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Microsoft - Microsoft’s new London flagship store opens to the public
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Microsoft’s new London flagship store opens to the public

Microsoft’s new flagship store in London has opened its doors to the public for the first time, with people waiting hours to be among the first to set foot inside.

The first physical retail store for Microsoft in the UK, which is located on Oxford Circus and covers 22,000 square feet over three floors, was officially unveiled to the crowd at 11am.

Chris Capossela, Microsoft’s Chief Marketing Officer, Cindy Rose, UK Chief Executive, and Senior Store Manager John Carter welcomed the public by giving speeches in front of the doors on Regent Street.

Rose said the store was a “symbol of Microsoft’s enduring commitment to the UK”, which allows people to “experience the best the company has to offer”. “Thank you for helping us make history today,” she added.

People had started queuing along Regent Street from 7am to see Microsoft’s Surface devices, HoloLens, Xbox Gaming Lounge and sit in the McLaren Senna on the ground floor.

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