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Augmented Reality

ARKit 3 delivers an incredible awareness of people with the ability to integrate human movement into your app, the new People Occlusion feature that lets AR content realistically pass behind and in front of people in the real world, and much more. It’s easy to prototype and produce AR experiences with Reality Composer — a powerful new app that lets you easily create AR experiences, and RealityKit — a new high-level augmented reality framework.

Learn more

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Siri

Use the latest advances in Siri to provide an interactive voice experience with follow-up questions, additional shortcut customization, and audio content playback. Your apps can let Siri know when a user makes a reservation so Siri can remind them to check in, provide directions in Maps, add the event to Calendar, and more. And with the Shortcuts app built in to iOS 13, it’s even faster for users to find, use, and combine shortcuts.

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Feedback Assistant

You can now submit developer feedback and file bug reports to Apple using the native Feedback Assistant app for iOS and Mac, which features automatic on-device diagnostics, remote bug filing, more detailed bug forms, and more bug statuses. You can also use the Feedback Assistant website. Feedback Assistant replaces Bug Reporter.

Learn more

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New Notarization Requirements

We’re working with developers to create a safer Mac user experience through a process where all software, whether distributed on the App Store or outside of it, is signed or notarized by Apple. With the public release of macOS 10.14.5, we require that all developers creating a Developer ID certificate for the first time notarize their apps, and that all new and updated kernel extensions be notarized as well. This will help give users more confidence that the software they download and run, no matter where they get it from, is not malware by showing a more streamlined Gatekeeper interface.

Learn how to get your software notarized

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Apple Search Ads Now Available in More Locations

Now you can use Apple Search Ads to reach customers in 46 more countries and regions at the very moment they’re searching for apps like yours. Take advantage of this efficient and easy way to promote your app at the top of relevant App Store search results with a 100 USD credit toward your first app promotion.

Learn more about Apple Search Ads

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New Subscription Offer Data Now Available in Sales and Trends

Sales and Trends reports have been updated to include information on the performance of your subscription offers. The following data is now available:

Summary Sales Report

Subscription offers are identified by their reference name in the Order Type column of your Sales Summary Report. See how many of your subscribers have redeemed offers.

Subscription Report

Promotional Offer Name and Promotional Offer ID columns have been added to your report to indicate that a report line item is an active subscription offer.

Subscription Event Report

New subscription events have been added to show when subscribers redeem your offers, and if they upgrade, downgrade, and cross-grade when the offer ends.

Subscriber Report

Promotional Offer Name and Promotional Offer ID columns have been added to your report to show which subscribers are on standard paid subscriptions and which are currently using introductory or subscription offers.

The new reports are available in Sales and Trends starting today. If you are using Reporter or the App Store Connect APIto automate report downloads, make sure you’re using version parameter 1_2. Report version 1_1 will soon be unavailable.

To learn more, see Download and View Reports.

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Upcoming App Store Submission Requirements

iOS 12 is now running on more than 80% of devices worldwide. Make sure your app delivers a great user experience by seamlessly integrating with the latest advances in iOS. Starting March 27, 2019, all new apps and app updates for iPhone or iPad, including universal apps, must be built with the iOS 12.1 SDK or later and support iPhone XS Max or the 12.9-inch iPad Pro (3rd generation). Screenshots for these devices will also be required. All new apps and app updates for Apple Watch will need to be built with the watchOS 5.1 SDK or later and support Apple Watch Series 4.

Understanding Changes in Memory Accounting
iOS 12 and tvOS 12 require apps to use memory far more efficiently than before. If you have difficulty reducing your app’s memory requirements, contact us to request an entitlement for your app to use iOS 11-style memory accounting.

Learn more about preparing your apps