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Now Available: Monthly Subscriptions with a 12-Month Commitment

Screens showing monthly subscriptions with a 12-month commitment feature, payment schedule and commitment details for App Store subscriptions.

Today, we’re introducing a new way that people can pay for your auto-renewable subscriptions on the App Store: monthly subscriptions with a 12-month commitment. This new payment option allows you to offer subscribers more affordable options. People can cancel their subscription at any time, which will prevent the subscription from renewing after they’ve completed their agreed-to payments to fulfill their commitment.

To provide transparency, people can easily view the number of completed and remaining payments for the subscription in their Apple Account. Apple will also send email and, if opted in, push notifications ahead of their renewal date to remind them of their upcoming purchase.

You can now configure this type of subscription in App Store Connect and test it in Xcode. With the exception of the United States and Singapore, monthly subscriptions with a 12-month commitment will be available worldwide to people on iOS 26.4, iPadOS 26.4, macOS Tahoe 26.4, tvOS 26.4, and visionOS 26.4, or later, with the release of iOS 26.5, iPadOS 26.5, macOS Tahoe 26.5, tvOS 26.5, and visionOS 26.5 in May.

Learn about configuring subscriptions

Learn about auto-renewable subscriptions

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Lykke Studios: In pursuit of puffy perfection

DEVELOPER STORIES

Screenshot of the Puffies mobile game showing a sticker pack selection screen. Approximately 24 colorful sticker packs are arranged in a grid on a wooden table background. Each pack displays a unique illustrated theme (such as "Duck Duck Quack," "Cosmic World," "Alice," "Monday Challenge," "Mer-Piggy," and others) along with a size label and difficulty rating. A task banner at the top reads "Collect 35 stickers from Packs with Easy difficulty" with a progress indicator showing 0/35.

THE POWER OF PUFFIES.

The delightful game puffies. combines the satisfying snap of a jigsaw puzzle with the nostalgic delight of a sticker book.

This 2025 Apple Design Award finalist for Inclusivity is brimming with virtual puffy stickers, the sort that ’80s kids would slap on their binders or trade at recess. Players tear open themed packs of vibrant, kitschy decals — maybe punk-rock capybaras, maybe sporty sushi rolls — and place them on a blank sheet so everything fits without overlapping.

The stickers are rendered with such accuracy that players can almost feel the slight give of their glossy surfaces under their fingertips — and the gentle haptic “blop” that accompanies each placement is supremely satisfying. Those sensations are no accident: puffies. developer Lykke Studios spent months fine-tuning these small moments.


puffies.

  • Available on: iPhone, iPad, Mac, Apple TV
  • Team size: 8
  • Based in: Thailand and Cyprus

Download puffies. from Apple Arcade >


“We always start with a material that we like,” says Lykke Studios founder Jakob Lykkegaard. For the company‘s 2023 Apple Design Award winner, stitch., that material was thread woven into whimsical embroidery puzzles. For their 2022 Apple Design Award finalist, tint., it was watercolor paint on thick, textured paper.

When the team began brainstorming the project that would become puffies., they set their sights on a jigsaw-style experience that would feel natural on touchscreens. Their eureka moment was landing on puffy stickers as the puzzle pieces; they’re tactile, nostalgic, and far more interesting to look at than a lone jigsaw piece.

And then it all blew up. “Because of the game physics, our first prototypes pretty much exploded,” laughs Lykkegaard.

Sticker shock

Screenshot of a Puffies sticker album puzzle screen featuring a "Mer-Piggy" ocean-themed collection. A teal sticker board is nearly complete, filled with whimsical pig-mermaid hybrid characters in various underwater scenes. A large gray blob shape in the center indicates empty slots yet to be filled. Four loose stickers — all featuring mermaid-pig characters — sit at the bottom of the screen, waiting to be placed.

Every one of the game’s 4,000 stickers is a 3D-modeled object that’s beholden to the game’s physics engine — and early tests proved they did not play well together. Once the team figured out how to stop pieces from ricocheting around the virtual tabletop, they turned to the problem of what should happen when a player tries to place one sticker on top of another. Is that something that comes up a lot during play? Not really. Did they spend months perfecting it anyway? Absolutely.

