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Microsoft Advertising aims to plant 250,000 trees this year; here’s how you can take part

Microsoft’s commitment to harnessing the power of technology to help everyone, everywhere to build a more sustainable future is more important than ever. Last week, Microsoft announced an immense commitment to our environment and our earth’s future. Microsoft committed to getting to Carbon Negative by 2030 and by 2050, remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975. Microsoft has also created a new $1 billion climate innovation fund to accelerate the global development of carbon reduction, capture, and removal technologies.
 
Aligned to this company-wide mission, we at Microsoft Advertising are excited to announce our support of Microsoft’s global sustainability initiative with a goal to plant 250,000 trees in 2020 on behalf of our clients, and with support from our partners and employees.  We’ll also be striving to be more sustainable at our events — by reducing swag, for example.

How, why and where we’re planting 250,000 trees

A key part of Microsoft’s culture is to empower employees to give back to and be active in programs that benefit our global and local communities. Microsoft Advertising has teamed up with our syndication partner, Ecosia to plant trees on behalf of our clients. Ecosia puts its profits from searches toward planting trees. We’re thrilled to work with Ecosia to support tree planting in the following locations:
 

  • The Jane Goodall Institute to reforest wild chimpanzees’ habitat in Uganda
  • Turning deserts back into forests in Burkina Faso
  • Reforestation in Brazil

How to have trees planted on your behalf 

This is a journey and with Microsoft we’re making steps toward a more sustainable future.  We hope you’ll join us in helping reach our goal of planting 250,000 trees in 2020.
 
Below are some ways you can have trees planted on your behalf.  Over the coming months, we’ll be sharing more about other partners we’re working with and the various planting opportunities that Microsoft Advertising employees are driving.

How you can participate:

  • Subscribe to the Microsoft Advertising Insider to get our bi-weekly newsletter full of product news, insights, and more. We’ll have 10 trees planted for every sign up.
  • Share your support on social media. Find us on FacebookLinkedIn and Twitter where we’ll share monthly tips to support a more sustainable environment.
    • When you implement any of these tips, or perform one of your own, share on social media with #MicrosoftForEarth, and we’ll plant a tree for every post.
    •  We’ll also plant a tree each time this blog post is shared or re-tweeted from our social handles.
  • Learn how to get the most of your ad spend by becoming a Microsoft Advertising Certified Professional, and we’ll plant 10 trees on your behalf.
  • Come meet us at Microsoft Advertising events, or industry events such as Cannes and Ad Week, and participate in customer contests such as ‘Get to Green’. 

Bookmark the Microsoft Advertising blog where we’ll continue to share more details, and new activities and ways you can participate.

Thank you for being a part of creating a greener 2020 one tree at a time and helping us reach our 250,000-tree planting goal!
 

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Microsoft to launch new cloud datacenter region in Israel

Microsoft today announced plans to establish the company’s first cloud region in Israel to deliver its intelligent, trusted cloud services through a local datacenter region. This investment expands the Microsoft global cloud infrastructure to 56 cloud regions in 21 countries, with the new Israel region anticipated to be available starting with Microsoft Azure in 2021, with Office 365 to follow. The new Israel region will adhere to Microsoft’s trusted cloud principles and become part of one of the largest cloud infrastructures in the world, already serving more than a billion customers and 20 million businesses.

Azure is an ever-expanding set of cloud services that offers computing, networking, databases, analytics, and Internet of Things (IoT) services. The investment in a new Israel datacenter region will enable customers to use the most advanced technologies and adhere to data residency requirements to store data within Israel. Microsoft’s cloud services are also compliant with the European Union’s General Data Protection Regulation (GDPR) and are certified for an industry-leading portfolio of international security and privacy standards. Azure will enable the local Israeli ecosystem to build on the latest advancements in the cloud, helping organizations drive their digital transformation. Office 365, the world’s leading cloud-based productivity solution, will be available from the new datacenter region, helping customers enable the modern workplace and empower their employees with real-time collaboration and cloud-powered intelligence while maintaining security, compliance, and in-country customer data residency.

“When I speak to customers across EMEA, it is clear that the power of the cloud is essential for their competitiveness,” said Michel van der Bel, President, Microsoft Europe, Middle East and Africa. “We have made significant infrastructure investments in the region and with this announcement, our planned region in Israel will join a growing number of EMEA markets recently made available including Germany, Norway, South Africa and Switzerland. Offering Microsoft Azure and Office 365 from a datacenter region in Israel forms a key part of our investment and involvement in the startup nation, as infrastructure is an essential building block for the tech intensity that public sector entities and businesses need to embrace.”

Establishing new datacenter regions entails significant investment of resources and this announcement reinforces the continuous commitment of Microsoft to the Israeli market. The company started its journey in 1989 in Israel by opening a local branch. In 1991 Microsoft established its Israeli R&D center – its first R&D center outside of the US – one of the first major tech companies to do so in Israel. In addition, 2020 will include another key investment in the local market with the launch of a new Microsoft Israel campus. Microsoft has deep engagement with the Israeli tech ecosystem – it operates a business branch, an R&D Center, a Venture Capital Fund and Microsoft for Startups programs.

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Microsoft shares its priorities for Washington state’s current legislative session

As we’ve done in recent years, I’d like to share what we’re focused on for Washington State’s current legislative session, as well as share our reaction to one key November 2019 election result. As we’ve said in the past, we believe in the transparency that comes from publishing a preview of the positions we’ll be sharing with legislators as they work in Olympia.

As a company, Microsoft is committed to furthering policies that create new jobs, opportunities and innovations here in Washington State. With more than 50,000 Microsoft employees and their families calling Washington home, these goals and the outcome of the decisions made today aren’t abstract – they’re personal.

As we embark on a new year, we are more committed than ever to two chief objectives: 1. Ensuring Microsoft’s success contributes to the overall success of the state; and 2. Engaging with elected officials and our neighbors to find ways in which we can help improve the quality of life for everyone who lives or works here.

