11-02-2019, 10:42 PM
Ad companies say Apple is taking a ‘slow roll’ in promoting Apple TV+
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="https://appleinsider.com/cdn-cgi/l/email-protection#b2c5dbdededbd3df9cd5d3deded3d5dad7c0f2dfd3d19cd1dddf">William Gallagher</a> <br /><span class="gray">Saturday, November 02, 2019, 08:03 am PT (11:03 am ET)</span> </p>
<p> <span><span class="article-leader">Figures for television and online advertising show Apple typically spending around half as much on promoting Apple TV+ as on the iPhone.<br /></span></p>
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<div class="article-img"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv.jpg" alt="Apple TV+ is now available on iOS devices, Macs and Apple TV hardware" height="368" class="lazy" data-original="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv-1.jpg"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv-1.jpg"></div>
<p><span class="minor2 small gray">Apple TV+ is now available on iOS devices, Macs and Apple TV hardware</span></div>
<p>According to the <em><a href="https://www.nytimes.com/2019/11/01/business/media/apple-tv-plus-streaming-wars.html">New York Times</a></em>, <a href="https://appleinsider.com/topic/Apple">Apple</a>‘s marketing of <a href="https://appleinsider.com/topic/Apple+TV+">Apple TV+</a> has been “muted” compared to how <a href="https://appleinsider.com/topic/Disney+">Disney+</a> is being promoted. While there are no details for Disney’s spending, on figures available for September and October, Apple spent around twice as much advertising the <a href="https://appleinsider.com/topic/iPhone">iPhone</a> than it did Apple TV+.</p>
<p>In September, Apple reportedly spent $28.6 million on iPhone television ads, compared to $14.9 million for Apple TV+</p>
<p>As might be expected, that figure went up in October as the service’s November 1 launch date approached, but the proportions were approximately the same. In October, Apple spent $19.9 million advertising Apple TV+ on television, but it spent $38.6 million on iPhone adds.</p>
<p>The figures are closer for online ad spending and in September, Apple TV+ promotions actually cost more. Apple paid an estimated $3.8 million for online Apple TV+ ads, compared to $2.4 million for iPhone ones.</p>
<p>However, in October, online iPhone ads cost Apple $2.3 million, while it is believed to have spent $1.7 million on Apple TV+ ones.</p>
<p>The <em>New York Times</em> quotes analyst Dan Rayburn of business consulting firm Frost & Sullivan, saying that Apple is right to hold back on its advertising.</p>
<p>“Consumers are just drowning in content right now,” he told the <em>Times</em>, “and all of these services are competing for our time. But they’re all approaching the market differently. This isn’t some race for Apple. It’s a slow roll.”</p>
<p>However, analyst Daniel Ives of Wedbush Securities told the <em>NYT</em> that he believes the Apple TV+ marketing has been unusually “aggressive” for Apple.</p>
<p>“This is a pivotal juncture for Apple to be successful,” he said. “They cannot trip over their shoelace. They were late to the game, they’ve underinvested in content, and they have a lot of room to make up.”</p>
<p>The <em>New York Times</em> report was first spotted by <em><a href="https://9to5mac.com/2019/11/02/apple-tv-plus-marketing-spending/">9to5mac</a></em>.</p>
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https://www.sickgaming.net/blog/2019/11/...-apple-tv/
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="https://appleinsider.com/cdn-cgi/l/email-protection#b2c5dbdededbd3df9cd5d3deded3d5dad7c0f2dfd3d19cd1dddf">William Gallagher</a> <br /><span class="gray">Saturday, November 02, 2019, 08:03 am PT (11:03 am ET)</span> </p>
<p> <span><span class="article-leader">Figures for television and online advertising show Apple typically spending around half as much on promoting Apple TV+ as on the iPhone.<br /></span></p>
<div align="center">
<div class="article-img"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv.jpg" alt="Apple TV+ is now available on iOS devices, Macs and Apple TV hardware" height="368" class="lazy" data-original="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv-1.jpg"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/11/ad-companies-say-apple-is-taking-a-slow-roll-in-promoting-apple-tv-1.jpg"></div>
<p><span class="minor2 small gray">Apple TV+ is now available on iOS devices, Macs and Apple TV hardware</span></div>
<p>According to the <em><a href="https://www.nytimes.com/2019/11/01/business/media/apple-tv-plus-streaming-wars.html">New York Times</a></em>, <a href="https://appleinsider.com/topic/Apple">Apple</a>‘s marketing of <a href="https://appleinsider.com/topic/Apple+TV+">Apple TV+</a> has been “muted” compared to how <a href="https://appleinsider.com/topic/Disney+">Disney+</a> is being promoted. While there are no details for Disney’s spending, on figures available for September and October, Apple spent around twice as much advertising the <a href="https://appleinsider.com/topic/iPhone">iPhone</a> than it did Apple TV+.</p>
<p>In September, Apple reportedly spent $28.6 million on iPhone television ads, compared to $14.9 million for Apple TV+</p>
<p>As might be expected, that figure went up in October as the service’s November 1 launch date approached, but the proportions were approximately the same. In October, Apple spent $19.9 million advertising Apple TV+ on television, but it spent $38.6 million on iPhone adds.</p>
<p>The figures are closer for online ad spending and in September, Apple TV+ promotions actually cost more. Apple paid an estimated $3.8 million for online Apple TV+ ads, compared to $2.4 million for iPhone ones.</p>
<p>However, in October, online iPhone ads cost Apple $2.3 million, while it is believed to have spent $1.7 million on Apple TV+ ones.</p>
<p>The <em>New York Times</em> quotes analyst Dan Rayburn of business consulting firm Frost & Sullivan, saying that Apple is right to hold back on its advertising.</p>
<p>“Consumers are just drowning in content right now,” he told the <em>Times</em>, “and all of these services are competing for our time. But they’re all approaching the market differently. This isn’t some race for Apple. It’s a slow roll.”</p>
<p>However, analyst Daniel Ives of Wedbush Securities told the <em>NYT</em> that he believes the Apple TV+ marketing has been unusually “aggressive” for Apple.</p>
<p>“This is a pivotal juncture for Apple to be successful,” he said. “They cannot trip over their shoelace. They were late to the game, they’ve underinvested in content, and they have a lot of room to make up.”</p>
<p>The <em>New York Times</em> report was first spotted by <em><a href="https://9to5mac.com/2019/11/02/apple-tv-plus-marketing-spending/">9to5mac</a></em>.</p>
<p></span> </p>
</div>
https://www.sickgaming.net/blog/2019/11/...-apple-tv/