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Analyzing data from space – the ultimate intelligent edge scenario

Space represents the next frontier for cloud computing, and Microsoft’s unique approach to partnerships with pioneering companies in the space industry means together we can build platforms and tools that foster significant leaps forward, helping us gain deeper insights from the data gleaned from space.

One of the primary challenges for this industry is the sheer amount of data available from satellites and the infrastructure required to bring this data to ground, analyze the data and then transport it to where it’s needed. With almost 3,000 new satellites forecast to launch by 20261 and a threefold increase in the number of small satellite launches per year, the magnitude of this challenge is growing rapidly.

Essentially, this is the ultimate intelligent edge scenario – where massive amounts of data must be processed at the edge – whether that edge is in space or on the ground. Then the data can be directed to where it’s needed for further analytics or combined with other data sources to make connections that simply weren’t possible before.

DIU chooses Microsoft and Ball Aerospace for space analytics

To help with these challenges, the Defense Innovation Unit (DIU) just selected Microsoft and Ball Aerospace to build a solution demonstrating agile cloud processing capabilities in support of the U.S. Air Force’s Commercially Augmented Space Inter Networked Operations (CASINO) project.

With the aim of making satellite data more actionable more quickly, Ball Aerospace and Microsoft teamed up to answer the question: “what would it take to completely transform what a ground station looks like, and downlink that data directly to the cloud?”

The solution involves placing electronically steered flat panel antennas on the roof of a Microsoft datacenter. These phased array antennas don’t require much power and need only a couple of square meters of roof space. This innovation can connect multiple low earth orbit (LEO) satellites with a single antenna aperture, significantly accelerating the delivery rate of data from satellite to end user with data piped directly into Microsoft Azure from the rooftop array.

Analytics for a massive confluence of data

Azure provides the foundational engine for Ball Aerospace algorithms in this project, processing worldwide data streams from up to 20 satellites. With the data now in Azure, customers can direct that data to where it best serves the mission need, whether that’s moving it to Azure Government to meet compliance requirements such as ITAR or combining it with data from other sources, such as weather and radar maps, to gain more meaningful insights.

In working with Microsoft, Steve Smith, Vice President and General Manager, Systems Engineering Solutions at Ball Aerospace called this type of data processing system, which leverages Ball phased array technology and imagery exploitation algorithms in Azure, “flexible and scalable – designed to support additional satellites and processing capabilities. This type of data processing in the cloud provides actionable, relevant information quickly and more cost-effectively to the end user.”

With Azure, customers gain its advanced analytics capabilities such as Azure Machine Learning and Azure AI. This enables end users to build models and make predictions based on a confluence of data coming from multiple sources, including multiple concurrent satellite feeds. Customers can also harness Microsoft’s global fiber network to rapidly deliver the data to where it’s needed using services such as ExpressRoute and ExpressRoute Global Reach. In addition, ExpressRoute now enables customers to ingest satellite data from several new connectivity partners to address the challenges of operating in remote locations.

For tactical units in the field, this technology can be replicated to bring information to where it’s needed, even in disconnected scenarios. As an example, phased array antennas mounted to a mobile unit can pipe data directly into a tactical datacenter or Data Box Edge appliance, delivering unprecedented situational awareness in remote locations.

A similar approach can be used for commercial applications, including geological exploration and environmental monitoring in disconnected or intermittently connected scenarios. Ball Aerospace specializes in weather satellites, and now customers can more quickly get that data down and combine it with locally sourced data in Azure, whether for agricultural, ecological, or disaster response scenarios.

This partnership with Ball Aerospace enables us to bring satellite data to ground and cloud faster than ever, leapfrogging other solutions on the market. Our joint innovation in direct satellite-to-cloud communication and accelerated data processing provides the Department of Defense, including the Air Force, with entirely new capabilities to explore as they continue to advance their mission.

  1. https://www.satellitetoday.com/innovation/2017/10/12/satellite-launches-increase-threefold-next-decade/

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Want to start a side gig? Hustle Up! for higher education students is here to help

While many are interested in starting a side gig, there is one group in particular that’s looking for ways to make extra money and improve business skills this time of year—higher education students.

With the arrival of a new academic year comes a diverse crop of achievement-minded students looking for innovative ways to gain invaluable on-the-go experience while earning much-needed income.

Considering student loans, single parenthood, increased costs of living, and more, the reality for today’s higher education students is that they need to earn money now, while expanding their professional know-how. They understand employers are looking for nontraditional employees with uniquely diversified expertise and specialties, and they don’t have the luxury of depending solely on internships anymore.

These students have found they can leverage their passions to start side hustles to turn a profit and gain hands-on knowledge that aligns with the theories they are learning in class.

In order to pinpoint the most advantageous resources and tips needed for a side hustle, Microsoft Store collaborated with Chris Guillebeau, a New York Times bestselling author and host of the Side Hustle School podcast.

“Side hustles are a great way to create options, which are important in today’s world. They’re a fast track to freedom and job security. Consider the purpose of an internship—experience. Why not get paid for your experience by learning to start an income-generating project?”
—Chris Guillebeau

The challenge for some people who build a side hustle is that they have amazing ideas to generate extra income, but need help managing their business operations. That’s where solutions like Microsoft 365 and other Microsoft Store resources can help.

Start to Hustle Up!

Hustle Up!, a mobile experience, was developed by Microsoft Store to help identify the right resources needed to amplify different kinds of side hustles. By answering a series of questions, Hustle Up! explores your side hustle aptitude, identifies your strengths and interests, and connects you with the best resources to help you on your way.

Each of the four Hustle Up! outcomes—Freelancer, Maker, Reseller, and Expert—were carefully crafted to match you with your top side hustle type and each highlight your professional skills along with top actionable tips from Chris Guillebeau. Tips include prime resources that help you maintain work, school, and life balance, such as:

  • For Freelancers, having the ability to get reviews ASAP is critical. Reviews matter a lot in business, especially when you are trying to stand out in an overly saturated market. Chris recommends that Freelancers gather real-time client feedback by creating surveys and polls using Microsoft 365 offerings.
  • Side hustlers who fall into the Expert category know how to adapt their knowledge to a product or service but can struggle trying to stay on top of all their clients’ various needs. To manage multiple asks and schedules, Chris advises Experts to keep track of their daily, weekly, and monthly tasks while on the go with OneNote.

Eager to learn and achieve more with your side hustle? Even more expert tips await! Try Hustle Up! to discover how to better your side hustle and visit Microsoft Store in person or online to uncover additional resources, fun and free workshops, and solutions that will amplify your entrepreneurial skills.

