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News - GameStop moving into esports with new events venue

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GameStop moving into esports with new events venue

<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/03/gamestop-moving-into-esports-with-new-events-venue.jpg" width="200" height="200" title="" alt="" /></div><div><p>GameStop has announced its partnership with esports organization Complexity Gaming to open up the GameStop Performance Center in Frisco, Texas.</p>
<p>This news comes shortly after the company appointed <a href="http://www.gamasutra.com/view/news/339196/Retail_veteran_George_Sherman_has_been_named_GameStop_CEO.php">George Sherman as its new CEO</a>, just after&nbsp;the board of directors <a href="http://www.gamasutra.com/view/news/335446/GameStop_is_looking_at_other_options_after_plans_to_sell_the_company_fall_through.php">halted plans to sell the company</a>&nbsp;after months of discussion and speculation.</p>
<p>As reported by <a href="https://www.engadget.com/2019/03/27/gamestop-performance-center-esports/">Engadget</a>, the 11,000 square foot venue will serve as Complexity Gaming’s&nbsp;new headquarters and&nbsp;host public events tailored&nbsp;to help casual players get into esports and provide a space for community.&nbsp;</p>
<p>The GameStop Performance Center will be sharing a location&nbsp;with the Dallas Cowboys (fitting, as Complexity Gaming partly owned by&nbsp;Cowboys owner Jerry Jones) and plans to provide equipment for the esports organization as well.&nbsp;</p>
<p>GameStop is also teaming up with a handful of other esports brands and companies to host “gaming clinics” (training casual players), <em>Overwatch&nbsp;</em>watch parties, and collegiate esports tournaments.</p>
<p>The venue will reportedly open in May of this year.&nbsp;</p>
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