Quote:Tokyo Game Show has so much Western media in attendance, and also many Western developers show up; they seek entry into the Japanese market, plus Korean and Chinese markets for many platforms. Asia seems to be very interesting for these developers.

Nintendo staff went to many booths at the start and gave exhibitors a Switch label box to mark Nintendo Switch titles; that allows for very clear information to tell the public that a game will have a Nintendo Switch version.

Like a Western game show it’s loud because there are many stages with live shows, with high volume speakers. Most people are particularly hyped for Japanese traditional titles, many that are Manga styled.

One thing I feel is really good is you won’t be lost in the exhibition venue; the hall is connected with one straight way, it’s very clear – you can really walk from Hall 1 to Hall 8 step-by-step. The staff of exhibitors always smile and are pleasant when showing their games to visitors; they are positive, say hi and want to give you some free gifts.

Quote:Setting the game show in September also means it doesn’t feel too hot; it’s quite comfortable to wait in a queue or wait to purchase a ticket.

As an exhibitor you need to be positive to manage your table, keeping the space, headphones and controllers clean, and to also manually reset games for the next visitors. I think the service, positive attitude and professional spirit are a big part the week; they’re important for Japan and the Game Show.