{"id":92039,"date":"2019-04-16T04:03:19","date_gmt":"2019-04-16T04:03:19","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=432332"},"modified":"2019-04-16T04:03:19","modified_gmt":"2019-04-16T04:03:19","slug":"brad-smith-were-increasing-our-carbon-fee-as-we-double-down-on-sustainability","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/04\/16\/brad-smith-were-increasing-our-carbon-fee-as-we-double-down-on-sustainability\/","title":{"rendered":"Brad Smith: We\u2019re increasing our carbon fee as we double down on sustainability"},"content":{"rendered":"<figure id=\"attachment_63173\" class=\"wp-caption alignnone\"><a href=\"https:\/\/1gew6o3qn6vx9kp3s42ge0y1-wpengine.netdna-ssl.com\/wp-content\/uploads\/prod\/sites\/5\/2019\/04\/SilviaTerra_Trees.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63173 size-large\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/04\/brad-smith-were-increasing-our-carbon-fee-as-we-double-down-on-sustainability.jpg\" alt=\"Phot of forest trees being inventoried\" width=\"995\" height=\"507\"><\/a><figcaption class=\"wp-caption-text\">Image of trees with data and insights provided by Microsoft AI.<\/figcaption><\/figure>\n<p>Since 2009, Microsoft has made and met a series of <a href=\"https:\/\/www.microsoft.com\/en-us\/environment\/carbon\">commitments<\/a> to reduce the company\u2019s carbon footprint. While we\u2019ve made progress toward our goal of cutting our operational carbon emissions by 75 percent by 2030, the magnitude and speed of the world\u2019s environmental changes have made it increasingly clear that we must do more. And we are taking new steps to do just that.<\/p>\n<p>Today, we are announcing that we will nearly double our internal carbon fee to $15 per metric ton on all carbon emissions. This internal Microsoft \u201ctax\u201d was established in 2012 to hold our business divisions financially responsible for reducing their carbon emissions. The funds from this higher fee will both maintain Microsoft\u2019s carbon neutrality and help us take a tech-first approach that will put sustainability at the core of every part of our business and technology to work for sustainable outcomes. In practice, this means we\u2019ll continue to keep our house in order and improve it, while increasingly addressing sustainability challenges around the globe by engaging our strongest assets as a company \u2013 our employees and our technologies.<\/p>\n<p>Today, I\u2019d like to share new steps we\u2019re taking in four areas:<\/p>\n<p><strong>Building sustainable campuses and data centers<\/strong><\/p>\n<p>We will continue to build, renovate and operate our campuses in a manner that reduces our impact on the environment. At our headquarters in Redmond, Washington, we have started work to <a href=\"https:\/\/news.microsoft.com\/modern-campus\/\">construct 17 new buildings totaling 2.5 million square feet<\/a>. We will remove fossil fuels from these new buildings and run this new addition, as well as the rest of our campus, on <a href=\"https:\/\/news.microsoft.com\/2019\/04\/12\/microsoft-expands-clean-energy-connectivity-investments-in-washington-state-with-chelan-public-utility-district\/\">100 percent carbon-free electricity<\/a>. We are also reducing the amount of carbon associated with the construction materials of our new buildings by at least 15 percent, with a goal of reaching 30 percent, through a <a href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/2018\/09\/12\/beyond-our-four-walls-how-microsoft-is-accelerating-sustainability-progress\/\">new online tool<\/a>. Combined with our smart building technology, Microsoft will be the first large corporate campus to reach zero-carbon and zero-waste goals.<\/p>\n<p>In our data centers, we will continue to focus on <a href=\"https:\/\/blogs.microsoft.com\/green\/2017\/09\/24\/redesigning-datacenters-advanced-energy-future\/\">R&amp;D for efficiency<\/a> and <a href=\"https:\/\/news.microsoft.com\/2019\/03\/07\/edp-renewables-microsoft-execute-wind-energy-agreement-in-ohio\/\">renewable energy<\/a>. In 2016, we announced that we would power our data centers with more renewable energy, setting a 50 percent target by the end of 2018 and topping 60 percent early in the next decade while continuing to improve from there. We hit the first target nearly a year ahead of schedule, and today we are sharing the news that we will reach the 60 percent milestone before the end of this year. We\u2019re therefore setting our next milestone on the path to 100 percent renewable energy, aiming to surpass the 70 percent target by 2023. We\u2019ll also launch a new data-driven circular cloud initiative using the Internet of Things (IoT), blockchain and artificial intelligence (AI) to monitor performance and streamline our reuse, resale and recycling of data center assets, including servers.