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Feature: Nintendo May Win Its Case Against The US Government, But Tariffs Are Here To Stay

Switch 2
Image: Zion Grassl / Nintendo Life

Rewind the clock back to early April 2025. Gamers in the United States are eager to get their hands on a Switch 2 and are waiting on tenterhooks to lodge their pre-orders. But, as he tends to do, Donald Trump threw a spanner in the works. On 2nd April, he declared a national emergency over the US trade deficit to authorise sweeping tariffs on foreign imports.

Pre-orders for the new console were set to go live in the US on 9th April, but in the midst of the tariff tumult, Nintendo announced it would be delayed due to “evolving market conditions”. While affected gamers were eventually able to pre-order their consoles on 24th April, the delay was emblematic of the massive curveball businesses were dealing with.

Fast-forward to 20 February 2026. The US Supreme Court struck down those tariffs, ruling they were unlawfully imposed. Unsurprisingly, more than 1,000 companies subjected to those import duties have come out swinging by suing the federal government. In Nintendo’s case, it is seeking refunds for the tariffs it paid, plus interest and attorney fees.

While Nintendo is well-positioned to reclaim those funds, it shouldn’t break out the champagne just yet. Trade experts told Nintendo Life that the Trump administration is already reconstructing its tariff regime under a different legal authority, meaning Nintendo could still be on the hook to pay fresh import duties. Gamers, in that scenario, can expect no let-up in higher prices.

Counting the cost

Switch 2
Image: Damien McFerran / Nintendo Life

Tariffs are basically a tax applied to certain imported goods. Trump’s 2nd April tariffs were primarily country-specific. Vietnam negotiated its rate down from 46% to 20%, whilst China’s rates spiralled to a peak of 145% before partial relief. Nintendo manufactures its consoles and accessories primarily in Vietnam and China, which put it squarely in the crossfire.

Nintendo argues in its lawsuit that the tariffs amount to a legal injury that won’t heal unless the government pays up.

When companies face tariffs, the conventional wisdom is that higher costs are passed on to consumers. In Nintendo’s case, it had managed to keep the Switch 2’s $449.99 launch price intact by strategically routing US-bound consoles through Vietnam, leveraging its lower tariff rate. But prices were ultimately raised on accessories and older Switch models.

Joy-Con 2 controllers were priced up from $90 to $95 per pair ahead of the Switch 2’s 5 June launch, and the Pro Controller rose from $79.99 to $84.99. By August, Nintendo also raised prices across the original Switch family in the US, with the OLED model climbing from $349.99 to $399.99 and the standard Switch from $299.99 to $339.99.

Nintendo argues in its lawsuit that the tariffs amount to a legal injury that won’t heal unless the government pays up. The exact sum it’s chasing hasn’t been made public, but Nintendo is far from alone in the queue. On 4th March, a US Court of International Trade (CIT) judge ruled that all 330,000-plus importers who paid the unlawful import duties are entitled to refunds.

That sets the stage for what could be one of the largest government repayment exercises in US history. US Customs and Border Protection (CBP) must now return at least $166 billion to importers, a figure swelling by an estimated $650 million in interest every month. But the agency has conceded that its IT systems are not equipped to process repayments at that scale.

Where Nintendo stands

Switch 2
Image: Damien McFerran / Nintendo Life

CBP is in the process of building out a new electronic process through which it can process repayments and could start providing refunds by late April. Given the Supreme Court ruling and CIT’s subsequent refund order, the picture is encouraging for Nintendo, but not without caveats. Procedural or administrative obstacles could stand between importers and their money.

“It remains to be seen whether the White House will challenge payment of refunds through litigation or by highly scrutinising refund claims,” said Jonathan Todd, a partner at Benesch Law and an expert on international trade and supply chain law. Nintendo’s lawsuit against the federal government serves to hedge against precisely this scenario.

The specific risk Nintendo is guarding against is called ‘liquidation’, the process by which CBP formally finalises the duty owed on each imported shipment and stamps it as settled. Once an entry is liquidated, importers have 180 days to file a protest and dispute the amount. Miss that window, and the government can argue the entry is closed for good.

That would imply no refund is owed, regardless of whether the tariff that generated it was later ruled unlawful. For the record, the tariffs struck down by the Supreme Court were invoked under the International Emergency Economic Powers Act (IEEPA), which gives the US president sweeping economic authority during a declared national emergency.

Todd of Benesch Law added that CBP, according to updates it has provided CIT, is on track to meet a 45-day deadline to begin issuing tariff refunds. “If the timeline were to slip, then this does not in and of itself strengthen or weaken the position of importers in the eyes of the Court. Also, the timeline has no impact on the lawfulness of IEEPA tariffs,” he told us.

