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Updates to Universal Purchase and App Store Categories

Starting in March 2020, you’ll be able to distribute iOS, iPadOS, macOS, and tvOS versions of your app as a universal purchase, allowing customers to enjoy your app and in‑app purchases across platforms by purchasing only once. You can choose to create a new app for these platforms using a single app record in App Store Connect or add platforms to your existing app record. Get started by building and testing your apps using a single bundle ID with Xcode 11.4 beta.

In addition, categories will be unified across the App Store and Mac App Store to align with this change, and to help make your apps more discoverable. The following changes will be made.

  • You’ll be able to select the following categories for iOS apps: “Developer Tools” and “Graphics & Design”.
  • You’ll be able to select the following categories for macOS apps: “Books”, “Food & Drink”, “Magazines & Newspapers”, “Navigation”, and “Shopping”.
  • The “Photography” and “Video” categories on the Mac App Store will be combined into “Photo & Video”. Mac apps and pending updates with the “Photography” or “Video” category selected in App Store Connect will be moved automatically to the combined category.
  • “Kids” will no longer be a subcategory within “Games” on the Mac App Store.

As a reminder, you can change the categories and subcategories associated with your app at any time with an app update.

Download Xcode 11.4 beta

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Membership Fee Waivers Now Available in More Countries

We’re pleased to announce that Apple Developer Program membership is now available at no cost for eligible organizations based in Australia, Canada, France, Germany, Israel, Italy, Mexico, and South Korea. Nonprofit organizations, accredited educational institutions, and government entities that plan to distribute only free apps on the App Store can request to have their annual membership fee waived.

Learn about membership fee waivers

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Promoting Your Subscriptions with Offers

Apps with auto-renewable subscriptions can offer a discounted price for a specific duration for existing or previously subscribed customers. These offers provide the flexibility to create unique promotions to grow and retain your customer base.

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Resources

Learn more about offering subscriptions

Learn more about attracting subscribers

Learn more about measuring subscription performance

Learn more about using receipts to retain subscribers

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Using Receipts to Retain Subscribers

Receipts for auto-renewable subscriptions include real-time information about a subscriber’s status. Use receipt validation with server notifications to determine a subscriber’s current status (such as new, renewed, or lapsed).

Learn more

Resources

Learn more about offering subscriptions

Learn more about attracting subscribers

Learn more about measuring subscription performance

Learn more about promoting your subscriptions with offers

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Measuring Subscription Performance

View and analyze subscription data to better understand how your subscriptions are performing. Filter data by Territory, App, Subscription Type, and more in Sales and Trends in App Store Connect.

Learn more about measuring subscription performance

Resources

Learn more about offering subscriptions

Learn more about attracting subscribers

Learn more about using receipts to retain subscribers

Learn more about promoting your subscriptions with offers

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Attracting Subscribers

By allowing users to try your subscription at the moment they’re most interested in its value, you increase the likelihood that they will subscribe. There are several ways you can provide a preview of the subscription experience.

Learn more

Resources

Learn more about offering subscriptions

Learn more about measuring subscription performance

Learn more about using receipts to retain subscribers

Learn more about promoting your subscriptions with offers

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Using Auto-Renewable Subscriptions

Auto-renewable subscriptions give users access to content, services, or premium features in your app on an ongoing basis. At the end of each subscription duration, the subscription automatically renews until a user chooses to cancel it.

Great subscription apps justify the recurring payment by providing ongoing value to users and continually innovating the app experience. If you’re considering implementing the subscription model, here’s what you need to know.

Learn more

Resources

Learn more about attracting subscribers

Learn more about measuring subscription performance

Learn more about using receipts to retain subscribers

Learn more about promoting your subscriptions with offers

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Upcoming Price and Tax Changes in Pakistan, Thailand, and Singapore

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store. In the next few days, prices of apps on the App Store and in-app purchases (excluding auto-renewable subscriptions) will change in the following countries.

  • Thailand: Prices will decrease due to changes in foreign exchange rates.
  • Pakistan: Prices will increase due to changes in foreign exchange rates.

Additionally, on January 1, 2020, a 7% goods and services tax (GST) was introduced in Singapore. Developers based in Singapore who provide their GST number in App Store Connect will not have their proceeds affected. Otherwise, proceeds will be adjusted accordingly. Prices on the App Store won’t change based on the introduction of this tax.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. For subscriptions, you have the option to preserve prices for existing subscribers.

View the updated price tier charts now

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Building Adaptive User Interfaces for iPhone and iPad

Apps should look great on all models of iPhone and iPad, regardless of display size or aspect ratio. With features like Xcode storyboards and Auto Layout, your app’s interface elements and layouts automatically fit the display. As announced at WWDC19, starting April 2020, apps submitted to the App Store must use an Xcode storyboard to provide the app’s launch screen and must have an interface that supports any display size.

Support for Multitasking on iPad is strongly encouraged. Adding support for multiple windows, and adopting Multitasking capabilities, including Slide Over, Split View, and Picture in Picture, will ensure your app delivers a modern and complete experience on iPadOS.

Learn about designing adaptive interfaces

Learn about multitasking on iPad

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Introducing Reality Converter

The new Reality Converter app makes it easy to convert, view, and customize USDZ 3D objects on Mac. Simply drag-and-drop common 3D file formats, such as .obj, .gltf and .usd, to view the converted USDZ result, customize material properties with your own textures, and edit file metadata. You can even preview your USDZ object under a variety of lighting and environment conditions with built-in IBL options.

Download Reality Converter beta

View example 3D models using USDZ