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Apple’s 2019 MacBook Pros fall to all-time lows, prices from $1,099

 

Apple’s newest 13-inch and 15-inch MacBook Pros are on sale this weekend, with fresh price drops knocking up to $350 off at top Apple Authorized Resellers, including Amazon, B&H Photo and Best Buy.

The back to school savings are in addition to closeout markdowns on MacBook Air and 2018 MacBook Pro models, with these new price drops offering record low prices on Apple’s latest laptops. Prices start at $1,099 for students thanks to Best Buy’s additional $100 student discount, although Amazon and B&H Photo are also offering aggressive deals regardless of student status (and B&H’s prices often come out even lower for those in qualifying states when you save on sales tax with the Payboo Card).

Those looking for the lowest price on a MacBook period can also snap up a 2018 MacBook Air for just $899, while discontinued 12-inch MacBooks are on sale for $999.

2019 13″ MacBook Pros on sale from $1,099

2019 15″ MacBook Pros marked down

Or pick up Apple’s 2018 MacBook Air for $899

Last call for 12″ MacBooks (256GB) for $999

Hundreds off in Apple savings

AppleInsider has partnered with top Apple Authorized Resellers to bring you a variety of the best discounts on Apple products. From Macs to Apple Watches, the lowest prices are available 365 days a year in our Apple Price Guide.

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MacBook Pro vs MacBook Air – Which is the better buy?

A few weeks ago, Apple launched a pair of machines in direct competition with each other. Let’s take a look at the differences between Apple’s new entry level MacBook Air, and the new base model 13-inch MacBook Pro with two Thunderbolt 3 ports. Which one should you pick up?

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

A couple of weeks ago, Apple decided to kill off its 12-inch MacBook with its single USB-C port and replaced it with the 13-inch MacBook Air with Retina Display.

[youtube https://www.youtube.com/watch?v=wr54AqQFod0&w=560&h=315]

Air versus Pro

This new MacBook Air now starts at $1099 which packs a 1.6GHz dual-core processor that turbo boosts up to 3.6GHz, 8GB of RAM, 128GB SSD, and Intel’s UHD 617 Graphics.

2019 MacBook Air

2019 MacBook Air

The new base model 13-inch MacBook Pro with two Thunderbolt 3 ports starts at $1299 and that gets you a 1.4GHz quad-core i5 processor that turbo boosts up to 3.9GHz, 8GB of RAM, 128GB SSD, and the Intel Iris Plus 645 Graphics.

Superb build quality, similar design

In terms of overall design, both devices look incredible. The MacBook Air, like its name, is very thin and light. It’s the most portable Mac you can carry with you. We’ve seen this same exact design for the Mac Pro since its 2016 debut, and the 13-inch model is still very portable, but not as light as the MacBook Air.

Both the Air and Pro also feature Apple’s newly updated butterfly keyboard which we’ve covered in length in the past, but to reiterate our review of this new keyboard, it’s a little bit better to type on versus the first gen keyboard, there’s little to no key travel, but we’re not completely sold on whether or not this will end up breaking in a few months.

2019 13-inch MacBook Pro

2019 13-inch MacBook Pro

One of the major differences between these two models and their keyboards however is the Pro’s Touch Bar versus the Air’s Function Keys with Touch ID. Personally, I prefer the MacBook Air’s function keys over the Pro’s Touch Bar because they are physical buttons I can press, and in my opinion is the more reliable option. Of course, others —even within the AppleInsider editorial team —have differing opinions on the Touch Bar. It is a hotly debated piece of tech that Apple now has throughout the entire MacBook Pro lineup.

Those who are champions of the Touch Bar love the familiar shortcuts and app-specific controls that can be displayed. Safari, mail, Final Cut Pro X, and many more apps all take advantage of the Touch Bar to various degrees.

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

I feel Apple hasn’t yet fully realized the potential in the Touch Bar by themselves. Now that every MacBook Pro comes with the Touch Bar and not function keys, perhaps developers who haven’t embraced it yet will devote some additional resources to fleshing it out.

