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Announcing the Swift Student Challenge 2025

Swift bird logo on a colorful background with decorative code.

We’re thrilled to announce the Swift Student Challenge 2025. The Challenge provides the next generation of student developers the opportunity to showcase their creativity and coding skills by building app playgrounds with Swift.

Applications for the next Challenge will open in February 2025 for three weeks.

We’ll select 350 Swift Student Challenge winners whose submissions demonstrate excellence in innovation, creativity, social impact, or inclusivity. From this esteemed group, we’ll name 50 Distinguished Winners whose work is truly exceptional and invite them to join us at Apple in Cupertino for three incredible days where they’ll gain invaluable insights from Apple experts and engineers, connect with their peers, and enjoy a host of unforgettable experiences.

All Challenge winners will receive one year of membership in the Apple Developer Program, a special gift from Apple, and more.

To help you get ready, we’re launching new coding resources, including Swift Coding Clubs designed for students to develop skills for a future career, build community, and get ready for the Challenge.

Learn more

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Upcoming regional age ratings in Australia and France

Apple is committed to making the App Store a safe place for everyone — especially kids. Within the next few months, the following regional age ratings for Australia and France will be implemented in accordance with local laws. No action is needed on your part. Where required by local regulations, regional ratings will appear alongside Apple global age ratings.

Australia

Apps with any instances of simulated gambling will display an R18+ regional age rating in addition to the Apple global age rating on the App Store in Australia.

France

Apps with a 17+ Apple global age rating will also display an 18+ regional age rating on the App Store in France.

Learn more about the age ratings

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Update on iPadOS 18 apps distributed in the European Union

The App Review Guidelines have been revised to add iPadOS to Notarization.

Starting September 16:

  • Users in the EU can download iPadOS apps on the App Store and through alternative distribution. As mentioned in May, if you have entered into the Alternative Terms Addendum for Apps in the EU, iPadOS first annual installs will begin to accrue and the lower App Store commission rate will apply.
  • Alternative browser engines can be used in iPadOS apps.
  • Historical App Install Reports in App Store Connect that can be used with our fee calculator will include iPadOS.

If you’ve entered into a previous version of the following agreements, be sure to sign the latest version, which supports iPadOS:

Learn more about the update on apps distributed in the EU

Translations of the guidelines will be available on the Apple Developer website within one month.

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Win-back offers for auto-renewable subscriptions now available

Two iPhone screens that show different ways win-back offers can appear on the App Store: On the product page and in personalized recommendations, such as the Apps tabs.

You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create a pay up front offer for a reduced subscription price of $9.99 for six months, with a standard renewal price of $39.99 per year. Based on your offer configuration, Apple displays these offers to eligible customers in various places, including:

  • Across the App Store, including on your product page, as well as in personalized recommendations and editorial selections on the Today, Games, and Apps tabs.
  • In your app or game.
  • Via a direct link you share using your own marketing channels.
  • In Subscription settings.

When creating win-back offers in App Store Connect, you’ll determine customer eligibility, select regional availability, and choose the discount type. Eligible customers will be able to discover win-back offers this fall.

Set up win-back offers

Learn about win-back offers

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Hello Developer: September 2024

Get ready for Apple Intelligence.

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Behind the Design: The rhythms of Rytmos

A screenshot from the game Rytmos that depicts a floating cube-like shape with a puzzle covering its sides. The shape is set against a green and blue background.

Rytmos is a game that sounds as good as it looks.

With its global rhythms, sci-fi visuals, and clever puzzles, the 2024 Apple Design Award winner for Interaction is both a challenge and an artistic achievement. To solve each level, players must create linear pathways on increasingly complex boards, dodging obstacles and triggering buttons along the way. It’s all set to a world-music backdrop; different levels feature genres as diverse as Ethiopian jazz, Hawaiian slack key guitar, and Gamelan from Indonesia, just to name a few.

And here’s the hook: Every time you clear a level, you add an instrument to an ever-growing song.

“The idea is that instead of reacting to the music, you’re creating it,” says Asger Strandby, cofounder of Floppy Club, the Denmark-based studio behind Rytmos. “We do a lot to make sure it doesn’t sound too wild. But the music in Rytmos is entirely generated by the way you solve the puzzles.”


