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Tune in to Inside Xbox live from gamescom on Tuesday, Aug. 21

Inside Xbox kicks off one of the world’s largest video game shows with a live broadcast direct from Cologne, Germany on Tuesday, August 21 at 7:30 a.m. PDT/10:30 a.m. EDT on MixerTwitchYouTubeFacebook, and Twitter.

Our gamescom content will include the latest on Forza Horizon 4Sea of Thieves, and State of Decay 2, plus breaking news, exclusive interviews and never-before-seen content for many other games.

Stay tuned @Xbox on Twitter and here on Xbox Wire for the latest Inside Xbox: Live @ gamescom news, and mark August 21 on your calendar so you don’t miss out!

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‘Near-futurist’ Rohit Bhargava scours data for hidden clues about how the world works

Mark Mobleywritten by

Mark Mobley

A ’near-futurist‘ scours data for hidden clues about how the world works

How does self-described “Trend Curator” Rohit Bhargava navigate the future? By shredding magazines and planting sticky notes. Throughout each travel-packed year of international speaking and teaching, he collects untold piles of periodicals, then skims, tears and screens their editorial and advertising content for clues to what’s now, what’s new and — most of all — what’s going to be influential in the years to come.

“The trends,” Bhargava said, “really explain how the world works.”

Using what he calls his “haystack method,” Bhargava sorts and sifts and shifts the material he and his team have found. Gradually, connections are made, combinations arise, synchronicities emerge and trends appear. He compiles what he gleans in an annual series of books called “Non Obvious: How To Predict Trends And Win The Future,” which have been published in more than a dozen languages. These have schooled more than a million businesspeople and interested civilians about the cultural currents, jet streams and eddies that shape our lives.

Rohit reading a magazine in front of post-it notes.

“You’ve got to look somewhere other than where everyone else is looking,” said Bhargava at his airy home, where visitors are welcomed by photo collages of his two young sons, in a leafy suburb of Washington, D.C. “I tend to pick up a lot of stuff about things I otherwise would never have picked up because the media here are so U.S.-centric.”

His omnivorous media diet includes everything from legacy magazines like The Atlantic and Variety to city magazines (Washingtonian), alumni magazines (Emory magazine), specialty publications (USA Philatelic, Adweek), foreign in-flight magazines and periodicals definitely not published with him in mind (Teen Vogue, Modern Farmer).

The irony of a “near-futurist” relying so heavily on paper in the digital age is not lost on him.

The irony of a ‘near-futurist’ relying so heavily on paper in the digital age is not lost on him.

“I think that people are more surprised about that than I am,” Bhargava said. “What you see is the paper. What you don’t see is my Feedly account, where I read hundreds of stories each week.” He also relies on conversations at conferences and interviews by his associates. But Bhargava sees a certain tactical advantage in scanning a vast amount of information in physical form.

Bhargava siting at a desk working.

“There’s a reason every James Bond villain looks down on that diorama of the world they’re trying to conquer,” he says. “Hopefully I’m not doing that for evil.”

He smiled and added, “Maybe there is some evil, because I want people to think for themselves and a lot of people don’t want that.”

Bhargava was born in India and came to the United States at 6 months old. After studies at Emory University he moved to Australia in 1998 and began his career at a company called Dimension Data, where he worked for three years before joining the Sydney office of advertising agency Leo Burnett. He returned to the U.S. in 2003 and started working the following year in Washington at Ogilvy. He stayed at that advertising agency until 2012, when he left to start his own consultancy.

Conference and convention planners appreciate the experiences Bhargava himself provides — he speaks at upward of 50 events a year, in addition to consulting with individual companies and teaching smaller groups. “My goal is to give them something they can do, not just inspire them,” he said. He wants to help his audiences find interesting ideas in unexpected places.

While he may appreciate tradition and rigorous methodology, he is anything but a stickler for doing things the way they’ve always been done.

“Our habits are really hard to unlearn,” he told an audience at a recent construction software convention in San Antonio. “The things that we know, the best practices, are really hard to abandon.

If we are going to be innovators, we are going to have to leave some things behind.

“If we are going to be innovators, we are going to have to leave some things behind.”

That’s why one of his five rules for Non-Obvious thinking is to “be fickle” — in other words, keep it moving. The others are “be observant,” “be curious,” “be thoughtful” and “be elegant.” That final command is the guide for the pithy names he likes to assign to the trends he observes.

