can Connect With Them When It Does
    We all know that meaningful connections between administrators and teachers are required for effective learning, but the pandemic disrupted the traditional face-to-face connections educators rely on in schools. As our podcast guest, instructional coach Kimberly Moyer, explains, “We need to continually look for creative ways to build those bridges to our students. It doesn’t matter if it’s face to face or using technology; it’s all about relationships.” Tune in to this episode for techniques to connect with teachers and students when the stakes are low—including through resources such as Microsoft Teams and the Microsoft Showcase School program—to maintain those critical connections when it counts most.
  • How Exceptional School Leaders Create Cultures That Work Around Budget and Resource Constraints
    For many schools and school leaders, budget constraints and limited resources are the big barriers to greater student performance. In this episode we talk with a school leader who transcended extreme budget limitations, using solutions such as free Microsoft 365 Education A1 licenses, to create a model school that attracted interest from around the globe. Our guest, Paramjeet Kaur Dhillon, the Founder Principal of Kamla Nehru Public School in Phagwara, India, offers empowering insights: “When it comes to finances, I have budget constraints. But when it comes to human resources, we are bountiful. Our resources are the culture of the school. Our resources are the attitude which we possess. Our resource is the will to change the world of our students.”

Upcoming episodes will explore topics including why technology hasn’t disrupted education as predicted, how to find inspiration when you aren’t inspired, and how to cultivate and measure culture within a school.

Tune in to Microsoft Education’s Leading Innovation podcast to listen to these episodes and more, and tweet us your thoughts about the latest episode using the tags @MicrosoftEDU, @DinaMGhobashy, @GOALACADEMY, @frankchip2, and @BAMRadioNetwork.

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Windows 11 helps build a more positive, inclusive shopping experience for plus-size women

Oxnam says that tech fuels everything she does, but even she was surprised at how dramatically her life changed with a new-to-her operating system.

“The first thing about Windows 11 that stood out to me was how easy it was to set up. In five minutes, I had all of my programs set up. I even was able to transfer over all of my tabs and bookmarks and favorite things to Microsoft Edge,” Oxnam says. “This was amazing given how many different platforms I have to log into. To have it ready and customized for me right from the get-go was a game changer. And then beyond that, it was so intuitive to pick up.”

She was able to quickly figure out features she now uses daily, such as Snap Assist, multiple desktops, widgets and search from Start.

“Everything was super easy to do without having to do a ton of research, which was extremely convenient and meant that I could just get to work right from the beginning,” she says. “I need to be able to quickly export things and get them turned in right before the deadline, because I need every minute.”

She marveled at how much easier it was to collaborate in real-time. For example, she constantly works on Excel files with a group of five. It’s usually a massive financial spreadsheet that entails creating new models projected out five years, editing new data and equations. Before she switched to Windows 11, they couldn’t all work on the document at the same time – since statistical models’ numbers change constantly – so they would have to assign people different days to work on it. But that changed once she was using Windows 11.

“And all of a sudden, I was on the same document as everyone else working in real time, everything was updating super-fast. I could see the exact numbers that were being plugged in,” she says. “We could comment, we could realize faster ways to do things. We didn’t have to fix a ton of people’s mistakes.”

Charlotte Oxnam looking at reader
Charlotte Oxnam

As she’s been able to streamline her workflow, she’s also carrying one less device. Previously she had to go back and forth between a MacBook Air and an iPad. But now, those devices are gathering dust on a shelf while she uses her Windows 11 laptop daily, even converting some of her housemates – mostly engineers – to switch to PCs after seeing how easy it was for her to transfer her work and school life onto the new platform.

Having a touch screen on her main device has really simplified her life, she says.

“I just tap on the thing I want, and it takes me to it. It’s as easy as that. Or zoom in the way we do on our phones,” says Oxnam, who loves how much easier it is to edit images and work on content without thinking about a mouse or even a trackpad. “I just pinch my fingers because that’s intuitively what we’ve learned to do.”

Oxnam is hopeful for the future, and how the next generation’s shopping experience will be a much more positive one than what she and others grew up with. The blog will continue to exist, as she wants to make sure the team doesn’t get too insular and turn into an echo chamber. But their focus is to stay true to representing every plus-size woman and advocate for them. To have these spaces exist is already proving valuable to people who have found them.

