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[Tut] Be a Reply Guy on X: The 80/20 Math of Growing Your Social Media Brand - Printable Version

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[Tut] Be a Reply Guy on X: The 80/20 Math of Growing Your Social Media Brand - xSicKxBot - 12-13-2025

[Tut] Be a Reply Guy on X: The 80/20 Math of Growing Your Social Media Brand

<div><p><strong>My very<a href="https://x.com/FinxterDotCom"> limited time on X</a> has already shown that posts ranked by number of expression is highly non-linear. Maybe Zipf or Pareto distributed? </strong></p>
<p>The <strong>first plot</strong> shows each post sorted by impressions (rank 1 = most impressions). You’ll see a <strong>steep drop</strong> from the top few posts, then a <strong>long tail</strong> of low-impression posts.</p>
<p>The point is: </p>
<ul class="wp-block-list">
<li>post more stuff </li>
<li>most posts will fail or get ~zero impressions </li>
<li>some posts make all the difference</li>
</ul>
<h2 class="wp-block-heading">~20% of Posts/Replies Generate ~80% of the Impressions</h2>
<p>Post ranked by impressions is not quite Pareto distributed (would be a straight line):</p>
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="511" src="https://blog.finxter.com/wp-content/uploads/2025/12/image-22-1024x511.png" alt="" class="wp-image-1671551" srcset="https://blog.finxter.com/wp-content/uploads/2025/12/image-22-1024x511.png 1024w, https://blog.finxter.com/wp-content/uploads/2025/12/image-22-300x150.png 300w, https://blog.finxter.com/wp-content/uploads/2025/12/image-22-768x383.png 768w, https://blog.finxter.com/wp-content/uploads/2025/12/image-22.png 1026w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>The <strong>log–log plot</strong> shows rank and impressions on logarithmic axes. If the points roughly line up on a straight downward-sloping line, that’s a classic power-law–like pattern.</p>
<p>The distribution looks heavy-tailed – a small number of posts carry a large share of total impressions. </p>
<h2 class="wp-block-heading">Don’t Post – Be a Reply Guy</h2>
<p>Also, replies have a much higher number of average impressions as compared to original posts. Smaller accounts should prioritize replies over posts.</p>
<figure class="wp-block-image size-full"><img decoding="async" width="631" height="132" src="https://blog.finxter.com/wp-content/uploads/2025/12/image-23.png" alt="" class="wp-image-1671552" srcset="https://blog.finxter.com/wp-content/uploads/2025/12/image-23.png 631w, https://blog.finxter.com/wp-content/uploads/2025/12/image-23-300x63.png 300w" sizes="(max-width: 631px) 100vw, 631px" /></figure>
<p>If you want to grow your X account quickly, the best approach seems to be to reply to larger accounts. What to reply? Everything that comes to your mind. Just your authentic quick commentary. Don’t bother using AI – you’ll be too slow. Just use whatever comes to mind and increase your volume.</p>
<p>If you want to learn more on how using AI can improve your life, <a href="https://blog.finxter.com/ai/">check out my free newsletter</a> with 130k subscribers! <img decoding="async" src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f44d.png" alt="?" class="wp-smiley" style="height: 1em; max-height: 1em;" /> </p>
<p>The post <a href="https://blog.finxter.com/be-a-reply-guy-on-x-the-80-20-math-of-growing-your-social-media-brand/">Be a Reply Guy on X: The 80/20 Math of Growing Your Social Media Brand</a> appeared first on <a href="https://blog.finxter.com">Be on the Right Side of Change</a>.</p>
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