Great displays, but one is clearly better

Both devices also feature True Tone display which adjusts the color temperature of your display to the environment you’re in to give you a much better viewing experience. The MacBook Pro’s display features P3 wide color gamut, versus the Air’s sRGB so colors and contrast ratio is much better on the Pro.

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

2019 MacBook Air (left) and 2019 MacBook Pro 13-inch (right)

But one of the biggest differences between the devices is how much brighter the MacBook Pro can get. The Air’s display can go up to 400 nits of brightness, versus the Pro’s 500 nits of brightness. On paper, it may not sound all that drastic, but in person you can tell which display looks better and brighter.

Dual-core versus Quad-core

When it comes to performance and day to day usage, the MacBook Pro is the clear winner here. We’ve tested both machines and ran several benchmarks to showcase how these base model MacBooks perform.

Geekbench 4 results

Geekbench 4 results

In Geekbench, the MacBook Pro received a single core score of 4761 and multi-core score of 16932, while the MacBook Air’s dual-core i5 processor scored 4310 in single core, and received a multi-core score of 7871. It shouldn’t come as a surprise that a quad-core processor will deliver a big jump in multi-core performance.

As a video creator, I was curious how these two machines compare in Final Cut Pro X. So we imported five minutes of 4K h.264 footage in our timeline, added color correction, adjusted the saturation, and added some contrast to the overall image. We exported this five minute timeline with background rendering on and off.

On the MacBook Air with background rendering on it exported the video in 4 minutes and 22 seconds, and with it off, it exported the video in 14 minutes and 12 seconds. The MacBook Pro exported the video in 2 minutes and 45 seconds. And with it off it did it in 10 minutes and 26 seconds.

Final Cut Pro X results

Final Cut Pro X results

Testing out the SSD speeds on these two machines we noticed that both devices are about on the same playing field averaging around 1275MB/s on its read speeds and around 600MB/s on write speed. Effectively, a dead heat between the pair.

MacBook Pro is a more performance-oriented choice

The extra $200 you’ll be shelling out on the Pro could go towards AppleCare or accessories if you were to choose the base model MacBook Air, but in the long run, we think you’ll be much happier with the Pro’s better looking display, and overall raw performance.

If you’re looking to grab a MacBook Air just for its weight and portability, the difference between the two laptops is very small. The 13-inch MacBook Pro is still very much a lightweight and portable Mac, and we believe it’s the best bang for the buck Apple portable you can buy at the moment.

If you’re looking for the best prices on the new MacBook Air or the base model MacBook Pro we’ll leave a link down below to AppleInsider’s Price Guide where you can find the best deal on these new laptops.

Where to buy and save on these new laptops

Both the 2019 MacBook Air and the new 13-inch MacBook Pro are eligible for instant and/or promo code savings at Adorama. All CTO models are up to $150 off with coupon code APINSIDER. Details on how to reedem the code can be found in our savings guide.

And for the lowest prices across all models, be sure to check out our 2019 MacBook Air and 13-inch MacBook Pro Price Guides.

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Trump expects Apple to build manufacturing plant in Texas

President Donald Trump, in response to questions regarding a tweet on Friday proclaiming Apple will not receive tariff relief for its new Chinese-built Mac Pro, said he believes the tech giant will erect a manufacturing plant in Texas.

Cook Mac Pro

Apple CEO Tim Cook visits Austin, Texas, Mac Pro assembly plant in 2014.

In a brief aside to reporters gathered at the White House, Trump again called on Apple to build its products in the U.S. and said he believes the tech giant will announce construction of a new plant in Texas, reports Reuters.

While the president has in the past lobbed pointed comments urging Apple and other consumer electronics makers to pull manufacturing operations from Chinese contractors and put that work into American hands, today’s comments alluded to a more well-defined plan. Specifically, Trump seems to be eyeing Texas as a domestic equivalent of Shenzhen.