The Tariff-man cometh

Switch 2 With Metroid Prime 4
Image: Jim Norman / Nintendo Life

So, given the court rulings on both tariffs and refunds, Nintendo has a solid case for getting its money back. The trouble is that the Trump administration has been busy ensuring there’s a fresh bill waiting on the other side. It is aiming to push through a new wave of tariffs by late July that will have a firmer footing in court and be harder for companies to challenge.

After the Supreme Court ruling in February, Trump invoked Section 122 of US trade law — designed to address ‘balance-of-payment emergencies’ — to keep a 10% global tariff in place. The catch is that those tariffs expire after 150 days, or by 24th July, and are slated to be replaced by Section 301 tariffs targeting ‘unfair’ overproduction and labour practices.

any refund Nintendo secures through litigation risks being cancelled out almost immediately by incoming Section 301 duties

“The 301 tariffs just announced are the next step in his plan to be able to levy tariffs on as many countries as possible in the quickest way,” said Steven Okun, founder and CEO of Singapore-based business consultancy APAC Advisors, pointing to sprawling probes against dozens of countries opened by the US Trade Representative (USTR) on 11th and 12th March.

The administration is essentially pivoting away from using ‘national emergency’ justifications like IEEPA and is instead investigating the industrial and labour policies of its trading partners, the results of which have a much stronger historical and legal track record of holding up in US courts. Unlike the IEEPA, Section 301 specifically mentions ‘duties’ and ‘tariffs’ as a remedy.

“The use of 301 is primarily a means to reconstruct the reciprocal tariff regime under a different authority that is far less likely to face a successful legal challenge,” said Stephen Olson, a visiting senior fellow with the ISEAS-Yusof Ishak Institute in Singapore.

“Nintendo, or any other US importer for that matter, should anticipate only a temporary reprieve from the reciprocal tariffs enacted under IEEPA.”

Keeping the legal team busy

Switch 2
Image: Damien McFerran / Nintendo Life

Companies facing the prospect of fresh tariffs do have one formal avenue to make their case before duties are imposed. The USTR’s Section 301 process includes a public comment period and a hearing at which businesses, industry groups, and other interested parties can argue that proposed tariffs would harm American consumers and the broader economy.

Nintendo, whose aforementioned manufacturing operations in Vietnam and China would put it squarely in the crossfire of any new Section 301 duties, is well-placed to make that case. We reached out to Nintendo to ask whether it intends to participate in the process but did not receive a response by the time of publication.

The question on most gamers’ minds will be whether the Switch 2’s $449.99 price tag can survive a fresh round of tariffs. During Nintendo’s latest earnings briefing in February, president Shuntaro Furukawa notably stopped short of ruling out a future price hike, and Bloomberg has reported that Nintendo is “contemplating” raising the price of the console in 2026.

The Section 301 process will play out over the coming months, and the rate ultimately applied to Vietnamese and Chinese goods will determine Nintendo’s next move. In a nutshell, any refund Nintendo secures through litigation risks being cancelled out almost immediately by incoming Section 301 duties, turning its legal victory into a financial non-event.

“I am confident that if USTR wants the Section 301 tariffs in place by July, they will be,” Okun told us. “Companies should prepare to pay for tariffs for the rest of the Trump administration, and potentially beyond.”

Suffice to say, market conditions are set to remain challenging for the video games industry as a whole.


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Epic Games Cuts Over 1,000 Jobs Weeks After Raising Fortnite V-Bucks Prices

Epic Games Logo Fortnite
Image: Nintendo Life

Fortnite is one of the most successful games in the world, but that hasn’t stopped Epic Games being affected by the tumultuous nature of the games industry. Today, the company has announced that it’s laying off over 1000 employees due to a downturn in engagement.

Bloomberg’s Jason Schreier initially broke the news (paywalled), Epic CEO Tim Sweeney shared a statement over on the company’s official website. On top of 1,000 employees losing their jobs, the company will also be making over $500 million cost cutting savings.across marketing, contracting, and closing open roles.

But it seems that Fortnite and Epic have been hit by a “downturn in Fortnite engagement that started in 2025”. This comes just two weeks after it announced it would be raising the price of V-Bucks to “help pay the bills”.

“Some of the challenges we’re facing are industry-wide challenges: slower growth, weaker spending, and tougher cost economics; current consoles selling less than last generation’s; and games competing for time against other increasingly-engaging forms of entertainment. And some of our challenges are unique to Epic. Despite Fortnite remaining one of the most successful games in the world, we’ve had challenges delivering consistent Fortnite magic with every season.”

Rocket Racing, Ballistic, and Festival Battle Stage modes within Fortnite are all going offline — Rocket Racking from October 2026, and the latter two from 16th April (via Wario64).

Employees affected by the layoffs will be will be offered at least four months of severance, “with more based on tenure”. Epic is also extending its healthcare coverage and accelerating stock options vesting.

