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Blog: Indie marketing – It’s never too soon

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


My first venture into solo game development, oOo: Ascension launched this morning on Steam and will be out on Nintendo Switch a week today. It has been pretty well received  by the few that have played it, earning a place as a TIGA finalist for ‘best game by a small studio’ and a BAFTA Scotland nomination for Best Game – but it’s not all as rosey as it could have been.

A quick summary of how I got here – I had been working in bars for nearly 8 years, before deciding that the only thing I truly wanted to do was make games, so I began teaching myself to make 3D models during the evenings and days off, and eventually managed to get a job working for an architectural company making pre-build visuals. When my portfolio was strong enough I landed a job working for a game developer, and by then I had also taught myself to code so that I could start making my own prototypes and mini-games. Eventually, I entered Ludum Dare 38 and the resulting compo entry became the game that came out today, but I spoke about that in a blog post back in May

When I look back on this whole journey though, I tend not to focus on the things that I think I’ve achieved in that time, but rather what I wish I had done differently. By the time the game was finished (at least, there was an end level that you could complete and some amount of polish had gone into it), I felt like I’d completed a near-decade long learning experience, and from here on in I was armed with all of the skills that I’d need going forward.

How wrong I was.

I had missed out one, enormous, gaping skill-set that meant that everything from this point onwards would be an up hill battle: Marketing

I had read countless articles stressing the importance of marketing, but I always though that it was something I’d get round to ‘once this feature is finished’ or ‘when I get time to put together a video’. I always felt that the game wasn’t the best possible version of what it could be so I kept holding of until I felt it looked polished enough. I left everything until the game was nearly finished, and by then it was far, far too late. I want to go back and punch myself squarely in the face for not taking on board the glaringly obvious (well, it seems it now) advice to create a mailing list, discord server and all the other little things that seem like they wouldn’t be enough to make much of a difference on their own, but when all put together become the driving force of a community, and as such, generate interest in the game.. 

The only reason for the awards the game has been nominated for is because by submitting the game the judges actually had to play it, otherwise I doubt any of them would even have heard of it, let alone give it a shot. Every game that has had time and effort spent on it deserves to be seen, and as such I implore any aspiring developer to start talking about it as soon as they have a title, hell even before then you could be sharing sketches, wireframe models, story concepts – absolutely anything that might attract one new fan is worth it in the long run – it all builds up. 

Learning how to code, model or design for games is a relatively insular process – it’s about you and how you learn best. Marketing, on the other hand, involves constantly putting yourself out there for others to judge, and that comes naturally to almost nobody. However, I cannot stress enough that it is just as important, maybe even more so, than any other element of the indie game development process.

In short, yes, marketing is an uncomfortable, densely packed minefield of pain, but it’s one that I strongly suggest you gracelessly bellyflop onto from a great height – and do so as early as possible. 

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Chat with the developer of Wandersong today at 3PM EDT!

The autumn triple-A release season is here, but even as Spider-Man webs up foes and cowboys saddle up once again, small indies are still making their way out in the wild, like the newly released musical adventure Wandersong from developer Greg Lobanov. 

Lobanov, who created Wandersong with the help of audio wizard Em Halberstadt and musician Gordon McGladdery will be joining us today at 3PM EDT on the Gamasutra Twitch channel as we stream the game and go over its design and development. Musical games are few and far between, and this is a good opportunity to ask questions for Lobanov about making music mechanics that even the rhythmically-uninclined can interact with. 

For more developer interviews, be sure to follow the Gamasutra Twitch channel.

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The Weekender: Updates Galore Edition

Welcome to the Weekender, your weekly look at the best new games, sales, and updates. We’ll lead off with not one, not two, not even three, but four updates to great games. We’ve also got the western release of a monster hunting game and a whole slew of sales. Read on.