From the 2019 Election to the 2020 Legislative Session

  1. I-976
  2. Affordable housing
  3. Data privacy
  4. Facial recognition
  5. Broadband access
  6. Cascadia Innovation Corridor – High-speed rail

Looking through the joint lenses of economic opportunity and quality of life, we were disappointed in the passage of Initiative 976, which will eliminate billions of dollars of much-needed funding for major transportation projects, city-level street maintenance, transit services, ferries and state patrol services over the coming years. Microsoft was a major supporter of the diverse business-labor-environmental coalition that opposed this measure, and we continue to believe that investments in transportation infrastructure are critical for the vitality of our state in the years ahead.

What’s next: While I-976 clearly resonated with voters, we believe it offered a false promise, namely that important transportation and transit service funding could be slashed without impacting the quality of life for Washingtonians. In the coming weeks and months, we’ll be engaging with the public entities that will have to further prioritize their expenditures as a result of the new shortfall created by I-976. Our hope is these conversations will be forward-looking and productive and will help identify strategies to keep our state moving forward.

Turning now from the ballot to the halls of Olympia, I’d like to share a few thoughts on where we stand on the key issues that the legislature will be tackling in its upcoming 2020 session.

We believe a lack of affordable housing presents a real barrier to many who are looking to become full participants in their communities. Today, this housing shortage is reaching crisis point in a number of cities across Washington. It’s the reason why, in January 2019, Microsoft announced a $500 million commitment to support the creation of additional affordable housing options. Earlier this month, we announced an additional $250 million commitment to affordable housing in the form of a line of credit to the Washington State Housing Finance Commission, bringing Microsoft’s total commitment to $750 million. This additional capital will create an estimated 3,000 additional units of much-needed affordable housing.

We also announced $55 million in investments and grants towards our original $500 million commitment. This brings our total to $380 million allocated over the past year to support the preservation or creation of over 6,500 affordable housing units in the greater Seattle area.

We were gratified to see the legislature similarly increase the state’s commitment to the Housing Trust Fund substantially, to $175 million for the 2019-21 biennium. But we must also work together to enact public policies that will build on the positive impact of these and other investments. Public and philanthropic funding alone will not solve the problem.

Last year, lawmakers enacted HB 1923, providing incentives for municipalities to adopt policies that encourage increasing local housing stocks.  We must do more of this, by pursuing a broad range of actions at all levels of government to enable and encourage development of more housing across the spectrum of affordability, but particularly for middle-income residents. One important tool to support this goal would be an extension of the Multiple Family Tax Exemption, which would maintain and expand the existing stock of affordable middle-market housing options.

What’s next: Microsoft will continue to work collaboratively with others in both the public and private sectors to support the creation of a larger supply of affordable housing.

While our state’s housing affordability crisis is the direct result of local economic trends, the need for Washingtonians to enjoy greater privacy protections for their personal data is a direct result of global economic and technology trends.

We have long advocated for state legislators to enact a data privacy law to protect Washington State consumers. As Carol Ann Browne and I wrote in our recent book, Tools and Weapons, at Microsoft we view personal privacy as a fundamental human right. We acknowledge that Microsoft and other tech firms have a responsibility to own the consequences of the technologies we create. We also recognize that we can’t do it alone. We need government action to provide common guardrails across the industry.

Since the 2019 legislative session, legislative leaders have been working on new data privacy legislation for consideration in the upcoming legislature. We believe that it’s important for Washington to enact strong data privacy protections, not only for the benefit of all state residents, but also to demonstrate our state’s leadership on what we believe will be one of the defining issues of our generation.

For our part, because of our commitment to privacy, Microsoft is taking an important step on the self-regulation front. We will voluntarily extend the core rights given to California residents by the California Consumer Privacy Act to our customers nationwide.

What’s next: We will continue to work with interest groups including consumer advocacy groups, to encourage legislators to bring robust privacy protections for consumers within state law.

A related issue is the need to begin addressing the responsible use of facial recognition technology. This technology has many positive potential applications and allowing its continued use will allow others to emerge.  However, we need to preserve those benefits while simultaneously imposing rigorous regulations to restrict bias, discrimination and uses that could impinge on our democratic freedoms.

What’s next: This is another critically important issue on which Washington state could serve as a model for the rest of the nation by enacting a thoughtful regulatory framework. To that end, we will continue to work with legislative leaders and all interested stakeholders in pursuing facial recognition legislation, either within the context of a broader privacy bill or as a separate measure.

Another challenge facing the digital economy is that not every community has the ability to take full advantage of the opportunities that the digital economy provides. Too many rural communities in our state and across the country don’t have access to the latest broadband communications.

The legislature took a major step in addressing this problem in our state by creating a new State Broadband Office and appropriating $21.5 million to offer grants and loans to spur deployment of broadband in underserved areas. We applaud both their commitment to this effort and their announced intention to invest another $80 million in the coming years.

What’s next: At Microsoft, we share lawmakers’ commitment to increasing access to broadband. Through our AirBand initiative, we will continue to work with local partners on targeted investments to bring the power of artificial intelligence and cloud computing to more Washington businesses, farms and families. And we will continue to work with the new State Broadband Office to identify other ways in which we can help.

But, while broadband communications can facilitate new relationships, sometimes face-to-face interactions are needed to build on those relationships. And that’s where the Cascadia Innovation Corridor comes in.

We continue to believe Seattle, Portland and Vancouver can accomplish more by collaborating than they can by working independently. Such collaboration will strengthen our position as North America’s gateway to Asia and further establish the region as a global center of innovation and trade.

As discussed at a recent major high-speed rail conference held on our Redmond campus, high-speed rail would unlock stronger partnerships between businesses, educational and research institutions, non-profits and governments in these three markets. But that’s just the beginning. Shrinking the time it takes to travel between these hubs will help accommodate the tremendous growth that has occurred throughout the Cascadia corridor, reduce freeway and arterial congestion, and reduce greenhouse gas emissions. As additional communities are efficiently linked to major employment centers, employees would enjoy increased access to more affordable housing choices and employers could draw from a broader pool of potential employees.

Initial feasibility studies confirm the economic viability of the proposed high-speed rail system. But there are financing and governance questions that need to be addressed in order for the project to move forward. And that’s why it’s so important to continue the momentum that is building for this system.