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Microsoft events — the year ahead

Empowering every person and every organization on the planet to achieve more is a 7 billion-person mission that we don’t take lightly. None of us at Microsoft could ever hope to reach that objective without a vast set of partnerships with curious and passionate people who seek to deeply understand technology and its power to transform individuals, businesses and industries. Facilitating connections, sharing our technologies and partnering to create solutions to real-world challenges is why we create the many Microsoft event experiences we host around the world.

Microsoft event experiences are designed to benefit specific audiences and structured to support clear objectives. We’re committed to closely aligning with all our partners, customers, and business and IT decision makers and connecting you with peers and industry leaders. To find out more about each event, visit our event website for details. Or, if you’re looking for a quick description of each event, read below to get a snapshot of our upcoming events.

Flagship events
IT professionals and developers
Microsoft Ignite — For IT professionals, decision makers, implementors, architects, developers and data professionals. This event provides opportunities to explore the latest tools, receive deep technical training and get specific questions answered by Microsoft experts. With more than 26,000 attendees who join to learn, connect and explore what Microsoft has to offer, this truly is the place where reality meets imagination. Orlando, Florida | Nov. 4-8, 2019

Developers
Microsoft Build — Where leading architects, developers, start-ups and student developers converge to focus on the latest tech trends and innovate for the future. We maintain our “produced by developers and for developers” mantra while inviting the next generation of developers to participate in the student zone. Seattle, Washington | May 19-21, 2020

Microsoft partners
Microsoft Business Applications Summit — An annual opportunity to bring together a community of Microsoft customers and partners in roles that include power users, business analysts, evangelists, implementers and technical architects. This event provides a forum to learn how Microsoft’s end-to-end Dynamics 365 and Power Platform can create and extend solutions to drive business success. Anaheim, California | April 20-21, 2020

Microsoft Inspire — Where Microsoft partners meet to connect and celebrate as one community at the close of Microsoft’s fiscal year. With hundreds of thousands of partners across the world, our partner ecosystem is stronger and more united than ever. We invite you to learn more about how Microsoft leaders are supporting our partners, and how partners can capitalize on the opportunities ahead. We’ve co-located our Microsoft sales kick-off event to build on our shared partnership philosophy. Las Vegas, Nevada | July 20-24, 2020

Regional tours

We started our regional tours for attendee convenience and to gauge how digital transformation is happening around the world. They’ve been a success on both fronts. This year we’re expanding to 30 markets for Microsoft Ignite The Tour and starting Microsoft Envision I The Tour in seven cities. Check out one of the stops on our regional tours in a city near you.

IT professionals and developers
Microsoft Ignite The Tour — We are bringing the best of Microsoft Ignite to you by traveling to 30 cities around the world for both ease of access and for the robust localized content for these distinct markets. Join us for in-depth learning and experiences in a free, two-day format that allows IT professionals and developers to learn new ways to build solutions, migrate, and manage infrastructure and connect with local industry leaders and peers. Visit Microsoft Ignite The Tour for locations and dates.

Business decision makers
Microsoft Envision | The Tour — An invitation-only, single-day event held in multiple cities around the world. With a global focus, this summit allows members of the C-suite to focus on challenges and trends that are changing the way organizations do business. Taking inspiration from our CEO Summit, this conference is designed to give leaders a chance to step back and learn about smart strategies to tackle emerging issues, power new efficiencies and build new business models and revenue streams. Visit Microsoft Envision I The Tour for locations and dates.

Digital learning

For those unable to make it in person or who are looking to quickly skill up on a particular topic, we offer digital learning options. Watch training sessions and event keynote sessions at any time. View multiple modules or choose a learning path tailored to today’s developer and technology masterminds that are designed to prepare you for industry-recognized Microsoft certifications.

Additional events

We’re just scratching the surface of the full picture of events that Microsoft has to offer. If you don’t find what you are looking for here, visit our full global events catalog for a list of events in your region and possibly your own city. These are events that are organized around specific product offerings and located in easily accessible locations with a wide range of class levels offered.

We invite everyone to join us to learn and grow, join us to connect with your peers, join us to get the answers you need so that you can deliver the solutions that can help propel your digital transformation. Visit our events website of flagship and regional events, and we look forward to seeing you in the year ahead.

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Microsoft kicks off Hispanic Heritage Month, a celebration of the cultures and contributions of the LatinX community

Alvaro Celis - Hola

For over half a century, it has become tradition in the U.S. to commemorate Hispanic Heritage Month from September 15th to October 15th. This is a month of celebration, tribute and pride for those of us that relate to the Hispanic/Latinx culture, either because we are part of it, or because we have grown fond of this community and feel a connectionBut, this is also a time for reflection.

For some time now, our community has been going through challenging times deriving from strong external narratives that fail to represent our beauty, our diversity and the real challenges that we face today and in the past. Stories that attempt to create deep social divisions. Stories that intend to tear down the very fabric of what the Hispanic and Latinx communities truly represent 

HOLA Team

As a Latino and Executive Sponsor of HOLA (Hispanic & Latinx Organization of Leaders in Action), Microsoft’s Hispanic/Latinx Employee Resource Group, I have learned so much on my journey to represent and propel the Latino culture in the USA. It’s just amazing to see the positive impact that Latinos have daily.  On one hand, 86% of all new US businesses have been launched by Latinos over the last decade and Latinas create small businesses 6x faster than any other group in the country.[1] Latino GDP was $2.13 Trillion in 2015, and it’s growing 70% faster than the rest of the economy.[2] 

Latinos are contributing to the very fabric of this country and that is why it is extremely important that our individual voices and personal stories of struggles, achievements and contributions to the North American culture continue to collectively rise.  Hispanic Heritage Month is a perfect moment to share the true narrative of who we are, and the great impact and role each one of us plays in society.  

Nasdaq_Adelante_Hola

To honor Hispanic Heritage Month, Microsoft is celebrating Latinx culture and inspirational stories through Our Voz.  This will include local events in the community, celebrations, as well as stories from our own Latinx employees who are making an impact in the community.  

Microsoft HOLA, in partnership with our Global Diversity and Inclusion team and our many internal allies across all businesses, have established strong partnerships with key stakeholders in the Latino community.  By joining forces, we have helped accelerate progress across a wide range of topics from our own internal culture and ability to bring our true selves to work, to supporting families through immigration challengesimproving education, and much more. We would like to take the opportunity to recognize and thank these organizations for their partnership and the great work they do every day to make a difference for our community.  You can view the full list of partner organizations below. 