For example, ”brand stand” is his term for how corporations can make themselves more attractive by backing up their work with socially conscious messaging and actions. (“The job of marketing is not to sell a car, it’s to get people to come into the dealership,” Bhargava explained.) “Predictive protection” is what he calls device makers working to anticipate and defend user vulnerabilities. And “approachable luxury” is the idea that experiences and objects that evoke authenticity and sincerity are now sometimes considered as valuable as high-end products from legacy makers.

In addition to isolating 15 trends for each edition of the Non Obvious books, he also looks back at previous years to reassess the accuracy of his own predictions. Take two from 2013: ”precious print” and “branded inspiration.” While consumers’ fondness for books and print media in general hasn’t waned (Bhargava still gives that trend an A five years later), brands are less willing to stage dramatic one-off events to stand out (today he gives that one a C).

While reevaluating trends, Bhargava realized he could also present them in new ways. He is increasingly using data visualization as a storytelling tool. The Microsoft Power BI platform allowed him to create The Non-Obvious Trend Experience, a periodic table of elements-style dashboard that shows how trends connect across years, industries and areas of interest.

The playful, informative Power BI dashboard is yet another product of an ever-expanding Non-Obvious universe. He’s planning what he calls “the most Non-Obvious thing to do,” a short-form podcast about the past hosted by a futurist. And he and his wife, Chhavi, are co-owners of the publishing imprint Ideapress, which has published 22 books and has another 12 coming soon. His own contribution to the series will be a volume on running a small business.

“I think any of us can be more innovative, more creative,” he told his San Antonio audience. “We just have to give ourselves permission to do it.” He demonstrated that the following morning by leading a workshop of about two dozen executives and staffers. They gathered around tables piled high with magazines.

He opened with a drawing exercise and soon the group was on to Bhargava’s haystack method, scouring the magazines before them for new ideas and things they hadn’t seen before. “I know it’s uncomfortable for some of you, but these magazines are for ripping,” he said. “I want to hear you ripping things out of these magazines. It might be an ad, it might be a story. Feel free to collaborate with your table.”

Curation is the ultimate method for transforming noise into meaning.

Rohit buried in post-it notes.

Two tables pulled the same story about new leashes for walking with children. Another person landed on a makeup line from Crayola. Yet another found an under-the-desk bicycle apparatus that generates power through pedaling. “That’s like next-level LEED certification,” Bhargava joked. “You can power your own building.”

In under an hour, the participants caught a glimpse of what is for Bhargava a year-round process producing mounds of material that gain more meaning with age and comparison.

“Sometimes we have to give ourselves a little bit of time,” he said. He thinks of his haystack method as akin to collecting frequent flyer miles. The ideas are there, mounting over time, ready be cashed in when they’re needed.

Frank Di Lorenzo Jr., a participant from Sacramento, California, called the session “excellent.”

“It got me to think a little more creatively,” Di Lorenzo said. “It’s like taking a step. If I always start on my right foot, this was my left. For an hour, he accomplished a lot.”

“I never saw anybody present this kind of topic before,” added Mary Cunningham of Jupiter, Florida. “It helps you think beyond the obvious. Don’t take things at face value. It allows you to open your mind to other ideas. The way he presents the material, it’s very easy to comprehend and allows the ideas to sink in easily.”

“Curation,” as Bhargava writes in “Non Obvious” and shared in his seminar, “is the ultimate method for transforming noise into meaning.”

Even if the noise is as much the shredding of magazines and riffling of sticky notes as it is the rising, roaring tide of cultural chatter.

Originally published on 8/14/2018 / Photos by Brian Smale / © Microsoft

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5 takeaways from Brad Smith’s speech at the RISE conference

Tapping AI to solve the world’s big problems

Microsoft has long been known for suites of products, Smith said, and the company is now bringing that approach to a new suite of programs, AI for Good. This initiative’s first program, AI for Earth, was started in 2017 and brings advances in computer science to four environmental areas of focus: biodiversity, water, agriculture and climate change.

Under this program, Microsoft is committing $50 million over five years to provide seed grants to nongovernmental organizations, startups and researchers in more than 20 countries, Smith said. The most promising projects will receive additional funding, and Microsoft will use insights gleaned to build new products and tools. The program is already showing success, Smith said — the use of AI helped farmers in Tasmania improve their yields by 15 percent while reducing environmental runoffs. And in Singapore, AI helped reduce electrical consumption in buildings by almost 15 percent.