Sweeney has assured employees in his note that “he layoffs aren’t related to AI”, and that “To the extent it improves productivity, we want to have as many awesome developers developing great content and tech as we can.”

Of course, many of you will remember that Epic was involved in an extremely long lawsuit with Apple and Google over mobile store fees (that’s grossly oversimplifying it) — the game was removed from mobile storefronts back in 2020 and has only just recently returned, which Sweeney acknowledges in his statement.

But back in 2025, the CEO told IGN that they had spent “the greater part” of $1 billion a year trying to expand into the mobile market, which of course includes that lawsuit.

Additionally, Circana’s Mat Piscatella shared on Bluesky that Fortnite led in monthly active users across both PlayStation and Xbox In February 2026, but that numbers were down year-on-year — 35% of active players on PlayStation spent 16 hours with the game (compared to 21 in 2025), while Xbox players averaged around 15 hours this year (versus 19 hours in 2025).

Back in 2023, the Fortnite creator laid off around 830 employees for similar reasons. But Sweeney says that the market conditions of today “are the most extreme we’ve seen since [1990’s and 2000’s].”

Our thoughts go out to those affected, and we hope you land on your feet.

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Epic Games Cuts Over 1,000 Jobs Weeks After Raising Fortnite V-Bucks Prices

Epic Games Logo Fortnite
Image: Nintendo Life

Fortnite is one of the most successful games in the world, but that hasn’t stopped Epic Games being affected by the tumultuous nature of the games industry. Today, the company has announced that it’s laying off over 1000 employees due to a downturn in engagement.

Bloomberg’s Jason Schreier initially broke the news (paywalled), Epic CEO Tim Sweeney shared a statement over on the company’s official website. On top of 1,000 employees losing their jobs, the company will also be making over $500 million cost cutting savings.across marketing, contracting, and closing open roles.

But it seems that Fortnite and Epic have been hit by a “downturn in Fortnite engagement that started in 2025”. This comes just two weeks after it announced it would be raising the price of V-Bucks to “help pay the bills”.

“Some of the challenges we’re facing are industry-wide challenges: slower growth, weaker spending, and tougher cost economics; current consoles selling less than last generation’s; and games competing for time against other increasingly-engaging forms of entertainment. And some of our challenges are unique to Epic. Despite Fortnite remaining one of the most successful games in the world, we’ve had challenges delivering consistent Fortnite magic with every season.”

Rocket Racing, Ballistic, and Festival Battle Stage modes within Fortnite are all going offline — Rocket Racking from October 2026, and the latter two from 16th April (via Wario64).

Employees affected by the layoffs will be will be offered at least four months of severance, “with more based on tenure”. Epic is also extending its healthcare coverage and accelerating stock options vesting.

Sweeney has assured employees in his note that “he layoffs aren’t related to AI”, and that “To the extent it improves productivity, we want to have as many awesome developers developing great content and tech as we can.”

Of course, many of you will remember that Epic was involved in an extremely long lawsuit with Apple and Google over mobile store fees (that’s grossly oversimplifying it) — the game was removed from mobile storefronts back in 2020 and has only just recently returned, which Sweeney acknowledges in his statement.

But back in 2025, the CEO told IGN that they had spent “the greater part” of $1 billion a year trying to expand into the mobile market, which of course includes that lawsuit.

Additionally, Circana’s Mat Piscatella shared on Bluesky that Fortnite led in monthly active users across both PlayStation and Xbox In February 2026, but that numbers were down year-on-year — 35% of active players on PlayStation spent 16 hours with the game (compared to 21 in 2025), while Xbox players averaged around 15 hours this year (versus 19 hours in 2025).

Back in 2023, the Fortnite creator laid off around 830 employees for similar reasons. But Sweeney says that the market conditions of today “are the most extreme we’ve seen since [1990’s and 2000’s].”

Our thoughts go out to those affected, and we hope you land on your feet.

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Pokémon Champions Nails Down Switch Release Date, And It’s Only Two Weeks Away

Nintendo and The Pokémon Company have announced that Pokémon Champions is coming to Switch on 8th April 2026. The iOS and Android release will follow later in the year.

While the game won’t be getting a Switch 2 version, we will be getting a free update which will boost the visuals on the newer console (separate from that shiny Boost Mode).

If you download the game before a certain date, you’ll get a free Dragonite, and eventually, a Dragonite Mega Stone if you keep playing. TPC also announced a Starter Pack version of the game, which allows you to pay for increased your box space and extra in-game tickets.

Pokémon Champions
Image: Nintendo

Over on the Nintendo Today! App and on YouTube, you can also ways a brand new 6-minute Overview Trailer, which goes over many of the game’s key features.

Single and Double Battles will be available in-game, with three online battle modes to pick from: Ranked, Casual, and Private, meaning you can either play competitively with strangers, casually, or simply play with people you know.