It is my belief that through empathy, mutual understanding and purposeful action we can make a lasting, bigger impact that changes how we experience the world – and how the world experiences us. Please visit microsoft.com/en-us/hispanic-heritage-month/default.aspx for the most current news and opportunities to celebrateengage and be inspired. If you want to learn more about broader initiatives for diversity and inclusion at Microsoft please visit here.  

Let’s continue this conversation and share our stories to celebrate Hispanic Heritage Month! Follow me on Twitter, @alvarocelis and on LinkedIn at https://www.linkedin.com/in/alcelis/.

 

[1] Hispanic Sentiment Study, Xeno Group 2018  

[2] Latino Donor Collaborative  

 

H.O.L.A Partner Organizations  

  • ALPFA
    ALPFA’s mission: To empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy. 
  • DigiGirlz
    DigiGirlz is Microsoft’s own global outreach program that gives middle and high school girls opportunities to learn about careers in technology, connect with Microsoft employees, and participate in hands-on computer and technology workshops. 
  • HACR
    HACR’s Mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. 
  • HITEC Global  
    HITEC is a premier global executive leadership organization of senior business and technology executives who have built outstanding careers in technology. HITEC’s premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and technology centric world.  
  • IPLI 
    The “HNBA/Microsoft IP Law Institute” provides opportunities for Latino students interested in intellectual property law. This summer, up to twenty-five Latino law students from law schools across the country will be chosen to participate in an IP immersion program in Washington, DC. Candidates are selected in a highly competitive process, and the selected students are provided substantive instruction, the opportunity to observe first-hand U.S. IP institutions at work, and the chance to meet leading members of the IP legal community who will serve as mentors and potentially provide pathways for future job opportunities. 
  • iUrbanTeen 
    Mission: To expose and inspire underrepresented youth to become tomorrow’s business and technology leaders. iUrban Teen is a nationally recognized program focused on bringing career focused education to underrepresented teens ages 13 to 18. Youth receive hands-on exposure to a variety of careers and civic engagement that step them outside of their current boundaries. Our target demographics are African American, Latino and Native American males, however, the program is inclusive of all youth.
  • KIND (Kids in need of Defense)
    Microsoft, along with Angelina Jolie, founded KIND in 2008 to provide legal services to unaccompanied children entering the U.S.  Brad Smith Microsoft President is also KIND Chairman of the Board.  Many of our Microsoft in house attorneys and other professionals work on KIND cases on a pro bono basis, and Microsoft also supports for a KIND fellow, an attorney who works for KIND and supports Microsoft’s pro bono efforts.  More information about KIND can be found Here  
  • LatinaGeeks  
    Empowering and inspiring adult Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events. 
  • Nuevo Foundation
    Inspiring kids to be curious, confident, and courageous by discovering the world of STEM. 
    Offers coding workshops that provide hands on opportunities for students to learn real-world problem-solving skills using coding, hardware and their own imagination. 
    Also, offers virtual sessions to share the stories of people who have succeeded in STEM fields with students worldwide. 
    Lastly, offer speaker engagements to motivate students to pursue STEM education. 
  • SHPE
    SHPE changes lives by empowering the Hispanic community to realize its fullest potential and to impact the world through STEM awareness, access, support and development. 
  • Tapia conference
    The Tapia conference is the premier venue to acknowledge, promote and celebrate diversity in computing. 
  • TECHNOLOchicas
    Microsoft is a sponsor of TECHNOLOchicas, a campaign of our strategic partner, the National Center for Women and Information Technologies (NCWIT) and the Televisa Foundation to increase the visibility and participation of Latinas in technology.    Each campaign year a Latina Microsoft technologist serves as one of the TECHNOLOchica Ambassadors featured in the campaign video and social media assets and represents our company at TECHNOLOchica events. 
  • We Are All Human Foundation 
    We use the power of dialogue to create understanding and remind us that united, we are stronger. 

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Showcasing new business opportunities with the Microsoft Automotive Accelerator

Starting next week at IAA – New Mobility World, Microsoft will join 1000+ exhibitors and 250,000 visitors from approximately 39 countries to exhibit and explore immersive technologies, visionary concepts like electromobility, and many industry disruptors in Frankfurt. This year at IAA – New Mobility World asks the questions: “How are society, business, indeed our whole way of life changing and how does this affect our mobility? What can new technologies offer us?”

Shaping the transformation of the automotive industry

Today, Microsoft partners with automotive companies to revolutionize mobility with digital technology—building differentiated experiences, accelerating automotive innovation, monetizing data and services, and redefining transportation for a cleaner, safer world. Learn more about Microsoft’s perspective on navigating the future of autonomous vehicles.

With Microsoft Business Applications, our automotive partners, suppliers, and retailers can develop new customer insights and create omnichannel customer experiences with the Microsoft Automotive Accelerator.

Creating omnichannel customer experiences

Microsoft Industry Accelerators are a packaged and prepopulated common data model (CDM) using industry standards, built on Microsoft 365, Azure, and Dynamics 365. Industry accelerators enable customers and ISVs to build industry solutions on Microsoft technology by enabling specific industry business processes or scenarios for partners to develop industry solutions.

The Microsoft Automotive Accelerator allows users to schedule appointments and automotive services, facilitated through proactive communications. Microsoft partners gain access to a wide range of industry-standard entities and data relationships, allowing for rapid development of new automotive solutions. Working with our partners and industry leaders, the accelerator was developed to help auto makers, dealerships, and service providers quickly add more value for their customers.

For auto makers, the accelerator offers a vehicle and equipment management focus which allows device details and specifications within our data model to allow for the management and tracking of vehicles and devices. For dealerships and service providers, the accelerator includes a service and post-sales focus helping create connected customer experiences with a holistic view of customers, from service appointments to contracts and warranties.

Building new solutions with partners

This year at IAA – New Mobility World, Annata will showcase how their Annata 365 solutions, built on Microsoft technology with the Automotive Accelerator, help automotive and equipment businesses meet business challenges while taking advantages of new opportunities in the market.

The new Annata 365 for Sales solution adds industry-specific functionality to Microsoft Dynamics 365 for Sales, and is targeted specifically at driving a customer-centric approach to marketing and sales processes within the ever-evolving automotive industry. Annata 365 and the Microsoft Power Platform provide built-in analytics and intelligence, task-based apps, and omnichannel capabilities to drive digital transformation and innovation in any automotive organization.

