{"id":84235,"date":"2019-02-22T18:00:00","date_gmt":"2019-02-22T18:00:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2019\/02\/feature_what_reggie-fils-aime_meant_to_nintendo_the_games_industry_and_all_of_us"},"modified":"2019-02-22T18:00:00","modified_gmt":"2019-02-22T18:00:00","slug":"feature-what-reggie-fils-aime-meant-to-nintendo-the-games-industry-and-all-of-us","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/02\/22\/feature-what-reggie-fils-aime-meant-to-nintendo-the-games-industry-and-all-of-us\/","title":{"rendered":"Feature: What Reggie-Fils-Aim\u00e9 Meant To Nintendo, The Games Industry, And All Of Us"},"content":{"rendered":"
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\u201cMy name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.\u201d<\/em><\/p>\n

These were the words uttered by then industry newcomer Reggie Fils-Aim\u00e9 while standing on Nintendo\u2019s stage during the Electronic Gaming Expo (E3) in 2004.<\/p>\n

Fils-a-what? \u201cAss\u201d? Who the heck was this guy?<\/em><\/p>\n

These were likely the thoughts of any soda-addled hyperfan who was purposely tuning into a video game conference in the year 2004. They were mine, at least. And here are the answers:<\/p>\n

The name is \u201cReggie Fils-Aim\u00e9\u201d. \u201cReginald\u201d, actually. His last name is French, and his parents, Haitian. And in case you didn\u2019t notice, he\u2019s black. Yes, he said \u201cass\u201d (although it was not his idea<\/a>). And he was then Executive Vice President of Sales and Marketing for Nintendo, brought on to do one thing: sell Nintendo.<\/em> In the 15 years since, Reggie, as the general public has come to know him on a first name basis, has done nothing else but sell Nintendo (he famously dedicated his body to the cause<\/a>).<\/p>\n

He sold Nintendo in 2004, when not a lot of people were buying Nintendo. He sold Nintendo in 2006, when seemingly nobody was lucky enough to get their hands on a Nintendo product \u2013 for years. And later, by the end of the 2010s when nobody was buying Nintendo anymore (again), he eventually figured out how to sell Nintendo again, today leaving Nintendo in one of their best financial and critical places in decades, thanks to the Nintendo Switch console.<\/p>\n

Now, Reggie will finally sell Nintendo no more<\/em>. He announced his retirement<\/a> from the company on February 21, 2019, effective mid-April.<\/p>\n