What’s next: We will collaborate with the other funding partners in the current development work to identify funding, financing and governance strategies that will allow this project to become a reality. With these strategies identified, legislative champions will have the framework necessary to enact legislation in 2021 that authorizes Washington to help create a multi-jurisdictional authority to begin tackling these challenges.

These are, of course, just a few of the issues lawmakers will be tackling in the coming weeks. But they are issues of great importance to our business, our employees, our community and our future. We look forward to engaging constructively and transparently on these issues and others.

As always, we are eager to get to work finding solutions to the challenges ahead and welcome your feedback and ideas.

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Cyber threats are on the rise; here’s how companies can ensure their safeguards are primed and ready

With high levels of political unrest in various parts of the world, it’s no surprise we’re also in a period of increased cyber threats. In the past, a company’s name, political affiliations, or religious affiliations might push the risk needle higher. However, in the current environment any company could be a potential target for a cyberattack. Companies of all shapes, sizes, and varying security maturity are asking what they could and should be doing to ensure their safeguards are primed and ready. To help answer these questions, I created a list of actions companies can take and controls they can validate in light of the current level of threats—and during any period of heightened risk—through the Microsoft lens:

  • Implement Multi-Factor Authentication (MFA)—It simply cannot be said enough—companies need MFA. The security posture at many companies is hanging by the thread of passwords that are weak, shared across social media, or already for sale. MFA is now the standard authentication baseline and is critical to basic cyber hygiene. If real estate is “location, location, location,” then cybersecurity is “MFA, MFA, MFA.” To learn more, read How to implement Multi-Factor Authentication (MFA).
  • Update patching—Check your current patch status across all environments. Make every attempt to patch all vulnerabilities and focus on those with medium or higher risk if you must prioritize. Patching is critically important as the window between discovery and exploit of vulnerabilities has shortened dramatically. Patching is perhaps your most important defense and one that, for the most part, you control. (Most attacks utilize known vulnerabilities.)
  • Manage your security posture—Check your Secure Score and Compliance Score for Office 365, Microsoft 365, and Azure. Also, take steps to resolve all open recommendations. These scores will help you to quickly assess and manage your configurations. See “Resources and information for detection and mitigation strategies” below for additional information. (Manage your scores over time and use them as a monitoring tool for unexpected consequences from changes in your environment.)
  • Evaluate threat detection and incident response—Increase your threat monitoring and anomaly detection activities. Evaluate your incident response from an attacker’s perspective. For example, attackers often target credentials. Is your team prepared for this type of attack? Are you able to engage left of impact? Consider conducting a tabletop exercise to evaluate how your organization might be targeted specifically.
  • Resolve testing issues—Review recent penetration test findings and validate that all issues were closed.
  • Validate distributed denial of service (DDoS) protection—Does your organization have the protection you need or stable access to your applications during a DDoS attack? These attacks have continued to grow in frequency, size, sophistication, and impact. They often are utilized as a “cyber smoke screen” to mask infiltration attacks. Your DDoS protection should be always on, automated for network layer mitigation, and capable of near real-time alerting and telemetry.
  • Test your resilience—Validate your backup strategies and plans, ensuring offline copies are available. Review your most recent test results and conduct additional testing if needed. If you’re attacked, your offline backups may be your strongest or only lifeline. (Our incident response teams often find companies are surprised to discover their backup copies were accessible online and were either encrypted or destroyed by the attacker.)
  • Prepare for incident response assistance—Validate you have completed any necessary due diligence and have appropriate plans to secure third-party assistance with responding to an incident/attack. (Do you have a contract ready to be signed? Do you know who to call? Is it clear who will decide help is necessary?)
  • Train your workforce—Provide a new/specific round of training and awareness information for your employees. Make sure they’re vigilant to not click unusual links in emails and messages or go to unusual or risky URLs/websites, and that they have strong passwords. Emphasize protecting your company contributes to the protection of the financial economy and is a matter of national security.
  • Evaluate physical security—Step up validation of physical IDs at entry points. Ensure physical reviews of your external perimeter at key offices and datacenters are being carried out and are alert to unusual indicators of access attempts or physical attacks. (The “see something/say something” rule is critically important.)
  • Coordinate with law enforcement—Verify you have the necessary contact information for your local law enforcement, as well as for your local FBI office/agent (federal law enforcement). (Knowing who to call and how to reach them is a huge help in a crisis.)

The hope, of course, is there will not be any action against any company. Taking the actions noted above is good advice for any threat climate—but particularly in times of increased risk. Consider creating a checklist template you can edit as you learn new ways to lower your risk and tighten your security. Be sure to share your checklist with industry organizations such as FS-ISAC. Finally, if you have any questions, be sure to reach out to your account team at Microsoft.

Resources and information for detection and mitigation strategies

In addition, bookmark the Security blog to keep up with our expert coverage on security matters. Also, follow us at @MSFTSecurity for the latest news and updates on cybersecurity.

About the author

Lisa Lee is a former U.S. banking regulator who helped financial institutions of all sizes prepare their defenses against cyberattacks and reduce their threat landscape. In her current role with Microsoft, she advises Chief Information Security Officers (CISOs) and other senior executives at large financial services companies on cybersecurity, compliance, and identity. She utilizes her unique background to share insights about preparing for the current cyber threat landscape.

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CVP Shelley Bransten’s takeaways from the National Retail Federation’s big show

Shelley Bransten speaking during NRF keynoteShelley Bransten speaking during NRF keynote

It’s always exciting to go to an event like NRF! But there was something in the air that made NRF 2020 bigger and better than ever before. There were over 38,000 attendees who experienced three days of inspiring discussions and get a perspective on improving customer engagement.

This year we highlighted how retailers can gain a competitive edge with intelligent retailby delighting customers, empowering first-line workers, optimizing operations and anticipating future market shifts and disruptions.

I had many interesting moments and conversations at the event, there’s so much innovation and momentum for positive change in the industry that it’s hard not to feel excited for the future. In the opening keynote, Satya Nadella spoke about tech intensity and how it will define the future of retail. Those retailers who can use data to get an omnichannel view of their customer can gain share, customers, and loyalty.

I was thrilled to be with Satya on stage to discuss IKEA and how they are using Microsoft Teams to drive cultural transformation. Moving from paper and outdated systems to Microsoft Teams have empowered employees to easily manage shift changes, tasks and help balance their work and their life.

