{"id":79267,"date":"2019-01-31T16:56:58","date_gmt":"2019-01-31T16:56:58","guid":{"rendered":"https:\/\/appleinsider.com\/articles\/19\/01\/31\/puma-readies-iphone--apple-watch-connected-fit-intelligence-sneakers-for-2020"},"modified":"2019-01-31T16:56:58","modified_gmt":"2019-01-31T16:56:58","slug":"puma-readies-iphone-apple-watch-connected-fit-intelligence-sneakers-for-2020","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2019\/01\/31\/puma-readies-iphone-apple-watch-connected-fit-intelligence-sneakers-for-2020\/","title":{"rendered":"Puma readies iPhone- & Apple Watch-connected ‘Fit Intelligence’ sneakers for 2020"},"content":{"rendered":"

\u00a0<\/span> <\/p>\n

By Roger Fingas<\/a>
Thursday, January 31, 2019, 08:56 am PT (11:56 am ET)<\/span> <\/p>\n

Puma this week revealed its Fit Intelligence self-lacing shoe, set to compete against Nike beginning in 2020.
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\"Puma<\/div>\n

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Known as “Fi” for short, the shoe uses a custom motor to tighten and loosen, according to<\/a> Bay McLaughlin. Owners can adjust it manually using on-shoe swipe gestures, or with upcoming iPhone and Apple Watch apps. There are three tightness levels \u2014 unlike Nike’s Adapt BB<\/a> though, the Fi won’t automatically adjust while being worn.<\/p>\n

The shoe has LED lights on both sides, but another sacrifice versus the Adapt BB is color changing options.<\/p>\n

Puma is planning to ship the Fi for $330, $20 less than Nike’s product. Buyers will get a Qi-compatible mat to making charging as seamless as possible.<\/p>\n

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\"Puma<\/div>\n

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Both the Fi and the Adapt BB can trace their history back to the 1989 movie “Back to the Future Part II,” which featured self-lacing Nike “Air Mag” shoes in its fictional version of 2015. Nike seized on this to develop the Mag, a real-world product, and then the HyperAdapt 1.0 that shipped in 2016. Its $720 pricetag put it out of range for most people.<\/p>\n

Apple and Nike have a long-running partnership extending back to “Nike + iPod” fitness tracking. In the modern era Apple sells Nike+ versions of the Apple Watch<\/a>, which are effectively the same as other models but with different bundled straps and unique watchfaces.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 By Roger Fingas Thursday, January 31, 2019, 08:56 am PT (11:56 am ET) Puma this week revealed its Fit Intelligence self-lacing shoe, set to compete against Nike beginning in 2020. Known as “Fi” for short, the shoe uses a custom motor to tighten and loosen, according to Bay McLaughlin. Owners can adjust it manually […]<\/p>\n","protected":false},"author":2,"featured_media":79268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[451],"class_list":["post-79267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-insider","tag-iphone-apple-watch"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/79267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=79267"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/79267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/79268"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=79267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=79267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=79267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}