{"id":64576,"date":"2018-11-21T18:50:00","date_gmt":"2018-11-21T18:50:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/331231"},"modified":"2018-11-21T18:50:00","modified_gmt":"2018-11-21T18:50:00","slug":"npd-skipping-single-player-didnt-hurt-sales-for-call-of-duty-black-ops-4","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2018\/11\/21\/npd-skipping-single-player-didnt-hurt-sales-for-call-of-duty-black-ops-4\/","title":{"rendered":"NPD: Skipping single player didn&#8217;t hurt sales for Call of Duty: Black Ops 4"},"content":{"rendered":"<p><em>Call of Duty: Black Ops 4\u00a0<\/em>made the call to offer three different multiplayer modes and leave a traditional single-player campaign in the dust.\u00a0Now, according to sales estimates and data from the NPD Group, it seems that the game hasn&#8217;t suffered as a result of that decision.\u00a0<\/p>\n<p>Following the release of the NPD Group\u2019s October report, analyst Mat Piscatella <a href=\"https:\/\/twitter.com\/MatPiscatella\/status\/1065028532361809920?\">tweeted<\/a> that \u201cthe lack of a [single player] campaign did not hurt <em>Black Ops 4<\/em> launch month sales in the slightest,\u201d also noting that <em>Call of Duty<\/em>\u2019s move to October from its usual November release month helped October set new monthly sales records.\u00a0<\/p>\n<p>The firm\u2019s data typically includes physical sales and some digital sales as provided by publishers, though it is worth noting that not all publishers share digital sales numbers for the report.\u00a0According to October\u2019s data, <em>Call of Duty: Black Ops 4<\/em> saw the most in terms of dollar amount sales, ahead of both <em>Red Dead Redemption II <\/em>and <em>Assassin\u2019s Creed: Odyssey<\/em>, even\u00a0though <em>Black Ops 4&#8242;<\/em>s sales numbers do not include digital PC sales.\u00a0<\/p>\n<p>Beyond that, <a href=\"https:\/\/venturebeat.com\/2018\/11\/20\/october-2018-npd\/\">VentureBeat\u2019s breakdown of the report<\/a> says that<em> Black Ops 4 <\/em>now has the eighth highest launch month dollar sales in the 23 years since the NPD Group first started tracking sales data. By the NPD Group\u2019s numbers,\u00a0<em>Black Ops 4 is<\/em> already the best selling game of 2018 and the second best seller in the past 12 months, second only to November 2017\u2019s <em>Call of Duty: WWII<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call of Duty: Black Ops 4\u00a0made the call to offer three different multiplayer modes and leave a traditional single-player campaign in the dust.\u00a0Now, according to sales estimates and data from the NPD Group, it seems that the game hasn&#8217;t suffered as a result of that decision.\u00a0 Following the release of the NPD Group\u2019s October report, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":64577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-64576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/64576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=64576"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/64576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/64577"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=64576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=64576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=64576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}