Trump failed to elaborate on his hunch regarding Apple’s supposed Texas plant, but the company does maintain a large presence in the state. Beyond existing office space, Apple last year announced plans to expand with a $1 billion campus in Austin. It should be noted, however, that the scope of existing and future facilities is at this point limited to research and development, operations, cloud computing and other areas not related to manufacturing.

Apple’s current Mac Pro is assembled in Austin by contract manufacturer Flextronics, but its recently announced successor will be built by Quanta Computer in a plant near Shanghai.

The switch to Quanta exposed the upcoming professional-level desktop to tariffs imposed by the Trump administration, duties Apple is attempting to sidestep in a plea to the White House. Apple’s official request is awaiting review, but Trump in a tweet on Friday publicly opposed the request.

“Apple will not be given Tariff wavers [sic], or relief, for Mac Pro parts that are made in China,” Trump stated on Twitter. “Make them in the USA, no Tariffs!”

That said, Apple is unlikely to invest in U.S.-based production facilities anytime soon. Despite harrowing tariffs imposed as part of the U.S.-China trade war, Chinese manufacturing is in many ways superior to stateside counterparts.

Compared to the U.S., China offers relatively cheap, high-quality and, perhaps most importantly, responsive labor. Apple production partners like Foxconn can deploy tens of thousands of workers on short notice, and run production facilities around the clock to meet strict deadlines.

Apple CEO Tim Cook consistently touts China’s workforce and at a recent economic development conference described the country’s capacity to build technologically advanced products as unrivaled. Cook offered a more succinct explanation of Apple’s reliance on Chinese suppliers in a 2017 interview.

“The popular conception is that companies come to China because of low labor costs. I’m not sure what part of China they go to, but the truth is China stopped being the low labor cost country years ago,” Cook said. “That is not the reason to come to China from a supply point of view, the reason is because of the skill.”

Whether Apple wants to — or can afford to — transfer production stateside as a cost-cutting measure remains unknown.

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Amazon cuts prices on Apple’s latest iPad Pros for back to school

 

Amazon has dropped prices on Apple’s latest iPad Pros with discounts of up to $250 off, and prices as low as $649. These markdowns deliver the lowest prices available since Prime Day, with a wide range of models in stock for fast delivery as students prepare to head back to school and college.

Both 11-inch iPad Pro and 12.9-inch iPad Pro models are heavily discounted during the iPad sale, with several of the markdowns matching Prime Day pricing. Along with deals on the tablets themselves, Amazon is also knocking $5 off the Apple Pencil 2, creating a robust note-taking setup for students heading to college. As with Amazon’s Apple deals, supplies may be limited and prices are subject to change at any time, so shop early for the best selection.

11-inch iPad Pros (Late 2018)

12.9-inch iPad Pros (Late 2018)

Don’t forget the Apple Pencil 2

Grab a pair of 2019 AirPods on sale

Hundreds off in Apple savings

AppleInsider has partnered with top Apple Authorized Resellers to bring you a variety of the best discounts on Apple products. From Macs to Apple Watches, the lowest prices are available 365 days a year in our Apple Price Guide.

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Samsung to launch redesigned Galaxy Fold in September

 

After an embarrassing delay, Samsung on Wednesday announced its first folding smartphone, the Galaxy Fold, will launch this September after undergoing a redesign to account for screen reliability issues.

Galaxy Fold

Samsung’s redesigned Galaxy Fold will debut in September.

The Korean tech giant in a post to its website said the device will be ready for sale in September after missing a rollout originally set for April. The new timeline puts the foldable handset in direct competition with Apple’s iPhone, new versions of which are expected to debut that same month.

According to Samsung, the new and improved Galaxy Fold features a top protective layer that has been extended beyond the bezel, making it “apparent that it is an integral part of the display structure and not meant to be removed.” A number of early reviewers attempted to remove the layer thinking it was a screen protector, a user error that broke the smartphone’s flexible OLED panel.