Lykkegaard recalls discussing the optimal outcome of this sticker-on-sticker scenario with the team. “Does it stick where it’s at? Does it slide down? And if it slides down, in what direction, and at what speed?” he says. They ultimately decided to simply have the sticker zip back to the edge of the puzzle where it came from, but “it’s not inaccurate to say we spent three months on this,” says Lykkegaard. “We scrapped the entire code base and started over again until it felt right.”

That pursuit of perfection is threaded throughout the game’s design. The cutouts around each sticker were drawn by hand because automated tracing looked too sterile. Tilting a device causes a subtle parallax effect on a sticker’s vinyl surface, as though it were catching the light in the room. And the team iterated endlessly on snap distances — how close a piece needs to be to its proper spot before it will gently click into place when released — down to the last pixel.

“Players can feel it subconsciously,” says Tanin-Andre Hohmann, producer at Lykke Studios. “They may not know it, but they say, ‘Oh, I like this more.’ And then if you ask why, they’re like, ‘I don’t know, really. It just fits better.’”

Cactuses and plungers

A group photo of nine people posing cheerfully on the bow of a ship. They are dressed in casual warm-weather clothing — shorts, T-shirts, and a floral wrap. Several people are waving, making peace signs, or giving thumbs-up. Behind them, dramatic green limestone cliffs rise above vivid turquoise water under a bright blue sky.

That best-it-can-possibly-be philosophy also extends to the game’s art. From cute cactus creatures to anthropomorphic toilet plungers, puffies. stickers are brought to life by talented illustrators around the world. “It’s literally the artist’s art,” says Hohmann. “We wanted it as unfiltered as possible.”

The game also benefits from its home country. While the Denmark-born Lykkegaard and many of his teammates hail from Europe, Lykke Studios is based in Phuket, Thailand — far from stuffy boardrooms and packed conference halls, close to a slower pace of life and easygoing creativity. “I tend to like coming into the bubble of the Bay Area or Europe, exploring things, and leaving that bubble again,“ says Lykkegaard. “And then having an unlimited amount of time to think and come up with new ideas.”

That unhurried mindset can be felt in the puzzles themselves. Each sticker-sheet level is painstakingly designed by hand — no algorithms, no automation. Timers and “game over“ screens aren’t a thing in puffies.; difficulty comes entirely from how many stickers are in the pack the player chooses. And to ensure larger puzzles don’t overwhelm players on smaller devices, the camera gently zooms in to frame the area where the current handful of stickers belongs.

Maximizing accessibility

A wide-angle view of a fully completed Puffies sticker album page, photographed at a slight angle on a wooden surface. The sheet is densely packed with Alice in Wonderland-themed cartoon stickers on a gray background, featuring characters such as a Mad Hatter, the Queen of Hearts, Tweedledee and Tweedledum, a Cheshire Cat-like creature, flamingos, Alice herself, and various Wonderland props including a "Drink Me" bottle and pocket watches.

Accessibility follows the same no-compromises logic. Players can enable more generous snap distances, toggle sticker-placement outlines, and use a finger-offset option that accommodates reduced motor function — or just very large hands. The guiding principle is simple: If a player comes up with a valid barrier the team hadn’t considered, and it’s feasible to fix, the team adds a solution.

The cost of all this craft? Time. Thankfully, the team’s previous successes have given them the freedom to polish their games without rigid milestones. But even so, is it worth it? To obsess over squish and snap, to tune the “rip” of opening a sticker pack, to jettison heaps of code because a few interactions don’t feel perfect?

“There are many things in the game that nobody will ever see, that we put energy into just because we know it’s there,” says Lykkegaard. “And that makes us proud.”


Keep reading

Developer stories explore best practices and philosophies from some of the most inventive developers in the Apple community. In each story, we go behind the screens with developers, designers, and engineers to find out how they brought their remarkable creations to life.

Browse all developer stories >

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Hello Developer: April 2026

Hello Developer: April 2026 – Discover – Apple Developer

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Hello Developer: April 2026

The words "Hello World" floating against a space background with the Earth floating beneath.

In this edition:

  • Join us on bilibili and LinkedIn.
  • Catch up on essential sessions before WWDC26.
  • Build a travel app with sample code.
  • Browse the latest edition of our new design gallery.
  • Learn about the biggest-ever update to Analytics in App Store Connect.

