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New innovations for the Microsoft customer data platform

Know your customers like never before

In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, the conversation shifts to the breakthrough outcomes they’ve achieved, often in very short time frames.

Customers talk about Microsoft’s unique ability to connect data holistically across departments and teams with AI-powered insights to drive better outcomes. This is precisely the business need that we identified and addressed with Microsoft Dynamics 365 Customer Insights, Microsoft’s customer data platform (CDP).

Customer Insights has resonated with organizations across industries and, as a result, it’s the fastest growing application in the Dynamics 365 portfolio. Customers such as Walgreens Boots Alliance, Chipotle Mexican Grill, Campari Group, and Dayton Children’s Hospital recognize Customer Insights as a trusted platform to realize business outcomes.

Transforming vision into reality

At this time last year, I described our vision for Microsoft’s CDP, which has become reality for a number of our customers. For example, Dynamics 365 Customer Insights is helping Tivoli Gardens, one of the world’s longest-running amusement parks, personalize guest experiences across every touchpoint—on the website, at the hotel, and in the park. American Electric Power Energy is using Customer Insights to better understand its customer needs, identify gaps in product offerings, and ensure delivery of efficient and sustainable energy solutions. Marston’s has onboarded Customer Insights to unify guest data and infuse personalized experiences across its 1,500-plus pubs across the United Kingdom.

Earlier this year, we announced that Customer Insights expanded its availability to the Microsoft Government Cloud, an environment built to meet the higher compliance needs of United States government agencies. The Microsoft Government Cloud meets the demanding requirements of the United States Federal Risk and Authorization Management Program (FedRAMP), enabling United States federal agencies to benefit from the cost savings and rigorous security of the Microsoft Cloud.

New capabilities to help customers drive business outcomes

Today, we’re meeting this growing customer demand for the Microsoft CDP by announcing new capabilities in Customer Insights to:

  • Deliver the most comprehensive view of their customers with the new engagement insights capability, currently in preview, that enables deeper understanding of customer intent and behavior with cross-channel analytics from their websites, mobile apps, and connected products. We bring yet another dimension to customer profiles though integration with Microsoft Dynamics 365 Customer Voice. Organizations can automatically augment profiles with survey responses to truly uncover sentiment and drive detailed segmentation of customers, empowering agile actions that build brand loyalty and driving detailed understanding of customers. Furthermore, organizations can enrich customer profiles with proprietary audience intelligence on brand affinity and user interests or using third-party enrichments such as Experian and Leadspace.
  • Unlock powerful AI-driven insights through limitless analytics with deep integration with Microsoft Azure Synapse Analytics. Organizations can leverage a library of prebuilt AI templates for churn prediction, product recommendations, and customer lifetime value, giving business users the ability to run AI/ML-based analytics on their data for quick insights without having to involve data scientists and IT.
  • Drive meaningful actions across the customer journey with turnkey integrations that make it easier to share insights with any application, be it Microsoft or third-party platforms. Customer Insights is designed and built to be vendor-agnostic, from ingesting data from any source to activating insights on multiple destinations including AutopilotHQ, Bing ads, dotdigital, Facebook, Google Ads, HubSpot, LiveRamp, Marketo, Mailchimp, SendGrid, and more.
  • Build on our commitment of unmatched data privacy and security by enabling organizations to better control and secure sensitive data with data classification and permissions from Microsoft Information Protection. This allows organizations to configure policies to classify, label, and protect data based on its sensitivity.

Real customers, real insights, real value

Across the world, so much has changed since last year. The global COVID-19 pandemic has impacted almost every organization and its customers. We’ve been inspired to see how many organizations are using Customer Insights to not only survive but thrive through this challenging environment.

In the healthcare space, Dayton Children’s Hospital uses Customer Insights to build a deep understanding of patient interactions across digital applications and in-person visits, and curate a secure single source of truth that complies with the Health Insurance Portability and Accountability Act (HIPAA) and other essential regulations. This enables healthcare providers to improve the patient experience across every channel and touch point, helping transform the end-to-end healthcare journey. We are now scaling this use case through the Microsoft Cloud for Healthcare solution.

The pandemic has also had an outsized impact on nonprofits who are facing difficult fundraising environments and reduced government aid; however, the demand for services from nonprofits has never been greater. Innovative organizations such as UNICEF Netherlands are leveraging Dynamics 365 applications such as Customer Insights, Microsoft Dynamics 365 Sales, and Microsoft Dynamics 365 Marketing to increase engagement with high-value donors through personalized experiences and communications. Ultimately, they can raise more funds with precise segmentation and AI-driven insights.

Further, these demands are exactly why we’re launching Fundraising and Engagement for Dynamics 365 Sales, built with MISSION CRM. Nonprofits, schools, hospitals, and research institutions can utilize Fundraising and Engagement to uncover new funding sources, strengthen existing relationships, and drive fundraising efficiency. Dynamics 365, Common Data Model, and Microsoft Azure, bring the most modern digital platform to nonprofit organizations to engage with their donors, design campaigns, manage recurring giving programs and events. Learn more about our commitment to help nonprofits tackle the worlds’ biggest challenges.

Like many other fast moving-CPG companies, Campari Group is using Customer Insights to connect consumer and bartender engagement by integrating bespoke marketing and sales data into a single repository. Campari Group has grown rapidly through acquisitions, each bringing in another IT landscape to assimilate including more than seven martech vendors in the marketing domain. They chose Customer Insights for several reasons, including compliance with the European Union’s General Data Protection Regulation (GDPR) and Campari Group’s trust in Azure. Customer Insights unifies all the consumer and business partner data, across regions and brands, to gain a 360-degree customer view. They can now take one standardized approach to calculate CLTV and personalize marketing campaigns that support end-to-end customer journeys across marketing, sales, and customer service.

Learn more about the industry’s top-rated CDP

The Microsoft CDP empowers every organization to gain the most comprehensive view of their customers allowing any business professional the ability to learn from interactions and optimize engagement for delivering personalization at scale. For more information about Dynamics 365 Customer Insights, please visit us online or contact your Microsoft representative.

Watch the Microsoft Business Applications Launch Event today at 9:00 AM Pacific Time to learn about the incredible innovation across Dynamics 365 and Power Platform to help keep businesses moving forward. With updates, insights, and demonstrations from our experts, you’ll learn how to best leverage innovations to strengthen resiliency across your organization. Be sure to review the release plans for Microsoft Dynamics 365 and Microsoft Power Platform for details about the hundreds of new features and updated capabilities that will be released as part of this wave.