I’ve rounded up a few interesting takeaways from the event in case you missed these moments.

Sustainability takes center stage

For me, one of the most memorable things about NRF 2020 was the opportunity I had to lead a Big Ideas session around the increasing importance of sustainability in retail and how technology can help the industry drive a more environmentally-focused agenda. Together with Arti Zeighami, Head of AI and Analytics at H&M, we presented a bold vision for the future of the industry that puts sustainability front and center by using AI and other tech-forward solutions as a catalyst. It was enlightening, fun, and —hopefully—inspiring for all who attended. For those of you who want to learn more and stay connected on our initiative, I would like to invite you to join our Retail and Consumer Goods sustainability forum which is a community for networking, sharing best practices, and collaborating with others who are as committed as you are to driving sustainable change in our industry.

A roadmap for the future: how we enable intelligent retail

NRF also brought Microsoft’s specific vision for the future of our industry to the fore. Here are a few highlights of how we are creating innovative and dynamic tech solutions to help solve real-world problems our industry faces:

  • Know your customers: The new consumer responds to a 1-to-1 approach. With Dynamics 365 Commerce, Fraud Protection, and Dynamics 365 Connected Store retailers can bridge the gap with connected solutions, AI, and real-time observational data to deliver insightful, safe, and efficient shopping experiences.
  • Empower your employees: It is now mission-critical to enable all of your employees with the right technology and tools. Connected solutions like Walkie Talkie in Microsoft Teams gives us a unique opportunity to help companies of all sizes and industries can help their employees do their best work, without sacrificing the security of their customer’s data.
  • Deliver an intelligent supply chain: So much of customer satisfaction rests in ensuring that you have the right products in the right place at the right time. To help tackle this problem, brands like Mars, Inc. are using partners like Footmarks, which designed its beacon-and gateway- based display tracking solution with Azure IoT Central to deliver secure, simple and scalable insights into what happens once displays begin transit.
  • Reimagine retail: Revenue from digital commerce is growing five times faster than in-store sources. With our Microsoft PromoteIQ commerce marketing program, retailers can now dramatically increase revenue from their digital vendor marketing programs, while remaining fully in control of monetization and engaging brand partners.

It’s a pivotal time to be working in retail and NRF 2020 proved it. If you did attend or weren’t able to this year, I’d encourage you to try to make it for the 2021 event, where we are sure to gain a whole new set of insights and inspirations for a bold path forward.

I also encourage you to read this white paper where you can gain new insights into what consumers expect in today’s digital world.

To learn more about intelligent retail, visit Microsoft’s retail site.

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Lloyds Banking Group and Microsoft form partnership to accelerate bank’s digital transformation strategy

Lloyds Banking Group (LBG) has announced a strategic partnership with Microsoft focused on accelerating LBG’s digital transformation. As part of the LBG’s commitment to invest £3 billion in technology, the new service will provide a modern digital workplace for all Lloyds Banking Group employees.

The new partnership includes the development of Microsoft Managed Desktop, offering productivity tools within Office 365, the robust security capability of Windows 10 and an advanced device solution to support evergreen currency management.

LBG has worked with Microsoft since 2017 to build, test and evaluate the scale, security and agility requirements for Microsoft Managed Desktop. The rollout across the entire business makes it the world’s largest financial services firm to deploy this technology. This is supplemented by LBG’s use of Microsoft Azure to increase business agility, scalability on demand and provide a more enhanced customer offering.



“We are delighted to support this new agreement with Microsoft, which will not only deliver great support for our colleagues, ensuring that we continue to transform our ways of working, but also help improve operational resilience across the Group,” said Jen Tippin, Group People and Productivity Director at Lloyds Banking Group.

John Chambers, Group Chief Information Officer at Lloyds Banking Group, said: “As part of our digital transformation we’re creating a modern digital workplace and I am really excited about the impact of this new technology. A core principle of Microsoft Managed Desktop is the idea that an evolved approach can give colleagues fantastic experiences on workplace devices that stay current and secure with Microsoft 365. We are confident that prioritising a modern and enjoyable workspace will significantly improve our colleague experience.”

“Becoming a truly digital organisation requires both technical and cultural transformation, which is why we believe close collaboration with our customers to understand their unique challenges and determine the best possible solution is critical,” said Cindy Rose, CEO of Microsoft UK. “Using the Microsoft cloud, employees can have the confidence that they have the best tools at hand to deliver an exceptional customer experience and we look forward to continuing our work to ensure Lloyds Banking Group maintains its position as a truly world-class digital bank.”

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Satya Nadella shares his thoughts on achieving more for the world

The beginning of a new year and a new decade is a time to reflect, set intentions and move forward with bold ambition.

Leaders everywhere are in the midst of a global conversation about the future of democracy and capitalism — a future interconnected and enmeshed within the context of digital transformation. What does it mean to be a global company contributing to each nation’s local interests? How can our products and tools help solve the most important challenges through the use of digital technologies? 

For us, it’s an opportunity to reflect on our company’s purpose and mission: to empower every person and every organization on the planet to achieve more.

Our mission is enduring. It drives who we are and everything we do, emphasizing our passion to empower both the people and the lasting institutions they build. 

As we consider the opportunities and the pressing challenges facing the world today — as we work to empower the 7 billion people on the planet — we must recommit to this sense of purpose and mission and redefine what “achieving more” means for the world. Oxford professor Colin Mayer’s definition of the purpose of a corporation is helpful. Mayer writes that the purpose of business is, “producing profitable solutions to problems of people and planet.”

Looking forward, we believe empowerment to achieve more has four interconnected components:

  1. Power broad economic growth through tech intensity
  2. Ensure that this economic growth is inclusive
  3. Build trust in technology and its use
  4. Commit to a sustainable future 

1.    Power broad economic growth through tech intensity

In the next decade, broad economic growth will happen if digital technology and software can be applied to empower every person and every organization in every industry, every community and every country.

We live in a world of ubiquitous computing. Consider that there will be 50 billion connected devices by 2030, more than double the number today, and that by 2025, the size of the global datasphere will reach 175 zettabytes, up from 40 zettabytes today. As a platform company, we’re building each layer of the tech stack for this new era. We are building the world’s computer to span the intelligent cloud and the edge; we are creating rich AI supercomputing; and we are making computing more ambient with multi-sense, multi-device experiences.