Special reinforcements like “protection caps” have been added at the top and bottom hinges and are designed to keep particulates out of sensitive areas, while additional metal layers beneath the Infinity Flex Display help strengthen the mechanism, the company said. Further, the space between the hinge and the device chassis has been reduced.

The tweaks should help alleviate problems impacting pre-release review units that went out to select news outlets and media influencers in April. Reliability issues were among the early complaints, with many noticing a distinct crease appear along the hinge line of the 7.3-inch OLED panel after repeated folding and unfolding. Some users noted corrupted graphics that in some cases rendered part, one half or the entire panel completely non-functional.

Following multiple reports of screen failures, graphics problems and other issues, Samsung decided to push back a consumer launch as it assessed the situation.

Samsung’s announced enhancements are in line with previous rumors about the Fold’s redesign.

In addition to hardware enhancements, Samsung has worked to optimize more apps for the unique foldable display.

Samsung Electronics CEO D.J. Koh earlier this month admitted the Fold was introduced prematurely.

“It was embarrassing. I pushed it through before it was ready,” Koh said in a statement. “I do admit I missed something on the foldable phone, but we are in the process of recovery.”

An official launch date will be announced in the coming weeks.

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Apple, other tech firms petition FCC for short-range 6GHz Wi-Fi tethering

 

Apple is among several major U.S. tech firms petitioning the Federal Communications Commission to approve a limited form of 6-gigahertz Wi-Fi, spectrum also in demand with the cellular and utility industries.

Other parties in the petition include Broadcom, Marvell, Google, Microsoft, Facebook, HP, Qualcomm, and Intel, according to a recent filing shared by Wi-Fi Now. While the FCC previously greenlit the 6-gigahertz band for unlicensed use, the cellular industry has argued that at least a portion of that spectrum should remain licensed for the sake of 5G. Utilities, meanwhile, sometimes employ 6-gigahertz antennas for communications backhaul.

Apple and peers are requesting short-range, Very Low Power (VLP) transmissions over the spectrum without any other restriction — for instance delivering 2-gigabit bandwidth at a range of 3 meters (9.8 feet). 5G is once again cited as a reason, in this case because devices like laptops and AR/VR headsets will need high-speed tethering to exploit 5G connections.

Apple is widely believed to be developing an AR headset, the first iteration of which could ship as soon as 2020. It may be mostly reliant on a paired iPhone, not just for internet access but some processing tasks.

Even without an AR product, Mac and iPad owners will naturally want the option of full-speed 5G when tethering to future iPhones. The first 5G-capable iPhones are expected in the fall of 2020, using Qualcomm modems.

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Sprint & T-Mobile merger could win DOJ approval as soon as Wednesday

 

The contentious $26.5 billion merger of T-Mobile and Sprint is reportedly close to approval by the U.S. Department of Justice, to the point an announcement could be made as soon as Wednesday.

T-Mobile sign

The tentative deal would require the creation of a fourth wireless competitor, CNBC sources said. As rumored that firm should be Dish, the people went on, adding that it’s unlikely to face limitations requested by T-Mobile owner Deutsche Telekom since the DOJ wants a genuine fourth competitor in the U.S. carrier market. In particular, Dish may be free to sell an equity stake to whomever it wants.

That firm may also absorb Sprint prepaid brand Boost Mobile, but initially rely on T-Mobile’s network, switching to its own 5G as the sharing agreement ends — likely in 6 to 7 years. In return for network use T-Mobile is expected to “receive about half of the economics” from each person signing up to Dish wireless.

Dish currently specializes in live TV via satellite and Sling, but has wanted to become a mobile carrier for a decade, snapping up wireless spectrum accordingly. In fact the company has until March 2020 to prove to the Federal Communications Commission that a sizable portion is being used.

Two threats to the merger remain. Sprint and T-Mobile have set a self-imposed July 29 deadline, but more significantly, a lawsuit by state attorneys general — now up to 13, plus the District of Columbia — could block a deal on competitive grounds.