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Bing releases question answering feature to 100+ languages

Intelligent question-answering is one of the most useful and delightful features of search. As a user, you ask a question (e.g., “what are the benefits of eating apricots”) and can get the answer directly (e.g., info about health and nutrition benefits of apricots) at the top of the page without further need to search for relevant content by yourself. The feature aims to direct users to the most concise and precise answers from web documents, thus saving users time and efforts.  

English-language question answering from web has been enabled on Bing for several years, and another dozen of languages, like French and German, have been added within the last year. But our work isn’t done – there are thousands of languages in the world! Not all of them have rich enough web content to derive good answers, but for those that do, uses of those spoken languages deserve the same useful, delightful, time-saving experience.

Recently, Bing expanded its intelligent question-answering feature to more than 100 languages, making AI and Bing itself more inclusive and accessible. What is amazing is this is achieved by using a language agnostic approach. In other words, the AI model generating the intelligent question-answering in Urdu is the same one generating the intelligent question-answering in Romanian.  Here are some examples of this experience in various languages (if you speak a language other than English, feel free to give it a try, but be reminded to set your browser to the relevant language):

Here are search results in different languages for “what are the benefits of eating apricots”:
Example 1 – { what are the benefits of eating apricots }
Example 2 – { hva er fordelene med å spise aprikoser }
Example 3 – { какие витамины есть в абрикосе }
Example 4 – { kayısı yemenin faydaları nelerdir }
Example 5 – { خوبانی کھانے کے کیا فوائد ہیں؟ }
Example 6 – { నేరేడు పండు తినడం వల్ల కలిగే ప్రయోజనాలు ఏమిటి }
 
The magic behind this language agnostic experience is the advanced universal deep pretrained models for natural language understanding and the combination of real-time and near real-time GPU model inference to scale question-answering to markets all around the world.
 

Universal Deep Models for 100+ Languages

Recently, multilingual pre-trained models such as M-BERT, Unicoder, XLM-Roberta and Turing Universal Language Representation model (powered by Microsoft latest cross-lingual innovation InfoXLM) have been developed to learn multilingual language representations by leveraging large-scale multilingual corpuses for cross-lingual pre-training. Those powerful multilingual models are capable of zero-shot or few-shot cross-lingual transferring capabilities. However, when shipping the models to 100 languages, the performance on low resource languages may still have a big gap with rich resource languages (such as English). To further close the gap, a series of cross-lingual techniques have been developed such as task/domain adaption, user feedback-based question answering, data augmentation, etc. Powered by these SOTA cross lingual technologies, our question answering system becomes truly language agnostic.
 

Serving Universal Models at Scale  

Universal models are difficult to serve at web search scale because common approaches to reduce model complexity like distillation can lead to lower quality results. This is especially problematic for question-answering where precision is essential to ensure a positive user experience. However, without reducing model complexity, real-time model inference can take longer than would be acceptable for search engines where users expect fast results.

To address this serving challenge, we augmented our existing real-time question-answering models with a near real-time inference system. This system efficiently runs sophisticated universal models that would typically be too slow for users to generate high quality answers. These answers will be immediately available the next time a similar question is asked.  By combining both instantaneous and near real-time model inference, we’re able to provide more users with direct answers to their questions in the languages they speak. 
 

Summary

We successfully scaled Bing intelligent question-answering feature to over 100 languages and 200 regions in the world. Existing language understanding techniques and platform evolution have made a big break-through for more natural and language agnostic searching experience. We do believe there is still space to continue to improve answers to users’ questions, so stay tuned as there is more innovation to come.

Beyond question-answering, Bing and Microsoft researchers released XGLUE cross lingual benchmark, which aims to help the research community further advance language-agnostic models and make AI systems more inclusive.

Please give Bing intelligent question-answering a try with your language and region setting. We would love to hear your feedback or suggestions! You can give feedback by using either the thumbs up/down button below the answers or the feedback button in the bottom right corner of the search results page.


 

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Introducing Surface Laptop Go, new updates to Surface Pro X and new accessories

Introducing Surface Laptop Go, new updates to Surface Pro X and new accessories

As we continue to expand our Surface family of devices with the new Surface Laptop Go and updates to Surface Pro X, our goal is to design a Surface for every person, work style and location. To give every person in your household or organization a laptop that’s not just something you need to use, but something you want to use. A virtual office you want to be in, a virtual classroom that engages you to learn, a place you can play your favorite game or watch a movie – with a bright vibrant screen, a fluid and comfortable keyboard, high quality cameras and mics, and the versatility of touch screens.

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Helping 10 million learners and counting

Six months ago, we found ourselves facing a global pandemic that threatened to take thousands of lives and majorly disrupt our global economy. And in a short period of time, many of those fears became reality and continue to impact the lives and jobs of millions around the world.

We realized quickly that we were in a unique position to help those looking for a job. And in June we came together across the Microsoft ecosystem to launch an ambitious global skills initiative designed to help 25 million people worldwide acquire needed digital skills by the end of 2020.

Our number one goal was – and still is – to help those who became unemployed or under-employed due to the pandemic, get the skills they need to find and land their next job. With a quarter of a billion people suddenly without a job, setting up the unemployed with the skills and tools they need became our top priority.

Today, I’m excited to share an update on the program’s progress. And the news is good! As part of the initiative, Microsoft, LinkedIn, and GitHub have collectively reached more than 10 million learners around the globe. Read Ryan’s full post on LinkedIn.

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Microsoft’s Law Firm Diversity Program announces award winners, next evolution

Since 2008, Microsoft’s Law Firm Diversity Program (LFDP) has been a vehicle for the company to partner with our strategic partner law firms to advance diversity in the legal profession. We report annually on the program’s results, spotlight top performances among our law firm participants and provide insight into how we will evolve the program in the next year to drive continued progress.

This year, we are pleased to share that we continue to see diversity gains by our program participants and to announce that Perkins Coie and Latham & Watkins have earned special recognition for their diversity achievements and contributions to our program.

We’re also announcing that in this fiscal year, we will expand the program bonus pool and the number of law firms that can participate to drive more and faster progress with a greater focus on African American, Black, Hispanic and Latinx representation in leadership.

Continued progress in 2020

The LFDP is an incentive-based program that rewards participating firms for increasing diversity within the firms, with a specific focus on:

  • diverse attorneys working on Microsoft matters
  • diversity within the firm’s partnership
  • diversity within the firm’s executive management

This last fiscal year, participating firms were eligible to earn a full bonus of up to 2 percent of their annual fees by meeting diversity targets in each of these areas. For purposes of the program, we define increases in diversity as greater inclusion of women, racial and ethnic minorities, LGBTQ+ people, people with disabilities, and veterans.