As people’s lives — including the places we go and the things we interact with — become digitized, they create new opportunities and new breakthroughs: from precision medicine to precision agriculture, from personalized e-commerce to personalized education, from connected manufacturing floors to connected homes. AI is the most transformative technology of our time. And we are focused not only on pushing the frontiers of this technology and building the next generation of data and AI workloads, but also creating new immersive experiences that transcend any single device and help us regain a sense of balance and control in our lives. We think deeply about how to ensure people can determine what is public and what is private and are able to use our technology in order to regain a balance between consuming content and creating it. This increasingly digitized and connected world will create new economic value from the data we generate — more accurate predictions, more personalized services and deeper insights. And it will ensure the digital economy’s growing hunger for data can offer everyone an opportunity to contribute productively and benefit economically.

At Microsoft, we call this dynamic tech intensity: adopting best-in-class digital tools and platforms for the purpose of building new, proprietary products and services. Companies, communities and countries can build their own technology products and services only if they have a skilled workforce to do so. Our own LinkedIn data shows that 60 percent of job openings for developers are outside the tech sector. By mapping every member, company, job and skill, LinkedIn is helping connect workers to economic opportunity in new ways. This broad-based availability of digital skills, jobs and the resulting economy that we look forward to in the coming decade will stand in stark contrast to the economic concentration seen in only a few regions like the West Coast of the United States and the East Coast of China. Every country can achieve independence in this increasingly interdependent world.  

2.    Ensure that this economic growth is inclusive

Broad economic growth fails if it is not inclusive. Every country, industry and citizen can prosper by leveraging their comparative advantage and by embracing tech intensity. Platform companies like ours have at their core a business model designed to drive comparative advantage and inclusive growth.

Within every region we operate, I seek out and celebrate the local jobs created by our ecosystem. This local digital ecosystem, in turn, makes it possible for their own region’s small businesses to become more productive, multinationals to become more competitive, the public sector to become more efficient, and health and educational systems to produce greater outcomes.

Inclusive growth requires that we equip everyone with the skills and technology required for the jobs of tomorrow, and to drive renewed productivity growth.

For example, there are more than 800 million people today who need to learn new skills for their jobs. Two-thirds of students today will apply for jobs that do not yet exist. Not only does this skills gap impact prospects for individuals, it has a systemic effect on the ability of companies, industries and communities to realize the full potential of this digital transformation. That is why Microsoft is investing in next-generation education and skills training — creating pathways to 21st century jobs.

Also consider that more than 500 million apps will be created in the next four years to drive transformation and productivity for every organization. To accelerate this, we have to create a new category of developers. We call them citizen developers — equipping domain experts in every sector with tools that are low-code or no-code to create solutions that solve their unique business needs.

Furthermore, there are 2 billion firstline workers in the world. They compose the majority of the global workforce in industries such as hospitality, manufacturing, retail and healthcare. Yet, 77 percent say they don’t have the technology needed to be productive. By equipping them with powerful technologies, such as mixed reality and a platform for collaboration, we are helping these workers acquire new skills and drive productivity for their organizations.

However, we must also enable everyone to participate and thrive in this growing economy.

There are more than 1 billion people around the world living with a disability, and as we celebrate the contributions of people with disabilities in the workplace, we must also build tools and products that reflect the diverse experiences of our customers and employees. It’s why we are prioritizing accessibility in our products and services, building diverse teams and seeking input from the accessibility community in the development process.

Access to high-speed internet is fundamental in an increasingly digital and connected world, and something many living in urban areas take for granted. We are working to bridge this divide, with Microsoft’s Airband Initiative, a five-year commitment to bring broadband access to 3 million people in unserved rural communities in the United States by July 2022. 

Finally, we also must ensure that we support the success of our own communities, including the many people who work with Microsoft as vendors. We know that the health, well-being and diversity of our own employees contributes to Microsoft’s success, which is why we offer industry-leading benefits. We also know that we rely on the contributions from people working at our suppliers who are also critical to our success. That’s why we require our U.S. suppliers to provide a minimum of 12 weeks paid parental leave as well as paid vacation and sick leave for their employees. And in 2019 we announced a commitment to fund community-based affordable housing in the Puget Sound. 

3.     Build trust in technology and its use

At its core, every platform company must earn and sustain the trust of its customers and partners. Without trust, none of this progress is possible. There are three pillars to our approach: privacy, cybersecurity and responsible AI. Across each, our commitment goes beyond words to real actions, providing tools and frameworks for our customers and working collaboratively with the public sector to drive policy change. 

The first pillar is privacy. We believe privacy is a fundamental human right. Our approach to privacy and data protection is grounded in our belief that customers own their own data and ensuring any product or service we provide is built with privacy by design from the ground up. Our privacy principles include a commitment to transparency in our privacy practices, offer meaningful privacy choices, and responsibly manage the data we store and process. It’s why we were early supporters of the European Union’s General Data Protection Regulation (GDPR) and why we were the first company to expand GDPR’s core rights to all our customers around the world. To date, more than 26 million people have used these tools and it’s why we will continue to advocate for new privacy laws to ensure customers enjoy the transparency and control they deserve.

The second pillar is cybersecurity — a central challenge in the digital age. Cybercrime affecting businesses, governments and individuals costs more than $1 trillion a year, up from $600 billion in 2018. We analyze more than 6.5 trillion signals each day, and process 630 billion authentications and scan 470 billion emails for malware and phishing each month. This massive signal generates insight that fuels security innovation across our platforms. However, technology is not enough to combat these increasing threats. It also requires partnerships for a heterogenous world — both with governments and industries. We called on the world to borrow a page from history in the form of a Digital Geneva Convention, with a goal of updating international law to protect people from cyberattacks. But as a technology industry, we must work together to create a safer internet. More than 100 global technology and security companies have signed the Cybersecurity Tech Accord, committing to advance online security and resiliency around the world. 