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Review: ‘Sky – Children of the Light’ has arrived on the iPhone and iPad

The much anticipated Sky: Children of the Light has finally made it to the iPhone and iPad. Here’s our look into the whimsical, beautiful, and playful puzzle-adventure game.

Sky: Children of the Light

I was one of the people who was waiting for Sky: Children of the Light to release. Now that it has, I’ve decided to take a look into what the game has to offer.

I had sort of known what to expect, as I’d played some other games by thatgamecompany, the studio who brought Sky to life. I was expecting a polished game that looked good and bypassed difficulty for an immersive experience and some new twists on gameplay.

I was not disappointed.

I didn’t have as much time to play Sky as I had wanted, but the appeal of the game is that it’s very much a “pick up and play for a while” title. I hope to play more Sky in the near future, though I do have some concern about the longevity of the game.

Sky is a truly beautiful game.

A real looker

Sky is probably one of the best looking games I’ve seen in a long time. Not “best looking game on a cell phone” but “best looking game, period.” It’s hard to believe that the game is running on iOS.

Thatgamecompany, the studio that made Sky, has long been lauded for games that look genuinely beautiful, and that’s no different here.

Everything from the colors to the character design, the environment to the cut scenes definitely feels as though some serious thought and care went into making it.

In fact, I am extremely impressed with the character design in this game. The player characters, which can be customized by unlocking items via “quests” of sorts, are impish and lively. The non-player characters are full of character and move with emotion and purpose.

Sky, walking among the dunes

Controls

The controls for Sky are… okay. It’s not a game that requires a lot of fine motor control by any means—it’s pretty forgiving, even if you’re having as much difficulty as I did. I do think that the game will be better served in iPadOS 13, when players will be able to pair a Bluetooth gamepad, like a PS4 or XBox One controller, with their iPad.

You see, I had originally started playing Sky on an iPhone 8 plus, and I found the controls manageable. However, I wanted to take big, beautiful screenshots of the game, so I switched over to an 12.9-inch iPad Pro. I do not recommend the dual-stick style controls for larger screens. I found the screen much too large to easily control the character, and often found myself tumbling and falling or running into walls when I’d try to fly.

The one-button play works better on larger screens, but I still recommend a two-button layout on something the size of an iPhone or iPad Mini. Then again, your mileage may vary.

Meeting up with other players to complete puzzles

A strange sort of social

So, the selling point of Sky is that you’ll be able to play with other characters, which I find interesting. The game doesn’t allow for a lot of communication, so most of it will be done through emotes, or tapping on your character to make them make a noise. The noise, by the way, is vaguely saxophone honk-like—but in a cute way. The emotes cover a wide range of actions, but the ones I saw being used most often were high-fiving, holding hands, and hugging.

You can communicate via text to characters if you both sit on a stone bench together. However, there aren’t a lot of benches in-world.

Of course, you can invite people you know to play with you, through a sort of weird QR-code system that I didn’t get a chance to test out.

However, there’s something to be said for the lack of verbal —or textual —communication in Sky. It adds to the fun, and it certainly compliments the theme. It also makes the game all-ages friendly, which is great, because Sky is a casual game, after all, and should be enjoyed by all players, regardless of skill.

Completing puzzles to unlock cutscenes

Gameplay

Without spoiling anything, Sky is a game that requires players to solve puzzles, but in a “almost like Spyro” sort of way. A lot of it involves exploration, some of it involves teamwork, and most of it involves being able to accurately respond to the environment the game is putting you in. Find a candle? Light it. Find a locked door? Figure out how to unlock it. Do these things, and you’ll be rewarded with character upgrades, in-game currency, and cosmetics.

Again, this isn’t a hard game, and it’s not going to let you fail miserably. Sky isn’t that kind of a game.

On the issue of longevity

If you’re looking to play Sky, I highly suggest hopping into it now. Sky comes equipped with a fair amount of puzzles that must be completed with multiple players, so I’m a little concerned that the total lifespan of the game may be a bit short. It’s a beautiful game, and it’s free, so if you’ve been holding out I absolutely recommend that you grab a couple of friends and hop in now.

