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+--- Thread: AppleInsider - Apple still mulling services bundle, iOS 13.5.5 code suggests (/thread-95491.html)
AppleInsider - Apple still mulling services bundle, iOS 13.5.5 code suggests - xSicKxBot - 06-05-2020
Apple still mulling services bundle, iOS 13.5.5 code suggests
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/06/apple-still-mulling-services-bundle-ios-13-5-5-code-suggests.jpg" width="660" height="368" title="" alt="" /></div><div><div><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/06/apple-still-mulling-services-bundle-ios-13-5-5-code-suggests.jpg" class="ff-og-image-inserted"></div>
<p>Code discovered in the latest iOS 13.5.5 release suggests Apple is working to build out a bundle of its core for-pay services, Apple Music, Apple News+, Apple TV+ and Apple Arcade. </p>
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<p>Files and code strings uncovered by <em>9to5Mac</em> reveal <a href="https://9to5mac.com/2020/06/03/apple-bundle-services-code/">references</a> to a “bundle offer” and “bundle subscription” related to Apple’s services management backend. While not directly attached to a specific product, like Apple Music, the language indicates Apple is considering a subscription services combo offer. </p>
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<p>Exactly what Apple’s bundle might look like is at this point unknown. The company currently fields four main subscription products in Apple Music, Apple News+, Apple TV+ and Apple Arcade. Apple Music and Apple News+ cost $9.99 a month for individuals, while Apple TV+ and Apple Arcade are priced at $4.99 a month. Discounts for each can be had through family plans. Non-content programs include Apple Care hardware support, which varies depending on device. </p>
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<p>A potential bundle of two or more services would save consumers money and could boost adoption of less popular products. </p>
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<p>Apple has <a href="https://appleinsider.com/articles/18/06/27/apple-mulls-subscription-bundle-of-apple-music-news-and-original-video-content-report-says">long been rumored</a> to be mulling a subscription bundle, though such a product has yet to materialize. A report late last year claimed the company was close to striking deals with publishing partners that would enable the rollout of a subscription package <a href="https://appleinsider.com/articles/19/11/14/apple-music-news-apple-tv-bundle-being-considered-for-2020-release">sometime this year</a>.
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<p>Most recently, however, a report in March noted newly signed deals with record labels <a href="https://appleinsider.com/articles/20/03/12/apple-music-agreements-could-derail-rumored-services-bundle">effectively precludes</a> Apple from launching a combined service in the near term. The tech giant reportedly informed music executives that it plans to combine its digital services under a bundle-style plan, but discussions on distribution rights are ongoing.</p>
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https://www.sickgaming.net/blog/2020/06/04/apple-still-mulling-services-bundle-ios-13-5-5-code-suggests/