Third, we build AI responsibly, taking a principled approach and asking difficult questions, like not what computers can do, but what computers should do? Fairness, reliability and safety, privacy and security, inclusiveness, transparency and accountability are the ethical principles that guide our work and are translated into the software development tools for our developer community. 

4.        Commit to a sustainable future 

The scientific consensus is clear. The world today is confronted with an urgent carbon crisis. If we don’t curb emissions, and if temperatures continue to climb, science tells us that the results will be devastating. 

To address the damaging effects of climate change, each of us must take action — including businesses. No one company can solve this macro challenge alone, but as a global technology company, we have a particular responsibility to do our part.

We are using technology and data to solve global environmental problems and accelerate progress toward a more sustainable future, focusing on the challenges of water, waste ecosystems and carbon in the atmosphere.

It starts with addressing the carbon footprint of our own technology and company. Since 2012, we’ve been carbon neutral across our own operations, imposing an internal carbon tax to drive behavior change. Datacenters that power the cloud are large consumers of electricity. We’ve also significantly expanded our use of renewable energy. 

But we know we need to do more and move faster. This week we announced a commitment that by 2030, Microsoft will be carbon negative across our direct emissions and our supply chain. And we will go beyond that: By 2050, we will remove from the environment all of the carbon we’ve emitted directly or by electrical consumption since our company’s founding in 1975. 

Solving this problem will also require new technology, and last week we also announced a new $1 billion Climate Innovation Fund to accelerate the development of carbon reduction and removal technologies. 

We know that our most important contribution will come not from our own actions, but from empowering our customers around the world. Digital technology will play a critical role in tackling these issues, and we will work to develop and deploy technology that helps our customers reduce their own carbon footprint. 

***

As corporations, our purpose and actions must be aligned to help solve the world’s problems, not create new ones. If the previous decade taught us anything, it is that technology built without the considerations outlined above can do far more harm than good.

This is the decade for urgent action. It is time to take bold steps forward to address our most pressing challenges. We know no one company can solve these socioeconomic challenges alone, but together we can make the 2020s the period when we drive broad, inclusive economic growth through technology, built on a foundation of trust and commitment to sustainability. We look forward to collaborating with our customers and partners on this journey. Because each of us must commit to do more, in order for us all to achieve more.

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How Azure AI is creating a more accessible world

At Microsoft, we are inspired by how artificial intelligence is transforming organizations of all sizes, empowering them to reimagine what’s possible. AI has immense potential to unlock solutions to some of society’s most pressing challenges.

One challenge is that according to the World Health Association, globally, only 1 in 10 people with a disability have access to assistive technologies and products. We believe that AI solutions can have a profound impact on this community. To meet this need, we aim to democratize AI to make it easier for every developer to build accessibility into their apps and services, across language, speech, and vision.

In view of the upcoming Bett Show in London, we’re shining a light on how Immersive Reader enhances reading comprehension for people regardless of their age or ability, and we’re excited to share how Azure AI is broadly enabling developers to build accessible applications that empower everyone.

Empowering readers of all abilities

Immersive Reader is an Azure Cognitive Service that helps users of any age and reading ability with features like reading aloud, translating languages, and focusing attention through highlighting and other design elements. Millions of educators and students already use Immersive Reader to overcome reading and language barriers.

The Young Women’s Leadership School of Astoria, New York, brings together an incredible diversity of students with different backgrounds and learning styles. The teachers at The Young Women’s Leadership School support many types of learners, including students who struggle with text comprehension due to learning differences, or language learners who may not understand the primary language of the classroom. The school wanted to empower all students, regardless of their background or learning styles, to grow their confidence and love for reading and writing.

A teacher and student looking at a computer together

Watch the story here

Teachers at The Young Women’s Leadership School turned to Immersive Reader and an Azure AI partner, Buncee, as they looked for ways to create a more inclusive and engaging classroom. Buncee enables students and teachers to create and share interactive multimedia projects. With the integration of Immersive Reader, students who are dyslexic can benefit from features that help focus attention in their Buncee presentations, while those who are just learning the English language can have content translated to them in their native language.

Like Buncee, companies including Canvas, Wakelet, ThingLink, and Nearpod are also making content more accessible with Immersive Reader integration. To see the entire list of partners, visit our Immersive Reader Partners page. Discover how you can start embedding Immersive Reader into your apps today. To learn more about how Immersive Reader and other accessibility tools are fostering inclusive classrooms, visit our EDU blog.

Breaking communication barriers

Azure AI is also making conversations, lectures, and meetings more accessible to people who are deaf or hard of hearing. By enabling conversations to be transcribed and translated in real-time, individuals can follow and fully engage with presentations.

The Balavidyalaya School in Chennai, Tamil Nadu, India teaches speech and language skills to young children who are deaf or hard of hearing. The school recently held an international conference with hundreds of alumni, students, faculty, and parents. With live captioning and translation powered by Azure AI, attendees were able to follow conversations in their native languages, while the presentations were given in English.

Learn how you can easily integrate multi-language support into your own apps with Speech Translation, and see the technology in action with Translator, with support for more than 60 languages, today.

Engaging learners in new ways

We recently announced the Custom Neural Voice capability of Text to Speech, which enables customers to build a unique voice, starting from just a few minutes of training audio.

The Beijing Hongdandan Visually Impaired Service Center leads the way in applying this technology to empower users in incredible ways. Hongdandan produces educational audiobooks featuring the voice of Lina, China’s first blind broadcaster, using Custom Neural Voice. While creating audiobooks can be a time-consuming process, Custom Neural Voice allows Lina to produce high-quality audiobooks at scale, enabling Hongdandan to support over 105 schools for the blind in China like never before.

“We were amazed by how quickly Azure AI could reproduce Lina’s voice in such a natural-sounding way with her speech data, enabling us to create educational audiobooks much more quickly. We were also highly impressed by Microsoft’s commitment to protecting Lina’s voice and identity.”—Xin Zeng, Executive Director at Hongdandan

Learn how you can give your apps a new voice with Text to Speech.

Making the world visible for everyone

According to the International Agency for the Prevention of Blindness, more than 250 million people are blind or have low vision across the globe. Last month, in celebration of the United Nations International Day of Persons with Disabilities, Seeing AI, a free iOS app that describes nearby people, text, and objects, expanded support to five new languages. The additional language support for Spanish, Japanese, German, French, and Dutch makes it possible for millions of blind or low vision individuals to read documents, engage with people around them, hear descriptions of their surroundings in their native language, and much more. All of this is made possible with Azure AI.

