{"id":99887,"date":"2019-09-09T05:40:58","date_gmt":"2019-09-09T05:40:58","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=434267"},"modified":"2019-09-09T05:40:58","modified_gmt":"2019-09-09T05:40:58","slug":"microsoft-expands-its-automotive-partner-ecosystem-to-power-the-future-of-mobility","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/09\/09\/microsoft-expands-its-automotive-partner-ecosystem-to-power-the-future-of-mobility\/","title":{"rendered":"Microsoft expands its automotive partner ecosystem to power the future of mobility"},"content":{"rendered":"

Technology can help automotive companies transform into smart mobility services providers<\/i><\/h3>\n

\"Dashboard<\/a><\/p>\n

Karl Benz and Henry Ford revolutionized transportation with the initial development and mass production of the automobile. Now, more than a century later, the automotive industry is poised to transform transportation again, with a push to develop connected, personalized and autonomous driving experiences, electric vehicles and new mobility business models from ride-sharing to ride-hailing and multimodal, smart transportation concepts.<\/p>\n

This industry is expected to see significant growth, becoming a $6.6T industry by 2030, with disruptive business models accounting for 25 percent of all revenues, according to consulting firm, McKinsey & Company. From shared vehicle services to fully electric transportation, manufacturers are developing new products and services to enable large fleets offering mobility-as-a-service, which will increasingly replace individual car ownership. This involves modernizing the in-vehicle experience with productivity, entertainment, and personal assistants that are safe and secure, following users across different transport modes, adding value for businesses and consumers alike.<\/p>\n

This transformation requires a data-driven mindset. The automotive sector generates vast amounts of data. However, companies aren\u2019t yet fully set up to turn it into relevant insights. Future success depends on the ability to identify and capture digital signals and evolve how the business approaches innovation. Through what we call a digital feedback loop<\/strong>, the entirety of the enterprise can be connected with relevant data\u2014 whether it is pertaining to relationship management with customers and partners, or engagement with employees, core product creation or enterprise operations\u2014 to drive continuous improvement in products and services, mobility companies must differentiate from their competition.<\/p>\n

We support the industry with unlocking this enormous potential by providing intelligent cloud, edge, IoT and AI services and helping automotive companies build and extend their own digital capabilities.<\/p>\n

To that end, this year, for the first time, Microsoft is joining Frankfurt Motor Show (IAA)<\/strong><\/a> and showcasing our approach to working with the automotive industry. We want to empower automotive organizations of all sizes to transform into smart mobility services providers.<\/p>\n

Our automotive strategy<\/strong> is shaped by three key principles<\/strong>:<\/p>\n

    \n
  1. We partner across the industry. We are not in the business of making vehicles or delivering end mobility as a service offerings.<\/li>\n
  2. We believe data should be owned by our customers, as insights from data will become the new drivers of revenue for the auto industry. We do not monetize our customers\u2018 data<\/li>\n
  3. We support automotive companies as they enhance and extend their unique brand experiences to expand their relationships with their customers.<\/li>\n<\/ol>\n

    We are focusing<\/strong> our customer engagements along with our extensive global partner network to support their success in the five following areas<\/strong>: connected vehicle solutions, autonomous driving development, smart mobility solutions, connected marketing, sales and service as well as intelligent manufacturing and supply chain.<\/p>\n

    Today, we are sharing updates about our approach and expansions to our partner ecosystem across these focus areas:<\/p>\n

      \n
    1. Empower connected vehicle solutions<\/strong><\/li>\n<\/ol>\n

      The core of our connected vehicle efforts is the Microsoft Connected Vehicle Platform (MCVP). It combines advanced cloud and edge computing services with a strong partner network so automotive companies can build connected driving solutions that span from in-vehicle experiences and autonomous driving to prediction services and connectivity. In addition to our partnerships with Volkswagen<\/a> and Renault-Nissan-Mitsubishi Alliance<\/a>, new partners are using MCVP to do more:<\/p>\n