{"id":67242,"date":"2018-12-06T20:12:31","date_gmt":"2018-12-06T20:12:31","guid":{"rendered":"https:\/\/news.microsoft.com\/?p=428832"},"modified":"2018-12-06T20:12:31","modified_gmt":"2018-12-06T20:12:31","slug":"beyond-automation-volkswagens-future-of-connected-shareable-cars","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/12\/06\/beyond-automation-volkswagens-future-of-connected-shareable-cars\/","title":{"rendered":"Beyond automation: Volkswagen\u2019s future of connected, shareable cars"},"content":{"rendered":"<p>[embedded content]<\/p>\n<p><strong>Cars as a service: the future of shareable vehicles<br \/><\/strong>\u201cA future in which every single Volkswagen vehicle is shareable in every way you can imagine. This is what we want to achieve,\u201d Huettel states.<\/p>\n<p>For Volkswagen, the future of connected vehicles transcends beyond automation and even digital assistance.<\/p>\n<p>\u201cWe want a future where you can find and enter a car using nothing but your smartphone as a key, or letting friends and family borrow your car while you\u2019re away, simply by granting them permission through an app. It\u2019s a future of convenience. It\u2019s what we\u2019re striving for. I think this could have a huge impact on transportation infrastructure in general. Our most important goal is to enable people.\u201d<\/p>\n<p><a href=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2018\/12\/beyond-automation-volkswagens-future-of-connected-shareable-cars.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"animate-viewport size-full wp-image-82710 aligncenter\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2018\/12\/beyond-automation-volkswagens-future-of-connected-shareable-cars.jpg\" alt=\"\" width=\"3508\" height=\"2067\" \/><\/a><strong><br \/>The importance (and integrity) of data<br \/><\/strong>For technology to become more useful, and as it does more for us, data increasingly vital. Without it, the many conveniences of advances such digital assistants and other artificial intelligence-powered solutions, simply would not be able to exist.<\/p>\n<p>In a world where companies are transforming into \u00a0tech companies, where data privacy concerns are rightfully becoming more important, Volkswagen is approaching privacy from the ground up: \u201cAI is the future, but before we all work on it, we need to focus on the first step,\u201d says Huettel. \u201cNot only what data, and how it\u2019s used to maximum effect, but the security of this data is absolutely paramount. The first step must always be to ensure that customer data is safe. Then, and only then, can we safely leverage that data to its full potential, to benefit the customer\u2019s life.\u201d<\/p>\n<p>The integrity of data is also a primary concern for Volkswagen, and programs such as Microsoft\u2019s <a href=\"https:\/\/blogs.microsoft.com\/blog\/2018\/04\/04\/a-new-ip-strategy-for-a-new-era-of-shared-innovation\/\">Shared Innovation Initiative<\/a> ensure that Microsoft will never leverage Volkswagen\u2019s data to compate against the company.<\/p>\n<p><a href=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2018\/12\/beyond-automation-volkswagens-future-of-connected-shareable-cars-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-85290\" src=\"http:\/\/www.sickgaming.net\/blog\/wp-content\/uploads\/2018\/12\/beyond-automation-volkswagens-future-of-connected-shareable-cars-1.jpg\" alt=\"Microsoft sign, Redmond campus\" width=\"350\" height=\"516\" \/><\/a><strong>No tech without culture<br \/><\/strong>Beyond applying technology, <a href=\"https:\/\/news.microsoft.com\/europe\/features\/embracing-digital-culture\/\">the importance of culture and leadership cannot be overstated when it comes to transformation<\/a> \u2013 especially a transformation as vast and as ambitious as the one that Volkswagen is undergoing.<\/p>\n<p>As for the partnership between Volkswagen and Microsoft itself, Huettel states that \u201cWe had a lot of discussions and looked at offerings from several cloud vendors. We based our decision around organisational and cultural transformation. We weren\u2019t just looking for a technology partner \u2013 we were looking for a cultural that is really interesting.\u201d<\/p>\n<p>As part of the partnership with Microsoft, Volkswagen will establish a new automotive cloud development office in the US, close to Microsoft\u2019s headquarters in Redmond. Microsoft will provide hands-on support to Volkswagen as it ramps up its new office, including assistance in the hiring process, human resources management, and consulting services. The workforce is expected to reach around 300 engineers in the near future.<\/p>\n<p>In addition, Volkswagen developers and engineers will benefit from Microsoft\u2019s cloud expertise across its organisation, learning valuable insights through collaboration, while ensuring that the development process remains agile.<\/p>\n<p>\u201cWe came to the conclusion that we needed to change in a revolutionary way,\u201d says Huettel, \u201cWe want to leverage what we can from Microsoft\u2019s culture and Microsoft\u2019s technology. We want to be the Microsoft of the automotive industry, in terms of being seen as the company that made a digital transformation, and is really perceived as one of the digital players in the market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[embedded content] Cars as a service: the future of shareable vehicles\u201cA future in which every single Volkswagen vehicle is shareable in every way you can imagine. This is what we want to achieve,\u201d Huettel states. For Volkswagen, the future of connected vehicles transcends beyond automation and even digital assistance. \u201cWe want a future where you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[427,50],"class_list":["post-67242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-automotive","tag-recent-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/67242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=67242"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/67242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/67243"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=67242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=67242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=67242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}