09-24-2023, 10:10 AM
AppleInsider - New iPhone camera features and limitations detailed by Apple executiv
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg" width="1312" height="738" title="" alt="" /></div><div><div class="col-sm-12" id="article-hero" aria-labelledby="hero-cap" role="figure">
<p id="hero-cap" class="hero-caption" title="iPhone 15 Pro Max Telephoto camera">iPhone 15 Pro Max Telephoto camera</p>
<p> <a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg"> <img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg" alt> </a> </div>
<p class="col-sm-12 article-lead">The <a href="https://appleinsider.com/inside/iphone-15" title="iPhone 15" data-kpt="1">iPhone 15</a> lineup has several new camera features, but third-party apps will be needed for maximum creative control. Two Apple executives explain the decision process behind the updates.
</p>
<div class="col-sm-12">
<p>Apple’s philosophy behind the <a href="https://appleinsider.com/inside/iphone" title="iPhone" data-kpt="1">iPhone</a> camera and the app that controls it is simple — get out of the way. The company has designed its app and camera functionality to remain uncluttered and straightforward while providing <a href="https://appleinsider.com/articles/23/09/12/iphone-15-pro-max-lands-with-5x-optical-zoom-faster-usb-c">just enough control</a> for enthusiasts.
</p>
</div>
<div class="col-sm-12">
<p>Two Apple executives detail the thoughts behind iPhone 15 camera features and the camera app in <a href="https://petapixel.com/2023/09/18/apple-explains-what-the-iphone-can-and-cant-do-and-why/">an interview</a> with <em>PetaPixel</em>. Jon McCormack, Vice President of Camera Software Engineering, and Maxime Veron, Senior Director of iPhone Product Marketing, provide some insight.
</p>
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<p>“It really is, in my mind, all about allowing people to go chase their vision and this goes from the harried parent of a toddler where their vision is, ‘can I get my kid in frame as they take their first step’ all the way through to a pro or a creative who has got a very specific artistic vision in mind and want to get there as quickly as possible,” McCormack says. “Behind the big red button the thing you’re worrying about is the frame and the moment because honestly, that’s the most inspiring part of any photograph or any video.”
</p>
</div>
<div class="col-sm-12">
<p>Most iPhone users just want great photos and videos with a button press, without all the fuss of individual settings. More is available in the app and settings but doesn’t take up precious viewfinder space.
</p>
</div>
<p><h2 data-anchor="distinctions-between-photo-and-video" id="distinctions-between-photo-and-video">Distinctions between photo and video</h2>
</p>
<div class="col-sm-12">
<p>The iPhone 15 Pro and iPhone 15 Pro Max have multiple focal lengths users can choose by tapping the 1x button in the camera app. This selection isn’t just a simple crop but something designed with neural networks controlling many aspects at capture to optimize for that setting.
</p>
</div>
<div class="col-sm-12">
<div class="align-center"><a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-1.jpg" target="_blank" rel="noopener"><img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-1.jpg" alt="iPhone Camera app Cinematic Video controls" height="738" loading="lazy" class="img-responsive article-image"></a>
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<p><span class="carousel-caption">iPhone Camera app Cinematic Video controls</span></p>
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<p>Focal length selection is limited to photo modes and won’t show up in video. This is due to the nature of photo processing versus video.
</p>
</div>
<div class="col-sm-12">
<p>“When you’re shooting [photos], we gather a bunch of data to let you keep shooting and then sort of keep processing in the background, so we have more time and this is just something we can’t do in video,” McCormack explains.
</p>
</div>
<div class="col-sm-12">
<p>The executive also details how exposure is chosen when filming with ProRes Log.
</p>
</div>
<div class="col-sm-12">
<p>“We go for a middle-ground exposure,” McCormack says. “When you go into log, there’s no tone mapping so you can have much more precise control over what your exposure is.”
</p>
</div>
<p><h2 data-anchor="prores-and-external-ssd" id="prores-and-external-ssd">ProRes and external SSD</h2>
</p>
<div class="col-sm-12">
<p>Speaking of ProRes video, videographers can use the USB 3.0 speeds to shoot ProRes directly to an external SSD. However, there are some limitations to this.
</p>
</div>
<div class="col-sm-12">
<p>Apple only allows direct recording to an external SSD when using ProRes. Other formats will record directly to the iPhone’s storage and will require transfer off later or a lengthy <a href="https://appleinsider.com/inside/icloud" title="iCloud" data-kpt="1">iCloud</a> sync.
</p>
</div>
<div class="col-sm-12">
<p>The 4K 60Hz ProRes video setting is only available when external storage is connected.