ADA FACT SHEET

Rytmos

  • Winner: Interaction
  • Team: Floppy Club
  • Available on: iPhone, iPad
  • Team size: 5

Learn more about Rytmos

Download Rytmos from the App Store

The artful game is the result of a partnership that dates back decades. In addition to being developers, Strandby and Floppy Club cofounder Niels Böttcher are both musicians who hail from the town of Aarhus in Denmark. “It’s a small enough place that if you work in music, you probably know everyone in the community,” laughs Böttcher.

The music in Rytmos comes mostly from traveling and being curious.

Niels Böttcher, Floppy Club cofounder

The pair connected back in the early 2000s, bonding over music more than games. “For me, games were this magical thing that you could never really make yourself,” says Strandby. “I was a geeky kid, so I made music and eventually web pages on computers, but I never really thought I could make games until I was in my twenties.” Instead, Strandby formed bands like Analogik, which married a wild variety of crate-digging samples — swing music, Eastern European folk, Eurovision-worthy pop — with hip-hop beats. Strandby was the frontman, while Böttcher handled the behind-the-scenes work. “I was the manager in everything but name,” he says.

The band was a success: Analogik went on to release five studio albums and perform at Glastonbury, Roskilde, and other big European festivals. But when their music adventure ended, the pair moved back into separate tech jobs for several years — until the time came to join forces again. “We found ourselves brainstorming one day, thinking about, ‘Could we combine music and games in some way?’” says Böttcher. “There are fun similarities between the two in terms of structures and patterns. We thought, ‘Well, let’s give it a shot.’”

A *Rytmos* screenshot showing a deconstructed series of dark floating puzzle pieces against a blue and green background.

Puzzles in Rytmos — like the one set on the planet “Hateta” — come with a little history lesson about the music being played.

The duo launched work on a rhythm game that was powered by their histories and travels. “I’ve collected CDs and tapes from all over the world, so the genres in Rytmos are very carefully chosen,” says Böttcher. “We really love Ethiopian jazz music, so we included that. Gamelan music (traditional Indonesian ensemble music that’s heavy on percussion) is pretty wild, but incredible. And sometimes, you just hear an instrument and say, ‘Oh, that tabla has a really nice sound.’ So the music in Rytmos comes mostly from traveling and being curious.”

The game took shape early, but the mazes in its initial versions were much more intricate. To help bring them down to a more approachable level, the Floppy Club team brought on art director Niels Fyrst. “He was all about making things cleaner and clearer,” says Böttcher. “Once we saw what he was proposing — and how it made the game stronger — we realized, ‘OK, maybe we’re onto something.’”

Success in Rytmos isn’t just that you’re beating a level. It’s that you’re creating something.

Asger Strandby, Floppy Club cofounder

Still, even with a more manageable set of puzzles, a great deal of design complexity remained. Building Rytmos levels was like stacking a puzzle on a puzzle; the team not only had to build out the levels, but also create the music to match. To do so, Strandby and his brother, Bo, would sketch out a level and then send it over to Böttcher, who would sync it to music — a process that proved even more difficult than it seems.

“The sound is very dependent on the location of the obstacles in the puzzles,” says Strandby. “That’s what shapes the music that comes out of the game. So we’d test and test again to make sure the sound didn’t break the idea of the puzzle.”

A *Rytmos* screenshot showing a puzzle set on a floating cube-like shape set against a light red background.

Puzzles in Rytmos are all about getting from Point A to Point B — but things are never as simple as they seem.

The process, he says, was “quite difficult” to get right. “Usually with something like this, you create a loop, and then maybe add another loop, and then add layers on top of it,” says Böttcher. “In Rytmos, hitting an emitter triggers a tone, percussion sound, or chord. One tone hits another tone, and then another, and then another. In essence, you’re creating a pattern while playing the game.”

We’ve actually gone back to make some of the songs more imprecise, because we want them to sound human.

Niels Böttcher, Floppy Club cofounder

The unorthodox approach leaves room for creativity. “Two different people’s solutions can sound different,” says Strandby. And when players win a level, they unlock a “jam mode” where they can play and practice freely. “It’s just something to do with no rules after all the puzzling,” laughs Strandby.

Yet despite all the technical magic happening behind the scenes, the actual musical results had to have a human feel. “We’re dealing with genres that are analog and organic, so they couldn’t sound electronic at all,” says Böttcher. “We’ve actually gone back to make some of the songs more imprecise, because we want them to sound human.”