We will also highlight our partnership with Adobe at IAA. Adobe and Microsoft’s strategic partnership and integrations allow an end-to-end customer experience management solution for experience creation, marketing, advertising, analytics, and commerce. This allows companies to deliver consistent and compelling experiences at each touch point with a customer, accelerating business growth throughout the customer journey.

Get the full story at IAA

These are just a few of the ways we’re partnering with organizations like Annata and Adobe to transform the automotive industry with Dynamics 365 and the Power Platform. If you are attending IAA, visit our booth at the Frankfurt Exhibition Hall 5, Stand C21, to experience our full suite of technologies and chat with customers and partners.

For more information about our location and sessions at this event, please see our event site.

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Microsoft’s Connected Vehicle Platform Presence at IAA, the Frankfurt Auto Show

This post was co-authored by the extended Microsoft Connected Vehicle Platform (MCVP) team. 

A connected vehicle solution must enable a fleet of potentially millions of vehicles, distributed around the world, to deliver intuitive experiences including infotainment, entertainment, productivity, driver safety, driver assistance. In addition to these services in the vehicle, a connected vehicle solution is critical for fleet solutions like ride and car sharing as well as phone apps that incorporate the context of the user and the journey.

Imagine you are driving to your vacation destination and you start your conference call from home while you are packing. When you transition to the shared vehicle, the route planning takes into account the best route for connectivity and easy driving and adjusts the microphone sensitivity during the call in the back seat. These experiences today are constrained to either the center-stack screen, known as the in-vehicle infotainment device (IVI), or other specific hardware and software that is determined when the car is being built. Instead, these experiences should evolve over the lifetime of ridership. The opportunity is for new, modern experiences in vehicles that span the entire interior and systems of a vehicle, plus experiences outside the vehicle, to create deeper and longer-lasting relationships between car makers and their customers throughout the transportation journey.

To realize this opportunity, car manufacturers and mobility-as-a-service (MaaS) providers need a connected vehicle platform to complete the digital feedback loop by incorporating the seamless deployment of new functionality that is composed from multiple independently updatable services that reflect new understanding, at scale, and with dependable and consistent management of data and these services from Azure to and from three different edges: the vehicle, the phone, and the many enterprise applications that support the journey.

The Microsoft Connected Vehicle Platform (MCVP) is the digital chassis upon which automotive original equipment manufacturers (OEMs) can deliver value-add services to their customers. These services areas include:

  • In-vehicle experiences
  • Autonomous driving
  • Advanced navigation
  • Customer engagement and insights
  • Telematics and prediction services
  • Connectivity and over the air updates (OTA)

MCVP is a platform composed from about 40 different Azure services and tailored for automotive scenarios. To ensure continuous over-the-air (OTA) updates of new functionality, MCVP also includes different Azure edge technologies such as Automotive IoT Edge that runs in the vehicle, and Azure Maps for intelligent location services.

With MCVP, and an ecosystem of partners across the industry, Microsoft offers a consistent platform across all digital services. This includes vehicle provisioning, two-way network connectivity, continuous over-the-air updates of containerized functionality, support for command-and-control, hot, warm, or cold path for telematics, and extension hooks for customer or third-party differentiation. Being built on Azure, MCVP includes the hyperscale, global availability, and regulatory compliance that comes as part of the Azure cloud. OEMs and fleet operators leverage MCVP as a way to “move up the stack” and focus on their customers rather than spend resources on non-differentiating infrastructure.

Automotive OEMs already taking advantage of MCVP, along with many of our ecosystem partners, including the Volkswagen Group, the Renault-Nissan-Mitsubishi Alliance, and Iconiq.

In this blog post, we are delighted to recap many of the MCVP ecosystem partners that accelerate our common customers’ ability to develop and deploy completed connected vehicle solutions.

An image showing the aspects of the Microsoft Connected Vehicle Platform.

Focus areas and supporting partnerships

Microsoft’s ecosystem of partners include independent software vendors (ISVs), automotive suppliers, and systems integrators (SIs) to complete the overall value proposition of MCVP. We have pursued partnerships in these areas:

In-vehicle experiences

Cheaply available screens, increasingly autonomous vehicles, the emergence of pervasive voice assistants, and users’ increased expectation of the connectedness of their things have all combined to create an opportunity for OEMs to differentiate through the digital experiences they offer to the occupants, both the driver and the passengers, of their vehicles.

LG Electronics’ webOS Autoplatform offers an in-vehicle, container-capable OS that brings the third party application ecosystem created for premium TVs to In-vehicle experiences. webOSAuto supports the container-based runtime environment of MCVP and can be an important part of modern experiences in the vehicle.

Faurecia leverages MCVP to create disruptive, connected, and personalized services inside the Cockpit of the Future to reinvent the on-board experience for all occupants.

Autonomous driving

The continuous development of autonomous driving systems requires input from both test fleets and production vehicles that are integrated by a common connected vehicle platform. This is because the underlying machine learning (ML) models that either drive the car or provide assistance to the driver will be updated over time as they are improved based on feedback across those fleets, and those updates will be deployed over the air in incremental rings of deployment by way of their connection to the cloud.

Teraki creates and deploys containerized functionality to vehicles to efficiently extract and manage selected sensor data such as telemetry, video, and 3D information. Teraki’s product continuously trains and updates the sensor data to extract relevant, condensed information that enables customers’ models to achieve highest accuracy rates, both in the vehicle (edge) as well in Azure (cloud.)

TomTom is integrating their navigation intelligence services such as HD Maps and Traffic as containerized services for use in MCVP so that other services in the vehicles, including autonomous driving, can take advantage of the additional location context.

Advanced navigation

TomTom’s navigation application has been integrated with the MCVP in-vehicle compute architecture to enable navigation usage and diagnostics data to be sent from vehicles to the Azure cloud where the data can be used by automakers to generate data-driven insights to deliver tailored services, and to make better informed design and engineering decisions. The benefit of this integration includes the immediate insights created from comparing the intended route with the actual route with road metadata. If you are attending IAA, be sure to check out the demo at the Microsoft booth.

Telenav is a leading provider of connected car and location-based services and is working with Microsoft to integrate its intelligent connected-car solution suite, including infotainment, in-car commerce, and navigation, with MCVP.

Customer engagement and insights

Otonomo securely ingests automotive data from OEMs, fleet operators, etc., then reshapes and enriches the data so application and service providers can use it to develop a host of new and innovative offerings that deliver value to drivers. The data services platform has built it privacy by design solutions for both personal and aggregate use cases. Through the collaboration with Microsoft, car manufacturers adopting the Microsoft Connected Vehicle Platform can easily plug their connected car data into Otonomo’s existing ecosystem to quickly roll out new connected car services to drivers.