Read now

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How Infold Games fashioned an open world for Infinity Nikki

Promotional key art for Infinity Nikki featuring the game’s main character in a red and white archer’s outfit, holding a bow, standing on a wooden bridge beside her small white cat companion. A vibrant fantasy village with waterfalls, colorful banners, and layered cliffside buildings stretches out in the background.

Infinity Nikki is a literally glowing example of what video game graphics can be.

The fifth in a series of dress-up titles from Infold Games, Infinity Nikki is also the first to embrace elements of RPG action-adventure. But instead of tracking down weapons and battling bad guys, this installment finds its wide-eyed heroine solving puzzles by collecting enchanted outfits found throughout a series of wondrous lands.


Infinity Nikki

  • Available on: iPhone, iPad
  • Based in: Singapore
  • Awards: Apple Design Award winner for Visuals and Graphics (2025), App Store Awards Game of the Year finalist (2025), App Store Editors’ Choice

Download Infinity Nikki from the App Store >


The fashion-forward gameplay still remains, of course. Nikki’s dress sways and waves every step of the way, while capes sparkle and drift in the wind. Different outfits are imbued with different abilities that allow players to guide Nikki — and her cat companion, Momo — through clever puzzles. And from quaint cobblestone towns to distant mountains, every corner of the game’s Miraland — brought to life with cutting-edge visuals — is awash in beautifully realized lighting and effects from advanced shading techniques like Global Illumination. (Executive producer Kentaro Tominaga previously worked on several installments of the Legend of Zelda series.)

It’s a wonderland of texture, light, and animation — and the 2025 Apple Design Award winner for Visuals and Graphics. To find out more, we caught up with Douhu, Infinity Nikki’s lead gameplay systems designer for outfits; Ade, lead programmer; and Dodie, art director.

Viewed from inside a cave opening, a fantasy game character in a white gown hangs from a zipline cable, soaring above a colorful village nestled among rocky cliffs and autumn-colored trees, with a waterfall in the background.

Why did you decide to make this fifth installment an open-world RPG?

Douhu: When we started thinking about this six years ago, we already knew it would be an open-world game. So we asked ourselves: How do we go about bringing Nikki into that space? And how do we set it apart from other open-world games on the market?

To make these worlds as immersive as we can, we keep an eye on all the details, all the time.

Douhu, lead gameplay systems designer for outfits

This is the first Nikki game to include action-adventure elements and light combat.

Douhu: Yes, but we knew that combat wouldn’t be part of the game’s core play. The Nikki series has such a defined style. We thought a lot about how to maintain that.

How many people worked on the visuals for this?

Douhu: Oh, it’s a huge team — roughly 800 people. It’s a fun but a complicated job. We have a lot of visual pipelines all going at once: cutscenes, the NPC ecosystem, lighting, performance. The production complexity is so high.

A close-up of a highly ornate red and gold garment featuring a brightly colored, embroidered butterfly design on the chest, accented with glowing lights, draped pearls, and large red lotus flowers on the shoulders.

The payoff for that work seems to be everywhere: The game is full of fabrics, sparkles, environments, and natural elements.

Douhu: And we think about all of them. For instance, when Nikki runs up a flight of steps in a cutscene, we don’t want her to stamp her feet down. We want her to move lightly and elegantly. All the sounds you hear are based on real-world sounds, though we’ve added some imagination to them in post-production editing. To make these worlds as immersive as we can, we keep an eye on all the details, all the time.

Nikki’s double-jump is especially elegant; it’s almost like a glider coming in for the softest of landings.

Douhu: That’s because we want players to have plenty of time to experience the world. Our core gameplay is based on jumping, but it’s not a very quick motion. It’s slow, like a micro-response for that specific floating motion. And that’s because we want to let players breathe and appreciate all the details of Miraland.

A portrait of a fantasy game character wearing an elaborate tall gold filigree crown adorned with red gemstones, with cascading crystal face chains and a sheer veil framing her face. She wears a white lace gown with ruby jewels at the neckline, set against a dark blue twilight sky.

What is Day 1 like on the visuals for something like this?

Douhu: Because this is our fifth game with Nikki, we already have the character and philosophy built out, so those first days are more about sketching out the new world and its different maps.