Take on challenges together

And IAP…

Sky isn’t exactly free free. It’s free-to-play. This means it comes with some sort of system that is designed to extract money out of you. However, in Sky, the IAP feels less aggressive than others.

In Sky, you can purchase candle charges in the event that you don’t have enough to perform certain tasks —like adding a stranger to your friends list, upgrade your character, and purchase the game’s second currency: hearts. However, you can also find these candles in the wild. The hearts are the main currency that players are after, as they allow you to purchase cosmetic items, including masks, wings, instruments, and more. However, you can get hearts from other players, if you’re lucky.

Overall takeaway

Sky is an impossibly cute game that gives equal consideration to both the social aspects of playing a game as well as the importance of exploration. I think that, if you were able to wrangle in two or three additional friends to play with you, the experience would be even better. I recommend checking it out, even if just to play for a short amount of time.

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Review: Grado’s GW100 headphones make open-back wireless affordable

There may be superior-sounding open-back headphones, but you’ll be hard-pressed to find anything better than the Grado GW100 that’s both wireless and affordable.

Recently I checked out Audio-Technica’s ATH-AD1000X headphones as a possible open-back option for Macs, iPads, and iPhones. They sound excellent — I’m wearing them as I write this — but a fundamental obstacle is that as with many open-back models, they’re wired-only. That doesn’t fly with too many people these days, especially iPhone owners.

Grado is a well-known brand in the audio world, primarily as a source of open-back headphones that won’t break the bank. The GW100 is its first Bluetooth option, which it claims it held off on until it could match the quality of wired products.

Once more, a quick primer. Most headphones are closed-back, which improves qualities like noise isolation at the expense of shaping output and creating a narrower soundstage. Open-back headphones tend to have a “purer” sound with a wide stage, at the cost of bass.

Construction-wise the GW100 isn’t terribly impressive out of the box. Most of it is built of lightweight plastic, and the earpieces are covered with a cheap, removable foam lining. It’s not what you’d anticipate from something costing $249.

It does retain Grado’s signature style though, and lightweight means exactly that — this might something to consider if you feel other on- or over-the-ear headphones weigh too much. Foam lining isn’t ideal for comfort, but it is tolerable.

Thankfully, the tradeoff in build quality is made up for in sound. Grado says it custom-configured its driver design for the GW100, which further employs Bluetooth 4.2 with aptX, a Qualcomm compression technology that enables “CD-like” quality.

As a rule the headphones sound great. They’re not audiophile quality — you’d need aptX-HD for that — but frequency response ranges from 20 hertz to 20 kilohertz, and most of that comes through loud and clear. I sometimes felt as if sound was a little muffled or lacking in bass, but not in any serious way, and that was more than offset by having a smooth and open soundstage.

Another pleasant feature: real physical buttons for playback. Many headphones use touch gestures these days, which I find maddeningly imprecise. Here, it’s quick and easy to change tracks or volume.

A couple of minor complaints are that they bleed audio, and while portable, are even less suited to rain and sweat than usual. Both issues are inherent to open-back technology, however, so there’s no faulting Grado.

Conclusions

If you’re considering a first step into open-back headphones or simply want a more portable version, the GW100 won’t disappoint so long as you know what you’re in for. That’s the catch, naturally — people who want privacy or or more rugged design will have to turn elsewhere. So too will audiophiles, but they’re probably browsing far more expensive options anyway. For the common man, this is excellent.

Score: 4 out of 5

Where to buy

The Grado GW100 Wireless Headphones sell for $249 at top retailers, such as Amazon and B&H Photo.

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‘SiriOS’ predicted for 2020 WWDC – here’s what it might be

Apple should produce a “SiriOS,” a report into voice recognition and digital assistants by Mangrove Capital Partners suggests, but while the firm is certain the “voice community” expects it to be revealed by 2020, there is little detail on what it could be.