</p>
</div>
<p><h2 data-anchor="24mp-is-the-new-12mp" id="24mp-is-the-new-12mp">24MP is the new 12MP</h2>
</p>
<div class="col-sm-12">
<p>Apple set 24MP HEIF as the new default camera output for multiple reasons. Not only is it an efficient file size, but it offers more control while processing images.
</p>
</div>
<div class="col-sm-12">
<div class="align-center"><a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-2.jpg" target="_blank" rel="noopener"><img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-2.jpg" alt="High resolution and contrast from the 48MP sensor" height="738" loading="lazy" class="img-responsive article-image"></a>
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<p><span class="carousel-caption">High resolution and contrast from the 48MP sensor</span></p>
</div>
<div class="col-sm-12">
<p>“You get a little bit more dynamic range in the 24-megapixel photos,” McCormack explains. “Because when shooting at 24-megapixels, we shoot 12 high and 12 low — we actually shoot multiple of those — and we pick and then merge.”
</p>
</div>
<div class="col-sm-12">
<p>When shooting a 48MP image, the iPhone has to rely on an extended dynamic range algorithm instead, providing less exposure data. So, the dynamic range should be wider in 24MP images.
</p>
</div>
<p><h2 data-anchor="thirdparty-apps-for-the-enthusiasts" id="thirdparty-apps-for-the-enthusiasts">Third-party apps for the enthusiasts</h2>
</p>
<div class="col-sm-12">
<p>Apple’s approach to building the Camera app keeps the UI simple and distraction-free. Users can open the app, tap the shutter, and know they are getting the best photo at that moment without hassle.
</p>
</div>
<div class="col-sm-12">
<p>“Our approach to computational photography and videography is really, really unique,” Veron adds. “For the vast majority of our customers, we just aim to process everything in the background so that the process is invisible and out of the way so that people can take great photos and videos and capture beautiful, true-to-life moments in one click.”
</p>
</div>
<div class="col-sm-12">
<p>Anyone who wants more control, like a focus slider or video waveform, can look to third-party apps. Apple expects anyone looking for more control or settings have a solution in the <a href="https://appleinsider.com/inside/app-store" title="App Store" data-kpt="1">App Store</a>.</p>
</div>
</div>
https://www.sickgaming.net/blog/2023/09/...xecutives/
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg" width="1312" height="738" title="" alt="" /></div><div><div class="col-sm-12" id="article-hero" aria-labelledby="hero-cap" role="figure">
<p id="hero-cap" class="hero-caption" title="iPhone 15 Pro Max Telephoto camera">iPhone 15 Pro Max Telephoto camera</p>
<p> <a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg"> <img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives.jpg" alt> </a> </div>
<p class="col-sm-12 article-lead">The <a href="https://appleinsider.com/inside/iphone-15" title="iPhone 15" data-kpt="1">iPhone 15</a> lineup has several new camera features, but third-party apps will be needed for maximum creative control. Two Apple executives explain the decision process behind the updates.
</p>
<div class="col-sm-12">
<p>Apple’s philosophy behind the <a href="https://appleinsider.com/inside/iphone" title="iPhone" data-kpt="1">iPhone</a> camera and the app that controls it is simple — get out of the way. The company has designed its app and camera functionality to remain uncluttered and straightforward while providing <a href="https://appleinsider.com/articles/23/09/12/iphone-15-pro-max-lands-with-5x-optical-zoom-faster-usb-c">just enough control</a> for enthusiasts.
</p>
</div>
<div class="col-sm-12">
<p>Two Apple executives detail the thoughts behind iPhone 15 camera features and the camera app in <a href="https://petapixel.com/2023/09/18/apple-explains-what-the-iphone-can-and-cant-do-and-why/">an interview</a> with <em>PetaPixel</em>. Jon McCormack, Vice President of Camera Software Engineering, and Maxime Veron, Senior Director of iPhone Product Marketing, provide some insight.
</p>
</div>
<div class="col-sm-12">
<p>“It really is, in my mind, all about allowing people to go chase their vision and this goes from the harried parent of a toddler where their vision is, ‘can I get my kid in frame as they take their first step’ all the way through to a pro or a creative who has got a very specific artistic vision in mind and want to get there as quickly as possible,” McCormack says. “Behind the big red button the thing you’re worrying about is the frame and the moment because honestly, that’s the most inspiring part of any photograph or any video.”
</p>
</div>
<div class="col-sm-12">
<p>Most iPhone users just want great photos and videos with a button press, without all the fuss of individual settings. More is available in the app and settings but doesn’t take up precious viewfinder space.
