Apple’s early March string of announcements will include at least five product launches capped off by its triple-location event on March 4, with the budget MacBook and iPhone 17e tipped to appear.
An “Apple Experience” is being held on March 4, which is widely expected to include multiple product launches. While no-one knows definitively what will be promoted by the company, it will consist of quite a few product introductions.
In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman writes that Apple is planning three days of announcements. They will take place on Monday, March 2, until Wednesday, March 4.
That last day will be the “Experience” held in New York, London, and Shanghai, and will provide press and influencers with hands-on time with the launches.
He also claims at least five products will be launched over the period. The launches won’t be tied down to just hardware products, as they can also include chip launches and software updates.
Gurman has a good track record for accuracy when it comes to Apple rumors in general. In this case, his claims line up with other reports, including AppleInsider’s expectations of the week.
Top candidates
The top two items Apple could launch that week are the iPhone 17e and the budget MacBook.
The iPhone 17e, based on rumors, will be a spec-bump update to the A19 processor used in the iPhone 17. Packing a 6.1-inch OLED screen, it is set to also gain MagSafe charging and the Dynamic Island.
The A-series MacBook, which will use A15 or A18 Pro chip instead of M-series Apple Silicon, will be a budget-focused model. With a 13-inch display, it will cost around $699 to $750, and have downgraded specifications to match.
It will also arrive in a variety of colors, and retain the signature aluminum casing that Apple’s MacBook lineup is known to use.
A refresh of other Macs is also anticipated, with the M5 Pro and M5 Max chips due to arrive soon, based on the release schedules of previous generations. An iPad Air and iPad refresh is also due.
On the software side, the most obvious thing Apple could launch that warrants some hands-on time is its long-awaited update to Siri. It was expected to arrive as part of iOS 26.4, but didn’t appear in the initial beta.
The event could give a sneak peek to attendees of the new context-aware digital assistant, aided by Google Gemini, before it reaches a wider audience in a future iOS 26.5 beta.