Best of all, the game is shot through with creativity and cleverness — even offscreen. Each letter in the Rytmos logo represents the solution to a puzzle. The company’s logo is a 3.5-inch floppy disk, a little nod to their first software love. (“That’s all I wished for every birthday,” laughs Böttcher.) And both Böttcher and Strandby hope that the game serves as an introduction to both sounds and people they might not be familiar with. “Learning about music is a great way to learn about a culture,” says Strandby.

But mostly, Rytmos is an inspirational experience that meets its lofty goal. “Success in Rytmos isn’t just that you’re beating a level,” says Strandby. “It’s that you’re creating something.”

Meet the 2024 Apple Design Award winners

Behind the Design is a series that explores design practices and philosophies from finalists and winners of the Apple Design Awards. In each story, we go behind the screens with the developers and designers of these award-winning apps and games to discover how they brought their remarkable creations to life.

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Upcoming changes to the browser choice screen, default apps, and app deletion for EU users

By the end of this year, we’ll make changes to the browser choice screen, default apps, and app deletion for iOS and iPadOS for users in the EU. These updates come from our ongoing and continuing dialogue with the European Commission about compliance with the Digital Market Act’s requirements in these areas.

Developers of browsers offered in the browser choice screen in the EU will have additional information about their browser shown to users who view the choice screen, and will get access to more data about the performance of the choice screen. The updated choice screen will be shown to all EU users who have Safari set as their default browser. For details about the changes coming to the browser choice screen, view About the browser choice screen in the EU.

For users in the EU, iOS 18 and iPadOS 18 will also include a new Default Apps section in Settings that lists defaults available to each user. In future software updates, users will get new default settings for dialing phone numbers, sending messages, translating text, navigation, managing passwords, keyboards, and call spam filters. To learn more, view Update on apps distributed in the European Union.

Additionally, the App Store, Messages, Photos, Camera, and Safari apps will now be deletable for users in the EU.

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Upcoming requirements for app distribution in the European Union

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect for apps on the App Store in the European Union (EU) in order to comply with the Digital Services Act.

Please note these new dates and requirements:

  • October 16, 2024: Trader status will be required to submit app updates. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.
  • February 17, 2025: Apps without trader status will be removed from the App Store in the EU until trader status is provided and verified.

Learn what a trader is and how to enter your status

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Apple Entrepreneur Camp applications are now open

People sitting in a group outside laughing.

Apple Entrepreneur Camp supports underrepresented founders and developers, and encourages the pipeline and longevity of these entrepreneurs in technology. Attendees benefit from one-on-one code-level guidance, receive unprecedented access to Apple engineers and experts, and become part of the extended global network of Apple Entrepreneur Camp alumni.

Applications are now open for female,* Black, Hispanic/Latinx, and Indigenous founders and developers. And this year we’re thrilled to bring back our in-person programming at Apple in Cupertino. For those who can’t attend in person, we’re still offering our full program online. We welcome established entrepreneurs with app-driven businesses to learn more about eligibility requirements and apply today.

Apply by September 3, 2024.

Learn more

* Apple believes that gender expression is a fundamental right. We welcome all women to apply to this program.

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Updates to the StoreKit External Purchase Link Entitlement

In response to the announcement by the European Commission in June, we’re making the following changes to Apple’s Digital Markets Act compliance plan. We’re introducing updated terms that will apply this fall for developers with apps in the European Union storefronts of the App Store that use the StoreKit External Purchase Link Entitlement. Key changes include:

  • Developers can communicate and promote offers for purchases available at a destination of their choice. The destination can be an alternative app marketplace, another app, or a website, and it can be accessed outside the app or via a web view that appears in the app.
  • Developers may design and execute within their apps the communication and promotion of offers. This includes providing information about prices of subscriptions or any other offer available both within or outside the app, and providing explanations or instructions about how to subscribe to offers outside the application. These communications must provide accurate information regarding the digital goods or services available for purchase.
  • Developers may choose to use an actionable link that can be tapped, clicked, or scanned, to take users to their destination.
  • Developers can use any number of URLs, without declaring them in the app’s Info.plist.
  • Links with parameters, redirects, and intermediate links to landing pages are permitted.
  • Updated business terms for apps with the External Purchase Link Entitlement are being introduced to align with the changes to these capabilities.

Learn more by visiting Alternative payment options on the App Store in the European Union or request a 30-minute online consultation to ask questions and provide feedback about these changes.