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Reminder: Privacy requirement for app submissions starts May 1

The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many more.

An essential requirement of maintaining user trust is that developers are responsible for all of the code in their apps, including code frameworks and libraries from other sources. That‘s why we’ve created privacy manifests and signature requirements for the most popular third-party SDKs, as well as required reasons for covered APIs.

Starting May 1, 2024, new or updated apps that have a newly added third-party SDK that‘s on the list of commonly used third-party SDKs will need all of the following to be submitted in App Store Connect:

  1. Required reasons for each listed API
  2. Privacy manifests
  3. Valid signatures when the SDK is added as a binary dependency

Apps won’t be accepted if they fail to meet the manifest and signature requirements. Apps also won’t be accepted if all of the following apply:

  1. They’re missing a reason for a listed API
  2. The code is part of a dynamic framework embedded via the Embed Frameworks build phase
  3. The framework is a newly added third-party SDK that’s on the list of commonly used third-party SDKs

In the future, these required reason requirements will expand to include the entire app binary. If you’re not using an API for an approved reason, please find an alternative. These changes are designed to help you better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

This is a step forward for all apps and we encourage all SDKs to adopt this functionality to better support the apps that depend on them.

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Q&A: Promoting your app or game with Apple Search Ads

A person holds an iPhone that shows examples of Apple Search Ads, which appear at the top of the screen for an app called AwayFinder.

Apple Search Ads helps you drive discovery of your app or game on the App Store. We caught up with the Apple Search Ads team to learn more about successfully using the service, including signing up for the free online Apple Search Ads Certification course.

How might my app or game benefit from promotion on the App Store?

With Apple Search Ads, developers are seeing an increase in downloads, retention, return on ad spend, and more. Find out how the developers behind The Chefz, Tiket, and Petit BamBou have put the service into practice.

Where will my ad appear?

Three iPhone screens that show the different placements for Apple Search Ads: On the Search tab, in Search results, and on the Today tab.

You can reach people in the following places:

How can I learn best practices for creating and managing campaigns?

Online Apple Search Ads Certification training teaches proven best practices for driving stronger campaign performance. Certification training is designed for all skill levels, from marketing pros to those just starting out. To become certified, complete all of the Certification lessons (each takes between 10 and 20 minutes), then test your skills with a free exam. Once you’re certified, you can share your certificate with your professional network on platforms like LinkedIn.

Sign up here with your Apple ID.

Will my certification expire?

Although your Apple Search Ads certification never expires, training is regularly updated. You can choose to be notified about these updates through email or web push notifications.

Can I highlight specific content or features in my ads?

You can use the custom product pages you create in App Store Connect to tailor your ads for a specific audience, feature launch, seasonal promotion, and more. For instance, you can create an ad for the Today tab that leads people to a specific custom product page or create ad variations for different search queries. Certification includes a lesson on how to do so.

Can I advertise my app before launch?

You can use Apple Search Ads to create ads for apps you’ve made available for pre-order. People can order your app before it’s released, and it’ll automatically download onto their devices on release day.

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Apple Search Ads now available in Brazil and more Latin American markets

Three iPhone screens that show the difference placements for Apple Search Ads: On the Search tab, in Search results, and on the Today tab.

Drive discovery and downloads on the App Store with Apple Search Ads in 70 countries and regions, now including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay.

Visit the Apple Search Ads site and Q&A.

And explore best practices to improve your campaign performance with the free Apple Search Ads Certification course.

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Web Distribution now available in iOS 17.5 beta 2 and App Store Connect

Web Distribution lets authorized developers distribute their iOS apps to users in the European Union (EU) directly from a website owned by the developer. Apple will provide developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, and back up and restore users’ apps, once they meet certain requirements designed to help protect users and platform integrity. For details, visit Getting started with Web Distribution in the EU.

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Mario Producer: Sonic’s Same Week Release Is “An Interesting Coincidence”

Sonic and Mario
Image: Nintendo Life

Mario and Sonic both have new side-scrolling games arriving in the same week later this month and it has been generating some discussion online.

If you’ve been wondering how the developers of Super Mario Bros. Wonder feel about this, according to the game’s producer Takashi Tezuka, the Nintendo team doesn’t mind and is generally looking forward to the return of “2D side-scroller action games”. He did admit though that it was an “interesting coincidence”.

Here’s exactly what he had to say during a recent interview with Game Informer:

Takashi Tezuka: “I think it’s an interesting coincidence. We’ve been creating 2D action games for a long time and we, of course, want as many players as possible to enjoy those games. We’re looking forward to as many people as possible having the opportunity to play these 2D side-scrolling action games, Mario and otherwise.”

It’s a significant contrast to the ’90s when Mario and Sonic were direct competitors in the 2D pixel space. Since Sega’s exit from console production, the pair of mascots have teamed up in series like Mario & Sonic, and the blue blur has even been featured as a fighter in the Super Smash Bros. games.

Early impressions of Wonder and Sonic Superstars have been positive so far, but Mario’s game might have the edge based on the latest round of previews, which are already calling it a potential “game-of-the-year” contender. Sonic’s new game will arrive on 17th October and Mario’s title will follow on 20th October.

What are your own thoughts about these games releasing in the same week? Are you going with Sonic or Mario, or will you be picking up both? Leave a comment below.

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Pokémon Bank Users Encouraged To Transfer Pokémon To Pokémon Home ASAP

Pokemon Bank
Image: The Pokémon Company

Yesterday, Nintendo announced it would be ending “online play and other functionality” for the 3DS and Wii U in “early April” next year.

Although a lot of different parts of the 3DS online service will be impacted, one that won’t be in the foreseeable future is Pokémon Bank for the 3DS. As noted in the original announcement, this service will still be available even after other online services end.

