{"id":97651,"date":"2019-07-31T21:44:00","date_gmt":"2019-07-31T21:44:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/347766"},"modified":"2019-07-31T21:44:00","modified_gmt":"2019-07-31T21:44:00","slug":"ea-expects-the-sims-4-to-deliver-net-bookings-on-par-with-apex-legends","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/07\/31\/ea-expects-the-sims-4-to-deliver-net-bookings-on-par-with-apex-legends\/","title":{"rendered":"EA expects The Sims 4 to deliver net bookings on par with Apex Legends"},"content":{"rendered":"

Electronic Arts ran a week-long promotion in May that gave The Sims 4 <\/em>away for free on its digital game store Origin. Now, EA says that the promotion led to 7 million downloads of the base Sims 4<\/em> game, a push that comes in the same quarter as a 55 percent year-over-year jump in add-on purchases. <\/p>\n

The Sims 4<\/em> was, alongside Apex Legends<\/em>, one of the notable earners called out in Electronic Arts’ most recent financial reports.<\/p>\n

Put in context, EA expects The Sims 4 <\/em>to bring in net bookings on the same level as its battle royale game Apex Legends<\/em> moving forward, saying that it expects both games to \u201ceach deliver net bookings in the $300 million to $400 million range\u201d in the future.<\/p>\n

While the May promotion saw the base game given away for free, it\u2019s likely the arrangement sought to create more potential buyers for the troves of paid add-on content EA-owned Maxis has released for the game in the 5 years since its first release.<\/p>\n

Those add on packs, broken down into $40, $20, and $10 tiers based on the amount of in-game content offered, require the base game to use and, though optional, amount to about a $560 purchase for those who pick up the current library at full price.<\/p>\n

“I think we’re doing really, really well attracting Sims<\/em> players,” notes EA CEO Andrew Wilson in the Q&A. “As we said, we did the promotion in the last couple of months and brought in 7 million new Sims<\/em> players that we expect will engage in that community on a platform that is really tailored to user-generated content, creativity and customization.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Electronic Arts ran a week-long promotion in May that gave The Sims 4 away for free on its digital game store Origin. Now, EA says that the promotion led to 7 million downloads of the base Sims 4 game, a push that comes in the same quarter as a 55 percent year-over-year jump in add-on purchases.  The […]<\/p>\n","protected":false},"author":2,"featured_media":97652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-97651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/97651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=97651"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/97651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/97652"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=97651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=97651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=97651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}