{"id":93291,"date":"2019-05-11T00:49:18","date_gmt":"2019-05-11T00:49:18","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/05\/10\/apples-latest-iphone-privacy-ad-touts-imessage-encryption"},"modified":"2019-05-11T00:49:18","modified_gmt":"2019-05-11T00:49:18","slug":"apples-latest-iphone-privacy-ad-touts-imessage-encryption","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/05\/11\/apples-latest-iphone-privacy-ad-touts-imessage-encryption\/","title":{"rendered":"Apple&#8217;s latest iPhone privacy ad touts iMessage encryption"},"content":{"rendered":"<p><!-- font size selector, BEGIN --> <span class=\"cfix\">&nbsp;<\/span> <\/p>\n<p class=\"gray small byline\"> By <a href=\"https:\/\/appleinsider.com\/cdn-cgi\/l\/email-protection#503e352723103120203c35393e23393435227e333f3d\">AppleInsider Staff <\/a> <br \/><span class=\"gray\">Friday, May 10, 2019, 05:49 pm PT (08:49 pm ET)<\/span> <\/p>\n<p> <span><span class=\"article-leader\">Apple on Friday published a third installment to an ad series focusing on iPhone privacy, with the latest commercial throwing a spotlight on the company&#8217;s end-to-end encrypted iMessage platform. <br \/><\/span><\/p>\n<div align=\"center\">\n<div class=\"article-img\"><img decoding=\"async\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/05\/apples-latest-iphone-privacy-ad-touts-imessage-encryption.jpg\" alt=\"iPhone\" height=\"377\" class=\"lazy\" data-original=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/05\/apples-latest-iphone-privacy-ad-touts-imessage-encryption-1.jpg\"><img decoding=\"async\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/05\/apples-latest-iphone-privacy-ad-touts-imessage-encryption-1.jpg\"><\/div>\n<p><span class=\"minor2 small gray\"><\/span><\/div>\n<p>The ad posted to Apple&#8217;s YouTube page, titled &#8220;Inside Joke,&#8221; centers around a woman reading an iMessage conversation on her iPhone XR. Echoing the privacy theme, viewers are not privy to the contents of the conversation which, judging by the woman&#8217;s reaction, is immensely humorous.<\/p>\n<p>A majority of the minute-long spot consists of a single uninterrupted shot of the iPhone owner reading incoming texts. Each new message is funnier than the last and what begins as a chuckle soon turns into hysterical laughter.<\/p>\n<p>The ad cuts to a wide shot, showing the woman in a salon getting a pedicure with other customers and staff nearby. A closing shot puts iPhone XR front and center as the woman continues to cackle.<\/p>\n<p>A tagline reads, &#8220;iMessage encrypts your conversations [b]ecause not everyone needs to be in on the joke,&#8221; and is followed by the campaign&#8217;s slogan, &#8220;Privacy. That&#8217;s iPhone.&#8221; <\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=T-fXzUsPZtM&#038;w=560&#038;h=315]<\/p>\n<p>Friday&#8217;s commercial is the third in a series touting iPhone&#8217;s various privacy features. The first debuted <a href=\"https:\/\/appleinsider.com\/articles\/19\/03\/14\/privacy-thats-iphone-ad-campaign-launches-highlights-apples-stance-on-user-protection\">in March<\/a> and served as a general introduction to Apple&#8217;s new iPhone advertising thrust. A second spot, also aired in March, highlighted <a href=\"https:\/\/appleinsider.com\/articles\/19\/03\/28\/teenage-shaving-queries-used-to-promote-safari-privacy-in-latest-iphone-privacy-ad\">anti-ad tracking measures in Safari<\/a>.<\/p>\n<p>Apple&#8217;s campaign arrives amidst a wider push for data privacy in the tech sector. Over the past few weeks, serial offenders Facebook and Google have attempted to recast their respective public images as born-again reformers, promising transparency and offering user tools to manage collected information. Both, however, continue to operate business strategies reliant on customer data.<\/p>\n<p><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; By AppleInsider Staff Friday, May 10, 2019, 05:49 pm PT (08:49 pm ET) Apple on Friday published a third installment to an ad series focusing on iPhone privacy, with the latest commercial throwing a spotlight on the company&#8217;s end-to-end encrypted iMessage platform. The ad posted to Apple&#8217;s YouTube page, titled &#8220;Inside Joke,&#8221; centers around [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[155],"class_list":["post-93291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider","tag-iphone"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/93291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=93291"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/93291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/93292"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=93291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=93291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=93291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}