“We’ve already had at least a couple dozen people directly reach out and tell us, ‘This is the community I’ve been searching for. This is my space. I’ve finally found it. Thank you for making it,’” Oxnam says. “Our first step in making the world a more inclusive space is fashion, but I think it’s a bigger conversation of how we can create things that are more accessible and enjoyable, that make life better in different ways. And I think technology is at the heart of everything we’ll do going forward that can pull that off.”

Lead photo: Charlotte Oxnam and a Windows 11 PC

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Microsoft and partners are building a more sustainable future

As we observe Earth Day 2022, we know that protecting the planet is critical, and we are committed to creating a more sustainable future. For Microsoft, sustainability isn’t just an ambition — it’s part of our culture. Our commitments and actions on sustainability are far-reaching and are some of the most ambitious out there. Our goal isn’t just to become more sustainable though, we want to help every organization on the planet to do the same. Organizations around the world need to transition to a net zero, environmentally sustainable future in a short period of time, and our partners are leveraging the Microsoft cloud, Cloud for Sustainability, data and AI to build innovative applications, solutions and services to help customers transform their operations, products, services and supply chains, to facilitate their transition to net zero, and achieve their sustainability goals.

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Partner innovations enable sustainability

Through the Microsoft #BuildFor2030 Initiative we aim to accelerate innovation and collective impact with our partner ecosystem, helping to advance the United Nations Sustainable Development Goals (SDGs). Together we can deliver solutions and services that are good for the planet, and good for business. For Earth Day, and every day, we are proud to celebrate some of our partners who are working to build a more sustainable future.

Optimizing technology for a more resilient future

Our partners offer a variety of Microsoft cloud solutions that empower customers to understand, minimize and manage environmental impact, gain operational efficiencies and achieve more responsible supply chain practices:

  • The Awesense Digital Energy Platform is a data model-based framework that energy providers and solution builders can use to scale at the same pace as the rapidly growing energy grid, unlocking and combining energy and geospatial data to enable analytics and visualizations.
  • The CadDo Calculate solution helps financial organizations augment financial performance with rigorous, investment-grade SDG metrics to inform investment decisions for improved sustainability.
  • Earth Knowledge’s Foresight Platform is providing institutions with forward-looking planetary intelligence that helps companies mitigate future risk and guides investment decisions, bringing clarity to the economic risk of climate change and biodiversity loss.
  • Honeywell Forge Predictive Maintenance is a cloud based solution that collects data from building assets and uses machine learning to understand how equipment is running against optimal performance in order to achieve better building performance and realize operating efficiencies.
  • ICONICS Water Management solution provide insights to ensure water treatment and filtration happens exactly as planned. Customer benefits include energy and labor savings, leak detection, pollution reduction, government compliance and sustainability improvements.
  • SAS worked with Wienerberger AG to develop and deploy a process optimization solution that uses analytics to reduce energy consumption and emissions in the production of bricks. It utilizes a data-based model to compensate for the large fluctuations that occur during the processing of raw materials used to create bricks.
  • Uptake provides asset-intensive companies with the traceable, secure, cost-effective ability to connect their machines, people and data together to embrace their fiduciary duty and act in service of global sustainability.

Solutions from systems integrator and advisory partners enable business transformation

Our systems integrator and advisory partners are working with companies around the world, applying their deep industry expertise to deliver Microsoft Cloud-powered sustainability solutions and innovative services that help customers drive operational efficiencies, enable business transformation and achieve their sustainability goals:

