06-30-2018, 01:09 PM
Nintendo Says Switch User Playtime Is Split 50-50 Between Docked And Handheld
<div><div class="media_block"><a href="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/large.jpg"><img src="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/small.jpg" class="media_thumbnail"></a></div>
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<div class="img"><a title="switch.jpg" href="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/attachment/0/large.jpg"><img src="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/attachment/0/900x.jpg" alt="switch.jpg" /></a></div>
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<p>Whether you’re a fan of playing games on the big screen or someone who’s always loved playing handheld games on the go, the Switch can be there to satisfy your every need. We’re sure that you all have your own preferences when it comes to which mode you play in, but how does the Switch user community play in general?</p>
<p>Believe it or not, it’s pretty much 50-50. Speaking to <a href="https://arstechnica.com/gaming/2018/06/nintendo-docked-and-undocked-play-time-for-switch-is-about-even/">Ars Technica</a>, Nintendo Senior Vice President for Sales and Marketing Doug Bowser said that the split is “about even – about 50 percent in the dock and 50 percent away from the dock.” Of course, the Switch has always been marketed as a gaming console that can do both, and with this message seemingly being confirmed by players, it’s clear that Nintendo has developed a clear understanding of what fans want from the console. </p>
<p>It’s worth noting that the undocked time Bowser refers to encompasses both handheld and tabletop modes, as Nintendo doesn’t currently monitor which of the two undocked options a player uses at any given time. </p>
<p>He also went on to explain how this data has been collected, suggesting that the information Nintendo receives is invaluable to the company’s planning and marketing.</p>
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<p><em>“One of the nice things we’ve seen with the Switch is we’re able to read more telemetry data in how players are engaging with the content. We get that when they </em>connect,<em> if they have a Nintendo account we have the ability to understand how they’re engaging with the device… From a positioning standpoint, we can look at various titles and how they’re being played. That allows us to think about various ways with digital marketing and some of our videos to know how to position them.”</em></p>
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<p>Nintendo seems to have hit the nail on the proverbial head with Switch; if this data showed that players used their console overwhelmingly one way or the other, an argument could have been made suggesting that Nintendo should have just made a dedicated platform to that particular playstyle. As it happens, fans are using the console exactly as expected, and the dual playstyle nature seems to have worked a treat.</p>
<p><em>You know what we’re about to ask now – which way do you play? Docked, or portable? Let us know with a comment below.</em></p>
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<div><div class="media_block"><a href="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/large.jpg"><img src="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/small.jpg" class="media_thumbnail"></a></div>
<aside class="picture embed centered picture-900x img-900x">
<div class="img"><a title="switch.jpg" href="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/attachment/0/large.jpg"><img src="http://images.nintendolife.com/news/2018/06/nintendo_says_switch_user_playtime_is_split_50-50_between_docked_and_handheld/attachment/0/900x.jpg" alt="switch.jpg" /></a></div>
</aside>
<p>Whether you’re a fan of playing games on the big screen or someone who’s always loved playing handheld games on the go, the Switch can be there to satisfy your every need. We’re sure that you all have your own preferences when it comes to which mode you play in, but how does the Switch user community play in general?</p>
<p>Believe it or not, it’s pretty much 50-50. Speaking to <a href="https://arstechnica.com/gaming/2018/06/nintendo-docked-and-undocked-play-time-for-switch-is-about-even/">Ars Technica</a>, Nintendo Senior Vice President for Sales and Marketing Doug Bowser said that the split is “about even – about 50 percent in the dock and 50 percent away from the dock.” Of course, the Switch has always been marketed as a gaming console that can do both, and with this message seemingly being confirmed by players, it’s clear that Nintendo has developed a clear understanding of what fans want from the console. </p>
<p>It’s worth noting that the undocked time Bowser refers to encompasses both handheld and tabletop modes, as Nintendo doesn’t currently monitor which of the two undocked options a player uses at any given time. </p>
<p>He also went on to explain how this data has been collected, suggesting that the information Nintendo receives is invaluable to the company’s planning and marketing.</p>
<blockquote>
<p><em>“One of the nice things we’ve seen with the Switch is we’re able to read more telemetry data in how players are engaging with the content. We get that when they </em>connect,<em> if they have a Nintendo account we have the ability to understand how they’re engaging with the device… From a positioning standpoint, we can look at various titles and how they’re being played. That allows us to think about various ways with digital marketing and some of our videos to know how to position them.”</em></p>
</blockquote>
<blockquote></blockquote>
<p>Nintendo seems to have hit the nail on the proverbial head with Switch; if this data showed that players used their console overwhelmingly one way or the other, an argument could have been made suggesting that Nintendo should have just made a dedicated platform to that particular playstyle. As it happens, fans are using the console exactly as expected, and the dual playstyle nature seems to have worked a treat.</p>
<p><em>You know what we’re about to ask now – which way do you play? Docked, or portable? Let us know with a comment below.</em></p>
</div>