For the 12th consecutive year, diversity has increased within the teams working on Microsoft matters from participant firms. This year’s gains contributed to nearly a 30 pecentage point overall increase in the percentage of hours worked by diverse attorneys on our matters since the program launched. Since we added a focus on diversity in firm leadership to the program in 2015, diverse representation among management committees has increased by 12 percentage points, and diverse partner composition has grown from 33% to over 38%.

This growth represents commitment, innovation and partnership across our partner firms participating in the program. Given the health and economic crises caused by COVID-19 this year, we are especially grateful to our partner firms for their steadfast focus on creating a more diverse and inclusive industry and legal system during this time. Though we celebrate the gains we have made within the program, we have much more work to do as individual organizations and a profession, and it is as important as ever that we do not lose focus.

Our 2020 Law Firm Diversity Program award recipients

This year, as last year, we have two special awards within the program:

  • “Top Performer” for the firm that made the greatest gains across the diversity focus areas for the program
  • “Most Innovative” for the firm recognized, by a vote of their peers within the program, for exceptional innovation in efforts to increase diversity and inclusion at their firm

We are pleased to share that Perkins Coie is this year’s Top Performer, and for the second year in a row, Latham & Watkins is our LFDP Most Innovative firm.

Perkins Coie logo

Top Performing Law Firm – Perkins Coie

In the last five years, Perkins Coie has achieved impressive progress against LFDP program goals, growing diverse attorney hours on Microsoft matters by 12.3 percentage points (from 56.7% to 69%), and a 10.3 point increase in overall diverse partner representation at the firm (from 33.6% to 43.9%). Perkins Coie has also made great progress in diverse representation on its management committee, with over 64% of their committee members identifying as women, minorities, LGBTQ+ people, people with disabilities and veterans. Perkins Coie’s proactive approach earned the firm recognition on Fortune’s list of Best Workplaces for Diversity last year and has positioned the firm as a leader for diversity in the profession. We celebrate Perkins Coie’s efforts and congratulate their earning of this year’s award.

Latham logo

Most Innovative Law Firm – Latham & Watkins

The LFDP Most Innovative award was created last year to incentivize real, meaningful and sustained progress through innovation as a core principle for the LFDP. For the second consecutive year, Latham & Watkins has been recognized by a vote of its peer participants as the LFDP Most Innovative firm. This year, the firm won over its peers with two new initiatives intended to create a culture of allyship at the firm and reward firm timekeepers for investing their time in diversity and inclusion efforts.

Encouraging allyship  

Latham & Watkins created an allyship campaign that aims to provide practical steps on how to be an ally, highlight examples of allyship at the firm and facilitate “safe space” opportunities for everyone to engage in meaningful dialogue about diversity and inclusion, and allyship. The firm anticipates the campaign’s launch in the coming year.

Earning credit for diversity and inclusion  activities  

Latham & Watkins launched a program starting this year where associates and counsel can earn up to a certain number of bonus-eligible hours working on activities.  In this way, Latham & Watkins understands that providing this credit is an incentive that underscores not only the importance of diversity and inclusion contributions, but also helps increase engagement, both of which are key toward making headway in this space.

We believe that innovative ideas and approaches are necessary to move our profession forward. We also believe that when it comes to diversity and inclusion, sharing ideas will help us all to accelerate our progress. We celebrate Latham & Watkins’s commitment to innovation and sharing, so that others can learn from their efforts.

Expanding the Law Firm Diversity Program to drive greater progress

While we are grateful for all the progress in the last year and in the last 12 years, we can’t lose sight of the fact that there is much progress to still be made. Indeed, the data on this is quite sobering. Numerous reports from the last year find that we are far from the diverse and inclusive profession that we need to be.

For example, though Asian American, African American and Black, Latinx and Hispanic, and Native American people comprise between 35% and 40% of the U.S. population, Law360 reports in its 2019 snapshot that only 10% of partners at the firms it surveyed identified with these communities.

The data also reflects that the pace of change for some demographics has been too slow, particularly in leadership and for African American, Black, Hispanic and Latinx people. The National Association for Law Placement reports that representation of Black or African American partners rose only a quarter of one percentage point in the 10 years between 2009 and 2019, from 1.7% to 1.9%. Similarly, in the same period, representation for Latinx partners grew less than one percentage point, from 1.6% to 2.5%. At this rate of change, reaching proportional representation for these communities will take more than 50 years. We must make faster progress, and that progress must be inclusive of all diverse communities.

With this context in mind, Microsoft is taking three steps to evolve the LFDP this year:

  1. Inviting more firms to participate in the program
    In past years, the program has been open to our 12 to 15 strategic partner firms. This year, we are expanding the program to include more than 20 additional firms who also do a substantial amount of work for us in the U.S. Similar to our strategic partner firms that have been longstanding participants, the firms that are new to the program will be rewarded for year-over-year growth in diversity on the team that services Microsoft’s matters, within their leadership at the partner level, and within their management committees.
  2. Increasing the financial incentive for progress
    Starting this year, we are increasing the potential bonus within the program for strategic partner participants from 2% to 3% of their annual fees.
  3. Putting a greater focus on growth of African American, Black, Hispanic and Latinx people in leadership
    One third of the bonus that firms are eligible to earn will be allocated for growth in representation of African American, Black, Hispanic and Latinx peoples within the firms’ partnership ranks.

Additionally, we are working with our law firm partners in the United Kingdom to pilot a version of the LFDP in that region. We hope to share what we learn from that pilot next year.

With this latest evolution of the program, we increase our commitment to diversity and inclusion by strengthening our partnership with our law firms to make continued progress together over the next year.

Sources and where to learn more about the journey toward increasing diversity in the legal profession:

The legal profession must not let COVID-19 weaken our commitment to diversity

Left Out and Left Behind on the experiences of women of color in the profession published by the ABA Commission on Women

NALP 2019 Report on Diversity in U.S. Law Firms

2019 Law360 Diversity Snapshot

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5 key learnings from Sept. 23 Education Transformation Summit

On September 23, Microsoft Education held our third Education Transformation Summit, where education leaders shared best practices from the acceleration of digital learning due to the global pandemic.

To facilitate this conversation, we brought together 200 education system leaders in two Microsoft Teams live sessions to reflect on progress and talk about their goals and vision for the future. Invited panelists came from across the globe—from Finland to the Philippines, from Canada to Costa Rica.

Though each leader’s perspective was unique and based on their specific experience, we’ve identified five key factors that are universally relevant.