The “Voice Tech 2019” report from investment firm Mangrove anticipates a greater shift into voice-based computing over the next decade, with the use of systems that rely on AI and machine learning, as well as voice recognition likely to spawn a “new generation of technology companies in every category.”

Equipped with a higher-than 95% word accuracy rate that puts them on a par with humans for understanding language, it is claimed voice is a “far more natural, convenient, and efficient form of communication” via a device than typing, and will become the primary human-machine interface in the future. The rise of Internet of Things devices and smart appliances with voice recognition systems is also highlighted, along with the wide variety of languages supported by Google and the flexibility of Alexa skills.

The improvements in AI are touted to further build up the abilities of voice assistants, with first-wave algorithms and second-wave decision-making improvements to be succeeded by a third-wave AI that collects data from sensors and can automate more complex processes. As these improvements impact how users work with devices, this will apparently prompt companies to “rethink how it interacts with its audience,” using “context-aware voice-first interfaces” that don’t rely on predictable scripted responses.

How Siri appears within macOS

How Siri appears within macOS

Mangrove believes investment in voice startups has reached $768 million in 2019 so far, above the $581 million observed in 2018 and $298 million in 2017. Over a billion dollars is said to be invested in voice startups in the United States, with another $118 million in Europe.

Privacy and Ecosystem

Towards the end of the report, it moves on to the concept of privacy, which a Microsoft survey suggests 41% of users are concerned about, especially relating to passive listening. After noting the discovery of microphones in Google Nest devices and an Amazon patent to “listen to all conversations in a room,” Mangrove suggests tech companies will be following Apple in responding to user concerns, something it has “been doing particularly effectively.”

The example given is Apple’s acquisition of Silk Labs, which deals with on-device AI software that performs processing on the iPhone or iPad itself, without relying on communicating with cloud servers. The acquisition is heralded as a “shrewd move.”

In contrast, Apple is said to have been “less effective at building an ecosystem around voice.” The vision of the “Knowledge Navigator” suggests Apple’s voice strategy was “more clearly articulated in 1987 than it is now.”

Getting SiriOS

The report then declares “The voice community expects Apple to release a SiriOS for its developer community at WWDC 2020 which would accelerate innovation and adoption.” Aside from quoting Brett Kinsella of Voicebot.ai as calling SiriOS “desirable for enabling innovation and is viewed by many as required to match the progress made by Amazon and Google with their voice assistants,” there is no discussion as to what form this SiriOS would take.

Siri Shortcuts, an automation tool that some apps tap to use Siri commands

Siri Shortcuts, an automation tool that some apps tap to use Siri commands

Tracking down the quote’s source reveals it would be a Siri operating system that would be the equivalent of Alexa with Alexa Skills Kit or the Google Assistant using the Actions on Google development environment. Rather than being a part of existing operating systems, governed and limited by guidelines and rules developers would have to follow in SiriKit, with differences for iOS and macOS, SiriOS would effectively be an independent software system from the device’s operating system.

By having SiriOS separate, it could allow for Siri functions and features across Apple’s operating systems to have parity across the board, and for changes to be implemented on all devices simultaneously. For developers, SiriOS would also ideally be unfettered by many of the existing restrictions of SiriKit, and wouldn’t necessarily require intimate knowledge of how each device operating system’s particular Siri implementation would work.

By separating Siri from the operating system, this could feasibly open up other ways for the digital assistant to be used. For example, developers could potentially integrate Siri into their apps directly, giving a highly customized experience depending on the app’s abilities.

It is assumed that this is in the ballpark of what the Mangrove report suggests when it mentions SiriOS, due to the lack of detail offered. The bottom line is Mangrove believes it is Apple’s best interests to open up Siri to developers further than it currently does.

For the time being, developers have to use SiriKit and to take advantage of Siri Shortcuts. Ultimately, the ball is in Apple’s court as to whether something approximating a SiriOS could be produced, and it would have to rely on whether Apple would want to cede control of its iconic and prized virtual assistant away to third parties.