Try Seeing AI today or extend vision capabilities to your own apps using Computer Vision and Custom Vision.

Get involved

We are humbled and inspired by what individuals and organizations are accomplishing today with Azure AI technologies. We can’t wait to see how you will continue to build on these technologies to unlock new possibilities and design more accessible experiences. Get started today with a free trial.

Check out our AI for Accessibility program to learn more about how companies are harnessing the power of AI to amplify capabilities for the millions of people around the world with a disability.

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Meet the 2020 Imagine Cup finalists from our Europe, Middle East and Africa region

For young developers with a vision for improving our world with technology, the Imagine Cup is the place to be. Students are challenged to form teams of one to three people and leverage innovative tech, like AI, to develop a project proposal and business idea to make a difference. We are consistently inspired by solutions students create to tackle social good issues, and the collaborative and innovative core of the competition is continuing with the selection of our 2020 Europe, Middle East, and Africa Regional Finalists.

These 10 teams will be traveling to Amsterdam, the Netherlands in March to compete for over USD20,000 total in prizing, Azure credits, plus the top two will win spots to advance to the 2020 Imagine Cup World Championship! During their Regional Final journey, teams will also have the chance to participate in an Entrepreneurship Day from the U.S. Department of Global Innovation through Science and Technology (GIST) to refine their business pitches, receive mentorship from Microsoft experts, and experience cutting-edge technical innovation at Microsoft Ignite the Tour.

Introducing our EMEA finalist teams heading to Amsterdam!

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Allez, Ukraine

Allez: Allez support personal development through sports experience. The team’s aim isn’t just to maximize the performance of an athlete, but to help coaches to growth individuals who are mentally ready to fight obstacles.

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ALOIS, Sweden

ALOIS: ALOIS aims to revolutionize the treatment of depression worldwide and to free more people from their negative thought patterns. ALOIS is a social bot, which determines the user’s emotional state and finds the actual causes of the depression.

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Casie, Switzerland

Casie: The team’s project is aimed at using facial keypoints as a parameter to track the sequence of emotions displayed by user and using an LSTM RNN in order to infer problems with learning.

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The Knights, Kenya

WEEDING BOT: Weeding bot is an automated robot that maneuvers between crop rows as it weeds interrow and intra row weeds using artificial intelligence and a camera as a sensor, equipped with a robotic arm coupled with a gripper and plough-like weeding tool.

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meCare, Russia 

meCare: The team are developing a solution for primary screening of malignant skin lesions at home.

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Monica, Poland

Monica: Monica is a visual assistant for blind people that is integrated into smart glasses and responds to users requests via voice commands.

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RedWalls, Tunisia

I-Remember: I-Remember is a two part mobile application designed for the well being of the both the Alzheimer’s patient and their caregivers.

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Vhysio, United Kingdom

Vhysio: Vhysio is a machine learning web app utilising tensorflow.js, a cutting edge browser based Machine Learning library, to enable accessible physiotherapy for the Visually Impaired – talking through exercises by responding to users’ postures in real-time.

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Team Wild Eye, Kenya

WildEye_KE: Wild Eye_KE seeks to bring technology to the wild to monitor & track animal activities & notify authorities in case animals stray away from the wildlife protected areas (WPAs), reducing poaching & human interaction with wild animals away from WPAs.

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Team to be announced, Pakistan

The results of the 2020 Pakistan National Final have not yet been announced.

Congratulations to all finalists! Check out our recently announced Asia Regional Finalists to learn about more innovative projects in this year’s competition and get inspired. Stay tuned for the announcement of our last group of finalist teams from the Americas next month and follow the competition journey on Instagram and Twitter as students head to their in-person regional events to compete!

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PC gamers: Catch up on new laptops, monitors and more announced at CES 2020

This year’s Consumer Electronics Show (CES) in Las Vegas kicked off 2020 with a look at what’s in store for a variety of players this year, with exciting innovations for PC gaming and Microsoft’s device partners announcing some of the best upcoming hardware and software in the industry.

From the thinnest
and lightest gaming laptops yet, to immersive monitors giving players a deeper,
more robust experience, in addition to new gaming desktops and graphics cards, there’s
plenty for PC gamers to be excited for in the year ahead.

To catch you
up on all the news from last week, we’ve wrapped up all the CES 2020
announcements from Acer, Asus, Dell, Lenovo, and iBuyPower below.

Acer

Acer
introduced new Predator monitors offering gamers a more immersive and
expansive view of their play.

Predator X32
  • The Predator CG552K features a huge
    55-inch 4K OLED panel that’s Adaptive Sync and HDMI VRR (Variable Refresh Rate)
    compatible, making it ideal for hardcore PC and console gamers wanting a higher
    vantage point. The 37.5-inch monitor increases gaming immersion with a
    2300R curved UWQHD+ panel and Vesa DisplayHDR 400 certification that makes
    colors pop.
  • The 32-inch Predator X32 gaming
    monitor reproduces brilliant visuals with Nvidia G-Sync Ultimate, Vesa Display
    HDR 1400 certification and 89.5% Rec. 2020, perfect for gamers who also create
    their own videos.

Asus

Asus
released new Strix gaming desktops, the Zephyrus G14 laptop and TUF laptops presenting device options for every
type of gamer.