“We’re finding that AI, indeed, has the potential to help solve some of the world’s most pressing problems,” he said.

Improving accessibility for people with disabilities

Computers can see and hear. They can tell people what’s going on around them. Those abilities position AI to help the more than one billion people worldwide who have disabilities, Smith said.

“One of the things we’ve learned over the last year is that it’s quite possible that AI can do more for people with disabilities than for any other group on the planet,” he said.

Recognizing that potential, Microsoft in May announced AI for Accessibility, a $25 million, five-year initiative focused on using AI to help people with disabilities. The program provides grants of technology, AI expertise and platform-level services to developers, NGOs, inventors and others working on AI-first solutions to improve accessibility. Microsoft is also investing in its own AI-powered solutions, such as real-time, speech-to-text transcription and predictive text functionality.

Smith pointed to Seeing AI, a free Microsoft app designed for people who are blind or have low vision, as an example of the company’s efforts. This app, which provides narration to describe a person’s surroundings, identify currency and even gauge emotions on people’s faces, has been used over four million times since being launched a year ago.

“AI is absolutely a game-changer for people with disabilities,” Smith said.

Governing AI: a Hippocratic Oath for coders?

For AI to fulfill its potential to serve humanity, it must adhere to “timeless values,” Smith said. But defining those values in a diverse world is challenging, he acknowledged. AI is “posing for computers every ethical question that has existed for people,” he said, and requires an approach that takes into account a broad range of philosophies and ethical traditions.

University students and professors have been seeking to create a Hippocratic Oath for AI, Smith said, similar to the pledge doctors take to uphold specific ethical standards. Smith said a broader global conversation about the ethics of AI is needed, and ultimately, a new legal framework.

“We’re going to have to develop these ethical principles, and we’re going to have to work through the details that sometimes will be difficult,” he said. “Because the ultimate question is whether we want to live in a future of artificial intelligence where only ethical people create ethical AI, or whether we want to live in a world where, at least to some degree, ethical AI is required and assured for all of us.

“There’s only one way to do that, and that is with a new generation of laws.”

Lead image credit:  S3studio/Getty Images

Follow Brad Smith on Twitter and LinkedIn.

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Tips and tricks on how best to tackle each season in ‘Forza Horizon 4’

In Forza Horizon 4, Seasons change everything where players must master driving in dry, wet, muddy, snowy and icy conditions. A first for the racing genre and rarely seen in any open-world game, dynamic seasons create a world that is constantly evolving each week and with more than 450 cars, novices and veterans alike can explore the beautiful open world of Britain filled with unique and challenging driving experiences.

While Forza Horizon 4’s deep upgrade system can optimize any car for any season, it’s always best to think about the right car choice for each weather condition, whether you need to adjust your suspension and how you need to change your driving style depending on the terrain. Luckily, we have some tips and tricks on how best to tackle each season and what to expect, sourced by Turn 10 Studios’ Design Director Jon Knoles.

Summer

Hovercraft GIF

Hovercraft GIF

 Under a high, mid-day summer sun, conditions are perfect for putting the pedal to the metal on Britain’s fastest motorways or ripping along the golden sands of the northern coast past the brooding Bamburgh Castle. You may encounter the occasional summer rain, but most of the time you’ll find dry weather.

If you take a shortcut through fields, you’ll easily plow through tall grasses and flowers. Don’t worry about wood and wire fences, small trees, or stacked drystone walls. Whatever you’re driving, if you’re going fast enough they’ll break without breaking your car. Smaller, lighter cars will slow down considerably more than larger, heavier vehicles when you plow through these obstacles.

Spring to Summer GIF

Spring to Summer GIF

When Horizon summer arrives, as with all seasons, keep an eye out for seasonal gameplay events, challenges, and rewards, which expire at the end of the season. You may find summer events often take advantage of the perfect driving conditions to feature faster cars on faster, paved roads.

Autumn

Summer to Fall GIF

Summer to Fall GIF

 Whether you call it autumn or fall, it’s perhaps the most beautiful and most colorful season to explore the tree-lined, winding roads of Britain’s Lake Country in the world’s greatest road cars, or to tackle the 4×4 Adventure Park’s muddy playground for off-roaders.

It’s after harvest, so fields that were full of tall grasses in summer are now plowed and full of soft or muddy earth that will slow you down a bit, and are peppered with new obstacles in the form of big and heavy bales of hay, which will definitely slow you down if you hit them. It will rain in autumn more than in summer and roads do become a bit slicker in the wet, so you’ll be wanting to plan a little earlier for hard turns.