The official ‘Play Pokémon’ social media account has now shared a new post about this to spread awareness while advising trainers to transfer their Pokémon to the Pokémon HOME application on Switch and mobile devices as soon as possible.

“Nintendo 3DS online services will be discontinued in April 2024. While Pokémon Bank can be used beyond that date, we encourage players to transfer their Pokémon to Pokémon HOME at their earliest convenience.”

While Pokémon Bank will remain available beyond the end date of the 3DS “online play” closure, Nintendo has noted how this could also end at “some point in the future”. The Poké Transporter will also be able to be used beyond the end date of “online play”.

You can learn more about this next phase of the 3DS and Wii U online shutdown in the original story and guide here on Nintendo Life:

Will you be making use of Pokémon Bank and the Poké Transporter while you still can? Tell us below.

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Round Up: The Reviews Are In For Detective Pikachu Returns

This week sees the release of Detective Pikachu Returns, a direct sequel to the original 2018 3DS title starring Pikachu and Tim Goodman.

We’ve already shared our own thoughts awarding it a score of 7 out of 10, and although it’s not the best-looking Switch game, it still offers up plenty of fun forensics. So, what did other critics have to say? Read on to find out!

VGC awarded it 3 out of 5 stars, labelling it an enjoyable but simple mystery adventure:

“Detective Pikachu is full of simple puzzes, witty dialogue and Pokemon to discover. It won’t thrill older fans from a gameplay perspective, and it’s visually inconsistent, but it will likely introduce throusands of young fans to a whole new genre of video games.”

GameSpot gave it 6 out of 10 and called it “soft-boiled”:

“Detective Pikachu Returns is charming and well-made enough for what it is, but that is a mystery game made for younger readers. Its setting, story, and mechanics are all geared toward gently introducing the uninitiated to mystery tropes with a soft-touch approach, and that makes it hard to recommend for any age group above tweens. There’s some satisfaction to be had in seeing the story unfold, but mostly this is a game made to be played by or with kids, not to make you feel like a kid again.”

Comicbook.com called it “Ace Attorney for 8-year-olds” and awarded it 2.5 out of 5:

“Unless you’re a Poke-Fanatic or a young child, Detective Pikachu Returns probably won’t hold very much for you. Detective Pikachu is still a joy to watch, but his shenanigans are hardly worth the $50 price tag. However, I think that this game would be a great fit for younger Pokemon fans who aren’t looking for deep multi-layered mysteries. As much as I wished that Detective Pikachu Returns had a stronger storyline, Detective Pikachu still has plenty of charm and the kids seem to enjoy his shenanigans as much as they did during his movie.”

IGN thought the game had a bit of a dark streak to it, delivering a final score of 6 out of 10:

“The mystery story of Detective Pikachu Returns makes some bizarre and unexpectedly dark choices to get to its underwhelmingly predictable conclusion, and as a result it’s unclear who this is all for. Is it for young kids who will find the simplified puzzles about right, or adults who grew up with Pikachu and can handle the more mature themes of the second half? It’s still a cute, bubbly, animated adventure with humor, unique pokemon to meet, and a mystery to solve, but the mystery solving is long-winded, the visuals are lackluster, and the gameplay is so basic it might as well not be there at all.”

And last but not least, Eurogamer gave this sequel 3 out of 5 stars, calling it one for Pokémon fans:

“All of the game’s Pokémon are pretty great, in fact, and are given enough personality that I’m again reminded of the franchise’s anime, rather than its main series games. Not since Pokémon Mystery Dungeon have fans been able to see Pokémon natter quite so much amongst themselves about, well, us – and it’s always interesting to hear what quirky comments they might have to share. As a window into the world of Pokémon I can’t help enjoying this second slice of Detective Pikachu’s story – though it’s an experience I’d likely only recommend to similar Pokéfans.”


Will you be checking out Detective Pikachu Returns on the Switch this week? Tell us in the comments.

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Reminder: This Week Is Your Last Chance To Play Pac-Man 99 Online

In case you missed it, Bandai Namco’s battle royale PAC-MAN 99 will be ending its online service later this week on 8th October.

“The online service for Nintendo Switch Online subscriber-only software “PAC-MAN 99″ will end on Sunday, October 8, 2023. You can continue to enjoy the offline mode of paid additional content even after the online service ends.”

Bandai Namco’s website for the game explains how the online services and distribution of the main game will be discontinued. Paid custom content and modes have already been discontinued.

Although this Switch Online battle royale game is coming to an end very soon, Nintendo seems to still be interested in the concept, recently releasing F-Zero 99.

Pac-Man 99’s online shutdown will follow on from Super Mario Bros. 35. In other news, Nintendo yesterday announced it would be ending “online play and other functionality” for the 3DS and Wii U in “early April” next year.

Will you be checking out PAC-MAN 99 one last time? Tell us in the comments.

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Random: Super Mario 64 Mod Adds Elephant Mario

If you ever wondered what Elephant Mario from Super Mario Bros. Wonder would look like in Super Mario 64, wonder no more as modders have added this new character to the game.

This model started off as a creation by ‘Koop the Koopa’ and was then ported to the 1996 3D platformer with some improvements. As you can see, this character has the same old abilities as Mario, only now he looks like an elephant!

Elephant Mario can even transform into Metal Elephant Mario. This mod also allows players to do a palette swap, changing the colours of the character’s overalls.

While there was no hesitation to add Elephant Mario to Super Mario 64, Nintendo’s Shigeru Miyamoto wasn’t quite as taken with the character’s early design during development, mentioning how it didn’t look like a Mario character and offering the team some feedback.

What do you think of Elephant Mario yourself? Think he looks the part in Super Mario 64? Tell us below.