{"id":65504,"date":"2018-11-29T00:11:00","date_gmt":"2018-11-29T00:11:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/331710"},"modified":"2018-11-29T00:11:00","modified_gmt":"2018-11-29T00:11:00","slug":"unity-offers-guidelines-for-what-it-considers-ethical-ai-design","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/11\/29\/unity-offers-guidelines-for-what-it-considers-ethical-ai-design\/","title":{"rendered":"Unity offers guidelines for what it considers ethical AI design"},"content":{"rendered":"<p>The team at Unity published a brief <a href=\"https:\/\/www.gamasutra.com\/view\/news\/307008\/DeepMind_wants_to_answer_the_big_ethical_questions_posed_by_AI.php\">blog post<\/a> today outlining what they see as the six principles which should guide the development of &#8220;ethical&#8221; artificial intelligence tools and systems.<\/p>\n<p>While these are just suggestions, they may help jumpstart some useful conversations within game development teams about how and why advanced AI tools and applications (like machine learning and natural language processing)\u00a0are used.\u00a0<\/p>\n<p>However, Unity&#8217;s main focus seems to be on AI used outside the game industry in fields like healthcare, engineering, and media. It makes sense given Unity&#8217;s ongoing efforts to push its game development tools into the hands of creatives in other industries, and the <a href=\"https:\/\/www.gamasutra.com\/view\/news\/253974\/When_artificial_intelligence_in_video_games_becomesartificially_intelligent.php\">comparative lack<\/a> of cutting-edge AI techniques (since game AI is typically designed not to excel at its task, but to foster a good experience for players) employed in game dev.<\/p>\n<p>&#8220;These principles are meant as a blueprint for the responsible use of AI for our developers, our community, and our company,&#8221; reads an excert of the blog post.\u00a0&#8220;We expect to develop these principles more fully and to add to them over time as our community of developers, regulators, and partners continue to debate best practices in advancing this new technology.&#8221;<\/p>\n<p>Without further ado, here are Unity&#8217;s six guiding principles for AI:<\/p>\n<ul>\n<li><strong>Be Unbiased.<\/strong><br \/>&#013; Design AI tools to\u00a0<strong>complement the human experience in a positive way<\/strong>. \u00a0Consider all types of human experiences in this pursuit. Diversity of perspective will lead to AI complementing experiences for everybody, as opposed to a select few.<\/li>\n<p>&#013; <\/p>\n<li><strong>Be Accountable.<\/strong><br \/>&#013; Consider the\u00a0<strong>potential negative consequences of the AI tools<\/strong>\u00a0we build. Anticipate what might cause potential direct or indirect harm and engineer to avoid and minimize these problems.<\/li>\n<p>&#013; <\/p>\n<li><strong>Be Fair.<\/strong><br \/><strong>Do not knowingly develop AI tools and experiences that interfere with normal, functioning democratic systems of government.<\/strong>\u00a0This means saying no to product development aimed at the suppression of human rights, as defined by the\u00a0<a href=\"http:\/\/www.un.org\/en\/universal-declaration-human-rights\/\" target=\"\u201c_blank\u201d\">Universal Declaration of Human Rights<\/a>, such as the right to free expression.<\/li>\n<p>&#013; <\/p>\n<li><strong>Be Responsible.<\/strong><br \/><strong>Develop products responsibly and do not take advantage of your products\u2019 users<\/strong>\u00a0by manipulating them through AI\u2019s vastly more predictive capabilities derived from user data.<\/li>\n<p>&#013; <\/p>\n<li><strong>Be Honest.<\/strong><br \/>&#013; Trust the users of the technology to understand the product\u2019s purpose so they can make informed decisions about whether to use the product.\u00a0<strong>Be clear and be transparent<\/strong>.<\/li>\n<p>&#013; <\/p>\n<li><strong>Be Trustworthy.<\/strong><br \/><strong>Guard the AI derived data as if it were handed to you by your customer directly<\/strong>\u00a0in trust to only be used as directed under the other principles found in this guide.<\/li>\n<p>&#013;\n<\/ul>\n<p>This comes well over a year after Google DeepMind\u00a0<a href=\"https:\/\/www.gamasutra.com\/view\/news\/307008\/DeepMind_wants_to_answer_the_big_ethical_questions_posed_by_AI.php\">established its own research group<\/a>, the DeepMind\u00a0Ethics &amp; Society unit, to establish and solve the big questions posed by cutting-edge AI development.\u00a0That effort continues even as Google DeepMind\u00a0continues to train\u00a0AI agents to excel at games like\u00a0<em><a href=\"http:\/\/www.gamasutra.com\/view\/news\/321311\/Google_reveals_how_DeepMind_AI_learned_to_play_Quake_III_Arena_like_a_pro.php\">Quake III Arena<\/a>, <a href=\"http:\/\/www.gamasutra.com\/view\/news\/284951\/DeepMind_and_Blizzard_team_up_to_release_API_aimed_at_AI_enhancement.php\">StarCraft<\/a><\/em>, and <a href=\"https:\/\/www.gamasutra.com\/view\/news\/264500\/Top_Go_player_beaten_by_Googles_latest_DeepMind_AI.php\">Go<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The team at Unity published a brief blog post today outlining what they see as the six principles which should guide the development of &#8220;ethical&#8221; artificial intelligence tools and systems. While these are just suggestions, they may help jumpstart some useful conversations within game development teams about how and why advanced AI tools and applications [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":65505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-65504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/65504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=65504"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/65504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/65505"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=65504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=65504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=65504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}