Ade: To start, we reconstruct the structure and physical performance of the fabrics in the engine, based mostly on reality. Then we’ll do extreme evolutions on the fabrics. We have so many fabric categories in our library, and a lot of those are heritage from previous titles. But we make all kinds of adjustments, and add all kinds of effects to make the game feel like it’s beyond reality.

Douhu: We do have a big closet in our office! But we want to emphasize that we’re not just exporting real fabrics or trying to recreate reality. We’re adding layers of fantasy. We add complicated embroideries, more patterns, and glittering special effects to depict a more whimsical, fantastic version of reality. That’s why Nikki’s outfits look more gorgeous than they would in real life. Hopefully!

A fantasy game character dressed in an elaborate white lace gown and ornate gold crown floats in midair, shooting a beam of golden light from her hand toward a large mechanical wheel. A whimsical village is visible far below.

Could you select an element in the game and share a little about how it was brought to life?

Dodie: Color has always been central to our art creation, so I’ll share two examples from Version 2.0: the five-star outfit Behind Prayers and the location called Snail Ranch.

The core design concept of Behind Prayers is ”a confined divine maiden,” so that meant a maximal design approach. The divine maiden longs for freedom, yet she’s draped in heavy layers of ornate garments and gemstones. These represent both sacred glory and the weight of restraint: dazzling and radiant, yet undeniably burdensome.

We chose gold as the primary color to express sanctity and brilliance, and we introduced touches of green to break potential visual monotony. We further embellished the outfit with a rich array of multicolored gemstones and enhanced it with prismatic sparkle effects, allowing it to shimmer vividly — even at night.

Snail Ranch, meanwhile, is the player’s first destination in Itzaland — the place where Nikki first encounters the Shroomlings and the snails.

The lighting in this area is intentionally bright and inviting. Sunlight filters through enormous leaves, creating a warm and relaxing atmosphere, while even small puddles along the path reflect the deep blue of the sky. The scene takes on a fairytale quality, inviting players to believe and lose themselves in the land.

A close-up of a fantasy game character wearing an intricately detailed white hanfu robe adorned with gold embroidery, colorful beaded necklaces, red and blue ribbon accents, and a jade lotus pendant at the waist.

Talk about your approach to creating these fabrics and outfits.

Ade: Infinity Nikki introduces a revolutionary material system. At the core is a re-engineered fabric algorithm that preserves the advantages of four-layer UV blending textures, while requiring only minimal parameter adjustments to accurately simulate a wide range of materials, including the natural coarseness of cotton and linen, the smooth sheen of silk and satin, as well as the delicate tactile qualities of various velvets and flannel. The system also provides deep support for custom reflections and diverse sparkle responses, making it easy to create distinctive highlights and dreamy glints, such as the unique interplay of gauze and silk in the Fairytale Swan outfit.

Visual richness in Infinity Nikki extends well beyond fabric. We developed a specialized jewelry material system using advanced algorithms to simulate the brilliance of gemstones, including complex refraction, 3S light transmission, and highly variable specular highlights, as seen in the pearls and diamonds of the Fairytale Swan outfit. Dynamic presentation has also broken through previous limitations. To support animated patterns in high-end outfits such as Threads of Reunion, the team developed an innovative solution to mitigate Unreal Engine 5’s interference from engine-native motion blur on UV animations. This enables crisp and vivid celestial motion effects: three independent orbits allow full customization of planetary shapes, angular velocities, and trajectories, layered with flowing asteroid belts and lunar phase changes.

A close-up of a fantasy game character with long red hair wearing a glittering black and gold strapless ballgown with a glowing heart-shaped bodice, layered gemstone necklaces, and jeweled mesh gloves. Sparks of light emanate from her outstretched hands against a grassy background.

And how do you approach physical simulation?

Ade: We make flexible use of skeletal physics and Chaos Cloth to achieve natural, expressive motion. Through proprietary skeletal chain algorithms and enhanced cloth solvers, the team replaces costly and unstable traditional collision-based algorithms with more stable and controllable constraint-based algorithms. Let’s take Nikki running in a loose dress as an example. We introduced a flexible and soft-driven constraint stage during preprocessing, ensuring that even under dramatic movements, the initial garment avoids clipping the body.

