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+--- Thread: News - Report: TikTok owner ByteDance planning big push into mobile games (/thread-93253.html)
News - Report: TikTok owner ByteDance planning big push into mobile games - xSicKxBot - 01-22-2020
Report: TikTok owner ByteDance planning big push into mobile games
<div style="margin: 5px 5% 10px 5%;"><img src="https://www.sickgaming.net/blog/wp-content/uploads/2020/01/report-tiktok-owner-bytedance-planning-big-push-into-mobile-games.jpg" width="200" height="200" title="" alt="" /></div><div><p>TikTok owner ByteDance has been quietly building an internal game division so it can break into the lucrative mobile games market. </p>
<p><a href="https://www.bloomberg.com/news/articles/2020-01-19/bytedance-plans-assault-on-tencent-s-mobile-gaming-kingdom">According to Bloomberg</a>, the Chinese internet company has already purchased a number of development studios and exclusive distribution rights, and is preparing to releases its first two titles later this spring. </p>
<p>“People familiar with the matter” claim the company is specifically targeting the both the local and overseas non-casual market, and has been filling its ranks with “top talent” from rival game companies. </p>
<p>Although ByteDance has already produced a number of casual games that pulled in ad-based revenue, the company is reportedly keen to make a larger strategic shift so it can begin targeting big-spending ‘hardcore’ players. </p>
<p>As such, its current game pipeline will include massively multiplayer online games with “Chinese fantasy elements,” which will be built by newly acquired studios with plenty of experience in the genre.</p>
<p>Of course, in order to make any real headway ByteDance will need to challenge the dominance of Tencent — and that’s no easy feat. Aside from being the biggest player in the Chinese mobile games market, Tencent also has stakes in a number of Western companies including Riot Games, Supercell and Epic Games.</p>
<p>It’s a situation that means, while ByteDance might be able to disrupt the status quo established by Tencent, it’ll struggle (for the time being, at least) to pose a real threat to its Chinese rival.</p>
<p>“[ByteDance’s] massive global user base and investment in gaming could make it a big disruptor in the gaming space this year,” said Niko Partners analyst Daniel Ahmad, speaking to Bloomberg.</p>
<p>“[However,] while they may be able to develop a number of hit titles in the China market, we believe it will still be difficult for them to truly challenge Tencent.”</p>
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https://www.sickgaming.net/blog/2020/01/20/report-tiktok-owner-bytedance-planning-big-push-into-mobile-games/