Summer to Fall GIF

Summer to Fall GIF

When autumn arrives, keep an eye out for a seasonal barn find car—each season reveals a classic to discover and restore, but you’ll want to find it before the season changes again.

Winter

Fall to Winter

Fall to Winter

With the low sun shimmering through bare trees across a frosty landscape, you might be worried that you’ll be sliding all over the place. Don’t worry, all tires are good for all seasons, and will be enough to keep you on the roads if you remember to brake—and turn—for curves. If you want more grip on the snow and ice, you can equip your car with studded winter tires in the upgrade shop, and any car that was already equipped with off-road or rally tires will automatically switch to studded tires.

The weather may range from clear to light flurries, or the occasional blizzard. Higher elevations in the north will have more deep snow than lowland areas in the south. Coastal beaches are still sandy, and motorways, the city streets of historic Edinburgh, and other major roads are cleared of ice and snow. In winter, you can reach previously inaccessible areas to search for bonus boards to smash or barn find cars, such as on an island in the middle of a deep lake. And when you’re on the frozen lake, it doesn’t matter what you’re driving or what kind of tires you have, you will slide around a lot, which itself is a lot of fun.

Fall to Winter GIF

Fall to Winter GIF

Keep an eye out for snowmen, too. Smashing them is fun, and it will net you combo skill points. Seasonal events are sure to test your mettle on the slippery ice, but rest assured there are still clear roads to conquer.

Spring

Winter to Spring GIF

Winter to Spring GIF

After a cold winter, the British landscape bursts to life once again in vibrant color, and one thing you can be sure of is a lot more rain, but you’ll also get a lot of sun. Or as they say in much of Britain in the spring, “If you don’t like the weather, just wait a few minutes.”

Of all the seasons, spring is probably the one with the most varied conditions throughout. Previously dry or shallow riverbeds become deep, rushing streams, which may bring low-slung supercars and lightweight cars to a crawl, but don’t pose much of a challenge for off-road vehicles such as SUVs, trophy trucks, and buggies. If you happen to climb to a mountain peak in the north, you’ll still find pockets of snow to play around in.

Spring to Summer GIF

Spring to Summer GIF

As with autumn, spring events may bring a more rally-heavy theme with mixed-surface races to suit the varied conditions. Whether it’s in a sturdy new Subaru WRX Sti, or a classic Group B rally monster from the 80s, you’ll be sure to discover some trail-blazing events in cars built to tackle all the tarmac, gravel, and mud that you’ll get plenty of in spring.

Forza Horizon 4 launches on October 2, 2018 on Xbox One, Windows 10 and Xbox Game Pass, and is now available for pre-order in the Microsoft Store. Stay tuned to Xbox Wire and ForzaMotorsport.net for future updates.

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Bring Microsoft technology to your classroom with these free online sessions

Want to get started with Microsoft in the classroom? We’ve pulled together a list of upcoming training sessions hosted by Microsoft Learning Design Specialists Troy Waller & Megan Townes. In these session you will get to know how you can make the most of Microsoft in your classroom.

Tuesday 4th September 2018, 8:00-9.30PM AEST

This online workshop is aimed at educators for whom Office 365 is relatively new and who are looking to implement solutions to classroom problems right away. It is designed to give educators an understanding of how Office 365 can provide the right environment for better learning outcomes. Educators will learn to become more innovative with cloud-based tools, regardless of the device they use. We will explore Office 365 through hands-on activities that will introduce educators to Office Online and OneDrive.

This workshop will be facilitated by Microsoft Learning Design Specialist Troy Waller.

Register now: https://www.eventbrite.com.au/e/getting-started-with-office-365-registration-48795432452

Monday 17th September 2018, 8:00 pm – 9:30 pm AEST

Minecraft: Education Edition is an open-world game that promotes creativity, collaboration, and problem-solving in an immersive environment where the only limit is your imagination. Students can play in a secure environment along with their classmates, collaborate on projects, and record and reflect on their learning within the game. This workshop is designed specifically for K-12 teachers who would like to introduce Minecraft: Education Edition into their classroom. Learning objectives: Participants will learn why Minecraft enhances learning experiences for both students and educators. Explore digital resources available to educators. Learn about the unique features of Minecraft: Education Edition. Tour through a world demonstrating curriculum applications of the game.