  • Accenture, Avanade and Microsoft are driving joint sustainability efforts including their pioneering role in the Green Software Foundation, a nonprofit that’s building a trusted ecosystem of people, standards, tooling and practices to enable green software development. And, through Project Amplify, Accenture and Microsoft support dozens of startups that focus on driving social impact and sustainability by providing access to emerging technology and expertise to help them scale their solutions.
  • Cognizant believes that technology can help businesses make informed decisions about ESG, lead the transition to lower carbon and build a more inclusive economy that will positively impact the environment. Cognizant and Microsoft collaborated to develop industry-leading solutions  on the Microsoft Cloud for Sustainability including Connected Factory by APEX and OneFacility.
  • EY is driving innovation with Microsoft in order to support clients with challenging ESG (Environmental, social and governance) issues including energy transition and decarbonization, stakeholder and risk management, ESG ratings management, regulatory compliance and external reporting. EY’s Microsoft Cloud solutions such as ESG IQ and the Decarbonization Platform, are focused on helping clients solve the new business challenges that ESG presents.
  • Corey Glickman, VP Sustainability & Design at Infosys, and Jeff Kavanaugh, head of the Infosys Knowledge Institute, wrote “Infosys – The Practical Sustainability Book” to provide organizations with a practical approach to creating and connecting smart buildings and spaces that deliver proven results and can be replicated by others including global enterprises, small companies or government entities.
  • Kyndryl believes that it is mission critical to be a leader who is providing climate change solutions, and they are working with employees, customers and partners to transform our world to net zero. For Kyndryl , the #heart of progress is to build a more sustainable world for today, and for future generations.
  • New PwC solutions for smart stadiums utilize digital twins, IoT sensors and AI to promote a more modern, more rewarding experience for everyone entering a stadium or sports facility. These solutions provide a safer, healthier environment for both customers and staff by removing barriers and helping people get where they need to go faster, and behind the scenes, facility managers can realize reduce costs through centralized core functions, smarter resource planning and predictive analytics to monitor, predict and manage equipment status, waste removal and climate control.
  • TCS Clever Energy is an enterprise energy and emission management system that helps commercial and industrial organizations be more sustainable, ensures energy and cost efficiencies, decrease carbon emissions, and achieve their carbon neutral goals. The solution accelerates customers’ journey towards neutrality by reducing energy and CO2 consumption by up to 15%, and typically produces a ROI within a year. Over the next five years, TCS expects that the Clever Energy solution will save the company and its customers more than $200 million dollars, and up to 170 tons of CO2 emissions.

Device and chip maker partners help drive sustainability from start to finish

Our hardware partners deliver innovative devices and demonstrate their commitment to the sustainability of our planet through the examination and optimization of their own operations and by sourcing renewable or ocean-bound plastics into their PCs.