Mega Evolutions are back, and some Megas — with Feraligatr, Meganium, and Emboar highlighted here — will be getting new unique abilities.

Champions will be Pokémon HOME compatible from day one, where you can transfer your favourites into the game from Switch and Switch 2 titles such as Scarlet & Violet and Legends: Z-A (as long as the ‘mon are compatible with the game). Crucially, in terms of Legends: Z-A, you’ll actually get a free Mega Stone for Chesnaught, Delphox, Greninja, and/or Eternal Flower Floette if you transfer them into Champions.

Pokémon Champions
Image: Nintendo

Other ways to get Pokémon in-game are by recruiting them once a day — once you have them, they’ll only stick around for about a week before leaving your team, known as a Trial Period.

There’s also a in-game currency that you’ll want to use if you want to permanently recruit new team members, amend Pokémon’s moves and stats, and purchase costumes and music in-game.

Soo, yeah, free-to-start, remember? Definitely not one for the casual battler unless you’re happy to play with the systems and just mess with random ‘mons every week.


Let us know if you’re looking forward to Champions in the comments.

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Pokémon Champions Nails Down Switch Release Date, And It’s Only Two Weeks Away

Nintendo and The Pokémon Company have announced that Pokémon Champions is coming to Switch on 8th April 2026. The iOS and Android release will follow later in the year.

While the game won’t be getting a Switch 2 version, we will be getting a free update which will boost the visuals on the newer console (separate from that shiny Boost Mode).

If you download the game before a certain date, you’ll get a free Dragonite, and eventually, a Dragonite Mega Stone if you keep playing. TPC also announced a Starter Pack version of the game, which allows you to pay for increased your box space and extra in-game tickets.

Pokémon Champions
Image: Nintendo

Over on the Nintendo Today! App and on YouTube, you can also ways a brand new 6-minute Overview Trailer, which goes over many of the game’s key features.

Single and Double Battles will be available in-game, with three online battle modes to pick from: Ranked, Casual, and Private, meaning you can either play competitively with strangers, casually, or simply play with people you know.

Mega Evolutions are back, and some Megas — with Feraligatr, Meganium, and Emboar highlighted here — will be getting new unique abilities.

Champions will be Pokémon HOME compatible from day one, where you can transfer your favourites into the game from Switch and Switch 2 titles such as Scarlet & Violet and Legends: Z-A (as long as the ‘mon are compatible with the game). Crucially, in terms of Legends: Z-A, you’ll actually get a free Mega Stone for Chesnaught, Delphox, Greninja, and/or Eternal Flower Floette if you transfer them into Champions.

Pokémon Champions
Image: Nintendo

Other ways to get Pokémon in-game are by recruiting them once a day — once you have them, they’ll only stick around for about a week before leaving your team, known as a Trial Period.

There’s also a in-game currency that you’ll want to use if you want to permanently recruit new team members, amend Pokémon’s moves and stats, and purchase costumes and music in-game.

Soo, yeah, free-to-start, remember? Definitely not one for the casual battler unless you’re happy to play with the systems and just mess with random ‘mons every week.


Let us know if you’re looking forward to Champions in the comments.

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UK Charts: Pokémon Pokopia Continues To Slip, As A Newcomer Grabs The Gold

Pokémon Pokopia x Crimson Desert
Image: Nintendo Life

The latest UK charts are in, and for anybody waiting on that big Pokémon Pokopia physical rebound… keep waiting.

Despite putting up some impressive digital sales, Ditto’s latest continues to struggle on the physical front, thanks to stock issues, and takes a tumble down to sixth place this time. There was a similar downward trend for Resident Evil Requiem, which, despite three weeks in the top spot, now finds itself in fourth.

That leaves the podium open! Naturally, EA SPORTS FC 26 and Mario Kart World fill in silver and bronze, but it’s Pearl Abyss’ Crimson Desert that makes its chart debut in first place.

Here’s the full top 40, with platform breakdowns for games available on Switch, Switch 2, and other consoles:

Last Week This Week Game Platform Split
NEW

1

Crimson Desert

14

2 EA Sports FC 26 PS5 40%, Switch 22%, PS4 16%, Xbox Series 13%

2

3

Mario Kart World

1

4 Resident Evil Requiem PS5 49%, PC 35%, Switch 2 10%, Xbox Series 6%

3

5 WWE 2K26 PS5 77%, Xbox Series 14%, Switch 2 8%

4

6

Pokémon Pokopia

11

7 Monster Hunter Wilds

31

8 Call of Duty: Black Ops 7

5

9 Pokémon Legends: Z-A Switch 2 52%, Switch 48%

10 F1 25

13

11 Minecraft

9

12 Animal Crossing: New Horizons Switch 81%, Switch 2 19%

12

13 Donkey Kong Bananza

14 Split Fiction PS5 76%, Switch 2 20%, Xbox Series 5%

15 LEGO Star Wars: The Skywalker Saga PS5 41%, PS4 28%, Switch 19%, Xbox Series 11%

16

Sonic Racing: CrossWorlds

PS5 45%, Switch 33%, Xbox Series 14%, PS4 8%

15

17 Grand Theft Auto V

16

18 Mario Kart 8 Deluxe

19 The Sims 4: Enchanted By Nature

17

20 Super Mario Galaxy + Super Mario Galaxy 2

39

21 Resident Evil 4

7

22 Resident Evil 7: Biohazard Edition

20

23 Street Fighter 6

24

24 Super Mario Party Jamboree Switch 58%, Switch 2 42%

22

25 Nintendo Switch Sports

18

26

The Witcher III: Wild Hunt GOTY Edition

27 Battlefield 6

28

Kingdom Come Deliverance II

23

29 Super Mario Bros. Wonder

37

30 EA Sports FC 25 Xbox Series 75%, PS5 14%, PS4 7%, Switch 4%

31 EA Sports UFC 5

29

32 Tekken 8

6

33 Monster Hunter Stories 3: Twisted Reflection Switch 2 53%, PS5 42%, Xbox Series 5%

34

EA Sports NHL 26

35 It Takes Two Switch 93%, PS4 7%

8

36 Resident Evil 3

35

37 The Witcher III: Wild Hunt Complete Edition

19

38 Resident Evil 2

27

39 Armored Core VI: Fires of Rubicon

32

40

The Legend of Zelda: Tears of the Kingdom

Switch 2 57%, Switch 43%

[Compiled by GfK]

< Last week’s charts


That’s it for this week’s physical UK charts! Any surprises? Did you pick any of these games up? Let us know in the comments.

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UK Charts: Pokémon Pokopia Continues To Slip, As A Newcomer Grabs The Gold

Pokémon Pokopia x Crimson Desert
Image: Nintendo Life

The latest UK charts are in, and for anybody waiting on that big Pokémon Pokopia physical rebound… keep waiting.

Despite putting up some impressive digital sales, Ditto’s latest continues to struggle on the physical front, thanks to stock issues, and takes a tumble down to sixth place this time. There was a similar downward trend for Resident Evil Requiem, which, despite three weeks in the top spot, now finds itself in fourth.

That leaves the podium open! Naturally, EA SPORTS FC 26 and Mario Kart World fill in silver and bronze, but it’s Pearl Abyss’ Crimson Desert that makes its chart debut in first place.

Here’s the full top 40, with platform breakdowns for games available on Switch, Switch 2, and other consoles:

Last Week This Week Game Platform Split
NEW

1

Crimson Desert

14

2 EA Sports FC 26 PS5 40%, Switch 22%, PS4 16%, Xbox Series 13%

2

3

Mario Kart World

1

4 Resident Evil Requiem PS5 49%, PC 35%, Switch 2 10%, Xbox Series 6%

3

5 WWE 2K26 PS5 77%, Xbox Series 14%, Switch 2 8%

4

6

Pokémon Pokopia

11

7 Monster Hunter Wilds

31

8 Call of Duty: Black Ops 7

5

9 Pokémon Legends: Z-A Switch 2 52%, Switch 48%

10 F1 25

13

11 Minecraft

9

12 Animal Crossing: New Horizons Switch 81%, Switch 2 19%

12

13 Donkey Kong Bananza

14 Split Fiction PS5 76%, Switch 2 20%, Xbox Series 5%

15 LEGO Star Wars: The Skywalker Saga PS5 41%, PS4 28%, Switch 19%, Xbox Series 11%

16

Sonic Racing: CrossWorlds

PS5 45%, Switch 33%, Xbox Series 14%, PS4 8%

15

17 Grand Theft Auto V

16

18 Mario Kart 8 Deluxe

19 The Sims 4: Enchanted By Nature

17

20 Super Mario Galaxy + Super Mario Galaxy 2

39

21 Resident Evil 4

7

22 Resident Evil 7: Biohazard Edition

20

23 Street Fighter 6

24

24 Super Mario Party Jamboree Switch 58%, Switch 2 42%

22

25 Nintendo Switch Sports

18

26

The Witcher III: Wild Hunt GOTY Edition

27 Battlefield 6

28

Kingdom Come Deliverance II

23

29 Super Mario Bros. Wonder

37

30 EA Sports FC 25 Xbox Series 75%, PS5 14%, PS4 7%, Switch 4%

31 EA Sports UFC 5

29

32 Tekken 8

6

33 Monster Hunter Stories 3: Twisted Reflection Switch 2 53%, PS5 42%, Xbox Series 5%

34

EA Sports NHL 26

35 It Takes Two Switch 93%, PS4 7%

8

36 Resident Evil 3

35

37 The Witcher III: Wild Hunt Complete Edition

19

38 Resident Evil 2

27

39 Armored Core VI: Fires of Rubicon

32

40

The Legend of Zelda: Tears of the Kingdom

Switch 2 57%, Switch 43%

[Compiled by GfK]

< Last week’s charts


That’s it for this week’s physical UK charts! Any surprises? Did you pick any of these games up? Let us know in the comments.