Telematics and prediction services

DSA is a leading software and solutions provider for quality assurance, diagnostics, and maintenance of the entire vehicle electrics and electronics in the automotive industry. Together, DSA and Microsoft target to close the digital feedback loops between automotive production facilities and field cars by providing an advanced Vehicle Lifecycle Management, based on the Microsoft Connected Vehicle Platform.

WirelessCar is a leading managed service provider within the connected vehicle eco-system and empowers car makers to provide mobility services with Microsoft Azure and the Microsoft Connected Vehicle Platform that supports and accelerates their customers’ high market ambitions in a world of rapid changing business models.

Connectivity and OTA

Cubic Telecom is a leading connectivity management software provider to the automotive and IoT industries globally. They are one of the first partners to bring seamless connectivity as a core service offering to MCVP for a global market. The deep integration with MCVP allows for a single data lake and an integrated services monitoring path. In addition, Cubic Telecom provides connected car capabilities that let drivers use infotainment apps in real-time, connect their devices to the Wi-Fi hotspot, and top-up on data plans to access high-speed LTE connectivity, optionally on a separate APN.

Excelfore is an innovator in automotive over-the-air (OTA) updating and data aggregation technologies. They provide a full implementation of the eSync bi-directional data pipeline, which has been ported to the Microsoft Azure cloud platform and integrated as the first solution for MCVP OTA updating.

Tata Communications is a leading global digital infrastructure provider. We are working with them to help speed the development of new innovative connected car applications. By combining the IoT connectivity capabilities of Tata Communications MOVE™ with MCVP, the two companies will enable automotive manufacturers to offer consumers worldwide more seamless and secure driving experiences.

Microsoft is incredibly excited to be a part of the connected vehicle space. With the Microsoft Connected Vehicle Platform, our ecosystem partners, and our partnerships with leading automotive players – both vehicle OEMs and automotive technology suppliers – we believe we have a uniquely capable offering enabling at global scale the next wave of innovation in the automotive industry as well as related verticals such as smart cities, smart infrastructure, insurance, transportation, and beyond.

Explore the Microsoft Connected Vehicle Platform today and visit us at IAA.

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Microsoft’s connected car platform delivers a mobile datacenter to your driveway

Mark Mobleywritten by

Mark Mobley

Microsoft’s connected car platform delivers a mobile datacenter to your driveway

The connected car revolution isn’t coming — it’s here. Going to a meeting, and have a conference call on the way? Your ride’s digital assistant will help you plan a route blessedly free of tunnels and drops in connectivity that could interfere. And while you drive, the car will help you stay in your lane.

Dr. Herbert Diess, Volkswagen AG chairman, Satya Nadella, CEO of Microsoft, Tara Prakriya, and Christian Senger, Volkswagen board member & head of digital car & services, at the Volkswagen AG Digital Lab in Berlin.

Leading this effort on the engineering front at Microsoft is Tara Prakriya, General Manager for Azure IoT Mobility and Connected Vehicles. This team of dozens is working with the two largest industry players, Volkswagen Group and Renault-Nissan-Mitsubishi Alliance, to create cars featuring unprecedented levels of interactivity.

“What our connected vehicle platform gives our clients is truly a digital chassis to achieve scale and efficiency in developing and delivering value to their customers,” Prakriya said. “Our customers are navigating a digital transformation of the industry and this digital chassis helps them absorb and fully take advantage of the new opportunities available in the market in a global way, including China.”

“What our customers look for in the partnership from Microsoft is not just a technology vendor, but a strategic partnership to help the full digital transformation, cultural transformation and market transformation that need to work in lock step. It’s a tall order, which is why we work with our customers to figure out what this is going to look like.”

Our connected vehicle platform gives our clients a digital chassis to achieve scale and efficiency in developing and delivering value to their customers.

“Pretty much everybody that’s on the team is really excited about this space,” said Larry Sullivan, co-head of the team with Prakriya and a veteran Microsoft engineer. “I think Tara brings a lot of that energy and the team gives that energy back as well. We’re not a huge team, but we’re really motivated, and we’re really fired up about helping our customers do business in a really positive way.”

Microsoft’s automotive initiatives engage such corporate partners as TomTom, Cubic Telecom, Moovit, DSA and Faurecia. They also leverage Microsoft’s work on the Internet of Things (IoT) and the company’s Azure cloud computing service. Prakriya believes it’s helpful to think of IoT as the information of things.

Tara Prakriya and Larry Sullivan consider themselves “two in a box” as collaborators on Microsoft’s connected car platform.

Tara Prakriya and Larry Sullivan consider themselves “two in a box” as collaborators on Microsoft’s connected car platform.

“The digital feedback loop is the term that we use at Microsoft,” Prakriya said. “IoT in many ways represents the digital feedback loop of physical things, physical spaces, physical environment and what products actually do in the marketplace. There are lots of decisions that our business customers need to make that IoT information can make a significant contribution to.

“And, once those decisions are made, there is new information, and that needs to be communicated as a feedback loop back to those physical environments, physical products, physical consumers and physical employees. The opportunity in connected vehicles, and mobility as a whole, is to be on the edge of getting the data so that we can do amazing things and then deliver it back to the edge again. What then connects the stationary things, like smart buildings, with smart transportation and mobility is Azure Maps.”

A car, Prakriya said, has plenty in common with other consumer electronics products: “You want experiences to become easy. You want the cars and the system to anticipate what your needs are. There is a lot of ease of use and delight that can be had for the consumers — both the drivers and the passengers. The cool challenge with delivering a connected vehicle platform is simplifying the complexities of what is really a mobile datacenter on wheels so that these experiences are easier to create, deploy and refine. Having a single connected vehicle and maps platform that underpins consumer experiences in the vehicle and on their phones, providing driving assistance and mobility as a service, goes a long way towards this goal.”

Connected car illustration.

Microsoft’s work in the automotive space is about helping each customer create a differentiated set of integrated services while taking advantage of a consistent, robust, flexible, global and secure digital chassis for scale. “They have different brand promises to their consumers,” Prakriya said, “and so as a result, the features that they are really thinking about and the digital value that they are trying to deliver to their customers are different. We are taking care of the boring stuff so that they can really think about what their brand promise is and deliver it.”