  • AMD has a proven track-record of prioritizing and delivering on environmental sustainability initiatives and performance backed by over 25 years of public reporting. AMD environmental programs and initiatives span across its value chain including operations, supply chain, manufacturing and products. The company has set ambitious goals through 2025/2030, focused on bold advancements in energy efficiency for accelerated computing applications, a science-based greenhouse gas emissions reduction goal for operations (aligned with the international goal of trying to limit future warming to 1.5 degrees Celsius), and work with suppliers to increase efficient use of resources and renewable energy.
  • Acer’s Earthion mission is to provide outstanding products that carefully consider environmental factors in every stage of the product life cycle, and since the launch of the Aspire Vero, based on the Earthion mission, Acer has expanded its Vero line of green products to include more notebook models, desktops, displays and accessories. And the Acer “Earthion” platform unites the strengths of its employees and supply chain partners to help tackle environmental challenges and expand the circle of impact of its sustainability efforts.
  • ASUS reduces their environmental footprint by optimizing their packaging and shipping practices. A report found that only 5% of plastic packaging was effectively recycled, so ASUS uses cardboard cartons made of 85% to 90+% recycled paper. In the spirit of reduce, reuse and recycle, the accessory boxes are designed to be converted into laptop stands, and thoughtful consideration for packaging materials’ size, weight, and the way they’re stacked improves energy utilization, which indirectly reduces carbon emissions during transportation.
  • Dell just launched a Global Recycling Drive, focused on reducing e-waste through recycling. Consumers in the U.S. can turn eligible devices into credit for their next purchase through Dell Trade-in, or take advantage of Dell Reconnect, a program operated in partnership with Goodwill Industries, to recycle any brand of used computer equipment. Globally, consumers can recycle their computer equipment with Dell’s mail-back program, and business customers can take advantage of Dell’s Asset Recovery Services to securely resell, recycle or return to lease their excess hardware in an environmentally conscious manner that complies with local regulatory guidelines.
  • HP is committed to sustainability and has launched more than three hundred new products made with ocean-bound plastic since 2017. Through the company’s advances in technology and commitment to considering the entire lifecycle of its products, HP has diverted a massive amount of waste including 200.8 million pounds of recycled fiber, 61.6 million pounds of post-consumer recycled plastic and eight million pounds of recycled metals. The HP Dragonfly G3 and HP EliteBook 860 G9 commercial PCs are built with ocean-bound and post-consumer recycled plastics.
  • On April 13, Intel committed to further reduce its direct and indirect greenhouse gas emissions, and to work with customers and industry partners to create solutions to lower the greenhouse gas footprint of the entire technology ecosystem. Intel committed to reach net-zero greenhouse gas emissions across its operations, (Scope 1 and 2 emissions, by 2040.) And, to support customer sustainability goals and reduce Scope 3 product-use greenhouse gas emissions, Intel will increase the energy efficiency of its products and continue to drive the performance improvements that the market demands.
  • Lenovo is determined to create a better world, not only through the products, solutions and services they offer, but also in their commitment to implementing sustainable practices. Lenovo endorsed the U.N. CEO Water Mandate, and have implemented a water resiliency policy to manage and measure water consumption throughout their supply chain. In addition, Lenovo is focused on achieving their science-based 2030 commitments to reduce carbon emissions and is evaluating potential pathways to achieve net zero carbon consumption.
  • Razer, which builds powerful gaming devices, has an ambitious 10-year road map called Go Green with Razer focused on using recyclable CNC milled aluminum, post-consumer recycled plastics, conflict-free minerals and raw materials in their device manufacturing process, and have pledged to use recycled or recyclable materials in all products by 2030. Customers are encouraged to return their old Razer products to stores for free recycling, and by 2025 Razer will enable consumer disposal and recycling of their products globally.
  • Samsung is committed to developing innovative, high-performing products that have minimal impact on the environment, and the company continues to expand its use of renewable energy sources such as solar and geothermal heat in its facilities, and is incorporating use of recycled water and waste as well. They’ve replaced plastic and shrink wrap with packaging made of renewable biomaterials, and are expanding their closed-loop recycling system to recover and reuse more iron, copper and plastics from e-waste. Samsung has committed to achieve zero waste landfills at its mobile work sites by 2025 through initiatives like Galaxy Upcycling, Certified Re-Newed and Trade-In programs.

Giving new life to older devices through the Microsoft Authorized Refurbisher program

Reusing and recycling has always been important to Microsoft, and increased demand for PCs to meet work and learn-from-anywhere needs has made bringing old devices back to life critical. Millions of PCs and other electronics are being repurposed through the Microsoft Authorized Refurbisher (MAR) program, in which partners decommission and refurbish PCs and servers and install the latest Windows software. In 2021, 4,855,068 Windows licenses were issued with refurbished computers, equaling enough electricity to power 1,441,524 houses each year. To help support digital inclusion, MAR partners provide the refurbished PCs to nonprofit organizations, businesses, schools and homes.

Working together to accelerate progress toward a more sustainable world

It will take all of us working together to drive the changes needed to ensure the future of the planet.

The first step is to understand impact, and the Emissions Impact Dashboard can help measure emissions related to Microsoft cloud services. Purchasing partner or Microsoft devices built with sustainability in mind can help people begin to reduce their environmental impact, and Microsoft Sustainable Partners can help organizations measure, model and manage their global operations at scale.

No matter where an organization is in the sustainability journey, our partners’ devices, solutions, and services can help organizations minimize environmental impact, deliver new value, accelerate business transformation and achieve sustainability goals. One company with ambitious commitments, together with an entire ecosystem of partners with ambitious goals, will make a difference around the world!

Let’s recommit to protecting our planet today and every day. This important work represents some of the greatest challenges and biggest opportunities of our lifetime, and the benefits will be tremendous! Learn more about how to advance sustainability initiatives at Microsoft.com/sustainability, and explore partner solutions featured in the Microsoft #BuildFor2030 Initiative.

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