{"id":93954,"date":"2019-05-22T16:03:09","date_gmt":"2019-05-22T16:03:09","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=433066"},"modified":"2019-05-22T16:03:09","modified_gmt":"2019-05-22T16:03:09","slug":"royal-caribbeans-head-innovator-joey-hasty-turns-dreams-into-memories","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/05\/22\/royal-caribbeans-head-innovator-joey-hasty-turns-dreams-into-memories\/","title":{"rendered":"Royal Caribbean\u2019s head innovator Joey Hasty turns dreams into memories"},"content":{"rendered":"

It\u2019s with that mindset in place that Hasty sets out to bridge the gap between dreams and reality.<\/p>\n

\u201cNot long ago, check-in was about a 30-minute process to get you on board a cruise line,\u201d Hasty explains, touting a recent breakthrough. \u201cIt really felt like going through the TSA, not starting a vacation.\u201d<\/p>\n

To streamline things, Hasty and his team envisioned an \u201cinvisible experience,\u201d fueled by customer-submitted cellphone selfies and pre-checks. But as they workshopped the idea, they discovered that removing all friction just resulted in confusion and guilt.<\/p>\n

\u201cIt\u2019s that feeling you get at a store with no registers; you\u2019re supposed to just walk out, but you feel a little shady about it,\u201d he explains. \u201cThat\u2019s even more amplified when you board a cruise ship. You\u2019re like, \u2018Am I just supposed to walk on?\u2019 As it turns out, guests need the feedback; something saying all is well.\u201d<\/p>\n

In search of a solution, Hasty turned to some old friends. \u201cWhen I took it to Microsoft, some of the first conversations were: \u2018We\u2019ve never tried to do it this way.  Let\u2019s think with our hands to see what\u2019s possible,\u2019\u201d he recalls. \u201cIt was never \u2018We can\u2019t get there,\u2019 it was always \u201cWell, this is what would be required to get there, so this is what we\u2019ve got to go do.\u2019\u201d<\/p>\n

In the years since Hasty has begun working with the Commercial Software Engineering (CSE) team, the relationship has empowered him to imagine with no limitations \u2013 confident in the knowledge that CSE will bridge the gap between his team and Microsoft\u2019s product engineers, accelerating their capabilities through tech and innovation.<\/p>\n

\"Royal
Royal Caribbean\u2019s new Innovation Lab in Miami takes the ship design process to new heights by bringing the best creative minds and the latest technology together under one roof.<\/figcaption><\/figure>\n

\u201cThey provided resources to help us validate things Royal didn\u2019t have access to, like cognitive services and cloud computing capability that allowed us to recognize faces in a millisecond,\u201d Hasty explains, pointing out RC\u2019s privacy policies that ensure customer transparency and that captured images are only used for the cruise experience.<\/p>\n

\u201cThe first prototype was a camera and a laptop with Cognitive Services. Can we see these people, connect them to our data; can we check them in just using their face? From there, we realized that we want to talk about the guest experience, the height of the camera, the quality of the camera that we need, the flow of people, how fast can the camera pick up people, how many people can be in the frame at once.\u201d<\/p>\n

Utilizing an open source mindset, the CSE team worked alongside Royal Caribbean every step of the way to develop a solution that was both \u201cinvisible\u201d and interactive enough to remove that sense of guilt.<\/p>\n

\u201cWe noticed that when all these people went by, they didn\u2019t quite know where to look, so we put a light ring on it. Then we realized people needed feedback, so we put a screen on it,\u201d Hasty says of the project, which averages split seconds per passenger and is significantly faster than the manual review process.<\/p>\n

\u201cThe LED ring gives you simple color codes \u2013 white says \u2018We\u2019re looking for your face,\u2019 blue says, \u2018We found your face,\u2019 and green says, \u2018You\u2019re all clear.\u2019 It happens almost instantaneously, everyone understands it instantly, and we\u2019ve created a beautiful appliance that you can walk through with your whole family together at once.\u201d<\/p>\n

\u201cNow boarding is literally, go up the escalator, walk by the facial recognition machine and onto the ship \u2013 welcome aboard,\u201d Hasty adds with a smile. \u201cWe like to say car to bar in minutes.\u201d<\/p>\n

Echoes Schneider: \u201cJoey and I are huge fans of the CSE group. Our focus right now is on how we leverage emerging technology to transform the guest experience, and Microsoft keeps us on the next edge of technology as it relates to disruption in our industry.\u201d<\/p>\n

To date, the relationship has manifested itself in a variety of ways. The aforementioned Edge Access tour app, for instance, is powered by Microsoft\u2019s Capture Studio technology. Elements of Azure, AI and dashboards manage guest experiences daily, and RC attended last summer\u2019s One Week hackathon on the Microsoft campus in Redmond, Washington, engaging with the CSE team on video analytics initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s with that mindset in place that Hasty sets out to bridge the gap between dreams and reality. \u201cNot long ago, check-in was about a 30-minute process to get you on board a cruise line,\u201d Hasty explains, touting a recent breakthrough. \u201cIt really felt like going through the TSA, not starting a vacation.\u201d To streamline […]<\/p>\n","protected":false},"author":2,"featured_media":93955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[298],"class_list":["post-93954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-transform"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/93954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=93954"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/93954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/93955"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=93954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=93954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=93954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}