Create an account


Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
News - Playtika continues push into casual market with Supertreat acquisition

#1
Playtika continues push into casual market with Supertreat acquisition

Israel-based mobile developer Playtika has acquired Austrian casual card game studio Supertreat for an undisclosed fee. 

The deal will see Playtika gain the rights to the Solitaire Grand Harvest, which the company’s chief marketing officer Nir Korczak claims is “one of the highest grossing solitaire games” on the market. 

This isn’t the first time Playtika has splashed the cash in recent months. Back in December the studio purchased June’s Journey developer Wooga for a reported $100 million, and the developer hopes its spending spree will allow it further expand into the casual games market. 

“Solitaire is one of the most evergreen single-player games and a very competitive category, but Supertreat cracked it and succeeded in creating one of the highest grossing solitaire games within just a year of its launch,” commented Korczak. 

“We are confident that by leveraging our live-ops, game economy, and performance marketing expertise we will make Solitaire Grand Harvest the number one solitaire game in the market.”

Reply



Possibly Related Threads…
Thread Author Replies Views Last Post
  News - Mineko’s Night Market review – you can’t resist the toebeans xSicKxBot 0 1,531 09-26-2023, 06:40 AM
Last Post: xSicKxBot
  News - TikTok Is Making "Major Push" Into Gaming - Report xSicKxBot 0 1,603 05-21-2022, 08:01 AM
Last Post: xSicKxBot
  News - Tencent Scoops Up Gears Tactics And Warframe Devs In Leyou Acquisition xSicKxBot 0 2,168 12-27-2020, 08:30 PM
Last Post: xSicKxBot
  News - GTA 5 Online's Halloween Continues With Bonuses In Extraterrestrial Events xSicKxBot 0 1,569 11-02-2020, 11:01 AM
Last Post: xSicKxBot
  News - Twitch Continues To Get Criticized By Music Industry xSicKxBot 0 1,731 10-27-2020, 04:41 AM
Last Post: xSicKxBot
  News - Report: China-owned mobile studio Playtika is chasing an IPO in the U.S. xSicKxBot 0 1,243 10-21-2020, 10:19 AM
Last Post: xSicKxBot
  News - Halo Infinite Merchandising Continues With New "Premium" Bags, See Them Here xSicKxBot 0 1,622 09-14-2020, 03:26 PM
Last Post: xSicKxBot
  News - Video: Crafting multiplayer maps for casual and competitive play xSicKxBot 0 1,563 07-31-2020, 01:53 PM
Last Post: xSicKxBot
  News - Don’t Miss: Designing CrossCode to stand out in the retro RPG market xSicKxBot 0 1,769 07-02-2020, 02:17 AM
Last Post: xSicKxBot
  News - Stillfront Group acquires casual game maker Candywriter for $74.4 million xSicKxBot 0 1,386 04-27-2020, 06:25 PM
Last Post: xSicKxBot

Forum Jump:


Users browsing this thread:

Forum software by © MyBB Theme © iAndrew 2016