This workshop will be facilitated by Microsoft Learning Design Specialist Megan Townes.

Register now: https://www.eventbrite.com.au/e/getting-started-with-minecraft-registration-48796774466  

Tuesday 2nd October 2018, 8:00 pm – 9:30 pm AEST

Microsoft’s mission is to empower all people and all organisations to achieve more. The classroom is no different. Microsoft Windows and Windows-based applications like Office, together with other assistive technologies, offer features that make computers easier to use for everyone – giving teachers the opportunity to provide personalised learning, and students an improved experience and equal opportunity in the classroom. Join our session to see how Windows 10 and Office 365 can transform students’ educational experience and personalise learning.

This workshop will be facilitated by Microsoft Learning Design Specialist Troy Waller.

Register now: https://www.eventbrite.com.au/e/creating-an-inclusive-classroom-with-microsoft-technologies-registration-48796816592

Monday 15th October 2018, 8:00 pm – 9:30 pm AEDT

Learning is more powerful and dynamic with tools that are already right in front of you – and it’s up to educators to impress this on students in the classroom. With Microsoft OneNote, educators can create digital notebooks that support academic standards and education outcomes across disciplines and tasks, such as writing, reading, mathematics, science, history, CTE, and elective courses. Students may use OneNote across content areas and grade levels, and use OneNote to compile and organize unstructured information, research, and content. OneNote also supports research, collaboration, information management, communication, note taking, journaling, reflective writing, and academic requirements. 

This workshop will be facilitated by Microsoft Learning Design Specialist Megan Townes.

Register now: https://www.eventbrite.com.au/e/getting-started-with-onenote-registration-48796971054

Monday 15th October 2018, 8:00 pm – 9:30 pm AEDT

OneNote Class Notebooks have a personal workspace for every student, a content library for handouts and a collaboration space for lessons and creative activities. It is designed to help teachers and lecturers save time and be even more efficient with their classes. This workshop will introduce teachers to the basic features of Class Notebook and allow time for exploration to get hands-on with ideas and examples for classroom use.

This workshop will be facilitated by Microsoft Learning Design Specialist Troy Waller.

Register now: https://www.eventbrite.com.au/e/getting-started-with-class-notebook-registration-48797026219

Monday 12th November 2018, 8:00 pm – 9:30 pm AEDT

How do we support teachers and students who are challenged to learn in an increasingly collaborative and mobile environment? Microsoft Teams creates an ideal digital hub for teachers to deliver instruction, enhance learning, and interact in a rich and engaging online space. Participants will engage in a series of immersive learning activities that will build a strong understanding of how to use Microsoft Teams to improve collaboration with colleagues and meet the learning needs of their students. 

This workshop will be facilitated by Microsoft Learning Design Specialist Megan Townes.

Register now: https://www.eventbrite.com.au/e/getting-started-with-teams-registration-48797109468

Remember to follow our social channels for live streams as well as updates on upcoming events and training sessions; Facebook & Twitter. Alternatively if you’re looking for the Right Device for your classroom, you can see our future ready solutions here.

This post was originally published on this site.

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Microsoft releases new Cybersecurity Policy Framework

Each year, more and more governments are developing policies to address security challenges presented by an increasingly digitized world. And to support those efforts, I’m excited today to announce the release of Microsoft’s new Cybersecurity Policy Framework, a resource for policymakers that provides an overview of the building blocks of effective cybersecurity policies and that is aligned with the best practices from around the globe. Nations coming online today, and building their cybersecurity infrastructures, should not—and need not—be burdened with the stumbling blocks that characterized previous generations of cybersecurity policies. Instead, such nations should be empowered to leapfrog outdated challenges and unnecessary hurdles.

For years, Microsoft has worked with policymakers in advanced and emerging economies, and across many social and political contexts, to support the development of policies to address a wide range of cybersecurity challenges. This new publication captures and distills the important lessons learned from those years of experience partnering with governments. And as increasing numbers of countries wrestle with how to best address cybersecurity challenges, the Cybersecurity Policy Framework is an indispensable resource for the policymakers joining this work.

According to the last analysis provided by the United Nations, half of the countries on earth today either have or are developing national cybersecurity strategies. I have little doubt that in the next decade every single outstanding country will add its name to that list. And this trend highlights the importance of this new resource. The policies established today will impact how technologies are used for years to come and how safe or dangerous the online world becomes for all of us. Truly, there is no going back, only forward.

