{"id":92775,"date":"2019-05-01T00:33:44","date_gmt":"2019-05-01T00:33:44","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/04\/30\/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests"},"modified":"2019-05-01T00:33:44","modified_gmt":"2019-05-01T00:33:44","slug":"apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/05\/01\/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests\/","title":{"rendered":"Apple TV+ to launch as for-pay subscription service, Cook suggests"},"content":{"rendered":"

 <\/span> <\/p>\n

By Mikey Campbell<\/a>
Tuesday, April 30, 2019, 05:33 pm PT (08:33 pm ET)<\/span> <\/p>\n

Potentially ending months of speculation surrounding Apple’s planned pricing policy for Apple TV+, Apple CEO Tim Cook on Tuesday hinted that the upcoming original content service will be available on a subscription basis.
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\"Oprah\"<\/div>\n

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Fielding questions on Apple’s recent push into services during an investor conference call, Cook likened Apple TV+ to an over-the-top product similar to those offered by major networks and content holders. <\/p>\n

“The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top,” Cook said. “We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them.”<\/p>\n

Unlike cable subscription schemes, over-the-top streaming services provide users a la carte access to TV and movie content. Typically, the offering is limited to an individual service, channel or group of channels owned by a content holder and is therefore cheaper than traditional cable tiers. Further, over-the-top systems are cost efficient in that viewers pay only for the content they want, rather than a bundle that includes channels that might go unwatched. <\/p>\n

Apple unveiled Apple TV+ at a special event<\/a> in March, but failed to disclose details on pricing. <\/p>\n

As part of a “sneak peek” at programming set to debut on the service, Apple trotted out A-list Hollywood stars like Steven Spielberg, J.J. Abrams, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Momoa to present first looks at their forthcoming projects. <\/p>\n

Rumors claimed the TV+ would be a free, value-added service<\/a> available to Apple device owners through the new TV app, with Apple generating revenue on its investment via subscriptions sold to third-party services. Previous reports said the company at one point mulled a bundle<\/a> that would integrate TV+ with Apple News+ and Apple Music.<\/p>\n

Judging by Cook’s statements today, it appears Apple TV+ will instead be listed as a for-pay subscription solution, putting it in competition with the likes of Netflix and Hulu. <\/p>\n

Apple TV+ is slated to launch this fall. <\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

  By Mikey Campbell Tuesday, April 30, 2019, 05:33 pm PT (08:33 pm ET) Potentially ending months of speculation surrounding Apple’s planned pricing policy for Apple TV+, Apple CEO Tim Cook on Tuesday hinted that the upcoming original content service will be available on a subscription basis. Fielding questions on Apple’s recent push into services […]<\/p>\n","protected":false},"author":2,"featured_media":92776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[145],"class_list":["post-92775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider","tag-apple-tv"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=92775"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/92776"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=92775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=92775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=92775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}