ROG Strix GA35
  • Asus Republic of Gamers (ROG) debuted a
    handful of new Strix models: Strix
    GA35
     and GT35 gaming
    desktops to get players tournament-ready for competitive esports. They’re
    engineered to sustain smooth gameplay under serious pressure and offer the
    flexibility to do everything from producing top-quality streams to developing
    games. In addition to those new gaming devices, Asus ROG also announced
    new Strix GA15 and GT15 gaming
    desktops that focus on gaming fundamentals for competitive esports players on a
    budget. Lean and lightweight, these leverage powerful, latest generation
    processors to capably handle hardcore gaming, streaming and multitasking. These
    use the latest 3rd Generation AMD Ryzen CPUs and upcoming 10th Generation Intel
    Core processors.
Zephyrus G14
  • The Zephyrus G14 brings premium innovations to a wider audience with
    an ultra-slim form factor at just 17.9mm thin and 1.6kg, all without
    compromising performance. The Zephyrus G14 gaming notebook features RTX
    graphics for high frame rates when playing popular games, and also lets gamers
    choose between high refresh or high resolution for their display; the choice of
    120Hz refresh rate or WQHD resolution panels allows users to optimize for
    gaming or creating content. G14 has an optional AniMe Matrix display that
    deepens personalization, enabling users to show custom graphics, animations and
    other effects across more than a thousand mini LEDs embedded in the lid.
TUF Gaming A15 and F15
  • The 15-inch TUF Gaming
    A15 and F15
    , along
    with their 17-inch A17 and F17 siblings,
    deliver an unprecedented experience for the price. Key to the experience is
    potent processing power, thanks to a choice between 4th Gen AMD Ryzen Mobile
    CPUs and upcoming 10th Gen Intel Core processors. Nvidia Turing-based GPUs up
    to the GeForce RTX 2060 feed frames into fast displays that refresh at up to
    144Hz and use AMD FreeSync technology to ensure smoother, tear-free gaming
    across a wide range of titles.

Dell

Dell announced
the new Alienware gaming monitor and a redesigned Dell G5 15 SE laptop with new features and enhanced
performance.

Alienware 25 Gaming Monitor
  • Built
    for speed with a 99% sRGB color coverage, the new Alienware
    25 Gaming Monitor 
    features
    fast IPS technology that offers rich colors, a 240Hz refresh rate and a 1
    millisecond response time, all in native FHD resolution. It also has AMD Radeon
    FreeSync and is G-Sync compatible.
Dell G5 15 SE (Special Edition)
  • The
    newly redesigned Dell
    G5 15 SE (Special Edition)

    is the first Dell G Series laptop to feature 3rd Gen AMD Ryzen 4000 H-Series
    Mobile Processors (up to 8 cores and 16 threads) paired with the latest AMD
    Radeon RX 5000M Series graphics. The two chips work seamlessly together using
    AMD SmartShift technology to optimize performance by automatically shifting
    power as needed between the Ryzen processor and Radeon graphics, giving gamers
    precisely what they want at each moment of play.

Lenovo

Lenovo
released a number of new performance monitors and laptops, giving gamers a variety of devices
to choose how they want to enhance their battle experience.

Lenovo Q27h Monitor
  • With
    the new premium Lenovo
    Q27h Monitor
    ,
    users can seamlessly switch between entertainment and their latest
    creative project. Its 27-inch QHD (2560 x 1440) provides IPS high-resolution
    ​and 350 nits of brightness. The four-sided near-edgeless bezel brings a
    noticeably wider viewing experience when playing the hottest gaming titles in
    your spare time with super-fast 4ms response time, and a smooth 75Hz refresh
    rate to reduce motion blur in the game.
Lenovo Legion Y740S
  • The Lenovo Legion
    Y740S 
    is Lenovo’s thinnest and lightest gaming
    laptop yet with up to eight hours of battery life. It’s got up to 10th Gen
    Intel Core i9 processors (coming soon) reaching more than 5 GHz and Q-Control,
    with which users can shift gears with a simple press of their Fn+Q keys. Jump
    into Performance Mode for higher frame rates, down-shift into Quiet Mode for
    better battery life to watch a movie or stay the course in Balance Mode for
    day-to-day usage. Made with long-term gaming usage in mind, enjoy the new
    tactile feel of the Lenovo Legion keyboards, featuring quick response time with
    100% anti-ghosting, improved ergonomic key size and responsive switches
    designed for smoother typing and gameplay.
Lenovo Legion Y25-25 Gaming Monitor
  • Stay focused on the game with the
    new Lenovo Legion Y25-25
    Gaming Monitor 
    with a 24.5-inch,
    Full HD IPS panel display built into the near-edgeless chassis. Crank up refresh
    rates all the way to 240Hz—more FPS means that more data flows between the GPU
    and monitor, helping to eliminate tearing in most multiplayer games. It comes
    with anti-glare panel and up to 400 nits of brightness and is
    TÜV Rheinland Eye Comfort Certified to reduce eye strain. Curved
    monitors make gaming more immersive and comfortable, as the
    curve simulates a more natural viewing experience for your eyes, neck and
    head—allowing the gamer to see all the action at once.
Lenovo G32qc Gaming Monitor
  • The new 31.5-inch Lenovo G32qc Gaming Monitor has near-edgeless bezel QHD (2560 x 1440) screen resolution for clear visuals and superior picture quality. Catch every player movement with its wide viewing angle, high-screen brightness and excellent contrast ratio.
Lenovo G27c Gaming Monitor
  • Or, choose the heavy-duty yet compact 27-inch Full HD (1920 x 1080) resolution display on the Lenovo G27c Gaming Monitor — both monitors have a curvature of 1500R for complete game immersion. The latter is engineered to deliver virtually tear-free and stutter-free gameplay and is capable of an amazingly high refresh rate of up to 165Hz, helping to rid gaming distractions such as choppy images, streaks and motion blur.

iBuyPower

 iBuyPower
showed off an expansion of its Element Case line and next gen Revolt Series.

  • For a different take on the traditional
    PC layout, the Element Dual features a binary chamber design. With
    the PSU mounted vertically on the bottom right side of the case and hidden
    behind the motherboard tray, users will be left with an open aesthetic on the
    left side and substantial space for maximum component compatibility. The Element
    CL
    case is pre-built systems is designed with an integrated front
    panel distribution plate for easier bends and less complicated routing.
  • The Revolt GT3 will take on a new aesthetic compared to the
    asymmetrical design of its predecessors, housing small form factor systems and
    providing support for ITX motherboards and SFX power supplies up to 750W.
    Systems constructed in it will be mounted to and suspended inside an outer
    frame by flexible rubber supports designed to add both cushion from shock and
    vibration damping.

These are just some of the new products that are bringing
powerful experiences to Windows 10 gamers in 2020. Check back on Xbox Wire or the
Windows Experience
blog
to keep up with the latest PC gaming
product releases and news.