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News - Analyst: Pokemon Go revenue still on the rise despite global pandemic

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Analyst: Pokemon Go revenue still on the rise despite global pandemic

<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/07/analyst-pokemon-go-revenue-still-on-the-rise-despite-global-pandemic.jpg" width="200" height="200" title="" alt="" /></div><div><p>Sensor Tower’s latest <em>Pokemon Go </em>revenue estimates surmise that the game has just exited a record breaking start to 2020 and surpassed $3.6 billion lifetime revenue.</p>
<p>According to the firm’s latest report on Niantic’s massive AR game, the first six months of 2020 saw <em>Pokemon Go </em>reap $445 million in revenue across iOS and Android, up 12 percent year-over-year. <a href="https://sensortower.com/blog/pokemon-go-revenue-year-four">Going by Sensor Tower’s numbers</a>, its not quite as strong of a year-over-year increase as years past, but still manages to relatively keep pace with <em>Pokemon Go</em>‘s pandemic-free years.&nbsp;</p>
<p>It’s an especially notable feat considering <em>Pokemon Go</em> itself is a location-based AR game, and one managing to thrive seemingly despite the still-ongoing coronavirus pandemic that has, for most of the year, discouraged the sort of social adventure <em>Pokemon Go</em> relies on.</p>
<p>Niantic, like other devs dabbling in location-based AR, rolled out a series of tweaks and changes earlier into 2020 that aimed to make <em>Pokemon Go</em> playable during those stay-at-home orders. Though, with only revenue estimates to go on, its difficult to tell what role those changes played in the game’s recent revenues.</p>
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https://www.sickgaming.net/blog/2020/07/...-pandemic/
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