{"id":92177,"date":"2019-04-18T22:53:56","date_gmt":"2019-04-18T22:53:56","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/04\/18\/new-apple-retail-head-deirdre-obrien-joins-instagram-shares-pics-from-trip-to-hong-kong-macau"},"modified":"2019-04-18T22:53:56","modified_gmt":"2019-04-18T22:53:56","slug":"new-apple-retail-head-deirdre-obrien-joins-instagram-shares-pics-from-trip-to-hong-kong-macau","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/04\/18\/new-apple-retail-head-deirdre-obrien-joins-instagram-shares-pics-from-trip-to-hong-kong-macau\/","title":{"rendered":"New Apple retail head Deirdre O’Brien joins Instagram, shares pics from trip to Hong Kong & Macau"},"content":{"rendered":"

 <\/span> <\/p>\n

By Roger Fingas<\/a>
Thursday, April 18, 2019, 03:53 pm PT (06:53 pm ET)<\/span> <\/p>\n

In a rare move for an Apple executive, new retail head Deirdre O’Brien has joined Instagram, inaugurating her account with a handful of photos from a worldwide business tour.
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\"Apple<\/div>\n

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O’Brien is on the service as @deirdre.at.apple<\/a>. Two photos were shot in Hong Kong, including Apple IFC Mall<\/a>, while a third was shot at Apple Cotai Central<\/a> in Macau. <\/p>\n

Any reason for the focus on Chinese territories is unknown. O’Brien is visiting many other retail teams in cities such as Austin, Cupertino, and Paris.<\/p>\n

That would make sense, since predecessor Angela Ahrendts took a similar tour after joining Apple in 2014<\/a>. Presumably O’Brien’s goal is to not only familiarize herself with locations but endear herself to the retail workforce.<\/p>\n

Apple executives normally limit their social media activity to Twitter. There are exceptions, particularly with CEO Tim Cook, who periodically posts on China’s Weibo<\/a> \u2014 likely with the help of Mandarin-speaking assistants.<\/p>\n

O’Brien was appointed<\/a> senior VP of “Retail + People” in February, combining her previous role with a new one.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

  By Roger Fingas Thursday, April 18, 2019, 03:53 pm PT (06:53 pm ET) In a rare move for an Apple executive, new retail head Deirdre O’Brien has joined Instagram, inaugurating her account with a handful of photos from a worldwide business tour. O’Brien is on the service as @deirdre.at.apple. Two photos were shot in […]<\/p>\n","protected":false},"author":2,"featured_media":92178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-92177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=92177"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/92178"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=92177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=92177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=92177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}