02-06-2019, 05:58 AM
Peter Moore quit video games, but the Liverpool FC chief still fears Fortnite
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/02/peter-moore-quit-video-games-but-the-liverpool-fc-chief-still-fears-fortnite.jpg" width="200" height="200" title="" alt="" /></div><div><p>Game industry veteran Peter Moore left the business behind when he <a href="https://www.gamasutra.com/view/news/292560/Peter_Moore_leaving_EA_to_join_Liverpool_Football_Club_as_CEO.php">left Electronic Arts</a> in 2017 to become CEO of the Liverpool Football Club, and now he’s afraid it’s coming after him.</p>
<p>“I’m concerned as a CEO of a football club that relies on the next generation of fans coming through,” Moore <a href="https://www.arabianbusiness.com/sport/411651-liverpool-fc-game-changers">recently told</a> Arabian Business magazine. “There’s so much pressure on time now and only 24 hours in a day, [and] there are only so many hours to play <em>Fortnite</em>.”</p>
<p>It’s interesting to see that even in the world of one of the world’s biggest international sports, video games (especially free-to-play juggernauts like <em>Fortnite</em>) offer sizable competition for young people’s time and money.</p>
<p>The interview also reveals Moore is applying a lot of what he learned in the game industry to his work of selling football (including tickets, broadcasts, and merch) to the next generation of paying fans.</p>
<p>“That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in [striker] Mohamed Salah, and I don’t know that, my outreach is wasted,” Moore said. “You might like [midfielder] Gini Wijnaldum. The more we learn about you, the more we can push Gini Wijnaldum stuff that you’ll click or engage. The key is that I need to know who you are.”</p>
<p>The rest of his comments make for interesting reading over on the Arabian Business <a href="https://www.arabianbusiness.com/sport/411651-liverpool-fc-game-changers">website</a>.</p>
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<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/02/peter-moore-quit-video-games-but-the-liverpool-fc-chief-still-fears-fortnite.jpg" width="200" height="200" title="" alt="" /></div><div><p>Game industry veteran Peter Moore left the business behind when he <a href="https://www.gamasutra.com/view/news/292560/Peter_Moore_leaving_EA_to_join_Liverpool_Football_Club_as_CEO.php">left Electronic Arts</a> in 2017 to become CEO of the Liverpool Football Club, and now he’s afraid it’s coming after him.</p>
<p>“I’m concerned as a CEO of a football club that relies on the next generation of fans coming through,” Moore <a href="https://www.arabianbusiness.com/sport/411651-liverpool-fc-game-changers">recently told</a> Arabian Business magazine. “There’s so much pressure on time now and only 24 hours in a day, [and] there are only so many hours to play <em>Fortnite</em>.”</p>
<p>It’s interesting to see that even in the world of one of the world’s biggest international sports, video games (especially free-to-play juggernauts like <em>Fortnite</em>) offer sizable competition for young people’s time and money.</p>
<p>The interview also reveals Moore is applying a lot of what he learned in the game industry to his work of selling football (including tickets, broadcasts, and merch) to the next generation of paying fans.</p>
<p>“That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in [striker] Mohamed Salah, and I don’t know that, my outreach is wasted,” Moore said. “You might like [midfielder] Gini Wijnaldum. The more we learn about you, the more we can push Gini Wijnaldum stuff that you’ll click or engage. The key is that I need to know who you are.”</p>
<p>The rest of his comments make for interesting reading over on the Arabian Business <a href="https://www.arabianbusiness.com/sport/411651-liverpool-fc-game-changers">website</a>.</p>
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