08-02-2019, 06:12 PM
EA expects The Sims 4 to deliver net bookings on par with Apex Legends
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/08/ea-expects-the-sims-4-to-deliver-net-bookings-on-par-with-apex-legends.jpg" width="200" height="200" title="" alt="" /></div><div><p>Electronic Arts ran a week-long promotion in May that gave <em>The Sims 4 </em>away for free on its digital game store Origin. Now, EA says that the promotion led to 7 million downloads of the base <em>Sims 4</em> game, a push that comes in the same quarter as a 55 percent year-over-year jump in add-on purchases. </p>
<p><em>The Sims 4</em> was, alongside <em>Apex Legends</em>, one of the notable earners called out in Electronic Arts’ most recent financial reports.</p>
<p>Put in context, EA expects <em>The Sims 4 </em>to bring in net bookings on the same level as its battle royale game <em>Apex Legends</em> moving forward, saying that it expects both games to “each deliver net bookings in the $300 million to $400 million range” in the future.</p>
<p>While the May promotion saw the base game given away for free, it’s likely the arrangement sought to create more potential buyers for the troves of paid add-on content EA-owned Maxis has released for the game in the 5 years since its first release.</p>
<p>Those add on packs, broken down into $40, $20, and $10 tiers based on the amount of in-game content offered, require the base game to use and, though optional, amount to about a $560 purchase for those who pick up the current library at full price.</p>
<p>“I think we’re doing really, really well attracting <em>Sims</em> players,” notes EA CEO Andrew Wilson in the Q&A. “As we said, we did the promotion in the last couple of months and brought in 7 million new <em>Sims</em> players that we expect will engage in that community on a platform that is really tailored to user-generated content, creativity and customization.”</p>
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<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2019/08/ea-expects-the-sims-4-to-deliver-net-bookings-on-par-with-apex-legends.jpg" width="200" height="200" title="" alt="" /></div><div><p>Electronic Arts ran a week-long promotion in May that gave <em>The Sims 4 </em>away for free on its digital game store Origin. Now, EA says that the promotion led to 7 million downloads of the base <em>Sims 4</em> game, a push that comes in the same quarter as a 55 percent year-over-year jump in add-on purchases. </p>
<p><em>The Sims 4</em> was, alongside <em>Apex Legends</em>, one of the notable earners called out in Electronic Arts’ most recent financial reports.</p>
<p>Put in context, EA expects <em>The Sims 4 </em>to bring in net bookings on the same level as its battle royale game <em>Apex Legends</em> moving forward, saying that it expects both games to “each deliver net bookings in the $300 million to $400 million range” in the future.</p>
<p>While the May promotion saw the base game given away for free, it’s likely the arrangement sought to create more potential buyers for the troves of paid add-on content EA-owned Maxis has released for the game in the 5 years since its first release.</p>
<p>Those add on packs, broken down into $40, $20, and $10 tiers based on the amount of in-game content offered, require the base game to use and, though optional, amount to about a $560 purchase for those who pick up the current library at full price.</p>
<p>“I think we’re doing really, really well attracting <em>Sims</em> players,” notes EA CEO Andrew Wilson in the Q&A. “As we said, we did the promotion in the last couple of months and brought in 7 million new <em>Sims</em> players that we expect will engage in that community on a platform that is really tailored to user-generated content, creativity and customization.”</p>
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