Out Now & Updates

Meteorfall—The Demon update (iOS Universal and Android) (Review)

Let’s start with a free update to one of the best games of 2018: Meteorfall. The “Demon Update” is out now and is aimed at players who have bested the game with one or more classes. The update adds Demon mode, which confronts the player with a series of five increasingly difficult levels to tackle. Each level layers on additional challenges and culminates in a boss battle with a different demonic foe. The update also adds 20 new cards and two new events to the game. Two content updates since Meteorfall released early this year is great, but the developer isn’t done yet. There’s at least one more coming. The game is absolutely worth checking out if you’ve not done so yet.

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Iron Marines—The Borealis Update (iOS Universal and Android) (Review)

Another update…this time for space-based RTS Iron Marines. The Borealis update adds a new planet to discover and of course fight over. Borealis is a world of ice with ten new missions against a new alien foe and a powerful boss to take on. The update also introduces three new premium heroes: Blue Dragon, a starfighter pilot, Roy the alien gunslinger, and Sparas a seasoned pathfinder.

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Antihero —Dueling Docks update (iOS Universal and Android) (Review)

Yet another free update to a great game? Sounds good. Competitive turn-based board game Antihero has added a new area of the world to fight over, the dueling docks. This map takes place on the water and features a fight for the control of a pair of steamships.

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Vampire’s Fall Origins update (iOS Universal and Android)

The last update to mention this week is to a very recent game. Vampire’s Fall: Origins just came out a couple weeks ago and has already become one of my favorite mobile RPGs. Recent updates have added some nice features into a potion that’ll increase the frequency of random encounters for those looking to grind out gold and XP. There’s also a new respec option where you can completely reapply your skill points, which is great. For the PvP crowd hit points now scale to three times the amount when battling another player, which extends fights and allows for new tactics. Finally, the devs have included opt-in ads for those who want to show some support for the free game.

Monster Hunter Stories (iOS Universal and Android)

If you’re interested in the Monster Hunter games but would rather befriend the beasties you find CAPCOM has a game for you as well. Monster Hunter Stories flips the franchises usual script and has you looking to befriend the monsters you find and ride them across the world on an adventure or take them into battle against other players online. This is the apparently full-featured port of the Nintendo 3DS game. It’s been out for some time in Japan and is now being released in other markets.   

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Sales

Mini Metro (Review) (iOS Universal and Android): $1.99 on iOS

One of the better builders and puzzle-game options on mobile, Mini Metro, is on sale in the App Store for the cheapest it’s been in 9 months. I gave it four stars when the game came out and the developers have since added a bunch more cities and game modes.

Carrier Battles 4 Guadalcanal (Review) (iOS Universal): $5.99

Hex-and-counter naval wargame Carrier Battles 4 Guadalcanal focuses on WWII air battles in the South Pacific in 1942 and 1943. It gets frequent updates and is rarely on sale (it’s been over two years). If you’re into military simulation games and want to save a buck give it a glance.

Siege of Dragonspear (Review) (iOS Universal and Android): $3.99

The missing link Baldur’s Gate game, Siege of Dragonspear, takes place between Baldur’s Gate and Baldur’s Gate II. It features a 30-hour campaign that explores new regions of the Sword Coast, within the long running Dungeons & Dragons Forgotten Realms campaign setting. It’s normally $10 and is on sale for its lowest price yet.

Seen anything else you like? Played any of the above? Let us know in the comments! 

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The Best Puzzle Games on Android & iOS

There’s perhaps no genre synonymous with mobile platforms – especially iPhone or Android devices – than puzzle games. Low intensity inputs are good for a device with no buttons, and the pace of these games plays well with the low session time, start-and-stop nature of mobile gaming. Puzzle games also take so many unique forms nowadays that a top list in the genre can produce completely different looking games.

If you’re looking to test your literary skills, we’ve got a great collection of Word puzzle games as well!

As you’ll see below, we have our own menagerie of titles that we feel represent the best Puzzle games have to offer across iPhone, iPad and Android devices…

Evergarden (Review)

Developer: Flippfly
Platforms:
iOS Universal
Price:
 $4.99

EG Late Game

This recent release is an easy inclusion in our best-of collection not only for its accessible nature, but also because it requires a lot of careful thought and planning. It’s more of a high-score puzzler than anything else, but the floral theme and impressive nuances make for some entertaining sessions. Evergarden’s developers estimate that the game will take between four to eight hours to fully explore. After this, it is all about breaking into the global high score tables.

