Nintendo Is One Of The Most Globally Recognised Brands Of 2018

The global brand consultancy Interbrand has released its list for 2018’s most recognised brands around the world. Nintendo hasn’t been on the list since 2014 and has now returned to it following strong sales and marketing of the Switch. The video game company is in the 99th spot – with Japanese car manufacturer Subaru last on the list.

The top three places go to Apple, Google and Amazon. Microsoft is in 5th place and Sony is in the 59th spot. Nintendo is notably the only standalone video game company on the list. The remaining brands are predominantly linked to food and beverages, fashion, technology and the automotive industry.

Last month, Prophet’s Brand Relevance Index for 2018 revealed Nintendo’s brand recognition in the UK had also increased. On this list, Nintendo had moved up to the 11th place. In contrast, Sony’s PlayStation was in third place and Microsoft’s Xbox was in 17th place.

What do you think about this? Do you think Nintendo can maintain its brand relevance in 2019? Tell us below.