{"id":6092,"date":"2017-11-24T15:30:00","date_gmt":"2017-11-24T15:30:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/310372"},"modified":"2017-11-24T15:30:00","modified_gmt":"2017-11-24T15:30:00","slug":"pc-free-to-play-revenue-has-doubled-since-2012","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2017\/11\/24\/pc-free-to-play-revenue-has-doubled-since-2012\/","title":{"rendered":"PC free-to-play revenue has doubled since 2012"},"content":{"rendered":"<p>Despite the negative perception surrounding microtransations, free-to-play spending on PC has actually doubled since 2012.\u00a0<\/p>\n<p><a href=\"https:\/\/www.superdataresearch.com\/battlefront-ii-goofed-but-its-the-future\/\">A new report<\/a> from market analyst\u00a0SuperData shows that revenue generated from freemium PC titles has risen to $22 billion in 2017 from $11 billion in 2012.\u00a0<\/p>\n<p>Meanwhile,\u00a0revenue from PC and console full game sales increased by\u00a060 percent to $8 billion from $5 billion during that same period.<\/p>\n<p>&#8220;Add-on content sales are increasingly out-earning the traditional one-time purchase model, and the trend shows no signs of slowing,&#8221; explains SuperData.\u00a0<\/p>\n<p>&#8220;PC and console game publishers, who are aware that each segment has a finite audience, are looking for ways to further monetize both the existing audience and find new ways to attract new consumers by lowering the entry barriers.&#8221;<\/p>\n<p>The report suggests future game monetization may even mean triple-A publishers completely doing away with $60 products in favor of &#8220;product ecosystems.&#8221;<\/p>\n<p>However, as the recent <em><a href=\"https:\/\/www.gamasutra.com\/view\/news\/309871\/Battlefront_II_dev_temporarily_turns_off_all_microtransactions.php\">Battlefront II<\/a><\/em> <a href=\"https:\/\/www.gamasutra.com\/view\/news\/309871\/Battlefront_II_dev_temporarily_turns_off_all_microtransactions.php\">loot crate debacle<\/a> shows, it also warned that\u00a0publishers still have some way to go when it comes to understanding how to best deploy free-to-play techniques.\u00a0<\/p>\n<p>&#8220;EA have by no means been the first to get burned by what appears to consumers as money-grubbing techniques,&#8221; continues the report.\u00a0<\/p>\n<p>&#8220;It remains to be seen what effect EA&#8217;s\u00a0course correction on microtransactions will have on\u00a0<em>Battlefront II<\/em>, but it\u2019s fair to say the vocal fan community isn\u2019t enthused.\u00a0Despite this, it\u2019s clear that gamers are continuing to spend on well-executed additional content, and the market presents a massive opportunity for publishers.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sickgamedev.win\/wp-content\/uploads\/2017\/11\/pc-free-to-play-revenue-has-doubled-since-2012.png\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the negative perception surrounding microtransations, free-to-play spending on PC has actually doubled since 2012.\u00a0 A new report from market analyst\u00a0SuperData shows that revenue generated from freemium PC titles has risen to $22 billion in 2017 from $11 billion in 2012.\u00a0 Meanwhile,\u00a0revenue from PC and console full game sales increased by\u00a060 percent to $8 billion [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/6092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=6092"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/6092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/6093"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=6092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=6092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}