02-19-2020, 08:47 AM
Now you’ve done it – Activision has discovered mobile is a thing
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/02/now-youve-done-it-activision-has-discovered-mobile-is-a-thing.jpg" width="1600" height="778" title="" alt="" /></div><div><div><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/02/now-youve-done-it-activision-has-discovered-mobile-is-a-thing.jpg" class="ff-og-image-inserted"></div>
<p> <span class="author">By Joe Robinson</span> <span class="date">11 Feb 2020</span> </p>
<div id="content-container">
<p>To be fair, Activision has known about mobile for a while. They’ve dabbled with it on-and-off like most publishers who aren’t mobile-focused have and they’re not against simply acquiring companies that specialise in this space. For example, they bought King back in 2016.</p>
<p>As far as their own ‘first-party’ stable of franchises are concerned, Owen previously reviewed a <em>Call of Dut</em>y spin-off called <em><a href="https://www.pockettactics.com/reviews/review-call-of-duty-strike-team/" target="_blank" rel="noopener noreferrer">Strike Team</a>.</em> But we imagine neither this nor <a href="https://en.wikipedia.org/wiki/Call_of_Duty:_Heroes" target="_blank" rel="noopener noreferrer"><em>Call of Duty: Heroes</em></a> really inspired Activision to get out of bed. Neither are currently available to purchase or play anymore, as it happens.</p>
<p>But it seems the recent release of <em>Call of Duty: Mobile</em> has really caused the videogame giant to cast its Eye of Sauron on Mobile-land. In a recent earnings call, Activision CEO Bobby Kotick reported that the <em>Call of Duty</em> player base grew from 40 Million to 100 Million through 2019, and he attributes a large part of the growth to the new mobile game.</p>
<p>[youtube https://www.youtube.com/watch?v=n4b8FRUD...rols=0]</p>
<p>In terms of revenue, mobile is now the largest platform with it accounting for 34% of the company’s total revenue for the past year up to December 31st, 2019. This is up from 2018’s 29%. Console and PC only account for (roughly) 30% and 26% respectively during 2019.</p>
<p>We’re not sure specifically how much revenue <em>COD Mobile</em> has totted up so far. Much of that 2019 figure is probably going to be from King. <a href="https://sensortower.com/blog/call-of-duty-mobile-first-week" target="_blank" rel="noopener noreferrer">Sensor Tower reported last year</a> that <em>COD Mobile</em> netted $17.7 million and 90 Million downloads in its first week and Activision also confirmed this week that the game had surpassed 150 million downloads world-wide. Current estimates for January 2020 put the game’s revenue for the month at $13 million, so I think it’s fair to say things are going well.</p>
<p>Off the back of this, Activision seem to be more confident on past commitments to evaluate their mainline franchises. All of Activision’s top-line franchises will probably be getting mobile ports of one form or another, with Blizzard’s <em>Diablo: Immortal</em> currently next on the list.</p>
<p><em>What Activision-owned franchise do you want to see given the ‘Mobile’ treatment?</em></p>
</p></div>
</div>
https://www.sickgaming.net/blog/2020/02/...s-a-thing/
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/02/now-youve-done-it-activision-has-discovered-mobile-is-a-thing.jpg" width="1600" height="778" title="" alt="" /></div><div><div><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/02/now-youve-done-it-activision-has-discovered-mobile-is-a-thing.jpg" class="ff-og-image-inserted"></div>
<p> <span class="author">By Joe Robinson</span> <span class="date">11 Feb 2020</span> </p>
<div id="content-container">
<p>To be fair, Activision has known about mobile for a while. They’ve dabbled with it on-and-off like most publishers who aren’t mobile-focused have and they’re not against simply acquiring companies that specialise in this space. For example, they bought King back in 2016.</p>
<p>As far as their own ‘first-party’ stable of franchises are concerned, Owen previously reviewed a <em>Call of Dut</em>y spin-off called <em><a href="https://www.pockettactics.com/reviews/review-call-of-duty-strike-team/" target="_blank" rel="noopener noreferrer">Strike Team</a>.</em> But we imagine neither this nor <a href="https://en.wikipedia.org/wiki/Call_of_Duty:_Heroes" target="_blank" rel="noopener noreferrer"><em>Call of Duty: Heroes</em></a> really inspired Activision to get out of bed. Neither are currently available to purchase or play anymore, as it happens.</p>
<p>But it seems the recent release of <em>Call of Duty: Mobile</em> has really caused the videogame giant to cast its Eye of Sauron on Mobile-land. In a recent earnings call, Activision CEO Bobby Kotick reported that the <em>Call of Duty</em> player base grew from 40 Million to 100 Million through 2019, and he attributes a large part of the growth to the new mobile game.</p>
<p>[youtube https://www.youtube.com/watch?v=n4b8FRUD...rols=0]</p>
<p>In terms of revenue, mobile is now the largest platform with it accounting for 34% of the company’s total revenue for the past year up to December 31st, 2019. This is up from 2018’s 29%. Console and PC only account for (roughly) 30% and 26% respectively during 2019.</p>
<p>We’re not sure specifically how much revenue <em>COD Mobile</em> has totted up so far. Much of that 2019 figure is probably going to be from King. <a href="https://sensortower.com/blog/call-of-duty-mobile-first-week" target="_blank" rel="noopener noreferrer">Sensor Tower reported last year</a> that <em>COD Mobile</em> netted $17.7 million and 90 Million downloads in its first week and Activision also confirmed this week that the game had surpassed 150 million downloads world-wide. Current estimates for January 2020 put the game’s revenue for the month at $13 million, so I think it’s fair to say things are going well.</p>
<p>Off the back of this, Activision seem to be more confident on past commitments to evaluate their mainline franchises. All of Activision’s top-line franchises will probably be getting mobile ports of one form or another, with Blizzard’s <em>Diablo: Immortal</em> currently next on the list.</p>
<p><em>What Activision-owned franchise do you want to see given the ‘Mobile’ treatment?</em></p>
</p></div>
</div>
https://www.sickgaming.net/blog/2020/02/...s-a-thing/