Consequently, it is more of a Tetris high score chaser rather than the type of puzzler where you have to pit your wits against increasingly difficult levels. Unlocking all of the game’s secrets does not require particularly high levels of skill, just the persistence to keep playing and adding to your gem collection.

Death Coming (Review)

Developer: SixJoy
Platforms:  iOSAndroid
Price: $1.99

Deathhea

Death Coming is a cute pixel game of Where’s Wally twisted in with Final Destination. It’s a murder simulator with the player taking the role of an omnipresent servant of Death. You are tasked with offing a certain number of people in a detailed pixel-art scene through manipulating the environment towards various horrible accidents and mayhem. The pixel artwork is awesome, reminiscent of a really great Kairosoft game. Everything is clear and distinct even at a distance, although the game is definitely better sized for tablets and larger phones. The characters are cute and expressive in their tiny little animations. It’s a shame the devs didn’t trust their core gameplay enough to avoid gumming it up with unnecessary frustrations.

Monument Valley (Review)

Developer: ustwo games
Platforms:  iOS, Android
Price: $3.99

PuzzlesMonV

Every intrepid fan of puzzles is intimately familiar with the eureka moment after which everything falls into place. With Monument Valley, these insights are found by rotating and manipulating the world and its unlikely, Escher-esque geometry. Visual insights coincide with mental ones. And what visual twists and turns there are! Paths bridge on towards infinite loops, curve around corners and angles which display cleanly on the tablet’s surface but will warp the mind. The challenges and spatial awareness necessary are minimal, yet the game never feels reductive or simplistic despite its pared-down nature.

Infinite West (Review)

Developer: APE-X GAmes
Platforms: iOSAndroid
Price: Free with IAPs

IW6

Infinite West is a puzzler that resembles more boardgame than match-3. It’s difficult to find which had a bigger influence on it, the sombre motif of the Ed Porter/Sergio Leone style western or Square Enix Montreal’s critically acclaimed GO series. What’s easy to see is that developers APE-X have a clear reverence of both and have done their best to highlight what makes both strong while adapting it to a unique vision. Achievement hunting and score chasing in Infinite West can throw you in that fervent, ‘just one more map’ loop because of the solid core concept, and the presence of IAPs is by no means a deal-breaker as you get given a modest amount of freebies anyway.

Lara Croft GO (Review)

Developer: Square Enix
Platforms:  iOS, Android
Price: $7.49, $4.99

PuzzlesLCG

Many a sterling series has seen its reputation dinged by weaker entries. In particular, the sophomore slump, that challenge to recapture what made the original great without slavish repetition. Every member of the GO series has its unique merits and mechanics, but Lara Croft GO stands as the series best. Hitman GO was plagued by odd turn-counter challenges which offer only derivative challenges and pad the playtime without expanding content; Deus Ex GO’s grand plan for daily challenges and community-generated puzzles largely fell flat, but Lara Croft GO along with its two expansions hit the sweet spot of challenge, presentation and pacing. Its focused treasure hunts will keep the best minds, most any mind, really, engaged. (There’s even a maddening hidden-object sidegame to unlock cosmetic goodies if either of those are your wont) Its solutions were exclusive and in many cases immune to the kind of brute-force, mindlessly-spam-moves approach to puzzling, and the whole adventure felt like just that.

The Witness

Developer: Thekla (iOS), NVIDIA (Android)
Platforms: iOS , Android
Price: $9.99, $13.60

the witness

The Witness is an excellent game to binge, forget, and then revisit. Its puzzles are sorted into wholly distinct environs (treehouses, greenhouses, forests, deserts, mountains, castles) with each of the regions introducing a unique mechanic. Powering on the panels by drawing glowing lines. The game is open world, with players free to wander around and be as enlightened or confounded as they like, and the ultimate nature of the island and its nameless visitor (Witness?) is left up for interpretation. Still, the puzzles are incredibly varied and numerous, and the island is a wonder to explore and idly consider just what in the world is going on.