  1. Visions for digital transformation at scale should be grounded in a unified technology strategy
  2. Ensuring all learners have access to appropriate devices and learning platforms is priority number one
  3. Integrating technology with pedagogy enables social-emotional learning and student well-being
  4. Supporting teachers with professional development is key to success
  5. Data security and privacy are critical as education becomes increasingly digital

“It’s critical that the constituents are bought in to the vision. And we need a vision that’s more sustainable and longer term than just purchasing and deploying the technology.” – @AnthonySalcito VP #MicrosoftEdu at ETS Summit Click To Tweet

The disruption of education by COVID-19 can be seen as a catalyst, an invitation not to simply strive to minimize the negative effects of the change, but to improve education models for the future. One of the biggest hurdles for leaders with this goal has been balancing short-term decisions with making longer-term sustainable investments that will impact how students and teachers learn using technology for years to come. 

When wrapping up the panel discussions, Microsoft Vice President of Education Barbara Holzapfel said, “It’s clear that with continued public-private partnership, education systems around the world will continue to advance the goal of creating personalized, equitable learning enabled by the intentional integration of pedagogy and technology.”

With leaders such as all of those who joined the events as contributors and participants working toward these goals, the transformation of education around the world is underway.

To hear all of the insights and ideas discussed, you can watch the recording of the full Education Transformation Summit, which includes more resources and links to research that was discussed at the summit. Continue the conversation throughout October by joining the Sustainable Strategies for Hybrid Learning webinar series, and identify your school’s next steps in the Education Transformation Framework and Assessment.

Read on below for a more in-depth recap of the key points, with quotes and examples from the contributors and panelists.


The Education Transformation Summit

Microsoft VP Education, Barbara Holzapfel, moderates the AM session panel discussion

This year, the back-to-school season has been unlike any other year. For students, teachers, parents, and education system leaders, getting used to the new normal in a COVID-19 world is an enormous challenge. At the same time, we’ve seen incredible creativity—and speed—in deploying remote and hybrid learning. Here are some of the key learnings from the contributors and panelists who joined us for the Fall 2020 Education Transformation Summit.

1. Visions for digital transformation at scale should be grounded in a unified technology strategy

Education institutions that already had a strong focus on long-term digital transformation have been more resilient during COVID-19, as they have accelerated existing projects and driven wider adoption rather than having to start from scratch.

A major factor in the strategy is the mindset of the project, according to Anthony Salcito, Vice President for Education at Microsoft. “It’s super critical that the constituents are bought in to the vision. And we need a vision that’s more sustainable and longer term than just purchasing and deploying the technology,” he said.

Emily Bell, Chief Information Officer for Georgia’s Fulton County School District in the US, illustrated how her district engaged in a consultation strategy to bring everyone along. “We surveyed parents and asked them what they liked and what they don’t like. We had families with children in multiple schools, and they complained that there were too many software tools to learn. So, we moved to standardized approaches and offered a menu of applications including Office 365 and Teams for schools to use. Since then, we surveyed parents and 80 percent told us they were satisfied with our technology. The remaining 20 percent just wanted their kids back in school,” she said.

At the same time, some education systems are thinking about how to simplify technology provisions for teachers and schools by providing services centrally.

“We implemented Teams nationally and created more than one million accounts in two weeks. We created a call center to help,” said Paula Villalta Olivares, Vice Minister of Institutional Planning and Regional Coordination at the Ministry of Public Education of Costa Rica.

Unified approaches like these take the burden off local IT admin staff to support teachers, students, and parents in using the platform, rather than having to set up a platform in each individual school.

Barbara Holzapfel speaks with Borhene ChakrounBarbara Holzapfel speaks with Borhene Chakroun
Microsoft VP, Education Barbara Holzapfel speaks with UNESCO Director Borhene Chakroun

2. Ensuring all learners have access to appropriate devices and learning platforms is priority number one

The need to move learning online quickly highlighted existing challenges, such as access and equity, and any plan for future success includes striving to level the field for all students. As Borhene Chakroun, UNESCO Director, Division for Policies and Lifelong Learning Systems, stated during the panel discussion, “The master principle is leaving no one behind. COVID-19 has increased the divides that existed prior to the crisis. We need to be focused on inclusiveness, equity, and reaching out to the most disadvantaged.”

Access to dedicated and reliable devices is an issue in many areas, and there are many different approaches to getting devices in the hands of learners.

Gaby Rowe, Founding Principal at GROW Associates, noted that as the state of Texas worked to provide devices to students, the communities that were hardest hit by the virus were also those that were the most under-resourced. “As we started Operation Connectivity, there was a real focus on how we ensure that as we get devices out there and we provide connectivity, that we’re really making sure it goes into the neighborhoods, the households, the students’ hands, the schools, and the teachers who need it the most”

Nicole Dezen, Microsoft Vice President of Device Partner Sales, in the opening fireside chat with Anthony Salcito, mentioned this challenge as well. “We have seen a flurry of buying, but we are still seeing a lot of institutions still struggling to get devices needed by students and faculty to support their needs.”

Anthony Salcito chats with Nicole DezenAnthony Salcito chats with Nicole Dezen
Microsoft VP, Education Anthony Salcito chats with Nicole Dezen, Microsoft VP, Device Partner Sales

Keith Kruger, CEO of the US-based Consortium for School Networking who represents CIOs from more than 1,000 school districts, highlighted the importance of careful consideration of the total cost of ownership, and noted that oftentimes, a cheaper device is more expensive in the long run if it isn’t the right device for the student.

3. Integrating technology with pedagogy enables social-emotional learning and student well-being

Student well-being has always been important, but it has become an even stronger focus during times of crisis. Our research for the whitepaper “Emotion and Cognition in the Age of AI” demonstrated that educators believe positive emotions are critical for academic success, that they are important in developing communication skills, and that technology, when used correctly and integrated into quality pedagogy, can support traditional knowledge acquisition and the development of social and emotional skills.

“We prioritized social and emotional needs and interaction. One of the biggest challenges was supporting students close to dropping out during the remote period,” said Dr. Marjo Kyllonen, Head of Development Service Unit, Helsinki Education Division. “The importance of personalized learning and digital platforms, and how they can be beneficial for the learners, really increased.”

Meanwhile in Costa Rica, the strategy was to drive students’ independent learning.

“We created autonomous learning guides for students. Every day students received activities to do at home,” said Melania Brenes Monge, PhD. Academic Vice Minister at the Ministry of Public Education of Costa Rica.

And in Canada, Jordan Tinney, Superintendent of Schools and CEO of Surrey Schools, uses Power BI to create a dashboard where educators can track and visualize different categories of student information related to student well-being. These results help educators map the needs of students in schools throughout the district, and respond by taking actions such as reaching out to parents and implementing additional after-school activities.

4. Supporting teachers with professional development opportunities is key to success

Even prior to the pandemic, a majority of teachers surveyed for our Staff of 2030 whitepaper said that they expected the use of technology in the classroom to increase. However, only 38 percent of them felt that their training had prepared them to use digital tools for learning. Now that so much of teaching and learning is online, investment in teacher professional development is a key indicator of success.