</p>
</div>
<p><h2 data-anchor="distinctions-between-photo-and-video" id="distinctions-between-photo-and-video">Distinctions between photo and video</h2>
</p>
<div class="col-sm-12">
<p>The iPhone 15 Pro and iPhone 15 Pro Max have multiple focal lengths users can choose by tapping the 1x button in the camera app. This selection isn’t just a simple crop but something designed with neural networks controlling many aspects at capture to optimize for that setting.
</p>
</div>
<div class="col-sm-12">
<div class="align-center"><a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-1.jpg" target="_blank" rel="noopener"><img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-1.jpg" alt="iPhone Camera app Cinematic Video controls" height="738" loading="lazy" class="img-responsive article-image"></a>
</div>
<p><span class="carousel-caption">iPhone Camera app Cinematic Video controls</span></p>
</div>
<div class="col-sm-12">
<p>Focal length selection is limited to photo modes and won’t show up in video. This is due to the nature of photo processing versus video.
</p>
</div>
<div class="col-sm-12">
<p>“When you’re shooting [photos], we gather a bunch of data to let you keep shooting and then sort of keep processing in the background, so we have more time and this is just something we can’t do in video,” McCormack explains.
</p>
</div>
<div class="col-sm-12">
<p>The executive also details how exposure is chosen when filming with ProRes Log.
</p>
</div>
<div class="col-sm-12">
<p>“We go for a middle-ground exposure,” McCormack says. “When you go into log, there’s no tone mapping so you can have much more precise control over what your exposure is.”
</p>
</div>
<p><h2 data-anchor="prores-and-external-ssd" id="prores-and-external-ssd">ProRes and external SSD</h2>
</p>
<div class="col-sm-12">
<p>Speaking of ProRes video, videographers can use the USB 3.0 speeds to shoot ProRes directly to an external SSD. However, there are some limitations to this.
</p>
</div>
<div class="col-sm-12">
<p>Apple only allows direct recording to an external SSD when using ProRes. Other formats will record directly to the iPhone’s storage and will require transfer off later or a lengthy <a href="https://appleinsider.com/inside/icloud" title="iCloud" data-kpt="1">iCloud</a> sync.
</p>
</div>
<div class="col-sm-12">
<p>The 4K 60Hz ProRes video setting is only available when external storage is connected.
</p>
</div>
<p><h2 data-anchor="24mp-is-the-new-12mp" id="24mp-is-the-new-12mp">24MP is the new 12MP</h2>
</p>
<div class="col-sm-12">
<p>Apple set 24MP HEIF as the new default camera output for multiple reasons. Not only is it an efficient file size, but it offers more control while processing images.
</p>
</div>
<div class="col-sm-12">
<div class="align-center"><a href="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-2.jpg" target="_blank" rel="noopener"><img decoding="async" src="https://www.sickgaming.net/blog/wp-content/uploads/2023/09/new-iphone-camera-features-and-limitations-detailed-by-apple-executives-2.jpg" alt="High resolution and contrast from the 48MP sensor" height="738" loading="lazy" class="img-responsive article-image"></a>
</div>
<p><span class="carousel-caption">High resolution and contrast from the 48MP sensor</span></p>
</div>
<div class="col-sm-12">
<p>“You get a little bit more dynamic range in the 24-megapixel photos,” McCormack explains. “Because when shooting at 24-megapixels, we shoot 12 high and 12 low — we actually shoot multiple of those — and we pick and then merge.”
</p>
</div>
<div class="col-sm-12">
<p>When shooting a 48MP image, the iPhone has to rely on an extended dynamic range algorithm instead, providing less exposure data. So, the dynamic range should be wider in 24MP images.
</p>
</div>
<p><h2 data-anchor="thirdparty-apps-for-the-enthusiasts" id="thirdparty-apps-for-the-enthusiasts">Third-party apps for the enthusiasts</h2>
</p>
<div class="col-sm-12">
<p>Apple’s approach to building the Camera app keeps the UI simple and distraction-free. Users can open the app, tap the shutter, and know they are getting the best photo at that moment without hassle.
</p>
</div>
<div class="col-sm-12">
<p>“Our approach to computational photography and videography is really, really unique,” Veron adds. “For the vast majority of our customers, we just aim to process everything in the background so that the process is invisible and out of the way so that people can take great photos and videos and capture beautiful, true-to-life moments in one click.”
</p>
</div>
<div class="col-sm-12">
<p>Anyone who wants more control, like a focus slider or video waveform, can look to third-party apps. Apple expects anyone looking for more control or settings have a solution in the <a href="https://appleinsider.com/inside/app-store" title="App Store" data-kpt="1">App Store</a>.</p>
</div>
</div>
https://www.sickgaming.net/blog/2023/09/...xecutives/