She points out that automakers are making these promises and creating these systems in the face of not one, not two, but four simultaneous upheavals in the industry. The first is basic digital connectivity, followed closely by the use of artificial intelligence — for example, in fighting driver distraction, among other applications. Then there are shared-vehicle services, and the gradual electrification of cars and trucks as manufacturers move away from fossil fuels, which will have impacts across the supply chain and all through the vehicle life cycle.

“It is an enormous amount of change that we know our customers are thinking about constantly,” Prakriya said, “so this is a lot of the reason why we created the set of platforms for IoT Mobility. We are very engaged with our customers because it’s so exciting to watch them navigate this. And if we can play any part in that navigation, it’s pretty wonderful.”

The challenge with delivering a connected vehicle platform is simplifying the complexities of what is really a mobile datacenter on wheels so that these experiences are easier to create, deploy and refine.

To further complicate matters, all of the team’s major customers are also working on driverless vehicles. “Azure’s storage and compute teams, along with the AI teams, and the devops teams, together have an excellent story for building your own autonomous driving models,” she said. “Azure has a pretty great end-to-end template and methodology that helps customers, from getting their big data onto Azure all the way through to working with ecosystem partners to be on Azure for things like simulation as well as collecting data from production vehicles to assist in validation.

“We work with a number of large customers on building their own autonomous driving models on Azure. Fully autonomous vehicles are, of course, more than just a technical problem. There are legal and regulatory considerations. In the meantime, assisted driving models are rapidly improving, and we are excited to work with our customers to deploy these models to vehicles using our connected vehicle platform and create a digital feedback loop.”

Larry Sullivan is an engineering manager who works on Microsoft’s connected car platform.

Larry Sullivan is an engineering manager who works on Microsoft’s connected car platform.

“Today, this data informs cutting-edge driver-assisted features like automatic braking, advanced cruise control and lane assist. Tomorrow, the information will be the backbone of autonomy. The leader in that space, bar none, is Microsoft,” wrote analyst Jon Markman in a recent Forbes article.

There is also an increasing focus on Azure Maps to keep up with the demands of multi-modal routing, HD Maps and fresh updates that connect ride share partners with map making partners. In addition, Azure Maps is an important pillar in geo-spatial analytics to help create new value for customers.

Prakriya “really understands the tech and the business and how those things come together,” co-head of the team, Sullivan said. “She is fantastic as a counterpart.”

Both Prakriya and Sullivan say they consider themselves “two in a box” as managers — even though he’s Texan and she’s not, he’s kind of a car guy and she drives a non-connected minivan that’s the same age as her 14-year-old son. They’re both fast talkers who laugh easily.

“We have a great time,” Sullivan said. “We have a lot of fun. This is an exciting industry. It’s really going through a bunch of changes and we feel well positioned to help, but like anything, it’s got a degree of insanity, and we have a lot of fun with just, ‘All right, what’s the craziness of the day?'”

Yet Prakriya’s scientific approach — she holds nine patents — persists even after she leaves the office. It extends to life with her son and husband, who works in the Microsoft Business and Applications Group.

“I am a crock pot maven,” she said. “There is almost nothing I cannot cook in a crock pot. It is the only way our family survives. A lot of Indian cooking works really well in the crock pot, baking as well — it is amazingly easy to bake in a crock pot.

Microsoft’s work in the automotive space is about helping each corporate customer create a differentiated set of services.

Prakriya and Sullivan walk along a woodsy trail on Microsoft’s Redmond campus. Prakriya and Sullivan walk along a woodsy trail on Microsoft’s Redmond, Washington campus.

“I joke that my aim is to bend the space-time continuum of figuring out how we eat as a family, and with the slow cooker, we have the option of stretching out the interval between when I cook and when the meal needs to be ready. I also like the whole end-to-end supply chain of food. It’s also about optimizing the shopping list, strategic use of the freezer, and considering the whole process all the way down to the dishes. It’s kind of fun.”

Both at home and at work, she pursues a hobby: knitting. She’s a contributor to Knit-A-Square, a South African charity that collects knitted squares and assembles them into blankets for vulnerable and orphaned children, many of whom are affected by HIV/AIDS. She said that knitting is the perfect accompaniment to a conference call.

“We do a lot of them because our customers are in Europe,” she said, “and they are kind of all in different places, right? Knitting keeps me away from the keyboard because it’s easy to get distracted. It is a way to keep my fingers active so I can focus.”

And for Prakriya, Sullivan and the team, focus is key — because there’s always another question to answer from another angle.

“Just connecting things does not solve the big challenges,” Prakriya said. “There is definitely a lot of work to do. We are trying to provide the platforms to make that work easier. We have great support from our management chain. We are aligned all the way up and down with our wickedly smart compatriots in business development — shout out to [Executive Vice President of Business Development] Peggy Johnson’s team — as well as marketing, teams in the field, as well as PR. And our close relationship with our partners and customers makes the work exciting and fun.

“What Larry and I and the extended IoT Mobility team are doing is a shining example of everything about the fantastic Microsoft culture at work. It’s about solving the right problems the right way, in an aligned manner, so that the best people who understand the problem from different dimensions can come together and achieve something really great, and help our customers achieve something that is frankly even greater.”

Originally published on 9/12/2019 / Photos by Brian Smale / © Microsoft

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Announcing Microsoft for Startups: Autonomous Driving Program

Today, at the Frankfurt Motorshow (IAA) we announced Microsoft for Startups: Autonomous Driving (MfS – AD), an exclusive program which aims to accelerate the growth of startups working on autonomous driving (AD).

Increasingly startups have been playing a crucial role in bringing autonomous driving technology to the world. From building full-stack autonomy solutions for OEMs to opening up new business opportunities in areas like delivery, ride-sharing and long haul transit, startups have been at the forefront of technological advancement in this space. Startups also play a critical role in delivering important AD enablement technologies and solutions like simulation, data management, labeling and more.

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Cultivating a state-of-the-art, global partner ecosystem has been a focal point of our autonomous driving strategy and our startup partners have played an important part in helping our customers deliver the promise of autonomous driving at scale. For instance, Cognata is using their simulation technology to help customers like Audi AG speed up their AV development. We announced partnerships with Ascent Robotics, a Tokyo-based startup making innovative use of reinforcement learning and neuroscience to deliver complex L4 driving scenarios and Linker Networks, a startup based in Taiwan taking annotation efficiency and reliability to a whole new level through their AI-based auto-labeling technology helping the industry build smarter, safer vehicles. We are also closely working with startups like Udelv, who are paving the path for autonomous driving to meet the growing demands of the retail delivery space. This week at IAA, Applied Intuition announced the release of their Applied Development Platform optimized on Microsoft Azure. 

