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Bring your in-app events to the App Store

Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021.

Learn about in-app events

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Tech Talks Digest: October 20

SF Symbols in a tiled pattern on a blue background.

Welcome to the Tech Talks Digest, where you can find everything you might want to know about our latest developer event. Tech Talks runs from October 25 to December 17, and features live sessions and one-to-one conversations where you can learn more about our latest technologies, ask questions, and get guidance from Apple experts.

We’re excited to kick off Tech Talks with you on October 25. In the meantime, check out an overview of the event, learn how to register for sessions and office hours, and check out a few upcoming sessions that you won’t want to miss. We’ll publish a new digest every two weeks with the latest updates — stay tuned!

Explore the schedule

You can currently browse and register for all Tech Talks activities taking place October 25 to November 5. We release new sessions and appointments for one-to-one office hours every two weeks, so check back on November 1 for the next round of activities.


Note: To register for sessions or request office hour appointments, you must be a current member of the Apple Developer Program or Apple Developer Enterprise Program.


Get notified about new activities and your appointment requests by opting in to push notifications in the Apple Developer app or signing up for email notifications. To enable push notifications, visit the Account tab in the Apple Developer app. To enable email notifications, sign in to your developer account, open the top-right menu, and click Email Settings.

Explore Tech Talks sessions

Whether you want to know more about a technology released at WWDC or chat with the teams responsible for your favorite features, our live sessions can help you connect with Apple experts worldwide to get your questions answered. All Tech Talks sessions feature a live presentation to help you integrate the latest technologies into your apps followed by a Q&A or a roundtable. Note that sessions have limited capacity to make sure we can provide a great experience for live attendees and answer as many questions as possible.

In addition to offering activities in English broadcast live from Cupertino, we’re also offering certain sessions in English, Japanese, Korean, Mandarin, Brazilian Portuguese, and Spanish in local time zones.

Apply for office hour appointments

With office hours, we’re opening our virtual doors to connect with you for a one-on-one conversation. You can request appointments by topic, depending on your needs. Connect with our Design Evangelism team for UI reviews and design considerations, talk with a member of our Technology Evangelism about APIs and implementation, discuss your app with our App Review team, troubleshoot with Developer Technical Support, get help with app distribution from the App Store Connect team, or simply connect with us to provide feedback.

Don’t miss: A conversation with SwiftUI engineering

Hang out with some of the minds behind SwiftUI and learn how your bug reports can help improve Apple frameworks and APIs. Technology evangelist Betsy Langowski joins members of the SwiftUI engineering team to showcase some of the latest improvements to SwiftUI, explore the life cycle of a bug report, and answer your questions.

This session will be presented in English live from Cupertino on October 25 at 1 p.m. PDT.

Session spotlight: Get started with in-app events

You’ll soon be able to publish your in-app events on the App Store: Learn more about this feature and how to make the most of it in a session delivered by members of the App Store team. Discover recommendations, tips, and best practices for helping people discover content or events within your app.

This session will be presented in English live from Cupertino multiple times starting November 2 at 9 a.m. PDT.

Share your thoughts

Have thoughts about Tech Talks? We’d love to know what’s on your mind.

Share your feedback on Tech Talks

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Developer Spotlight: Caribu

Photo of the developer of Caribu on a collage.

According to Caribu cofounder Maxeme Tuchman, her app was inspired by one powerful image: a photo of a soldier reading to his child online while awkwardly holding up a picture book to the camera.

So she set out to make it easy for children to read — and learn — with parents, grandparents, and friends from afar. With Caribu, a 2020 App Store Trend of the Year winner, kids can turn the pages of a Thomas the Tank Engine book, invite aunts and uncles to help with a math worksheet, or play a word game with cousins — all while interacting face-to-face over video.

We caught up with Tuchman to talk about how Caribu has thrived without venture capital investment and why every founder should build a diverse team from day one.

*Caribu* keeps a video chat window in view as kids and family members connect over puzzles, games, and stories.

*Caribu* keeps a video chat window in view as kids and family members connect over puzzles, games, and stories.

How did your background lead to creating a learning app like Caribu?
I’m the daughter of Cuban immigrants and the granddaughter of Holocaust survivors. It has been ingrained in me that the only thing you can take with you in the middle of the night when you’re fleeing your home is what’s in your head. To me, education is the biggest lever for change.

What was the biggest challenge you faced when launching Caribu?
Fundraising. Fewer than 2 percent of all VC dollars go to women and people of color. That’s an industry problem. We had a lot of people say, “If you don’t move to Silicon Valley, we’re not going to fund you.” But we’ve run through walls — we’ve figured it out through grants, angels, and corporate investment.

What’s been essential to your success?
The ability to see a problem and believe I could solve it. Throughout my career, I’ve constantly been pushed to go into new environments, learn new languages — the government uses a different language than MBAs, for example. That’s been the greatest gift. I’m excited to wake up every morning and think, “I don’t know what is going to happen.”

What advice would you give to other entrepreneurs?
Build a diverse team from the beginning. It’s the best business decision you will make. Don’t have a bunch of dudes making an app that may be used by 94 percent women. Don’t build a team that’s 95 percent men or white people and then think, “Oh, we should diversify.” Have your team reflect the people you serve. We have customers in 200-plus countries and territories. You have to have that empathy.

How did you arrive at the name Caribu? Alvaro noticed many kids’ apps had animal-based names, so he looked at migratory animals and learned about the caribou — the Canadian reindeer. We spell it in Spanish because he’s from Spain and I’m Cuban. Also, it was easier to get the Twitter handle!