Cosmic Express (Review)

Developer: Draknek Limited
Platforms: iOS, Android
Price: $4.99

cosmic express

Cute little aliens harumph and squidge themselves into unlikely spherical compartments as they commute to their destinations in outer space. In Cosmic Express, the puzzles are pickup-and-deliver, drawing train paths for a route that allows for no cross-overs or doubling-back. The game includes a ton of levels and gets surprisingly difficult (or rather: uncompromising, since difficulty is always a relative, judgmental term) sooner rather than later. Every level feels crystal clear in the post-solved hindsight; nothing is superfluous. Cosmic Express winds its way through the galaxy and wends its way into your heart.

Beglitched

Developer: Alec Thompson
Platforms:  iOS
Price: $3.99

beglitched

Beglitched is the story of the Glitch Witch’s sudden disappearance from a computer OS and the player character’s sudden quest to train and replace her. You’ll open ‘files’ to find items, other avatars and programs, and enemies. The game is split between overland mode, which utilizes a minesweeper-like method of divining connecting spaces, and the match-three battle mode. The tone is light and idiosyncratic, and the level design is inspired and gimmicky in a good way. Constraints, properly applied, stimulate creativity. (Or else we’d be without the phrase ‘thinking outside of the box’). Beglitched was released without much fanfare and then subsequently ported to mobile, where it shines even more because of its screen-within-a-screen schtick.

Mini Metro (Review)

Developer: Dinosaur Polo Club
Platforms:  iOS, Android
Price: $4.99

mini metro

Logistics makes the world go around. These often break down into math and logic puzzles, even to the point that we have fields dedicated to studying the topology of knots. But maybe none of this matters and you just need to get to work. Well, Mini Metro folds all of this and makes for an amusing, minimalistic puzzle about ordering and sequencing the right trains in the right time to complete the right route. So, programming motion to meet specific goals, and tinkering towards that end. Some puzzles rely unduly on shifts in perspective or tricks of the light to interpret what happens next; not so with Mini Metro. The needs and requirements of the puzzles are always clear, the demand is upfront: all the player has to supply is the way forward, that vital connection which will close the gap and make everything come together.

Developer: Loveshack
Platforms:  iOS, Android
Price: $4.99

framed 2

The search for the story is the story in Framed 2. Cleverly partitioning and recombining what made the original so great, the follow-up refines and refreshes the initial conceit. Comic book action meets stealth in a cheesy noirish setting. One could even say it…re-frames…what made the original great. Yes, it is probably the shortest and most easily exhausted member of this list but it still has a little extra panache that merits some special attention. There are games to play for months or years, trying to crack their mysteries or refine skills. Then there are those games to consume in an afternoon, letting the whole experience become a unified and unbroken memory. Framed 2 belongs to the latter category, a class of brief puzzlers definitely worth playing.

The Room Three (Review)

Developer: Fireproof Games
Platforms:  iOS, Android
Price: $3.99

the room 3

What can be said about The Room series that hasn’t been said before? Its excellent value and construction, or the heaps of critical awards? Not to mention the host of mistaken-identity jokes based on the so-bad-it-is-a-phenomenon film of the same name. Puzzle boxes are a unique tactile treat which shrink a world into a single object and then propel one to open it based on nothing more than curiosity and the hint that something might wait inside. The Room has digitized this experience as well as it could have been, all while making the experience portable and affordable and just a skosh mysterious.

What would your list of the best puzzle games look like? Let us know in the comments!

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Immerse yourself in the most authentic soccer experience on Nintendo Switch

Immerse yourself in the most authentic soccer experience on Nintendo Switch

Play across a variety of modes in FIFA 19 with official match presentation, breadth in tournament experiences—including UEFA Champions League, Europa League and Super Cup—and an all-new commentary team in Derek Rae and Lee Dixon.

From live content updates in FIFA 19 Ultimate Team™, to authentic Career Mode integration, to an all-new standalone UEFA Champions League Mode, you can experience the excitement no matter where you play in FIFA 19.

In-match Experience: Featuring distinctive team and player personalities, official broadcast presentation for some of the world’s biggest leagues, and a new layer to the shooting process called Timed Finishing.