The Cybersecurity Policy Framework is not one-stop shopping for cybersecurity policymakers, but it does serve as an important “umbrella document,” providing a high-level overview of concepts and priorities that must be top of mind when developing an effective and resilient cybersecurity policy environment.

Specifically, this new resource outlines:

  • National strategies for cybersecurity.
  • How to establish a national cyber agency.
  • How to develop and update cybercrime laws.
  • How to develop and update critical infrastructure protections.
  • International strategies for cybersecurity.

We at Microsoft have been at this work for a long time and have developed a wide variety of resources to help those who are working to position their industries and nations to capitalize on the benefits of new technologies—so many that they can often be difficult to find! And this highlights another strength of the Cybersecurity Policy Framework, while it is not one-stop shopping, each section does provide an overview of a critical policy topic as well as links to the associated and more in-depth resources my team has developed over the years to assist policymakers. In this way, this new resource serves not only as essential, high-level guidance, but also as a key to a broader catalogue of resources built on years of experience partnering with governments around the world.

Reading through this new resource, I am proud of the work we have done in pursuit of a safer online world. Important progress has been made and these foundational principles underscore much today’s cybersecurity discourse. However, we have—and will always have—more work to do as a result of the changes and innovations in technology always on the horizon, and their implications for cybersecurity. I’m glad to put this resource forward today to support a new generation of policymakers and also look forward to partnering with them to tackle the new challenges we will face together tomorrow.

Download your copy of the Cybersecurity Policy Framework today.

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The evolution of music: How the cloud helps reward artists and record labels

From vinyl records to cassette tapes, CDs, MP3 players and streaming services, the way we listen to music has rapidly evolved over the years.

As more and more people turn to the conveniences of streaming music, it’s easy to forget the challenges faced when making sure that artists and labels are fairly compensated.

Everyone talks about digital transformation providing companies with a competitive edge. For music rights organisations, however, adopting a digital culture isn’t a choice. It’s a matter of survival.

This was the situation facing the Canadian Musical Reproduction Rights Agency (CMRRA), a music licensing organisation which represents the majority of music publishers and music copyright owners in Canada.

In 2011, the CMRRA along with the rest of the music copyright industry faced drastic changes to its business model. Streaming services such as Spotify and Apple Music were dramatically increasing the number of transactions from tens of thousands to hundreds of millions, while the revenue per transaction decreased to small fractions of a cent.

In this new digital-first world, a file containing hundreds of millions of transactions can generate royalty payments of €100,000. In the pre-digital world, for comparison, this would have generated millions of Euros instead.

To help its transformation, CMRRA needed a robust and secure solution which would help with the increased number of transactions in a cost-effective way, while allowing it to continue to distribute royalties to artists and other rights holders. The company began its journey by turning to Spanish Point – a Microsoft Gold Partner in Ireland.

Hitting play on transformation
Spanish Point had already digitised the process for the Irish Music Rights Organisation (IMRO), but it wasn’t just a case of dealing with increased transaction volumes, as Spanish Point CEO Donal Cullen explains: “There is also the problem of matching millions of music streaming transactions with poor metadata against a database of millions of songs,” he states.

“Many copyright organisations have failed to cope with this increase in data volumes, meaning the songs and recordings have not been licensed or correctly identified. The license income that should have been paid to songwriters and music publishers has remained with streaming companies. The streaming services and other entertainment platforms do want to pay the artists, it’s just a question of finding a practical way of doing it.”

The solution developed by Spanish Point saw CMRRA move its operations to the cloud, enabling it to successfully cope with these challenges and generate more income for its members. Using Microsoft’s advanced features, Spanish Point provided a more agile and responsive service at a lower cost than a traditional on-premise or hosted provider.

“In the past, if a song was played on a radio station it was broadcast to thousands of listeners,” Cullen explains. “Now you have people using their smartphone in cars to stream music. Services like Spotify and YouTube are sending data to rights organisations on each individual stream. That has increased the volume of data by three or four orders of magnitude.”

“It is not unusual for files to contain 200 million transactions. The rights organisations now must identify each song from quite poor metadata and find the artists to pay royalties to. There is simply no way they could do that without a cloud solution. Even four or five years ago it would have been beyond our reach. It has enabled us to help customers like CMRRA improve their data processing performance by a factor of 40.”

