{"id":99334,"date":"2019-08-29T13:04:00","date_gmt":"2019-08-29T13:04:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/349653"},"modified":"2019-08-29T13:04:00","modified_gmt":"2019-08-29T13:04:00","slug":"mobile-studio-cerberus-interactive-nets-1-75-million-in-funding","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/08\/29\/mobile-studio-cerberus-interactive-nets-1-75-million-in-funding\/","title":{"rendered":"Mobile studio Cerberus Interactive nets $1.75 million in funding"},"content":{"rendered":"<p>Austin-based mobile studio Cerberus Interactive has <a href=\"https:\/\/www.gamasutra.com\/view\/pressreleases\/349546\/Cerberus_Interactive_MarketingFirst_Game_Development_Studio_Raises_175M_Including_Investments_from_Mobilityware.php\">secured $1.75 million in funding<\/a> to further develop its &#8216;marketing-first&#8217; approach to game design.&nbsp;<\/p>\n<p>If you&#8217;re wondering what such an approach might entail, it sounds fairly&nbsp;similar to Early Access, with Cerberus explaining it will utilize&nbsp;digital marketing techniques and community engagement during the development process to scope out demand for features and content prior to implementation.&nbsp;<\/p>\n<p>&#8220;We believe our marketing-driven approach to game design is a new way forward for mobile game development that has double fold benefits &#8212; players get features which are important to them, and studios are able to mitigate financial losses,&#8221;&nbsp;said studio co-founder Sami Khan.&nbsp;<\/p>\n<p>The company&#8217;s first title is <em>Atlas Empires<\/em>, a multiplayer AR game that asks players to claim and defend land by constructing and attacking forts in real-world locations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austin-based mobile studio Cerberus Interactive has secured $1.75 million in funding to further develop its &#8216;marketing-first&#8217; approach to game design.&nbsp; If you&#8217;re wondering what such an approach might entail, it sounds fairly&nbsp;similar to Early Access, with Cerberus explaining it will utilize&nbsp;digital marketing techniques and community engagement during the development process to scope out demand for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-99334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/99334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=99334"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/99334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/99335"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=99334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=99334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=99334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}