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First Impressions: The Diary Of A First-Time ‘Tomodachi Life’ Player – Am I Living The Dream?

Dear Diary,

I’m not sure if I’m Living the Dream just yet. You see, I don’t think Helga likes me. Not “me” me, but Mii.

When I dragged my Nintendo-ified facsimile next to this nice-seeming old lady in the new Tomodachi Life, they greeted each other pleasantly. Helga isn’t anyone I know in real life — I’ve already crossed the uncanny valley far enough by creating myself and my spouse in-game (along with the game accurately judging that I’m a ‘Reserved Perfectionist’… ouch.) — she’s just a loose bit of imagination, created with a few helpful suggestions from the Mii creator.

I figured Arcadia Island needed a few older residents, and Helga fit the bill – a 67-year-old who’s also reserved like me, but more of an Observer. She’s polite, a little serious, but plenty quirky, all traits I picked out as I created her character.

Yet her first interaction with my own quirky, slightly-spirited Mii left my doppelgänger a little upset! Nothing a head pat and some food couldn’t fix, but I almost felt offended. ‘How dare you leave my mini-me upset, Helga?’ I thought.

Oh no, am I already developing a God Complex?

I have control of a lot in Tomodachi Life: Living the Dream, much more than you ever had in the 2014 3DS hit. But I’ve never played it on that system, despite its popularity. On the Switch, I can pick up a Mii whenever I want and force them to stare at trees or patches of weeds, or get them to mingle with other island residents.

Sometimes, the Miis want me to get them to interact – one time, my partner Zach (the Mii) was sitting inside his house with a little ‘confused’ manpu icon above his head. That tells me he needs something from me. I click on him, and he says he wants to make friends with Alana (the Mii). Great! But we have to come up with a topic. At this point, I’m more tentative with my words, so I just go for something normal: “Movies”. We both like movies in real life a lot.

Just seconds later, these Nintendo avatars of our real-life selves are talking about Movies, but not in a normal sense. I’m watching myself ask my IRL spouse if he’s “good” at Movies, to which he replies that he is “better at Movies” than everyone else. I chuckle, and this is the bizarre tone that the game constantly takes.

I knew ahead of becoming “cap’n” of this island (yes, I gave myself that title) that Tomodachi Life thrives off of normal interactions laced with the absurd, and it constantly delivers. Mii’s will sometimes randomly fall over, and either I can help them, or I can bring a Mii over to pick them up. They can also be paralysed on-the-spot with a hiccuping fit.

Tomodachi Life: Living the Dream preview 4
Image: Nintendo Life / Nintendo

Lines like “Would you say that a Board Game makes you think of an iced latte?” and conversations about pet hedgehog bites are just the tip of the iceberg. This is the exact kind of nonsense I’d probably say after a drink or three. And the news announcements are always a highlight.

My goal as God is, apparently, to make all of these Miis happy and level them up. When they level up, I can give them a new expression, or a new phrase, or a gift that matches their perceived personality. I’ve already given Jimmy — a 10-year-old who proudly dons a cow outfit — an enthusiastic wave, and Zach has a baseball he occasionally gets out to throw around on the beach. Meanwhile, Alana seems to have an existential crisis as I bestowed the phrase “I’m such a fool” on her, which she might mutter when she’s asleep.

Sometimes it’s a case of figuring out what food a Mii likes; even as “God”, I winced when I headed into the Fresh Foods market and saw the price of an apple. I do not need economy jumpscares in Tomodachi Life as I have daily in real life. A leg of lamb is almost as much as a park bench, for some reason. Also, I do have questions about why children and the elderly are allowed to run a grocery store or a home renovation shop.

But then I proceed to ignore that and spend over $100 in the Where & Wear Clothing Store. Not even being “cap’n” can stop me from indulging – but at least this time the clothes are for the Miis! They might not always like the clothes I give them, but I’m trying.

The amount of customisation and flexibility is off the charts; eventually, I can terraform the island and expand the land space, and it’s so easy to do with the tile-based system. I can buy benches and trees from the Quik Build store and place them down, ready for “high-octane relaxing” or for Miis to just ignore them and sit on the beach and talk about food.

But I’ve learned something about myself after spending a few days with Tomodachi Life: I’m not sure how much I love playing God.

