{"id":66267,"date":"2018-12-02T02:55:00","date_gmt":"2018-12-02T02:55:00","guid":{"rendered":"http:\/\/www.nintendolife.com\/news\/2018\/12\/nintendos_holiday_television_advertising_promotes_pokemon_as_playstation_once_again_takes_out_top_spot"},"modified":"2018-12-02T02:55:00","modified_gmt":"2018-12-02T02:55:00","slug":"nintendos-holiday-television-advertising-promotes-pokemon-as-playstation-once-again-takes-out-top-spot","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/12\/02\/nintendos-holiday-television-advertising-promotes-pokemon-as-playstation-once-again-takes-out-top-spot\/","title":{"rendered":"Nintendo&#8217;s Holiday Television Advertising Promotes Pok\u00e9mon, As PlayStation Once Again Takes Out Top Spot"},"content":{"rendered":"<div class=\"media_block\"><a href=\"http:\/\/images.nintendolife.com\/2c7f69874c64b\/large.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/2c7f69874c64b\/small.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<aside class=\"picture strip\">\n<div class=\"img\"><a title=\"Pokemon Lets Go Drawing\" href=\"http:\/\/images.nintendolife.com\/2c7f69874c64b\/pokemon-lets-go-drawing.original.jpg\"><img decoding=\"async\" src=\"http:\/\/images.nintendolife.com\/2c7f69874c64b\/pokemon-lets-go-drawing.900x.jpg\" alt=\"Pokemon Lets Go Drawing\" \/><\/a><\/div>\n<\/aside>\n<p>As the holiday season is now underway, Nintendo&#8217;s television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv &#8211; a real-time television ad measurement company &#8211; Nintendo was the second highest most-seen video game industry brand from 16th October through to 15th November.<\/p>\n<p>Nintendo gained 755 million impressions from 18 commercials which aired over 4,800 times. The <strong><a class=\"external\" href=\"http:\/\/www.nintendolife.com\/games\/nintendo-switch\/pokemon_lets_go_pikachu_and_lets_go_eevee\">Pok\u00e9mon: Let\u2019s Go, Pikachu! and Let\u2019s Go, Eevee!<\/a><\/strong> spot was the most-seen, gaining 198 million impressions. Nintendo&#8217;s commercials predominantly targeted younger audiences during programs such as SpongeBob SquarePants and Family Guy, across networks including Nick, the Disney Channel and Adult Swim.<\/p>\n<p>PlayStation once again took out the top spot, earning close to 1.5 billion impressions from 13 commercials that aired more than 3,200 times. The <strong>Red Dead Redemption 2<\/strong> spot earned 694 million impressions, and top impressions came from sports networks including ESPN and Fox. Microsoft&#8217;s Xbox dropped to the fourth position, after gaining 404.2 million impressions from five advertisements that ran over 1,500 times. A spot for <strong>Fallout 76<\/strong> was its most-seen, earning 318.3 million impressions primarily from sports networks.<\/p>\n<p>Although no spending estimates for individual brands were provided, overall it was estimated the 29 brands spent roughly $78 million across 98 commercials that ran 18,900 times. Advertisement impressions also jumped from 3.2 billion in the previous period to nearly 4.5 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the holiday season is now underway, Nintendo&#8217;s television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv &#8211; a real-time television ad measurement company &#8211; Nintendo was the second highest most-seen video game industry brand from 16th October through to 15th November. Nintendo gained 755 million impressions from 18 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-66267","post","type-post","status-publish","format-standard","hentry","category-nintendo-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/66267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=66267"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/66267\/revisions"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=66267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=66267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=66267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}