“Pedagogical understand[ing] of learning, and how to do it from a distance was important for our teachers,” said Kyllonen. “We have regular discussions with teachers about the pedagogical model, what are the skills needed for the future, and how does our pedagogy reinforce their acquisition,” she continued.

The government of the Philippines has undertaken a massive initiative to bring electrical power and internet connectivity to schools that have been without it, and along with providing access, teacher training on new technology is a top priority.

Alain Pascua, Undersecretary for Administration, Department of Education at the Republic of the Philippines shared, “What we have been doing for the past few days and from past few months is the massive training of all our public school teachers in terms of open innovation and resources in terms also in the use of the learning management system.”

In Costa Rica, more professional development was required to quickly shift to digital platforms.

“It just confirmed what we already knew—PD needs to be relevant, current, novel. We want teachers to have the chance to change their teaching practices into more effective learning procedures, and we are expecting evidenced transformation of their teaching activities,” said Vice Minister Melania Brenes Mong.

5. Data security and privacy is critical as education becomes increasingly digital

The increasing amount of digital education in systems around the world generates a huge opportunity for leaders and teachers to get more insight into learning, but needs to be handled in ethical and appropriate ways.

“It’s important to start with data privacy and security,” said Chakroun. “We need to shift from classical Education Management Information Systems to a new generation that are integrated with Learning Management Systems to make more up-to-date and effective reporting on learning.”

In Finland, their AI and data strategy is strongly student centered.

“Our focus is always on good pedagogies. So the aim is that every student can achieve his or her own potential, and that we can have a transparent process using a variety of data collection points from teachers, from students, from platforms and so on. Our goal and objective is to promote the ideal learning process with automated learning design to help make learning transparent, and thus deeper and better,” said Kyllonen.

Microsoft Education would like to thank the leaders and contributors who took part in the summit. Their wisdom and experience generated some incredibly insightful observations, provided actionable information for attendees, and made our third Education Transformation Summit a valuable event.

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Introducing CodeXGLUE, a benchmark dataset and open challenge for code intelligence

According to Evans Data Corporation, there are 23.9 million professional developers in 2019, and the population is expected to reach 28.7 million in 2024. With the growing population of developers, code intelligence, which aims to leverage AI to help software developers improve the productivity of the development process, is growing increasingly important in both communities of software engineering and artificial intelligence.

When developers want to find code written by others with the same intent, code search systems can help automatically retrieve semantically relevant code given natural language queries. When developers are confused about what to write next, code completion systems can help by automatically completing the following tokens given the context of the edits being made. When developers want to implement Java code with the same function of some existing body of Python code, code-to-code translation systems can help translate from one programming language (Python) to another (Java).

Code intelligence therefore plays a vital role in Microsoft’s mission to empower developers. As highlighted by Microsoft CEO Satya Nadella at Microsoft Build 2020, the role of developers is more important than ever. GitHub is increasingly the default home for source code, and Visual Studio Code is one of the most popular code editors. Microsoft offers a complete toolchain for developers, bringing together the best of GitHub, Visual Studio, and Microsoft Azure to help developers to go from idea to code and code to cloud.

Recent years have seen a surge of applying of statistical models, including neural nets, to code intelligence tasks. Very recently, pre-trained models learned from big programming language data have been inspired by the great success of large pre-trained models like BERT and GPT in natural language processing (NLP). These models, including IntelliCode and CodeBERT, obtain further improvements on code understanding and generation problems. However, the area of code intelligence lacks a benchmark suite that covers a wide range of tasks. We have seen that a diversified benchmark dataset is significant for the growth of an area of applied AI research, like ImageNet for computer vision and GLUE for NLP.

To address this, researchers from Microsoft Research Asia (Natural Language Computing Group) working together with Developer Division and Bing introduce CodeXGLUE, a benchmark dataset and open challenge for code intelligence. It includes a collection of code intelligence tasks and a platform for model evaluation and comparison. CodeXGLUE stands for General Language Understanding Evaluation benchmark for code. It includes 14 datasets for 10 diversified code intelligence tasks covering the following scenarios:

  • code-code (clone detection, defect detection, cloze test, code completion, code refinement, and code-to-code translation)
  • text-code (natural language code search, text-to-code generation)
  • code-text (code summarization)
  • text-text (documentation translation)
table
Figure 1: A brief summary of CodeXGLUE is given below, including tasks, datasets, language, sizes in various states, baseline systems, and providers. Datasets highlighted in BLUE are newly introduced.

CodeXGLUE includes six existing code intelligence datasets — BigCloneBench, POJ-104, Defects4J, Bugs2Fix, CONCODE, and CodeSearchNet — but also newly introduced datasets that are highlighted in the table above. Below, we elaborate on the task definition for each task and dataset.

  1. Clone detection (BigCloneBench, POJ-104). A model is tasked with measuring the semantic similarity between codes. Two existing datasets are included. One is for binary classification between code, and the other is for retrieving semantically similar code given code as the query.
  2. Defect detection (Defects4J). A model is tasked with identifying whether a body of source code contains defects that may be used to attack software systems, such as resource leaks, use-after-free vulnerabilities, and DoS attack. An existing dataset is included.
  3. Cloze test (CT-all, CT-max/min). A model is tasked with predicting the masked token from a code, formulated as a multi-choice classification problem. The two datasets are newly created: one with candidates from the (filtered) vocabulary and the other with candidates among “max” and “min.”
  4. Code completion (PY150, GitHub Java Corpus). A model is tasked with predicting following tokens given a code context. Both token-level and line-level completion are covered. The token-level task is analogous to language modeling, and we include two influential datasets here. Line-level datasets are newly created to test a model’s ability to autocomplete a line.
  5. Code translation (CodeTrans). A model is tasked with translating the code in one programming language to the code in another one. A dataset between Java and C# is newly created.
  6. Code search (CodeSearchNet, AdvTest; StacQC, WebQueryTest). A model is given the task of measuring the semantic similarity between text and code. In the retrieval scenario, a test set is newly created where function names and variables in test sets are replaced to test the generalization ability of a model. In text-code classification scenario, a test set where natural language queries come from Bing query log is created to test on real user queries.
  7. Code refinement (Bugs2Fix). A model is tasked with trying to automatically refine the code, which could be buggy or complex. An existing dataset is included.
  8. Text-to-code generation (CONCODE). A model is given the task to generate a code given natural language description. An existing dataset is included.
  9. Code summarization (CodeSearchNet). A model is given the task to generate natural language comments for a code. Existing datasets are included.
  10. Documentation translation (Microsoft Docs). A model is given the task to translate code documentation between human languages. A dataset, focusing on low-resource multilingual translation, is newly created.