While pursuing physical realism, the system also preserves the intended artistic silhouette of garments, particularly structured garments with petticoat. These outfits must flow naturally like fabric, while maintaining behavior consistent with their physical construction. Our custom algorithms incorporate collision handling between different garment types and multiple clothing layers, enabling free outfit combinations without sacrificing stability. By carefully balancing visual effects and performance, we achieve consistent results across multiple platforms.


Keep reading

Developer stories explore best practices and philosophies from some of the most inventive developers in the Apple community. In each story, we go behind the screens with developers, designers, and engineers to find out how they brought their remarkable creations to life.

Browse all developer stories >

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Q&A: How Plane Finder set itself up for the long haul

Two iPhone screenshots of the app Plane Finder. The screenshot on the left shows a map of the San Francisco area and information about a flight from JFK to SFO. The screenshot on the right show a map of all plane traffic activity over Europe.

Plane Finder is a sparkling example of what happens when a small team grows with a platform.

Launched in 2009, Plane Finder didn’t scale over the years by adding headcount, vendors, or complexity. Instead, founders Jodie and Lee Armstrong made a long-term bet on Apple’s ecosystem — staying native, sticking close to first-party tools, and reading platform signals early. And over time, an app that began as “planes on a map” evolved into a full end-to-end flight-tracking business — one that includes a global network of physical hardware — built and operated by a team of just eight people.

We talked to the married founders about their early days, the new design and Liquid Glass, and the challenges of running a global flight tracking network.


Plane Finder

  • Available on: iPhone, iPad, Apple Watch
  • Team size: 8
  • Based in: UK

Download Plane Finder from the App Store >


Take us back to 2009. What sparked the idea for Plane Finder, and what were those early days like?

Lee: We’ve been on the App Store since about a year after it opened. It feels like a lifetime. But the real spark was seeing the unveiling of the iPhone itself in 2007. We were actually in the United States when it came out, so we picked one up, not really knowing what we’d do with it. There was no App Store yet, and I couldn’t even use it as a phone in the UK. It was literally just to hold and swipe back and forth. But that moment became such a huge part of our journey. We still have that iPhone on display.

In those early days, did you have aspirations of becoming an end-to-end flight tracking platform?

Jodie: Not at all. We started with just the app. Today, we collect our own positional information directly from aircraft, put it inside apps, and sell our data commercially.

You’re a small team of eight people. What’s that like?

Lee: I don’t think we could have done it without Apple technologies. We’re a small team, and we wouldn’t have the platform or methods to market on a global scale without the App Store — credit cards, StoreKit, localization. We really value the App Store as a platform.

Plane Finder is known for adopting Apple technologies and features — like ARKit, MapKit, and Liquid Glass — early. Which tools have made the biggest difference?

Lee: It all goes back to MapKit. We flippantly say the app is “planes on a map,” and MapKit is core to that. We’re also big users of Metal for our 3D globe view. And we just wouldn’t be able to handle subscriptions and monetization with promotional offers without StoreKit 2. We don’t use any third parties or cross-platform frameworks. We’re all in on Apple technologies because they provide everything we need.

What made you willing to be such early adopters?

Jodie: I steer the company from the mindset of a quote I heard years ago: “When new technologies come along, you can either be part of the steamroller or part of the road.” We always want to be part of the steamroller. We’re quick to evaluate new technology, and if we can lean into it in a way that makes sense for our products, we go for it.

Can you talk about the process of adopting Liquid Glass?

Jodie: We were on board with the concept straight away. From a leadership perspective, we said, “This is the future. We’ve got to make it make sense for what we do.” The design and engineering teams worked incredibly hard bringing those two things together — staying current and leaning into the tech while making it make sense for our world.

What does the developer community mean to you?

Lee: It’s the reinforcement piece. When you’re working in silos, the community gives you confidence that you’re applying technologies correctly. It’s all well and good seeing WWDC sessions with slides and sample code, but that’s very specific. Seeing how it works in the real world is invaluable.

Jodie: Everyone I speak to within Apple has passion and opinions about our app. They’re very engaged, and every piece of feedback is valuable. We’ve been asked questions over the years like “Why do you do this with your toolbar?” All that conversation is helpful.

