Tag: Advertising

It’s become increasingly clear in the past few years how integral small and medium businesses (SMBs) are to the success of our global societies—and yet, we hear from you that being a small business today is harder than ever. In our always-on digital reality, SMBs need smarter solutions to grow their online presence and acquire new customers. And those solutions need to be easy to use, time-saving, cost-efficient, and reliable. Today, Microsoft Advertising is proud to announce that we’ve launched a newly redesigned Smart Campaigns experience with a new Multi-platform feature in the United States to make online advertising for small businesses easier, smarter, and better at helping you reach more customers across leading advertising and social media platforms.

New Smart Campaigns make getting started simpler and easier than ever

Time is money, right? We know that how you spend your time matters to the success of your business, so we’ve enhanced our Smart Campaigns to save you time and reduce the stress of promoting your business online. Smart Campaigns are a simple and efficient way for small businesses to get started with digital advertising and connect with relevant customers who are ready to engage with their business. It’s a streamlined and guided campaign experience to run ads on Microsoft Advertising, and optionally on other advertising platforms. From onboarding to optimizing your campaign, our support team is available through a prevalent chat experience across our site, and setting up ads is easier than ever with a simplified setup workflow. You can create your own ads or have us generate options for your review.

Optimization is key to the new Smart Campaigns experience. With your revenue growth in mind, we’ve refined the artificial intelligence (AI) built into the solution. This can help you easily optimize your campaigns to meet your goals while budgeting for a strong return on investment.

Extend and scale your reach with Multi-platform

Reaching new audiences and optimizing campaigns across many digital channels used to be hard, but we’re making it easier. Multi-platform, an all-in-one Microsoft Advertising feature now available in Smart Campaigns, is built to help you connect with customers across leading advertising and social media platforms.

Extend your reach at scale by running ads across any mix of Microsoft Advertising, Google, Facebook, and Instagram—all from one interface within the Microsoft Advertising platform. Not only do we provide a single place for the management and analytics of your campaigns across platforms, but we also bring the power of Microsoft AI, which automatically optimizes your budget for the best performance across all these platforms.

Well Life recently used the Multi-platform feature in Smart Campaigns to achieve growth and optimize campaigns easily. Read more about how Well Life used Microsoft Advertising tools for their success.

Smart Campaigns and Multi-platform can also help with your website or organic social media efforts. Build a brand-new website from scratch or generate one from your business’s Facebook page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers across LinkedIn, Twitter, Facebook, and Instagram from a single interface. The best part? These tools are free to use—you only pay for your ad spend!

Royal Apple found efficiency in managing campaigns with the Multi-platform feature. Learn more about how Multi-platform helped Royal Apple reach new audiences and easily interact with their customers across platforms.

Simplify your marketing approach and grow your business with Smart Campaigns

• New to Microsoft Advertising? Sign up here or connect with our team of specialists to get started.
• Existing Microsoft Advertiser? We’ll give you the option to migrate to the new experience in the coming months. If you’d like to be considered for early access to Smart Campaigns, let us know here.
• We also have a webcast on Smart Campaigns and the Multi-platform feature happening on September 20th. Register here to watch.

Stay informed

Sign up for the weekly Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories, and more resources.

We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering.

At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.

This is a big day for Netflix and Microsoft. We’re excited to offer new premium value to our ecosystem of marketers and partners while helping Netflix deliver more choice to their customers.

Here is what Netflix COO Greg Peters said today:

“In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.

“Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.

“It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

Tags: advertising, netflix

I am excited to announce that Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. We are constantly striving to empower our retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses. Today’s announcement is an important step in the journey to innovate and accelerate our offerings. 

PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity. 

With this acquisition, PromoteIQ clients — which include leading global retailers such as Kroger, Kohl’s and Overstock.com — will continue to benefit from the PromoteIQ platform and team, and will now benefit from more resources and support from Microsoft. PromoteIQ will maintain its brand and become a division within Microsoft Advertising. 

We greatly admire the work PromoteIQ has done and couldn’t be more excited about this acquisition’s potential to empower global retailers and brands, accelerate PromoteIQ’s growth and expand Microsoft Advertising’s reach and scale.