The MfS-AD program is another example of our continuing commitment to the AD startup community. We want to empower pioneering startups who are defining what is next in autonomous driving by helping them scale up and scale out through business and technical enablement. As part of the program, all selected startups will receive the premium offer from our Microsoft for Startups program including access to up to $120,000 USD of free Azure cloud.

For technical enablement, startups will receive benefits like:

  • Access to our top engineers and program managers working on autonomous driving infrastructure technology and solutions.
  • 1:1 architectural sessions with Microsoft Cloud Engineers.
  • Early access to autonomous driving capabilities on Azure.
  • Potential co-development opportunities.

For business enablement, startups will receive benefits like:

  • Opportunities to expand your network by becoming a part of Microsoft’s autonomous driving ecosystem. Many of our partners have found their next big customer or partner at one of our automotive networking receptions and other events.
  • Joint customer opportunities.
  • Marketing and amplification support.
  • Preferred showcase opportunities at industry events and conferences.
  • Visibility to M12 (formerly Microsoft Ventures) for potential investment opportunities.

For details on how to apply, nomination requirements, selection criteria and more, visit https://aka.ms/ADstartup

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Azure Media Services unveils new AI-powered innovations at IBC 2019

Animated character recognition, multilingual speech transcription and more now available

At Microsoft, our mission is to empower every person and organization on the planet to achieve more. The media industry exemplifies this mission. We live in an age where more content is being created and consumed in more ways and on more devices than ever. At IBC 2019, we’re delighted to share the latest innovations we’ve been working on and how they can help transform your media workflows. Read on to learn more, or join our product teams and partners at Hall 1 Booth C27 at the RAI in Amsterdam from September 13th to 17th.

Video Indexer adds support for animation and multilingual content

We made our award winning Azure Media Services Video Indexer generally available at IBC last year, and this year it’s getting even better. Video Indexer automatically extracts insights and metadata such as spoken words, faces, emotions, topics and brands from media files, without you needing to be a machine learning expert. Our latest announcements include previews for two highly requested and differentiated capabilities for animated character recognition and multilingual speech transcription, as well as several additions to existing models available today in Video Indexer.

Animated character recognition

Animated content or cartoons are one of the most popular content types, but standard AI vision models built for human faces do not work well with them, especially if the content has characters without human features. In this new preview solution, Video Indexer joins forces with Microsoft’s Azure Custom Vision service to provide a new set of models that automatically detect and group animated characters and allow customers to then tag and recognize them easily via integrated custom vision models. These models are integrated into a single pipeline, which allows anyone to use the service without any previous machine learning skills. The results are available through the no-code Video Indexer portal or the REST API for easy integration into your own applications.

Image of the AMS Video Indexer recognizing animated characters.

We built these animated character models in collaboration with select customers who contributed real animated content for training and testing. The value of the new functionality is well articulated by Andy Gutteridge, Senior Director, Studio & Post-Production Technology at Viacom International Media Networks, which was one of the data contributors: “The addition of reliable AI-based animated detection will enable us to discover and catalogue character metadata from our content library quickly and efficiently. Most importantly, it will give our creative teams the power to find the content they want instantly, minimize time spent on media management and allow them to focus on the creative.”

To get started with animated character recognition, please visit our documentation page.

Multilingual identification and transcription

Some media assets like news, current affairs, and interviews contain audio with speakers using different languages. Most existing speech-to-text capabilities require the audio recognition language to be specified in advance, which is an obstacle to transcribing multilingual videos. Our new automatic spoken language identification for multiple content feature leverages machine learning technology to identify the different languages used in a media asset. Once detected, each language segment undergoes an automatic transcription process in the language identified, and all segments are integrated back together into one transcription file consisting of multiple languages.

An image of the Video Indexer screen, showing multilingual transcription.
The resulting transcription is available both as part of Video Indexer JSON output and as closed-caption files. The output transcript is also integrated with Azure Search, allowing you to immediately search across videos for the different language segments. Furthermore, the multi-language transcription is available as part of the Video Indexer portal experience so you can view the transcript and identified language by time, or jump to the specific places in the video for each language and see the multi-language transcription as captions as a video is played. You can also translate the output back-and-forth into 54 different languages via the portal and API.

Read more about the new multilingual option and how to use it in Video Indexer in our documentation.

Additional updated and improved models

We are also adding new and improving existing models within Video Indexer, including:

Extraction of people and locations entities

We’ve extended our current brand detection capabilities to also incorporate well-known names and locations, such as the Eiffel Tower in Paris or Big Ben in London. When these appear in the generated transcript or on-screen via optical character recognition (OCR), a specific insight is created. With this new capability, you can review and search by all people, locations and brands that appeared in the video, along with their timeframes, description, and a link to our Bing search engine for more information.

 Azure Video Indexer entity extraction in the insight pane.

Editorial shot detection model

This new feature adds a set of “tags” in the metadata attached to an individual shot in the insights JSON to represent its editorial type (such as wide shot, medium shot, close up, extreme close up, two shot, multiple people, outdoor and indoor, etc.). These shot-type characteristics come in handy when editing videos into clips and trailers as well as when searching for a specific style of shots for artistic purposes.

Azure Video Indexer editorial shot type example.
Explore and read more about editorial shot type detection in Video Indexer.

Expanded granularity of IPTC mapping

Our topic inferencing model determines the topic of videos based on transcription, optical character recognition (OCR), and detected celebrities even if the topic is not explicitly stated. We map these inferred topics to four different taxonomies: Wikipedia, Bing, IPTC, and IAB. With this enhancement, we now include level-2 IPTC taxonomy.

Tanking advantage of these enhancements is as easy as re-indexing your current Video Indexer library.

New live streaming functionality

We are also introducing two new live-streaming capabilities in preview to Azure Media Services.

Live transcription supercharges your live events with AI

Using Azure Media Services to stream a live event, you can now get an output stream that includes an automatically generated text track in addition to the video and audio content. This text track is created using AI-based live transcription of the audio of the contribution feed. Custom methods are applied before and after speech-to-text conversion in order to improve the end-user experience. The text track is packaged into IMSC1, TTML, or WebVTT, depending on whether you are delivering in DASH, HLS CMAF, or HLS TS.

Live linear encoding for 24/7 over-the-top (OTT) channels

Using our v3 APIs, you can create, manage, and stream live channels for OTT services and take advantage of all the other features of Azure Media Services like live to video on demand (VOD), packaging, and digital rights management (DRM).