The humour and the Island Builder are doing a lot of the heavy lifting for me right now, and both of these things are fabulous. Sometimes, I can play games with the residents like Red Light, Green Light, or Zoom Quiz, and these give me more “stuff” to hand out to residents, if I’m successful. Other times, I’ll find one of the residents unsettled by their thoughts or napping on a bench, and I’ll dive into their minds to clear out the clutter inside or watch some kind of fever dream of four people worshipping a realistic-looking rabbit.

Tomodachi Life: Living the Dream preview 11
Image: Nintendo Life / Nintendo

But most of the time, it’s about plopping one Mii next to another. They’ll often start walking and talking, but they don’t always progress in meaningful ways. Mii problems seem to cycle through similar things – “I want to be friends with X” or “I’m hungry” seem to be the most common. But otherwise, it feels like owning Sea Monkeys or a Tamagotchi, two things I never really loved as a kid of the ’90s/early ’00s.

Before I sign off, I want to go back to Helga. Yes, I think she’s a bit wary of Mii me, but I look at the relationship chart in my menu and see that she and I “want to be friends”. Perhaps building some pathways and redesigning the inside of her house from R&C helped thaw her heart a bit, and she “saw” the real me on the other side of the Switch screen.

Tomodachi Life: Living the Dream preview 3
Image: Nintendo Life / Nintendo

She didn’t need to gossip about my Mii with Zach behind my back, and that feels like a line that shouldn’t be crossed, but I think things will work out eventually. Maybe her love of UFOs is the key, or perhaps she too has a crush on Ryan Gosling.

Wow, being God is tough, and not always exciting, isn’t it?

Until release,

A.H.


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First Impressions: The Diary Of A First-Time ‘Tomodachi Life’ Player – Am I Living The Dream?

Dear Diary,

I’m not sure if I’m Living the Dream just yet. You see, I don’t think Helga likes me. Not “me” me, but Mii.

When I dragged my Nintendo-ified facsimile next to this nice-seeming old lady in the new Tomodachi Life, they greeted each other pleasantly. Helga isn’t anyone I know in real life — I’ve already crossed the uncanny valley far enough by creating myself and my spouse in-game (along with the game accurately judging that I’m a ‘Reserved Perfectionist’… ouch.) — she’s just a loose bit of imagination, created with a few helpful suggestions from the Mii creator.

I figured Arcadia Island needed a few older residents, and Helga fit the bill – a 67-year-old who’s also reserved like me, but more of an Observer. She’s polite, a little serious, but plenty quirky, all traits I picked out as I created her character.

Yet her first interaction with my own quirky, slightly-spirited Mii left my doppelgänger a little upset! Nothing a head pat and some food couldn’t fix, but I almost felt offended. ‘How dare you leave my mini-me upset, Helga?’ I thought.

Oh no, am I already developing a God Complex?

I have control of a lot in Tomodachi Life: Living the Dream, much more than you ever had in the 2014 3DS hit. But I’ve never played it on that system, despite its popularity. On the Switch, I can pick up a Mii whenever I want and force them to stare at trees or patches of weeds, or get them to mingle with other island residents.

Sometimes, the Miis want me to get them to interact – one time, my partner Zach (the Mii) was sitting inside his house with a little ‘confused’ manpu icon above his head. That tells me he needs something from me. I click on him, and he says he wants to make friends with Alana (the Mii). Great! But we have to come up with a topic. At this point, I’m more tentative with my words, so I just go for something normal: “Movies”. We both like movies in real life a lot.

Just seconds later, these Nintendo avatars of our real-life selves are talking about Movies, but not in a normal sense. I’m watching myself ask my IRL spouse if he’s “good” at Movies, to which he replies that he is “better at Movies” than everyone else. I chuckle, and this is the bizarre tone that the game constantly takes.

I knew ahead of becoming “cap’n” of this island (yes, I gave myself that title) that Tomodachi Life thrives off of normal interactions laced with the absurd, and it constantly delivers. Mii’s will sometimes randomly fall over, and either I can help them, or I can bring a Mii over to pick them up. They can also be paralysed on-the-spot with a hiccuping fit.

Tomodachi Life: Living the Dream preview 4
Image: Nintendo Life / Nintendo

Lines like “Would you say that a Board Game makes you think of an iced latte?” and conversations about pet hedgehog bites are just the tip of the iceberg. This is the exact kind of nonsense I’d probably say after a drink or three. And the news announcements are always a highlight.

My goal as God is, apparently, to make all of these Miis happy and level them up. When they level up, I can give them a new expression, or a new phrase, or a gift that matches their perceived personality. I’ve already given Jimmy — a 10-year-old who proudly dons a cow outfit — an enthusiastic wave, and Zach has a baseball he occasionally gets out to throw around on the beach. Meanwhile, Alana seems to have an existential crisis as I bestowed the phrase “I’m such a fool” on her, which she might mutter when she’s asleep.