<\/p>\n<p>We will also add water to our long-standing carbon and energy commitments, launching a new water replenishment strategy where we will replace what our operations consume in water-stressed regions by 2030.<\/p>\n<p><strong>Accelerating research through data science <\/strong><\/p>\n<p>Data is a critical part of our work and a global transition to a low-carbon future. Data can help tell us about the health of our planet, including the conditions of our air, water, land and the well-being of our wildlife. But we need technology\u2019s help to capture this vast amount of data and convert it into actionable intelligence. Despite living in the Information Age, when it comes to environmental data we are still too often flying without real insights.<\/p>\n<p>We founded our <a href=\"https:\/\/www.microsoft.com\/en-us\/ai\/ai-for-earth\">AI for Earth program<\/a> in 2017 with this challenge in mind. Since then, we\u2019ve launched two new APIs that help provide the scale and flexibility to transform how people working on sustainability issues process data and generate valuable insights. More than <a href=\"https:\/\/msit.powerbi.com\/view?r=eyJrIjoiYzZhZGE2MWUtN2JjMy00N2JkLWFhZjEtYmNhMDFiNGVlY2I3IiwidCI6IjcyZjk4OGJmLTg2ZjEtNDFhZi05MWFiLTJkN2NkMDExZGI0NyIsImMiOjV9\">230 grantees<\/a> are now using Azure and AI to create new models and discover new insights. But we have learned there\u2019s still more we can do to accelerate this work.<\/p>\n<p>Today, we\u2019re committing to hosting the world\u2019s leading environmental data science sets on Azure. These large government datasets contain satellite and aerial imagery, among other things, and require petabytes of storage. By making them available in our cloud, we will advance and accelerate the work of grantees and researchers around the world. We will also continue work to bring new APIs and applications to the AI for Earth gallery and mature projects into platform-level services as we\u2019ve done with land cover mapping.<\/p>\n<p><strong>Helping our customers build sustainable solutions<br \/><\/strong><\/p>\n<p>As the world\u2019s needs heighten, we are working more closely than ever with our customers to use digital technology and AI to address sustainability challenges. We are making this an increasing focus across every part of our company, and in the coming months we\u2019ll share more details about our plans to develop and deploy products to facilitate our customers\u2019 and partners\u2019 growth with sustainability in mind.<\/p>\n<p>Already we\u2019re helping empower our customers and partners with new technology to help them drive efficiencies, transform their businesses, and create their own solutions to create a more sustainable planet. At Microsoft we call this infusion of technology <a href=\"https:\/\/www.linkedin.com\/pulse\/necessity-tech-intensity-todays-digital-world-satya-nadella\/\">tech intensity<\/a>, and we\u2019re seeing it propel sustainable growth around the globe. Let me share a few examples.<\/p>\n<p>Companies like <a href=\"https:\/\/news.microsoft.com\/transform\/ecolab-and-microsoft-team-to-face-water-shortage-challenges\/\">Ecolab<\/a> and <a href=\"https:\/\/news.microsoft.com\/transform\/videos\/orsted-greener-world-offshore-wind-digital-technology\/\">\u00d8rsted<\/a> are improving water conservation and efficiency of renewable energy with Microsoft Azure, IoT and AI. <a href=\"https:\/\/news.microsoft.com\/transform\/siemens-gamesa-renewable-energy-wind-power-ai-cloud\/\">Siemens Gamesa Renewable Energy<\/a> has deployed a digital solution called Hermes with autonomous drones to inspect turbines and is now building on this with Azure AI to improve operations further to help make renewable energy more affordable and the future more sustainable. <a href=\"https:\/\/cloudblogs.microsoft.com\/industry-blog\/manufacturing\/2018\/09\/25\/buhler-will-track-crops-from-farm-to-fork-using-blockchain-technology\/\">B\u00fchler<\/a>, one