Moving to the cloud solved the problems of scale, flexibility and financial viability. “Before the cloud, organisations would invest in computing power to meet peak demand,” Cullen notes. “That meant the payroll system had to be able to meet very high demand on one or two days each month while it would be barely used for the rest of the time. In the cloud you pay for what you use as you need it. Also, Microsoft’s cloud autoscales to meet the size of files and that’s directly related to how much we and our customers are going to get paid.”

Microsoft Ireland commercial director Aisling Curtis believes the challenge faced by the music rights industry demonstrates the enormous power of digital culture. “This is a great example of digital disruption and how a digital transformation approach can be used to solve issues across an entire industry”, she says.

“It’s not just something for large companies or enterprise-sized organisations to be concerned about. Organisations of every size can adopt a digital culture to innovate and gain competitive advantage. Spanish Point has done a fantastic job for CMRRA using the Microsoft platform and has created a new solution which is applicable to the whole music rights industry.”

Cloud with benefits
As a result of its transformation, CMRRA has dramatically increased its revenue and reduced its members’ annual subscription fees from 10.5 per cent to six per cent. It has also opened up new numerous new opportunities for the company.

“They are now going to licence mechanical works in the US,” says Cullen. “They were restricted to Canada up until now, but they have become a lot cheaper than their US competitors because of the Microsoft cloud solution.”

For the future, Spanish Point is planning to use Microsoft’s AI technology to further enhance its solution. Currently, the company is moving into the US market and is also working with customers in Spain and Turkey with this solution.

“Microsoft has worked closely with Spanish Point on a number of digital transformation projects over the years,” says Aisling Curtis. “Spanish Point is a very innovative firm. It explores new frontiers with Microsoft products and platforms which enables its customers to access new business opportunities and gain competitive advantage. This is a very tangible example of how digital culture and transformation is allowing an Irish company to solve a worldwide issue for customers. It is a defining example of the impact of digital culture.”

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5 years later: Growing a global portfolio of renewable wind energy

We started our renewable energy journey in earnest with our first power purchase agreement in 2013 – Keechi wind farm, a 110 MW project in a quiet, rural county west of Dallas. Already wind energy was a growing force in Texas, with 12,000 MW online in 2013.

In the past five years, Texas has nearly doubled that generation, growing to 22,000MW of wind generation capacity, fueled in no small part by corporate demand from companies like Microsoft. We, too, have grown – from 110 MW in 2013, we now have a global portfolio of more than 1.2 gigawatts of renewable energy, and more than half of that is from wind.

This American Wind Week, we are celebrating the progress that’s been made across the nation in the past several years. This is a win-win-win story, as new wind projects generate clean power and new jobs and economic growth in communities from coast to coast, and every state in between, all while lowering the carbon footprint of the U.S. But there’s still much to be done. While some forecasts indicate that renewable energy could power 80% of the U.S. by 2050, as of today only 17% of the U.S.’s energy needs are currently met by renewables.

How do we close the gap between potential and production? This is a question we’ve been increasingly focused on as our portfolio has grown. Microsoft is a large energy consumer, a result of our growing cloud business and the increasingly digitized, connected world that relies on it. As a result, we’ve set corporate commitments to grow the percentage of renewable energy powering those operations. We’re well on our way to reaching our 60 percent target ahead of the 2020 goal.

This progress is important – but insufficient. Even as we and other large technology companies march towards 100 percent targets, our energy loads are still only less than one percent of total energy consumption in the world.

That means we need to do more than just buy renewable energy to get from potential to production. That is why our goal is larger than transforming our operations. We’re focused on how we can help transform energy markets and green the grids. That means where we buy matters. Our first deal was in Texas, a booming wind market. Since then, we’ve expanded both wind and solar purchases into less likely markets, like Ireland and Virginia. We have operations there, which gives us a seat at the table and a stake in the future greening of the market. It also means how we buy matters. We’ve created new deal structures that lower risk and/or lower costs for others to participate in the market. Finally, it means that we care deeply about energy transformation beyond procurement. We use our R&D, technology and operations to test new solutions, like integrated energy storage batteries in wind turbines, grid-integrated batteries and software and AI-enabled autonomous grids for utilities serving more renewable loads.

This regionalized strategy, focused on opening access to markets and enabling a transformation of grids, is where the future lies, for our business, sustainability and the economy. According to the Bureau of Labor Statistics, wind turbine technicians and solar panel installers are the nation’s two fastest growing jobs in 2017. There are over 105,000 Americans working in wind power, and as wind becomes a more ubiquitous source of power it is expected to grow past its current bench marker of supplying over 6% of the U.S.’s electricity. The clean air benefits and the industry jobs make wind power an $8 billion dollar industry, and it has nowhere to go but up from here. Since 2009, there has been a 65% reduction in the cost of wind power, giving businesses added financial incentive to invest in wind power and setting the industry up to continue to grow.