A photo of six members of the Plane Finder team, all standing outside in a courtyard next to an office building.

Plane Finder isn’t just an app. You’ve deployed thousands of flight tracking devices worldwide. How has Apple’s ecosystem enabled that?

Jodie: There’s a symbiotic relationship between people enjoying the app and wanting to get involved by hosting receivers where we need coverage.

Lee: When we first started, we had one receiver covering the south of the UK. People downloaded the app and said, “This is great, but I live in Scotland and can’t see any planes.” So we’d send them a receiver. Before long, we heard that from Sweden, the United States, Africa, and Asia.

Jodie: Today, we use the app to find people in locations where we want to improve coverage. We’re leveraging the power of the audience to grow the network even further.

What’s next?

Jodie: We haven’t finished our Liquid Glass journey. We’re working on an internal project code-named “Plane Finder Double Glazed” — the next iteration with wider UI changes that we held back initially. We’re also looking at how we can leverage machine learning and foundation models.

What’s one thing people don’t realize about running a global flight tracking network?

Lee: We own and operate the network of receivers that power it. A lot of people think we buy that data like other companies do.

Jodie: We’ve designed and manufactured receivers and antennas. There’s more to us than just being an app!


Keep reading

Developer stories explore best practices and philosophies from some of the most inventive developers in the Apple community. In each story, we go behind the screens with developers, designers, and engineers to find out how they brought their remarkable creations to life.

Browse all developer stories >

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App Store expands support to 11 new languages

A collection of Apple App Store and Apple TV download badges displayed in multiple languages.

To help your apps and games reach more people worldwide — especially in India — App Store Connect now supports localized metadata for 11 new languages, bringing the total number of supported localizations to 50. The new languages include Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Slovenian, Tamil, Telugu, and Urdu.

You can now provide localized metadata — such as your app name, description, screenshots, and more — in App Store Connect. When you localize your metadata, it helps make your app relevant to potential users across languages and cultures, and provides an opportunity to grow your business. You can add localized metadata with your next version submission for each platform you support and use new localized App Store badges in your marketing communications.

Learn how to localize your app information

Learn about expanding your app to new markets

Download the new localized App Store badges

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Update on regulated medical device apps in the European Economic Area, United Kingdom, and United States

Three icons representing health and wellness: a green running figure, a red medical clipboard with a heart, and a blue stethoscope.

To provide additional transparency to customers, the App Store will now display whether an app is a regulated medical device on its product page in the European Economic Area (EEA), United Kingdom, or United States. Regulated medical device apps are those that function on their own or as part of a system for a range of medical purposes, including diagnosis, prevention, monitoring, and treatment of diseases and physiological conditions. These apps may require registration or authorization from regulatory bodies, such as the U.S. Food and Drug Administration (FDA).

If you distribute in the EEA, UK, or U.S. and your app meets either of the following criteria, you’ll need to provide a regulated medical device status in App Store Connect, along with relevant regulatory information, such as contact details and safety information:

  • Its primary or secondary category is Health & Fitness or Medical
  • It’s marked as containing frequent references to Medical or Treatment Information in the Age Rating questionnaire in App Store Connect

Starting today, this status is required for new apps that meet either of the criteria above in order to distribute in these regions. Existing apps distributed in these regions that meet either of the criteria above must provide a status by early 2027. However, if you haven’t declared your app’s status by early 2027, you’ll no longer be able to submit app updates. If your app is not a regulated medical device, you can select No.

Learn about providing a regulated medical device status

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New In-App Purchase and subscription data now available in Analytics

Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:

  • More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
  • New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
  • New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
  • Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
  • Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
  • App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.

Learn about measuring performance with Analytics

Read the new Analytics guide

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WWDC26: June 8-12, 2026

The WWDC26 logo in a gray-to-white gradient against a black background. The first two letters (WW) are in dark gray, the middle two letters (DC) are in a lighter gray, and the final two numbers (26) are glowing white.

Join the worldwide developer community online for a week of technology, creativity, and community.

Be there for the reveal of the latest Apple tools, frameworks, and features. Learn to elevate your apps and games through video sessions hosted by Apple engineers and designers. Engage with Apple experts in labs and connect with the worldwide developer community. All online and free.

Learn more about WWDC26 >