{"id":6416,"date":"2017-11-29T00:30:00","date_gmt":"2017-11-29T00:30:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/310581"},"modified":"2017-11-29T00:30:00","modified_gmt":"2017-11-29T00:30:00","slug":"inside-the-pubg-fueled-rise-of-chicken-eating-games-in-china","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2017\/11\/29\/inside-the-pubg-fueled-rise-of-chicken-eating-games-in-china\/","title":{"rendered":"Inside the PUBG-fueled rise of ‘chicken eating games’ in China"},"content":{"rendered":"
\n

“Do you know how to say ‘winner winner, chicken dinner’\u00a0in Chinese? Thanks to the multiplayer game PlayerUnknown’s Battlegrounds (PUBG), the answer now blankets the Chinese internet: \u5927\u5409\u5927\u5229\uff0c\u4eca\u665a\u5403\u9e21 (‘Luck be with you, tonight we are eating chicken.’)”<\/strong><\/em><\/p>\n<\/blockquote>\n

– Excerpt from the second issue<\/a> of Magpie Digest, the weekly newsletter of new China-focused outlet Magpie Kingdom.<\/em><\/p>\n

By now most developers know about the success of PlayerUnknown’s Battlegrounds<\/em>, especially in China, where it’s unofficially playable on Steam.<\/p>\n

What devs outside China might not appreciate is how quickly hacking and cloning industries seem to have\u00a0sprung up around PUBG<\/em>, even as the dev team works with Chinese publishing partner Tencent<\/a> to “officially” bring the game to China on both PC and mobile<\/a>.\u00a0<\/p>\n

The\u00a0latest issue<\/a> of the new China-focused Magpie Kingdom newsletter (launched earlier this month<\/a>\u00a0by experts Christina Xu, Pheona Chen, and\u00a0Tricia Wang) focuses specifically on these issues, and it makes for interesting reading if you’re at all curious about what Chinese fans are saying about the game.<\/p>\n

For example, the Magpie team claims there’s now\u00a0a whole genre of “chicken eating games” operating in China, especially on mobile. They also claim to have found and translated an answer to a question about “why Chinese hacks are so powerful” on Chinese Q&A\u00a0website Zhihu which suggests games that\u00a0launch in the region face hackers who work as a holistic industry, rather than alone or in small groups.\u00a0<\/p>\n

“Compared to other countries’ hackers who work in small teams, Chinese hackers have actually developed a highly efficient industry\u2014there are specific groups of people for every step, including researching, developing, testing, and selling the hacks,” reads the translated post.\u00a0“Whenever a popular game is updated, these developers can guarantee an updated hack is released within six hours.”<\/p>\n

Elsewhere, the Magpie team states that (based on studying posts from Chinese users) that\u00a0PUBG\u00a0<\/em>hacks in China can cost anywhere from $6\/day to $900\/month USD, and the more costly ones are capable of allowing hacked play while also feeding “clean” (apparently non-hacked) gameplay footage to a livestream.<\/p>\n

You can find more details (and some pretty choice GIFs) regarding where\u00a0PUBG\u00a0<\/em>is at in China in the latest issue (#2) of Magpie Digest<\/a>, which aims to provide a weekly English-language look at\u00a0modern China.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

“Do you know how to say ‘winner winner, chicken dinner’\u00a0in Chinese? Thanks to the multiplayer game PlayerUnknown’s Battlegrounds (PUBG), the answer now blankets the Chinese internet: \u5927\u5409\u5927\u5229\uff0c\u4eca\u665a\u5403\u9e21 (‘Luck be with you, tonight we are eating chicken.’)” – Excerpt from the second issue of Magpie Digest, the weekly newsletter of new China-focused outlet Magpie Kingdom. By […]<\/p>\n","protected":false},"author":2,"featured_media":6417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}