of the world\u2019s leading grain processing providers, keeps food healthy and safe for 2 billion people every day. Their goal is to reduce 30 percent of waste and 30 percent of energy that goes into food production processing for customers by 2020. <a href=\"https:\/\/www.microsoft.com\/en-us\/ai\/ai-for-earth-projects?activetab=pivot1:primaryr2\">Silvia Terra<\/a>, a small start-up, is focused on using AI to improve our understanding of forests and better manage these economic and environmental assets. Through its work with AI for Earth, they\u2019ve completed a national inventory of forests, down to the tree level.<\/p>\n<p>These companies\u2019 technology breakthroughs offer a blueprint for sustainable economic growth. <a href=\"https:\/\/www.pwc.co.uk\/services\/sustainability-climate-change\/insights\/how-ai-future-can-enable-sustainable-future.html\">New research<\/a> we commissioned with Pricewaterhouse Coopers UK (PwC UK) shows that greater adoption of AI across even a few sectors has the potential to boost global GDP by up to 4.4 percent, while also reducing global greenhouse gas emissions by as much as 4 percent. This is approximately 2.4 gigatons of CO2, equivalent to zeroing out the 2030 annual emissions of Australia, Canada and Japan combined.<\/p>\n<p><strong>Advocating for environmental policy change<\/strong><\/p>\n<p>Finally, public policy has an important role in creating enabling environments to accelerate the reduction of carbon emissions. That is why we\u2019re joining today the <a href=\"https:\/\/www.clcouncil.org\/\">Climate Leadership Council<\/a> (CLC). CLC is an international policy institute founded with business leaders \u2013 many of whom are our customers \u2013 as well as economists and environmental leaders to promote a national carbon pricing approach. In addition to our internal carbon tax, we supported the recent Washington state ballot measure on pricing carbon and believe it\u2019s time for a robust national discussion on carbon pricing to lower emissions in an economically sound way.<\/p>\n<p>Addressing these global environmental challenges is a big task. Meeting this raised ambition will take the work of everyone across Microsoft, as well as partnerships with our customers, policymakers and organizations around the world. This road map is far from complete, but it\u2019s a first step in our renewed commitment to sustainability. Time is too short, resources too thin and the impact too large to wait for all the answers to act. There\u2019s an incredible opportunity to be realized by acting, supported by data and technology, on climate change. We are starting our journey to embrace that challenge and enhance opportunities for everyone on the planet today.<\/p>\n<p class=\"tag-list\">Tags: <a aria-label=\"See more stories about Brad Smith\" href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/tag\/brad-smith\/\" rel=\"tag\">Brad Smith<\/a>, <a aria-label=\"See more stories about carbon fee\" href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/tag\/carbon-fee\/\" rel=\"tag\">carbon fee<\/a>, <a aria-label=\"See more stories about Environmental Sustainability\" href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/tag\/environmental-sustainability\/\" rel=\"tag\">Environmental Sustainability<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image of trees with data and insights provided by Microsoft AI. Since 2009, Microsoft has made and met a series of commitments to reduce the company\u2019s carbon footprint. While we\u2019ve made progress toward our goal of cutting our operational carbon emissions by 75 percent by 2030, the magnitude and speed of the world\u2019s environmental changes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":92040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50,188],"class_list":["post-92039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-recent-news","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=92039"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/92039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/92040"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=92039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=92039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=92039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}