{"id":9346,"date":"2018-01-02T22:33:00","date_gmt":"2018-01-02T22:33:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/312435"},"modified":"2018-01-02T22:33:00","modified_gmt":"2018-01-02T22:33:00","slug":"how-warframe-built-a-collaborative-free-to-play-economy","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/01\/02\/how-warframe-built-a-collaborative-free-to-play-economy\/","title":{"rendered":"How Warframe built a collaborative free to play economy"},"content":{"rendered":"<blockquote><\/blockquote>\n<p>&#8211; Studio Manager of Digital Extremes\u00a0Sheldon Carter on fostering a\u00a0relationship with the\u00a0<em>Warframe<\/em>\u00a0community\u00a0<\/p>\n<p><a href=\"https:\/\/www.polygon.com\/2018\/1\/2\/16830328\/warframe-free-to-play-f2p-platinum\">In an interview with Polygon<\/a>, art director of the free-to-play game\u00a0<em>Warframe<\/em>\u00a0Geoff Crooks was joined by studio manager of Digital Extremes Sheldon Carter to discuss the\u00a0development\u00a0<em>Warframe<\/em>\u00a0after\u00a0its initial launch, which was met with\u00a0mild success.<\/p>\n<p>Once the game was released, the studio\u00a0relied heavily on word of mouth from fans in order to survive. \u201cI think that the real narrative is that the community and use worked hand-in-hand right from the start to build the game together,&#8221;\u00a0Explained Carter.\u00a0<\/p>\n<p>Digital Extremes took what small fanbase\u00a0existed around\u00a0<em>Warframe<\/em>\u00a0and used it to cultivate a relationship that\u00a0relied heavily on feedback from its users in order to grow and reach a wider audience.\u00a0<a href=\"https:\/\/www.polygon.com\/2018\/1\/2\/16830328\/warframe-free-to-play-f2p-platinum\">Crooks admits that expectations were low at first<\/a>.<\/p>\n<p>But engaging with players eventually blossomed into the collaborative relationship the team shares with players now.\u00a0&#8220;That\u00a0weird relationship at the start naturally built this collaborative development relationship that we still have to this day with our community,\u201d Said\u00a0Crooks.\u00a0<\/p>\n<p>Through this community engagement came the monetization system\u00a0<em>Warframe<\/em>\u00a0uses today. The game is cooperative, and\u00a0players can enjoy the game without spending money. However if they choose to, its because the gear will help the team.\u00a0<\/p>\n<p>\u201cYou want to work with other players to advance, you\u2019re not against someone. So the feeling that someone has something that looks different than you, there\u2019s no sting to that,&#8221; <a href=\"https:\/\/www.polygon.com\/2018\/1\/2\/16830328\/warframe-free-to-play-f2p-platinum\">Carter pointed out.<\/a>\u00a0&#8220;Our community turns into people who want to help each other achieve those goals. It really lends itself well to the type of monetization we do.\u201d\u00a0<\/p>\n<p>According to Carter,\u00a0feedback from the community is what allows Digital Extremes to be able to monetize without alienating its\u00a0players.\u00a0\u201cOur community loves the feeling of being able to get that super rare thing by playing the game, but first you have to have the game they love to play and you have to have those loops set up to get the feedback from the community.\u201d<\/p>\n<p>Check out the full interview <a href=\"https:\/\/www.polygon.com\/2018\/1\/2\/16830328\/warframe-free-to-play-f2p-platinum\">available at Polygon.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Studio Manager of Digital Extremes\u00a0Sheldon Carter on fostering a\u00a0relationship with the\u00a0Warframe\u00a0community\u00a0 In an interview with Polygon, art director of the free-to-play game\u00a0Warframe\u00a0Geoff Crooks was joined by studio manager of Digital Extremes Sheldon Carter to discuss the\u00a0development\u00a0Warframe\u00a0after\u00a0its initial launch, which was met with\u00a0mild success. Once the game was released, the studio\u00a0relied heavily on word of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-9346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/9346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=9346"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/9346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/9347"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=9346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=9346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=9346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}