Download Caribu: Playtime Is Calling from the App Store

Learn more about the App Store Small Business Program

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Unlock the power of the new MacBook Pro

The most powerful MacBook Pro ever is here. With the blazing-fast M1 Pro or M1 Max chip your apps can take advantage of groundbreaking performance and amazing battery life. And along with a powerful Neural Engine for supercharged machine learning and upgraded media engines with ProRes support, the new MacBook Pro allows your apps to do things they never could before. Get your apps ready for the new supercharged MacBook Pro today.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle thats ready to distribute or submit to the Mac App Store.

Optimize for the new MacBook Pro display. The new MacBook Pro introduces a Liquid Retina XDR display that expands the active area of the display up around the new 1080p FaceTime HD camera. If your app delivers a full-screen experience and uses the default system menus, macOS Monterey automatically accounts for the area around the camera. If your app provides a custom full-screen experience or draws content over the menu bar, you may need to make a few adjustments to provide the best experience on this incredible new display. Learn about running your app in compatibility mode.

Download Xcode 13.1 RC

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Mac App Store submissions now open for macOS Monterey

macOS Monterey offers powerful features and technologies that help you deliver elevated user experiences. Take advantage of SwiftUI, new and improved APIs for apps built with Mac Catalyst, an unparalleled suite of advanced GPU debugging tools and new features in Metal, the power of Shortcuts on Mac, the new StoreKit In-App Purchase API, and ShazamKit.

Build Universal apps with Xcode 13.1. To take advantage of the incredible performance of Macs with M1, M1 Pro, and M1 Max, use Xcode 13.1 to build your Mac app as a Universal app. Xcode automatically creates a binary slice optimized for Apple silicon Macs and another for Intel-based Macs, then puts them together as a single app bundle that’s ready to submit to the Mac App Store. Update your product pages and submit your apps for review.

Please note that if you’re updating to macOS Monterey, you’ll also need to update to Xcode 13 (compatible with macOS Big Sur 11.3 or later).

Learn about submitting Mac apps

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New metrics now available in App Analytics

App Analytics in App Store Connect helps you see how people discover and engage with your app. Now you can view powerful new transaction metrics, including redownloads, total downloads, proceeds, pre-orders, and updates. Each metric can be displayed by territory, source type, device, and more, helping you understand what drives your app’s growth and success.

In addition, as of September 20, 2021, all sales metrics include data from Apple School Manager and Apple Business Manager, and from devices running iOS 7, macOS 10.14, tvOS 8, and earlier.

Learn about App Analytics

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Account deletion within apps required starting January 31

The updates to App Store Review Guideline 5.1.1 last June provided users with greater control over their personal data, stating that all apps that allow for account creation must also allow users to initiate deletion of their account from within the app. This requirement applies to all app submissions starting January 31, 2022. We encourage you to review any laws that may require you to maintain certain types of data, and to make sure your app clearly explains what data your app collects, how it collects that data, all uses of that data, your data retention/deletion policies, and more as described in the guideline. Examples of this type of data include electronic health records, and sales and warranty records. Please also confirm that the app privacy information on your product page is accurate.

View the guideline

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New “Report a Problem” link on product pages

The App Store provides a safe and trusted place to discover apps that meet high standards for privacy, security, and content. Since its introduction, the App Store has supported a way for users to report problems with their apps and purchases, and to request refunds. Now App Store product pages on iOS 15, iPadOS 15, and macOS Monterey display a “Report a Problem“ link, so users can more easily report concerns with content they’ve purchased or downloaded. This feature is currently available for users in Australia, Canada, New Zealand, and the United States, and will expand to other regions over time. In addition, users worldwide can now choose from “Report a scam or fraud” and “Report offensive, abusive, or illegal content” options at reportaproblem.apple.com, and report issues with their apps, including free apps that do not offer in-app purchases. Apple’s App Review, Discovery Fraud and Live Moderation, and Financial Fraud teams investigate reported problems for signs of fraud, manipulation, abuse and other violations of the App Store Review Guidelines, and will reach out to developers to resolve issues.

Problematic apps diminish the App Store experience for users and developers, and we’re constantly expanding techniques to identify even more types of problematic content for removal. If we suspect that a developer has engaged in purposeful manipulation, fraud or abuse, we will notify them and take action. Consequences may include removal of apps and may impact their Apple Developer Program membership, as described in App Store Review Guideline 5.6.

We are deeply committed to protecting users from problematic apps so that the App Store continues to provide an incredible opportunity for all developers.

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Upcoming changes to recurring transactions via credit cards and debit cards in India

Starting in October 2021, regulatory requirements in India will apply to the processing of recurring transactions. The Reserve Bank of India has issued a directive that will affect purchases in India initiated via credit cards and debit cards for auto-renewable subscriptions. This directive requires banks, financial institutions, and gateways to obtain user approval by conducting transaction notifications, e-mandates, and Additional Factors of Authentication (AFA) before the transaction can be completed. As a result, some transactions that don’t meet these requirements will be declined by banks or card issuers. For more information and updates, see the Reserve Bank of India website.

If you offer auto-renewable subscriptions in your app, you can do the following to help prevent or resolve declined transactions on the App Store:

Promote paying with Apple ID. Users who pay with their Apple ID balance will not be impacted by these requirements at this time. Users can add funds to their Apple ID using most credit and debit cards, Net Banking, RuPay, and UPI.

Provide a billing grace period. Enable Billing Grace Period in App Store Connect so subscribers with declined transactions or other payment issues have time to update their payment information while retaining access to your app’s paid content. There won’t be any interruption to the subscription’s days of paid service or to your revenue if payment is successful within the grace period.

When an issue occurs, you can provide in-app messaging that lets the user know about it and mention available payment methods, such as Apple ID balance, so they can fix the issue and retain access.

Learn about enabling Billing Grace Period for auto-renewable subscriptions.