To make it easy for participants, we provide three baseline models to support these tasks, including a BERT-style pretrained model (in this case, CodeBERT), which is good at understanding problems. We also include a GPT-style pretrained model, which we call CodeGPT, to support completion and generation problems. Finally, we include an Encoder-Decoder framework that supports sequence-to-sequence generation problems.

Figure 2: Three pipelines including CodeBERT, CodeGPT, and Encoder-Decoder are provided to make it easy for participants.

Looking Forward: Extending to more programming languages and downstream tasks

With CodeXGLUE, we seek to support the development of models that can be applied to various code intelligence problems, with the goal of increasing the productivity of software developers. We encourage researchers to participate in the open challenges to continue progress in code intelligence. Moving forward, we’ll extend CodeXGLUE to more programming languages and downstream tasks while continuing to push forward pre-trained models by exploring new model structures, introducing new pre-training tasks, using different types of data, and more.

This research was conducted by Alexey Svyatkovskiy, Ambrosio Blanco, Colin Clement, Dawn Drain, Daxin Jiang, Daya Guo, Duyu Tang, Junjie Huang, Lidong Zhou, Linjun Shou, Long Zhou, Michele Tufano, Ming Gong, Ming Zhou, Nan Duan, Neel Sundaresan, Shao Kun Deng, Shengyu Fu, Shuai Lu, Shujie Liu, and Shuo Ren.

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New Azure VMware Solution is now generally available

Last week, during Microsoft Ignite we announced the general availability of the new Azure VMware Solution. Designed, built, and supported by Microsoft, Cloud Verified by VMware, running VMware Cloud Foundation technologies, Azure VMware Solution enables customers to extend or migrate VMware workloads to the cloud seamlessly. Organizations can maintain existing VMware skills and operational processes, running VMware Cloud Foundation technologies, and leverage the benefits of Azure—all at the same time.

Since announcing the preview, we’ve seen tremendous interest from businesses for Azure VMware Solution. Driven in part by organizations adapting to and recovering from the global health crisis, organizations are increasingly adopting the cloud to ensure continuity, resiliency, and cost efficiency for their business.

As always, Microsoft is focused on delivering solutions that meet our customers where they are today. In a time where speed, simplicity and skill retention are critical, Azure VMware Solution provides organizations with a fast path to the cloud, so your business can continue to use the VMware platform you know, and modernize on-premises workloads at your pace.

Engineered to meet you where you are

The goal of Azure VMware Solution has always been to deliver the best, most secure, most functional cloud of choice for our customers. As a first-party Microsoft Azure service, built in partnership with VMware, we bring the best of both platforms together to deliver a high quality, integrated solution.

Azure VMware Solution has been engineered as a core Azure compute service to deliver you the speed, scale, and high availability of our global infrastructure. With a focus on simplicity the solution features a unified Azure portal experience, and seamless access to other Azure resources. Our Microsoft and VMware engineering teams also worked closely together to deliver new functionality to run familiar VMware Cloud Foundation technology, including vSphere, HCX, NSX-T, and vSAN. We also heard from our enterprise customers the importance of large scale bulk migration, so to further ease migration efforts, you will now be able to take advantage of HCX Enterprise edition (currently in preview) which includes Replication Assisted vMotion (RAV).

Finally, from our experience with enterprise migrations, we know the importance of planning and estimating your migration to cloud. We are pleased to share that Azure Migrate supports Azure VMware Solution, helping businesses discover all of your VMs running on-premises and create assessments based on sizing and cost analysis, so you can create your Azure VMware Solution private cloud to your needs.

Unmatched cost efficiency with Azure Hybrid Benefit

As a core Azure service, Azure VMware Solution also supports Azure Hybrid Benefits, allowing you to bring your existing Microsoft workloads, running on-premises to the cloud, in the most cost-effective way. You can now maximize the value of existing on-premises Windows Server and SQL Server license investments when migrating or extending to Azure. In addition, Azure VMware Solution customers are also eligible for three years of free Extended Security Updates on 2008 versions of Windows Server and SQL Server. These pricing benefits are only available on Azure and create simplicity and cost efficiency for your journey to cloud.

Seamless access to Azure services

Throughout development, delivering on a seamless connection to Azure services has been paramount. Azure VMware Solution is tightly integrated with the Azure global network backbone to ensure you can centralize all your cloud resources in Azure. Now, whether you are looking to migrate completely or extend your on-premises VMware-based applications, you gain access to Azure services that can enhance security, management, and unlock modernization across your entire environment. We know from our customer conversations that organizations need time to develop cloud competencies within the organization. Azure VMware Solution gets you to the cloud quickly, maintaining consistency in the VMware tools and operations that you have, and growing cloud skills over time.

To help ensure business continuity and improve security and management, Azure VMware Solution customers can incrementally attach Azure services to enhance the existing environment and processes, including:

  • Azure Backup combined with the Recovery Services vault for VM backup and recovery. Provides geo-redundant, longer-term, off-site storage for compliance purposes, and, at the same time, address short-term retention needs for restoring data. This is a cost-effective, scalable approach to backup.
  • Connect Azure Security Center and Azure Sentinel with Azure VMware Solution virtual machines (VMs) to quickly strengthen your security posture and protect against threats. As security threats continue to increase, this provides a streamlined way to apply advanced best practices to your environment.
  • Create efficiencies with enhanced management functionalities to support cloud and hybrid environments. Integration of Azure Monitor for vCenter logs provides visibility for VMs usage; Azure Update Manager for Lifecycle Management of Windows VMs; Azure Traffic Manager to balance application workloads running on Azure VMware Solution across multiple endpoints; Azure App gateway to manage traffic to webapps running on Azure VMware Solution; API Management to publish and protect APIs on Azure VMware Solution VMs for the developer community.
  • Optimization storage for VMs running on Azure VMware Solution with integration with Azure NetApp Files and Azure File Share. As you also modernize application storage strategies, you can now also integrate with Azure SQL services.

Expanding partner ecosystem

As you look to move workloads from your current datacenter, and extend existing VMware workloads from on-premises to the cloud, we recognize that confidence in supportability for partner technologies that you may use today is also important. Microsoft is working closely with key partners that are integral to your IT environment, including leading solutions for backup and disaster recovery, as well as other enterprise services that run on-premises today.

“Zerto and Azure have long been an ideal combination for businesses accelerating cloud adoption and looking to simplify data protection and disaster recovery (DR). Now, with Microsoft’s new generally available release of Azure VMware Solution, customers can use Zerto to replicate and protect VMs into the cloud and within the cloud, with the same seamless experience they have on premise. Users can replicate and recover into Azure VMware Solution in under two hours, providing the ability to implement a real-time, enterprise DR solution in less time than it takes to watch a movie. It’s fast, it’s easy to manage, and it’s a great platform for disaster recovery and data protection for hybrid cloud deployments.”