Console Configurations: Experience FIFA wherever, whenever and however you want. Connect to your television and play Single Player or Multiplayer or take the same modes on-the-go.

Split Joy-Con Support: Built exclusively for Nintendo Switch, Split Joy-Con controls enables you to compete with your friends anytime and anywhere. Without any additional hardware, players can separate the Joy-Con controllers and enjoy multiplayer game modes at home or on the go.

Online Friendlies: Enjoy new ways to play on Nintendo Switch, including Online Friendlies. Invite anyone from your friends list and track your rivalry through a five-match season, both in FIFA and FIFA Ultimate Team.

FIFA 19 Ultimate Team: Build your dream squad from thousands of players and compete in the most popular mode in FIFA. Featuring content from UEFA Champions League and Europa League, the world’s most prestigious club competitions come to life with live content in FIFA 19 Ultimate Team.

To learn more about the game, or to purchase the digital version, please visit https://www.nintendo.com/games/detail/fifa-19-switch.


Users Interact
In-Game Purchases

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Vivendi lays plan to relinquish the last of its Ubisoft stock by 2019

The folks at French media megacorp Vivendi issued a press release this week confirming their plans to finish divesting themselves of all Ubisoft stock over the next six months.

It’s not surprising, but it does seem to end the years-long saga that was Ubisoft’s increasingly desperate, increasingly public battle to remain independent under threat of a takeover by Vivendi.

After slowly accumulating 26 percent of Ubisoft’s stock and reportedly contemplating said takeover, Vivendi announced back in March that it would sell it all off to both Ubisoft and new Ubisoft investors like Tencent and the Ontario Teachers’ Pension Plan. As part of the deal, Vivendi agreed to refrain from purchasing Ubisoft stock for five years.

Now, Vivendi says it has only about 6.7 percent (with an estimated value of €500 million, or roughly $581 million USD) of Ubisoft’s share capital to sell off, and it plans to do so in two phases: 0.91 percent will be sold off on Monday (October 1st), while the remainder (~5.74 percent) has been diverted to be sold off next March.

March 5th, to be exact, which is just two days before the March 7th, 2019 divestiture deadline that Ubisoft and Vivendi previously agreed upon.

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Video: Sid Meier explores ‘interesting decisions’ in gameplay

One of Sid Meier’s most thought-provoking quotes for aspiring game developers was his long-ago proposition that gameplay is a series of “meaningful choices.” 

It was this quote that Meier revisted when he took the stage at GDC 2012, with his talk about how games create “interesting decisions” for players. At the time, he was fully aware that this quote had become sort of a debate among game developers and writers, and he sought an opportunity to further explore this foundational idea. 

Now, thanks to the magic of the GDC YouTube channel, you too can revisit Meier’s musings on game design and what exactly makes an interesting decision in gameplay. If this talk has you inspired, be sure to swing by the GDC YouTube channel for other great talks on the art of game design! 

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

Gamasutra and GDC are sibling organizations under parent company Informa.

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Disney shuts down Club Penguin Island, lays off developers

Though Club Penguin was shut down in 2017, its mobile successor, Club Penguin Island, has been striving to take the place of the once-popular children’s online RPG. 

Now however, Club Penguin is coming to an end once again. Disney Canada, the studio behind Club Penguin Island, has announced that the game will be shutting down, and per a report on Kotaku, dozens of employees at the Kelowna, British Columbia studio are due to lose their jobs. 

A letter from Disney HR obtained by Kotaku blames the shutdown on “global competition,” and states that a need to reduce costs is partly what is driving the layoffs. Employees are apparently receiving roughly five weeks of severance and benefits. 

Kotaku also spoke with multiple employees who felt blindsided since they were under the impression that new projects were coming into the studio. They also lamented that with Disney Canada’s layoffs, they’d likely have to move their families to find new work in video games. “There aren’t many opportunities in a city like Kelowna, so most of us will have to move our families if we want to pursue games,” said one employee. 

If you have been impacted by these layoffs, you can e-mail Gamasutra and share your story anonymously.