To try these preview features, please visit the Azure Media Services Community page.

An image showing live transcription signal flow.

New packaging features

Support for audio description tracks

Broadcast content frequently has an audio track that contains verbal explanations of on-screen action in addition to the normal program audio. This makes programming more accessible for vision-impaired viewers, especially if the content is highly visual. The new audio description feature enables a customer to annotate one of the audio tracks to be the audio description (AD) track, which in turn can be used by players to make the AD track discoverable by viewers.

ID3 metadata insertion

In order to signal the insertion of advertisements or custom metadata events on a client player, broadcasters often make use of timed metadata embedded within the video. In addition to SCTE-35 signaling modes, we now also support ID3v2 or other custom schemas defined by an application developer for use by the client application.

Microsoft Azure partners demonstrate end-to-end solutions

Bitmovin is debuting its Bitmovin Video Encoding and Bitmovin Video Player on Microsoft Azure. Customers can now use these encoding and player solutions on Azure and leverage advanced functionality such as 3-pass encoding, AV1/VVC codec support, multi-language closed captions, and pre-integrated video analytics for QoS, ad, and video tracking.

Evergent is showing its User Lifecycle Management Platform on Azure. As a leading provider of revenue and customer lifecycle management solutions, Evergent leverages Azure AI to enable premium entertainment service providers to improve customer acquisition and retention by generating targeted packages and offers at critical points in the customer lifecycle.

Haivision will showcase its intelligent media routing cloud service, SRT Hub, that helps customers transform end-to-end workflows starting with ingest using Azure Data Box Edge and media workflow transformation using Hublets from Avid, Telestream, Wowza and Cinegy, and Make.tv.

SES has developed a suite of broadcast-grade media services on Azure for its satellite connectivity and managed media services customers. SES will show solutions for fully managed playout services, including master playout, localized playout and ad detection and replacement, and 24×7 high-quality multichannel live encoding on Azure.

SyncWords is making its caption automation technology and user-friendly cloud-based tools available on Azure. These offerings will make it easier for media organizations to add automated closed captioning and foreign language subtitling capabilities to their real-time and offline video processing workflows on Azure.
 
Global design and technology services company Tata Elxsi has integrated TEPlay, its OTT platform SaaS, with Azure Media Services to deliver OTT content from the cloud. Tata Elxsi has also brought FalconEye, its quality of experience (QoE) monitoring solution that focuses on actionable metrics and analytics, to Microsoft Azure.

Verizon Media is making its streaming platform available in beta on Azure. Verizon Media Platform is an enterprise-grade managed OTT solution including DRM, ad insertion, one-to-one personalized sessions, dynamic content replacement, and video delivery. The integration brings simplified workflows, global support and scale, and access to a range of unique capabilities available on Azure.

Many of our partners will also be presenting in the theater at our booth, so make sure you stop by to catch them!

Short distance, big impact

We are proud to support the 4K 4Charity Fun Run as a gold sponsor. This is a running and walking event held at various media industry events since 2014, and it raises awareness and financial support for non-profits focused on increased diversity and inclusion. Register and come join us on Saturday, September 14th, at 7:30am at the Amstelpark in Amsterdam.

Don’t miss out

There’s a lot more going on at the Microsoft booth this IBC. To learn more, read about how the community of our customers and partners are innovating on Azure in media and entertainment, or better yet come and join us in Hall 1 Booth C27. If you won’t be there, we’re sorry we’ll miss you, but you can try Video Indexer and Azure Media Services for yourself by following the links.

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Free tools and a chance to shine for student developers

It sneaks up on me every year. One minute, my family is fully ensconced in summer break, the next we’re deep into school supply lists and pre-work to prep for the first day back.

This year, as I’ve helped my own students get ready to go back to school, I’ve been thinking about all the cool (and free!) offerings Microsoft provides to bridge the technology gap for student developers. We’re committed to empowering the next generation of creators with access to technology and training – after all, our future is in their hands! – and we have a little healthy competition thrown in for good measure. Here are a few of the offers that students can take advantage of today and throughout their educations:

One of the newest additions to our lineup, developer hub GitHub offers their Student Developer Pack, which provides access to the best real-world developer tools and training. Students who join the Pack receive GitHub Pro at no charge while in school, plus exclusive offers from GitHub Education partners, including Microsoft.

Microsoft Azure for Students offers a free annual renewal subscription to our top cloud services, plus access to dozens of other Azure and artificial intelligence (AI) tools and training. Students can build skills in trending tech including data science, AI, machine learning and other areas with access to professional developer tools like Visual Studio Code.

Microsoft Education has a plethora of resources available for students and educators, who can get Office 365 free as well, which includes powerful tools like Word, Excel, PowerPoint, OneNote, and now Microsoft Teams and a lot more. This isn’t a trial – it’s a full-featured product that is free while the student is in school and offered at a big discount after graduation. Educators also have a wealth of resources available to them to help students engage with STEM, from customized training opportunities to unique Minecraft editions to access to special guest speakers.

For college and university students, the annual Imagine Cup competition is now open for entry. I’m continually impressed by the impactful ideas that come out of Imagine Cup – many of which go on to become full-fledged products. But big ideas that make a difference aren’t born in a vacuum, and they can’t be achieved alone. I think that’s one of the things that makes Imagine Cup so special. Students learn how to work together, be resourceful, meet deadlines and a select few receive funding to help take their ideas to the next level.

This year’s Imagine Cup theme is AI for Good. Driven by inspiration and a growing sense of purpose, we’ve seen student competitors create applications tackling some of the world’s biggest social, environmental and health challenges – one user at a time – and that’s what Imagine Cup is all about! So, it only makes sense that there is a stronger focus on AI this year. It’s one of the most promising ways technology can help us be more inclusive, effective and productive. I encourage students with a dream of a better future and an idea to sign up and get to work.  I’m excited to see where the competitors take the challenge this year – and where the competition takes them.

Students who want to be a force for good and make a difference in their communities – while learning and sharing Microsoft technologies with their peers – can apply to be a Microsoft Student Partner, a program that lets student leaders gain experiences, access exclusive resources and gather real-world technical and career skills.

Finally, LinkedIn offers a wide variety of networking and educational opportunities to support students when it comes time to look for a job, learn a new skill or connect with classmates. A current and accurate LinkedIn profile is one of the best ways to build and maintain a career network.

Our goal is for all students to have access to the technology and support they need to make their dreams come true. Please share these offerings with the students in your life, and if you are a student, I hope you’ll take advantage of one or more of them to take your ideas to the next level this year.

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