Gil Levonai, CMO and SVP of Product, Zerto

“Partnering with Microsoft Azure enables us to provide a robust and cost-effective solution for disaster recovery and business continuity. It’s an ideal combination: the JetStream DR software brings continuous data protection to enterprise VMware environments, Azure Blob Storage provides a cost effective means of maintaining recovery assets, and the Azure VMware Solution provides a highly available, reliable VMware platform that can scale to meet customers’ recovery and failover requirements.”

Tom Critser, Co-Founder and CEO, Jetstream

“Using Microsoft Azure has been a critical component of the success of Commvault’s solutions and we are happy to add support for Azure VMware Solution as part of a customer’s heterogeneous, enterprise-wide data environment. In leveraging Microsoft’s Azure infrastructure, our joint customers gain the benefits of ease, scalability, security, and cost reduction seamlessly combined with leading features of our products, making it a winning combination for customers.”

Randy De Meno, VP/CTO, Microsoft Products & Solutions, Commvault

“Veritas Technologies and the Microsoft Azure teams are mutually invested in our ongoing partnership to solve the most important customer needs in Azure VMware Solution. We worked very closely together in early testing and certification to deliver a level of protection and recovery that surpasses VMware admin’s expectations in Azure VMware Solution. Veritas data protection solutions ensure that no matter where VM data resides, it meets the enterprise data protection requirements of storage reduction, and automated intelligent policies. Veritas’s continued support for the next version of Azure VMware Solution further illustrates our strong partnership and aligned commitment to helping our joint customers in their ongoing adoption of hybrid cloud, including their VMware estate. VMware admins no longer have to choose between local or hosted when it comes to their workloads and can rest easy knowing their data is protected and recoverable from anywhere, to anywhere with Veritas NetBackup.”

Doug Mathews, VP Product Management, Enterprise Data Protection and Compliance, Veritas

“Veeam currently supports the backup of Azure-native virtual machines via Veeam Backup for Microsoft Azure. Now, Veeam support for Azure VMware Solutions makes it possible to easily backup and replicate vSphere workloads to and from Azure. Through Veeam Availability Suite, simple workload protection and portability is possible across on-premises VMware, Azure VMware Solution, and Azure-native VM workloads. As the leader in Cloud Data Management, Veeam strives to partner with our 375,000 customers and help them achieve their business objectives. Our day one support for Azure VMware Solution is not only a testament to our customer commitment, but also in our investment and strong, long-term relationships with VMware and Microsoft.

Danny Allan, Chief Technology Officer and SVP of Product Strategy, Veeam

Learn more about Azure VMware Solution

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Microsoft report shows increasing sophistication of cyber threats

Today, Microsoft is releasing a new annual report, called the Digital Defense Report, covering cybersecurity trends from the past year. This report makes it clear that threat actors have rapidly increased in sophistication over the past year, using techniques that make them harder to spot and that threaten even the savviest targets. For example, nation-state actors are engaging in new reconnaissance techniques that increase their chances of compromising high-value targets, criminal groups targeting businesses have moved their infrastructure to the cloud to hide among legitimate services, and attackers have developed new ways to scour the internet for systems vulnerable to ransomware.

In addition to attacks becoming more sophisticated, threat actors are showing clear preferences for certain techniques, with notable shifts towards credential harvesting and ransomware, as well as an increasing focus on Internet of Things (IoT) devices. Among the most significant statistics on these trends:

  • In 2019, we blocked over 13 billion malicious and suspicious mails, out of which more than 1 billion were URLs set up for the explicit purpose of launching a phishing credential attack.
  • Ransomware is the most common reason behind our incident response engagements from October 2019 through July 2020.
  • The most common attack techniques used by nation-state actors in the past year are reconnaissance, credential harvesting, malware and virtual private network (VPN) exploits.
  • IoT threats are constantly expanding and evolving. The first half of 2020 saw an approximate 35% increase in total attack volume compared to the second half of 2019.

Given the leap in attack sophistication in the past year, it is more important than ever that we take steps to establish new rules of the road for cyberspace: that all organizations, whether government agencies or businesses, invest in people and technology to help stop attacks; and that people focus on the basics, including regular application of security updates, comprehensive backup policies and, especially, enabling multi-factor authentication (MFA). Our data shows that enabling MFA would alone have prevented the vast majority of successful attacks.

In this blog post I’ll summarize some of the most important insights in this year’s report, including related suggestions for people and businesses.

Criminal groups are evolving their techniques

Criminal groups are skilled and relentless. They have become adept at evolving their techniques to increase success rates, whether by experimenting with different phishing lures, adjusting the types of attacks they execute or finding new ways to hide their work.

Over the past several months, we have seen cybercriminals play their well-established tactics and malware against our human curiosity and need for information. Attackers are opportunistic and will switch lure themes daily to align with news cycles, as seen in their use of the COVID-19 pandemic. While the overall volume of malware has been relatively consistent over time, adversaries used worldwide concern over COVID-19 to socially engineer lures around our collective anxiety and the flood of information associated with the pandemic. In recent months, the volume of COVID-19-themed phishing attacks has decreased. These campaigns have been used for broadly targeting consumers, as well as specifically targeting essential industry sectors such as health care.

COVD-19 total encounters

In past years, cybercriminals focused on malware attacks. More recently, they have shifted their focus to phishing attacks (~70%) as a more direct means to achieve their goal of harvesting people’s credentials. To trick people into giving up their credentials, attackers often send emails imitating top brands. Based on our Office 365 telemetry, the top spoofed brands used in these attacks are Microsoft, UPS, Amazon, Apple and Zoom.

Additionally, we are seeing attack campaigns that are being rapidly changed or morphed to evade detection. Morphing is being used across sending domains, email addresses, content templates and URL domains. The goal is to increase the combination of variations to remain unseen.

Nation-state actors are shifting their targets

Nation-states have shifted their targets to align with the evolving political goals in the countries where they originate.

Microsoft observed 16 different nation-state actors either targeting customers involved in the global COVID-19 response efforts or using the crisis in themed lures to expand their credential theft and malware delivery tactics. These COVID-themed attacks targeted prominent governmental health care organizations in efforts to perform reconnaissance on their networks or people. Academic and commercial organizations involved in vaccine research were also targeted.

