{"id":5498,"date":"2017-11-18T00:21:00","date_gmt":"2017-11-18T00:21:00","guid":{"rendered":"http:\/\/www.gamasutra.com\/view\/news\/309972"},"modified":"2017-11-18T00:21:00","modified_gmt":"2017-11-18T00:21:00","slug":"game-in-uk-and-spain-switch-attach-rates-are-matching-the-wiis","status":"publish","type":"post","link":"https:\/\/sickgaming.net\/blog\/2017\/11\/18\/game-in-uk-and-spain-switch-attach-rates-are-matching-the-wiis\/","title":{"rendered":"GAME: In UK and Spain, Switch attach rates are matching the Wii&#8217;s"},"content":{"rendered":"<p>UK retailer GAME made its <a href=\"http:\/\/www.gamedigitalplc.com\/~\/media\/Files\/G\/Game-Corp-V2\/documents\/results-reports-presentations\/2017\/full-year-results-2016-17.pdf\">full-year earnings report<\/a> to investors today, and while revenues and profits were down year-over-year, the company forecast\u00a0a holiday sales surge driven by Nintendo&#8217;s popular Switch console.<\/p>\n<p>Notably, the company\u00a0<a href=\"http:\/\/www.gamedigitalplc.com\/~\/media\/Files\/G\/Game-Corp-V2\/documents\/results-reports-presentations\/2017\/full-year-results-presentation-2016-17.pdf\">claims that<\/a> &#8212; at least in its retail locations across the UK and Spain &#8212; the Switch is rivaling the Wii in terms of attach rate, with GAME reporting that it sells an average of 3 Switch games for every 1 Switch console.<\/p>\n<p>According to the company&#8217;s report, that 3-to-1 attach rate for the first ~9 months of the Switch&#8217;s lifespan nearly matches what GAME saw with the Wii, which averaged a 3.1 game-to-console attach rate during the same period.<\/p>\n<p>Of course, GAME is not privy to sales data from Nintendo&#8217;s own digital game storefront; if it were, that attach rate (see excerpt below) would presumably be at least a smidge higher.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sickgamedev.win\/wp-content\/uploads\/2017\/11\/game-in-uk-and-spain-switch-attach-rates-are-matching-the-wiis.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK retailer GAME made its full-year earnings report to investors today, and while revenues and profits were down year-over-year, the company forecast\u00a0a holiday sales surge driven by Nintendo&#8217;s popular Switch console. Notably, the company\u00a0claims that &#8212; at least in its retail locations across the UK and Spain &#8212; the Switch is rivaling the Wii in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/5498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=5498"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/5498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/5499"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=5498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=5498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=5498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}