We’re excited about the future of wind in the U.S. and around the globe. Learn more about our five-year journey in Illinois, Kansas, Wyoming, Ireland and the Netherlands, and stay tuned for updates on where the wind is blowing us next here at the Green Blog.

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‘Cuphead’ goes triple platinum

Hello friends! We’re barely past the halfway mark of 2018, and are humbled to announce that Cuphead has already reached over 3 million copies sold! It’s hard for us to express just how appreciative we are to everyone who has played and enjoyed our niche little run & gun game with the wacky rubber-hose characters.

To celebrate this huge milestone, we’re putting Cuphead on sale on Steam and Xbox for the next couple of days! So if you haven’t had a chance to wallop the Devil, it’s a good day for a swell battle!

We’ll also be marking the occasion here at Studio MDHR with some extra-special giveaways over the next few days. Keep an eye out on Twitter or Facebook for some fun surprises.

Looking back, 2018 has been a very exciting year for us.

The big highlight, of course, was getting the chance to pull the curtain back on the project we’ve been working on since the original game’s release: our upcoming DLC, The Delicious Last Course!

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We’ve also been so fortunate to be able to share in the adventure with some amazing people. We met the legendary animator James Baxter at this year’s Annie Awards in February, and somehow managed to convince him to do an on-stage animation collaboration with us at E3!

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In June, we cheered on the amazing Mexican Runner as he delivered a lightning fast and hilariously entertaining speedrun at Summer Games Done Quick 2018. It’s such a thrill to see people still finding new and exciting ways to explore the Inkwell Isles.

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So while we’ll mostly have our pencils to paper for the rest of the year, we still have a couple little tricks up our sleeve before the end of 2018. Stay tuned to our social channels to be the first to know! Hi dee ho!

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Can sound help save a dwindling elephant population? Scientists using AI think so.

Scientists with the Elephant Listening Project estimate that Africa’s population of forest elephants has dropped from roughly 100,000 animals in 2011 to fewer than 40,000 animals today. But those numbers are largely based on indirect evidence: ivory seizures, signs of poaching and labor-intensive surveys that are too expensive to be done regularly.

The Elephant Listening Project has spent more than three decades researching how elephants use low-frequency rumbling sounds to communicate with one another. More recently, those scientists began to use acoustic sensors at research sites to inform population estimates and, ultimately, to track and protect forest elephants across their ranges in Central and West Africa.

If scientists find, for example, that at specific times of year elephants are using clearings in an unprotected logging concession to access scarce minerals or find mates, scientists can work with the loggers to schedule their work to minimize disturbance and reduce conflicts.

But there has been a bottleneck in getting data out of these remote African forests and analyzing information quickly, says Peter Wrege, a senior research associate at Cornell who directs the Elephant Listening Project.

“Right now, when we come out of the field with our data, the managers of these protected areas are asking right away, ‘What have you found? Are there fewer elephants? Is there a crisis we need to address immediately?’ And sometimes it takes me months and months before I can give them an answer,” says Wrege.

Conservation Metrics began collaborating with the Elephant Listening Project in 2017 to help boost that efficiency. Its machine learning algorithms have been able to identify elephant calls more accurately and will hopefully begin to shortcut the need for human review. But the volume of data from the acoustic monitors, shown in the spectrogram below, is taxing the company’s local servers and computational capacity.

Microsoft’s AI for Earth program has given a two-year grant to Conservation Metrics to build a cloud-based workflow in Microsoft Azure for analyzing and processing wildlife metrics. It has also donated Azure computing resources to the Elephant Listening Project to reduce its data-processing costs for the project. The computational power of Azure will speed processing time dramatically, says Matthew McKown, the CEO of Conservation Metrics. The platform also offers new opportunities for clients to upload and interact with their data directly.

It currently takes about three weeks for computers to process a few months of sound data from this landscape-scale study, says McKown. Once the Azure migration is complete later this year, that same job may take a single day.

“It’s a huge improvement. We’re really interested in speeding up that loop between having equipment monitoring things out in the field and going through this magic process to convert those signals into information you can send into the field where someone can take action,” says McKown. “Right now, that process can take a really long time.”