In recent years there has been an important focus on vulnerabilities in critical infrastructure. While we must remain vigilant and continue to increase security for critical infrastructure, and while these targets will continue to be attractive to nation-state actors, in the past year such actors have largely focused on other types of organizations. In fact, 90% of our nation-state notifications in the past year have been to organizations that do not operate critical infrastructure. Common targets have included nongovernmental organizations (NGOs), advocacy groups, human rights organizations and think tanks focused on public policy, international affairs or security. This trend may suggest nation-state actors have been targeting those involved in public policy and geopolitics, especially those who might help shape official government policies. Most of the nation-state activity we observed the past year originated from groups in Russia, Iran, China and North Korea.

Each nation-state actor we track has its own preferred techniques and the report details the preferred ones for some of the most active groups.

Sample of nation-state actors and activities

Ransomware continues to grow as a major threat

The Department of Homeland Security, FBI and others have warned us all about ransomware, especially its potential use to disrupt the 2020 elections. What we’ve seen supports the concerns they’ve raised.

Encrypted and lost files and threatening ransom notes have now become the top-of-mind fear for most executive teams. Attack patterns demonstrate that cybercriminals know when there will be change freezes, such as holidays, that will impact an organization’s ability to make changes (such as patching) to harden their networks. They’re aware of when there are business needs that will make organizations more willing to pay ransoms than incur downtime, such as during billing cycles in the health, finance and legal industries.

Attackers have exploited the COVID-19 crisis to reduce their dwell time within a victim’s system – compromising, exfiltrating data and, in some cases, ransoming quickly – apparently believing that there would be an increased willingness to pay as a result of the outbreak. In some instances, cybercriminals went from initial entry to ransoming the entire network in under 45 minutes.

At the same time, we also see that human-operated ransomware gangs are performing massive, wide-ranging sweeps of the internet, searching for vulnerable entry points, as they “bank” access – waiting for a time that is advantageous to their purpose.

Working from home presents new challenges

We all know that COVID-19 has accelerated the work-from-home trend that was already well underway in 2019.

Traditional security policies within an organization’s perimeter have become much harder to enforce across a wider network made up of home and other private networks and unmanaged assets in the connectivity path. As organizations continue to move applications to the cloud, we’re seeing cybercriminals increase distributed denial of service (DDoS) attacks to disrupt user access and even obfuscate more malicious and harmful infiltrations of an organization’s resources.

It’s also important to address the human element as fundamental to a secure workforce by looking at challenges such as insider threats and social engineering by malicious actors. In a recent survey conducted by Microsoft, 73% of CISOs indicated that their organization encountered leaks of sensitive data and data spillage in the last 12 months, and that they plan to spend more on insider risk technology owing to the COVID-19 pandemic.

During the first half of 2020, we saw an increase in identity-based attacks using brute force on enterprise accounts. This attack technique uses systematic guessing, lists of passwords, dumped credentials from previous breaches or other similar methods to forcibly authenticate to a device or service. Given the frequency of passwords being guessed, phished, stolen with malware or reused, it’s critical for people to pair passwords with some second form of strong credential. For organizations, enabling MFA is an essential call to action.

A community approach to cybersecurity is critical

At Microsoft, we use a combination of technology, operations, legal action and policy to disrupt and deter malicious activity.

As a technical measure, for example, we are investing in sophisticated campaign clustering intelligence in Microsoft 365 to enable security operations center (SOC) teams to piece together these increasingly complex campaigns from their fragments. We also try to make it more difficult for criminals to operate by disrupting their activities through legal action. By taking proactive action to seize their malicious infrastructure, the bad actors lose visibility, capability and access across a range of assets previously under their control, forcing them to rebuild. Since 2010, our Digital Crimes Unit has collaborated with law enforcement and other partners on 22 malware disruptions, resulting in over 500 million devices rescued from cybercriminals.

Even with all of the resources we dedicate to cybersecurity, our contribution will only be a small piece of what’s needed to address the challenge. It requires policymakers, the business community, government agencies and, ultimately, individuals to make a real difference, and we can only have significant impact through shared information and partnerships. This is one of the reasons we initially launched Microsoft’s Security Intelligence Report in 2005, and it’s one of the reasons we’ve evolved that report into this new Digital Defense Report. We hope this contribution will help us all work together better to improve the security of the digital ecosystem.

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Xbox Game Pass Ultimate members get EA Play on Nov. 10

Just six weeks from today, we continue our journey with the launch of Xbox Series X and Xbox Series S. Jumping into the next generation of gaming with you – the player – at the center, we are working with creators around the globe to empower everyone to play the games they want, with the friends they want, when and where they want. With both Xbox Series X and Xbox Series S, you will be able to play thousands of titles spanning four generations of gaming, from the most creative and innovative teams across the industry. And it’s thanks to those ambitious game creators that there are thousands more to come.

This will be a massive moment for gamers and we’re excited to bring it to life with Xbox Game Pass and the amazing franchises from Xbox Game Studios and our industry partners, on day one. Xbox Game Pass connects people with a library of over 100 great games across consoles, PCs and now Android devices. As we announced last week, we now have more than 15 million Xbox Game Pass members from 41 countries. While we’ll continue to update the library with new games and provide great new perks for our Ultimate members, there are a couple of additions coming that I’m really excited about.

EA Play Coming This Holiday

Earlier this month we announced that we’ve teamed up with Electronic Arts to provide Xbox Game Pass Ultimate and PC members an EA Play membership at no additional cost. Today I’m announcing that starting November 10, EA Play will be available on Xbox consoles, including Xbox Series S and Xbox Series X, as part of Xbox Game Pass Ultimate, and beginning in December, members with an Ultimate or PC subscription will be able to download and play games from the EA Play library on Windows 10 PCs.* That means we will have a whole new collection of games coming your way on console and PC, and that some of the best EA Play games will also be available for Xbox Game Pass Ultimate members to play on Android devices via the cloud.

Bringing Bethesda Games to Xbox Game Pass

As we shared, Bethesda were early supporters of Xbox Game Pass, and we will be adding Bethesda’s iconic franchises to Xbox Game Pass for console and PC. One of the things that has me most excited is seeing the roadmap with Bethesda’s future games, coming to Xbox console and PC including Starfield, the highly anticipated, new space epic currently in development by Bethesda Game Studios and Doom Eternal, which is coming to Xbox Game Pass on October 1 and for PC later in 2020.

XboxEco_PlayerAtTheCenter_1920x1080

We have been waiting for this moment for a long time and now it’s finally here. We are entering the next generation of gaming – and it looks and feels unlike any before it. With cross-play connecting people across platforms, Xbox Game Pass continually bringing new experiences to discover, and cloud gaming making it possible to play anywhere, there have never been more ways to play with Xbox.

*Conditions, limitations and exclusions apply. See EA Play Terms for details