{"id":83043,"date":"2019-02-15T22:10:00","date_gmt":"2019-02-15T22:10:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/336828"},"modified":"2019-02-15T22:10:00","modified_gmt":"2019-02-15T22:10:00","slug":"report-early-adopters-of-the-nintendo-switch-werent-in-target-demographic","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/02\/15\/report-early-adopters-of-the-nintendo-switch-werent-in-target-demographic\/","title":{"rendered":"Report: Early adopters of the Nintendo Switch weren&#8217;t in target demographic"},"content":{"rendered":"<p>Video game research outfit EEDAR\u00a0<a href=\"https:\/\/www.eedar.com\/eedar-blog\/2018-q4-round-up\">published a report<\/a>\u00a0earlier this week showing the results from a survey among US players to determine genre trends of 2018.\u00a0<\/p>\n<p>Based on data from <a href=\"https:\/\/www.eedar.com\/eedar-blog\/2018-q4-round-up\">the survey<\/a>,\u00a0shooters, action, and role-playing games hold the title of favorite genres on consoles.<\/p>\n<p>According to\u00a0EEDAR,\u00a0the shooter\u00a0genre on consoles and PC increased in popularity in 2018, becoming the top genre on both platforms\u00a0due to the large popularity of battle royale games like\u00a0<em>Fortnite<\/em> and <em>PlayerUnknown\u2019s Battlegrounds.\u00a0<\/em><\/p>\n<p>The report also provides some insight\u00a0into early adopters of the Nintendo Switch from 2017 to 2018, noting how\u00a0time has shifted the Switch\u2019s player base from people heavily invested in video games\u00a0to a broader audience.<\/p>\n<p>For example,\u00a0The early demographic for the Switch was unbalanced, with men accounting for 70 percent of the player base. With time, its shifted to\u00a0about a 50\/50 split between men and women,\u00a0skewing slightly more towards women.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"354\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/02\/report-early-adopters-of-the-nintendo-switch-werent-in-target-demographic.png\" width=\"646\" \/><\/p>\n<p>The Switch&#8217;s demographic <a href=\"http:\/\/www.gamasutra.com\/view\/news\/284448\/Between_Switch_and_smartphones_Nintendo_is_eager_to_expand_its_audience.php\">shift away from its\u00a0original core audience<\/a> to its current broader audience is noteworthy,\u00a0although not entirely uncommon, since each\u00a0platform mentioned in the survey has had its own demographic movement through its lifecycle.<\/p>\n<p>Ages for initial Switch owners leaned\u00a0towards those in their mid-twenties to mid-thirties before demographics began to skew both younger and older, implying that families and younger people\u00a0were not as quick to adopt the console right away.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2019\/02\/report-early-adopters-of-the-nintendo-switch-werent-in-target-demographic-1.png\" \/><\/p>\n<p>So who were the early adopters of the Switch, and what were they like? The report goes on to explain that early adopters were often men with disposable income with time to invest in their hobby.<\/p>\n<p>Early owners of the console were more invested in console games\u00a0in general, with about\u00a060 percent of early Switch owners surveyed averaging 11 hours or more of console\/PC play time every week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video game research outfit EEDAR\u00a0published a report\u00a0earlier this week showing the results from a survey among US players to determine genre trends of 2018.\u00a0 Based on data from the survey,\u00a0shooters, action, and role-playing games hold the title of favorite genres on consoles. According to\u00a0EEDAR,\u00a0the shooter\u00a0genre on consoles and PC increased in popularity in 2018, becoming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-83043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/83043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=83043"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/83043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/83044"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=83043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=83043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=83043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}