Sometimes it’s a case of figuring out what food a Mii likes; even as “God”, I winced when I headed into the Fresh Foods market and saw the price of an apple. I do not need economy jumpscares in Tomodachi Life as I have daily in real life. A leg of lamb is almost as much as a park bench, for some reason. Also, I do have questions about why children and the elderly are allowed to run a grocery store or a home renovation shop.

But then I proceed to ignore that and spend over $100 in the Where & Wear Clothing Store. Not even being “cap’n” can stop me from indulging – but at least this time the clothes are for the Miis! They might not always like the clothes I give them, but I’m trying.

The amount of customisation and flexibility is off the charts; eventually, I can terraform the island and expand the land space, and it’s so easy to do with the tile-based system. I can buy benches and trees from the Quik Build store and place them down, ready for “high-octane relaxing” or for Miis to just ignore them and sit on the beach and talk about food.

But I’ve learned something about myself after spending a few days with Tomodachi Life: I’m not sure how much I love playing God.

The humour and the Island Builder are doing a lot of the heavy lifting for me right now, and both of these things are fabulous. Sometimes, I can play games with the residents like Red Light, Green Light, or Zoom Quiz, and these give me more “stuff” to hand out to residents, if I’m successful. Other times, I’ll find one of the residents unsettled by their thoughts or napping on a bench, and I’ll dive into their minds to clear out the clutter inside or watch some kind of fever dream of four people worshipping a realistic-looking rabbit.

Tomodachi Life: Living the Dream preview 11
Image: Nintendo Life / Nintendo

But most of the time, it’s about plopping one Mii next to another. They’ll often start walking and talking, but they don’t always progress in meaningful ways. Mii problems seem to cycle through similar things – “I want to be friends with X” or “I’m hungry” seem to be the most common. But otherwise, it feels like owning Sea Monkeys or a Tamagotchi, two things I never really loved as a kid of the ’90s/early ’00s.

Before I sign off, I want to go back to Helga. Yes, I think she’s a bit wary of Mii me, but I look at the relationship chart in my menu and see that she and I “want to be friends”. Perhaps building some pathways and redesigning the inside of her house from R&C helped thaw her heart a bit, and she “saw” the real me on the other side of the Switch screen.

Tomodachi Life: Living the Dream preview 3
Image: Nintendo Life / Nintendo

She didn’t need to gossip about my Mii with Zach behind my back, and that feels like a line that shouldn’t be crossed, but I think things will work out eventually. Maybe her love of UFOs is the key, or perhaps she too has a crush on Ryan Gosling.

Wow, being God is tough, and not always exciting, isn’t it?

Until release,

A.H.


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Nintendo’s Apparently Cutting US Switch 2 Output After Lower Than Expected Holiday Sales

Pokémon Pokopia Switch 2
Image: Jim Norman / Nintendo Life

It’s no secret that the Switch 2 struggled over its first holiday period. The console’s sales numbers were reportedly down 35% in the US compared to what its predecessor managed back in 2017, and 2025 marked the region’s worst November since 1995 in terms of hardware sales. All this is to say, it’s hardly surprising to hear that Nintendo has apparently lowered its US production for the quarter.

According to a new report by Bloomberg (paywalled), a source “familiar with the matter” told the publication that Nintendo has cut its planned Switch 2 output by 33% this quarter, dropping the planned six million units down to four million. This cut is planned to continue into April, it is claimed.

This decision is apparently “driven by slower demand from consumers” over the holiday period, Bloomberg’s sources state, and not the wider economic factors affecting worldwide hardware production, like rising component prices.

Strong sales outside the US, particularly in Japan, mean that the region’s quarterly reduction shouldn’t have a knock-on effect on Switch 2 sales projections for the fiscal year at large, which Nintendo still puts at 19 million units. Given that it was over 17 million in the last financial report, we’d be surprised if it doesn’t make it over the line, too.

“This hardware shortfall in its first year, during its big holiday season, is awful news,” Asymmetric Advisors strategist Amir Anvarzadeh told Bloomberg, “Clearly the software line-up has been poor, at least until most recently, with Pokémon showing some hope.”

And there we land on the Phanpy in the room. Pokémon Pokopia has been a smash-hit exclusive for Switch 2 out of the gate, shifting 2.2 million units in its first four days alone, which will undoubtedly drive up console sales as a result. And yet, Bloomberg’s sources claim it’s still too soon to correct course on the quarter’s output cuts. “Instead, it’s waiting to see if the hit game and other new titles have enough staying power to merit an output increase,” the sources say.

We’ll have to wait until May to see the official numbers from Nintendo, where Switch 2 and Pokopia’s sales at the end of the fiscal year can really be put under the microscope. Pokopia really feels like the console’s first killer app, and while the rest of the 2026 release schedule is currently a little more low-key, a Winds and Waves arrival in 2027 will undoubtedly boost interest again.

What do you make of this report? Let us know in the comments.